Chapter 317: The Wind Rises, and Chen Cang is over
Liang Sanping for Bill. Volt, just a guide. They have their own agendas. The Chinese market is a market that they will never give up, especially since they see opportunities in the development and transformation of Jiangkou.
Comrade Nanxun's speech at Jiangkou is not only concerned at home, but also by foreign business circles, especially in Europe and the United States. From a businessman's point of view, China is a huge market. With hundreds of millions of people as the basis for consumption, it is not difficult to do anything.
In particular, China is now very disconnected from the rest of the world, so many even outdated products have a very large market in China. Of course, the premise is that the country has to increase its national income so that its citizens can have purchasing power.
In this regard, Bill. Volt had already seen the determination of the Southern Patrol comrades, and the example of Eguchi was really in front of them. The success of Volkswagen and the success of Jeep have greatly stimulated them.
How can such a vast market not tempt them?! Those who are not tempted are fools, so they try to get into this field by all means. But I haven't been able to find a good entry point.
Historically, until 1995, Volt finally established a cooperative relationship with China, and the two sides had been trying to contact but to no avail. But that's not the case anymore, Bill. Volt saw Liang Sanping. He believes that this can be used to avoid the attention of competitors to enter the Chinese market and establish ties with the Chinese side.
The Tea Art Promotion Council of the United States has been formed, and it has also been supported by the inclusion of Bill Brown. Volt et al. support. It is foreseeable that Liang Sanping's tea art show will not be as hot as they leave.
Nelson is worthy of being a business veteran who grew up in the United States, and he quickly took advantage of the fact that Liang Sanping and their popularity was still maintained. Contacts were quickly established with various parties, such as PepsiCo, which is preparing to visit China.
Not only Liang Sanping, but in fact, PepsiCo is also starting to think about whether it can make tea into a special filled tea drink for sale after seeing the popularity of tea. In this regard, there is no doubt that China is the authority.
"What do you think?!" Liang Sanping looked at the PepsiCo representative in front of him. He smiled and said, "The filling of tea is indeed a very good idea. But at present, your company probably has no experience in this area......"
Liang Sanping looked calm, but in fact, he had already set off a shocking wave in his heart. Every large company has its own heritage, and successful large companies naturally have their own reasons for success. Among them, a keen sense of business is what they have in common.
It was also with the understanding of later generations that I wanted to make filling tea drinks. But it didn't work out. PepsiCo came up with the idea just by virtue of the current boom in American tea. And quickly find yourself to negotiate.
This shows how sensitive PepsiCo's business sense is, and just a small hot spot allows them to see the business opportunities that may be formed. No one knows better than Liang Sanping how huge the market for tea drinks is.
If it can swallow this market, it will undoubtedly allow Pepsi to take the lead. Even if their rival Coca-Cola tried to catch up after the fact, it would have to take a long time.
If PepsiCo and Liang Sanping cooperate, then Coca-Cola's chances of catching up are even slimmer. According to Liang Sanping's practice, it must be that An Tianmin Company directly cooperates with major tea-producing regions in China.
The practice of directly supporting farmers + companies takes into account the sales of tea beverages while producing high-end tea. The world's largest tea-producing region. It's China. If An Tianmin's layout is opened, Coca-Cola will have to have raw materials for them to produce even if it wants to catch up. But at that time, most of the raw materials were controlled by Liang Sanping, Pepsi's collaborator.
To establish your own new tea production base, but it is not so simple. Perhaps it will take them a few more years to reluctantly establish their own raw material sourcing. By then, Pepsi had firmly occupied the market.
Coca-Cola will have to work a lot more to get a piece of the pie. But now, Coca-Cola hasn't figured out the problem. Therefore, the first person who came to Liang Sanping to talk about Pepsi was the one who came to talk to him.
"This is just our initial idea. Further cooperation programmes will also require field visits to China. But seeing the representative of Pepