0713 Closed or Open?
The iPhone that changed the world and reconstructed the mobile phone industry is still in the secret research of Chenxing Technology, although the mobile Internet has arrived, the entire industry has not yet entered the mature stage, and HTC, which fired the first shot of smart phones, is still a foundry.
In this era of PC Internet, where the information revolution is not complete, there are three strategic platforms: e-commerce, search, and social networking.
Amazon, eBay, and Alibaba Group are the main leaders in the field of e-commerce and are also the world's leading e-commerce trading platforms. Search is the self-cultivation of Chenxing Group, and the influence of Baidu and goog1e has almost enveloped most of the countries with the highest economies in the world;
Only social! Only the social products with clear positioning and the least clear are the ones that have made Song Chen groan to this day.
Song Chen has traveled through the end of 1997 to the present for four years, through the "dividends", the general trend of the times and luck are the main reasons why Song Chen can grow from a self-made civilian boy to the world's most influential technology giant!
As a "prescient" "genius", Song Chenneng's long-term strategy for Alibaba Group and Baidu/goog1e has completed the basic framework, and the rest, whether Alibaba Group integrates the complete e-commerce industry chain to create a closed-loop or semi-open ecosystem; Or Baidu/goog1e's technology-oriented product concept, it's just a step-by-step thing, Song Chen just needs to pay attention to it from time to time!
But in terms of social products, Song Chen is still hesitant, which involves two strategic directions: to be a closed ecology or an open platform? For example, to be more vivid, learn from Tencent in the early days, or learn from Facebook [fanetbsp; As early as before Chenxing Network carried out its global layout, he pointed out a very long-term and clear goal strategy for Yao Hua: that is, before the formation of the INET climate, he first attracted the attention of global netizens with a "forever free" marketing strategy, and then gathered popularity with a 'multilingual' localized, ad-free, and differentiated product strategy, and opened different products to precipitate users and the relationship chain between them. Finally, let's think about profitability!
This is Tencent's version of the global strategy, the difference is that Tencent's unscrupulous plagiarism will be replaced by acquisitions and internal support, wantonly destroying the rules of intellectual property rights, which is disastrous for any company with an international vision!
The power of the butterfly effect lies in the fact that it is not only the world that changes, but also the person who imposes the effect itself, and the individuals, teams or organizations that it can directly influence! Obviously, compared with Ma Huateng's almost cost-free plagiarism, the price to be paid for doing so is extremely high, so high that Chenxing Network at this stage cannot bear it, and it is so high that Yao Hua is difficult to understand. Even Song Chen couldn't help but reflect on whether it was really necessary to let QQ connect to the world? Isn't it better to shrink in China?
Of course, Song Chen can't let Chenxing Network take the initiative to shrink its business and return to China!
If he just came back, he hopes to change the fate of himself and his mother, become richer, richer than anyone else, and embarrass his father! Then the desire he carries now is far more solemn and meaningful than the original world! Yes! For him, who is determined to change the world, change the Chinese, and change his destiny. The reason why the successful person can succeed in simply "plagiarizing" the business model has lost its basic meaning at this time!
Since it can't give up, it means that Tencent will eventually give up!
But there are a lot of problems when it comes to going the way of Facebook!
First. Although QQ is currently the world's most installed social product, it is difficult to say that competitors will wake up and catch up. In the social field, it is still in a blue ocean stage. Any kind of product transformation means that there will be uncontrollable risks ahead! - And this time, there is no more "historical lesson" to tell Song Chen what he should do! Because from this moment on, he will make zào history. Instead of going in the direction of history!
Secondly, Facebook, as another Internet giant after Microsoft, Amazon, Goog1E and so on, has a conflict with QQ's core values! Assuming that Chenxing Network adheres to the strategy of open platform, how to deal with the relationship between QQ and FACE wave OK? Will Facebook become a separate subsidiary, or will it become another fist product of Chenxing Network, compete with QQ's operation team, and maintain a proper competitive situation?
In addition, there are external relations, and later generations of face wave oke blocked goog1e search, thus laying the groundwork for becoming the "other pole" of the Internet, and now Baidu and goog1e are both products of Chenxing Group, of course, it is impossible to isolate themselves! At this time, it is obvious to refer to the establishment of 36O technology company and hold shares with each other, but in this way, even if Chenxing Network is the major shareholder of FACE wave OK, it cannot avoid the conflict between the two companies in product positioning!
Will the management of Yao Hua and Li Mingren allow the management of the face wave ok to snatch the market that belongs to them? Will there be any willingness on the Chenxing network? Will Wall Street support Songchen's idea of "moderate internal competition"?
The most important thing is that Song Chen has been hesitating whether to wait for Zuckerberg to open a face wave in a few years and then take the company and talents into his pocket, or incubate it internally. The reason why he didn't make a plan by himself was because Song Chen had never played face wave ok over the wall, nor was he familiar with the operation mode of face wave ok plagiarist Renren network, at that time, he was physically and mentally exhausted, he only knew to bury himself in the world of Azeroth, forget the pain of reality, and now let him recall this field, it is a bit difficult!
After the celebration of Baidu/goog1e, Song Chen had a transoceanic video call with Yao Hua, the executive officer of Chenxing Network, and Li Mingren, the executive officer of Chenxing Network, and asked them for their opinions on the self-censorship system and the platform opening strategy.
"The government's document has been sent to the company, and I will ask the secretary to fax the copy over when I get back!" When it comes to the self-censorship system of information, Yao Hua frowned slightly and his expression was very unsightly, "This is the government's business, but in order to ensure the effectiveness and sustainability of the policy, they have passed on the cost of content regulation to us!" ”
"In order to ensure seamless coverage of information, it is the easiest and least laborious way to ask us content operators to take on the pressure!" Although Li Mingren is not a Chinese national, after all, he has worked in China for four years, and he is taboo against the Chinese government. He also knows a little bit about it!
He shook his head and sighed, "Compared to these additional operating expenses, this ban is a bit too arbitrary in terms of rules, which makes it difficult for us to judge the scale!" This kind of behavior with literature and no rules is really a bit confusing! ”
Song Chen didn't want to dwell too deeply on this matter, and he also knew that this policy was becoming more and more intense in later generations, and later generations even appeared in online games with "star characters", which shows that it is general! And since he can't change the reality, he can only acquiesce to the existence of this status quo, and he said lightly: "This national policy will not change for a long time. So you'll have a long time to get used to! ”
Putting aside the frustration caused by information censorship, Song Chen briefly explained the open platform strategy, and then began to ask the opinions of the two high-level leaders.
Yao Hua and Li Mingren sat opposite each other to the camera, although Song Chen's platform opening strategy was limited to the phone and only briefly explained, but Yao Hua and Li Mingren were still somewhat surprised and excited, Li Mingren said slightly moved: "It sounds a bit like 8848's open platform strategy, build a nest first, gather traffic; Attract phoenixes and attract investment...... I feel good. And in my opinion, QQ and 8848 are essentially no different, they are both platform-level products that can generate large traffic! ”
Yao Hua groaned slightly, and said softly: "Actually, as early as 99 years. Mr. Xu [Xu Xiaoying] proposed the open strategy of QQ games, but limited to the scale of QQ games at that time, it has been shelved until now! And the chairman's mention is open to the whole platform...... It sounds very exciting, but I think it's worth bringing together the top management for an in-depth discussion! ”
Song Chen nodded. Just as he was about to speak, he suddenly noticed that Yao Hua's expression was a little abnormal, so he asked, "What?" What are your thoughts? ”
Yao Hua smiled awkwardly. "If Chenxing Network implements the open platform strategy, online games are the best and most profitable business at present, and third-party game developers are undoubtedly our most welcome partners!" In this way, the positioning of Chenxing Entertainment and Chenxing Games is a little awkward! ”
What do you mean? Li Mingren didn't know that Song Chen intended to merge Chenxing Entertainment into the Chenxing network, so he was slightly stunned, and his expression looked very surprised. But as a first-class professional manager, he quickly understood the deep meaning from Yao Hua's words, and then he thought of what the supervisor Ma Wenwei had predicted at the high-level meeting...... He really guessed it! He gasped.
Song Chen glanced at him and said: "What Chenxing Network needs is a mature operation team, and there are countless online game businesses, so you don't have to worry about this!" In fact, as an enterprise that is only responsible for technical research, Chenxing Games carries a lot of my hopes and requirements, so it is still necessary to exhibit alone as a financially independent company at this stage! ”
Speaking of this, Song Chen instructed Li Mingren: "There are very few people who know about the merger of Chenxing Network and Chenxing Entertainment, and I can't clearly tell you when it will be executed, so don't disclose it to anyone!" ”
"I understand!" Li Mingren nodded respectfully, and at the same time thought to himself: You don't want Mr. Sun Zhengyi to know, right? SoftBank's stake in Chenxing Network is estimated to be diluted again! However, with Chenxing Entertainment's slightly exaggerated revenue and high net profit margin, Chenxing Network's financial report is estimated to be very beautiful at that time, right?
"You discuss a result first, and then give me the summary and conclusion of the meeting, and I will think about it!"
"Okay!"
Turning off the call, Song Chen folded his hands in front of his chest and abdomen, his eyes slightly closed, and fell into deep thought. When Ika Idei came in with a printout, she saw that it was rare for her man to be so strict.
"Ah Chen, the host of the Los Angeles Tech Summit just sent me an email inviting you to attend this high-level gathering next month, do you want to go?"
Song Chen looked at the bright and moving woman in front of him in surprise and asked, "Los Angeles Tech Summit?" Which companies do you go to? ”
Idei Ayaka put the printout in front of Song Chen and said, "They have invited dozens of large and medium-sized high-tech companies such as eBay, Amazon, Microsoft, Cisco, Oracle, and IBM, and the specifications look quite high!" ”
"Let's put it there first, don't give them an answer yet, and see if those big guys come forward first!"
"Good!" Idei Ayaka nodded, and then said, "Also, the editor-in-chief of the monthly science and technology magazine "Wired" hopes to get the opportunity to interview you, do you want to refuse?" ”
Song Chen shrugged, stood up and picked up his blazer and said, "Didn't Ashley hint to the outside world that I would only accept her interviews?" Why is there still someone coming to the door, if I accept this interview, I may be pestered in the future! ”
"What if it's a beauty?" Ashley? Fanning asked playfully.
Song Chen walked up to her side and kissed her, and said with a smile: "Although I like beautiful women, I must admit that there are too many beauties in this world who need attention, and I won't raise my hands and surrender just because the other party is a beauty, right?" ”
"So you're not!" Izui Caixiang laughed and got a roll of Song Chen's eyes, Izui Caixiang saw that Song Chen was leaving, she hurriedly asked, "Are you going home now?" ”
"If you have something to find Xiaoying, I'm not sure if I'll go home right away, you and Ah Xue drive back to eat after work, don't wait for me!"
“ok!”
Song Chen did have something to talk about with Xiaoying, as the earliest veteran of Chenxing Network, although Xu Xiaoying is low-key and doesn't like to talk, but her understanding of this company is probably not comparable to ordinary people. In fact, if it weren't for Xu Xiaoying's core project on the future, he would really have intended to let Xu Xiaoying try it; Unexpectedly, at the door of Xu Xiaoying's office, he saw a beautiful woman with a beautiful appearance and a clean and pure temperament, she wore two ponytails, wore a gray office uniform skirt, and held a paper clip in her hand, which happened to push the door out of Xu Xiaoying's office.
Seeing Song Chen standing at the door, she looked surprised, her eyes flashed with Song Chen's incomprehensible uneasiness, and then she turned sideways to avoid the position of the gate, and whispered: "Good morning!" Chairman! ”
Song Chen's words to Idei Ayaka were serious after all, and the appearance of the woman in the family improved his taste, although he was very surprised to see such a beautiful woman in Xu Xiaoying's office, but he was not intoxicated by the other party's beauty, but a trace of appreciation flashed in his eyes, and asked, "Are you new here?" (To be continued......)
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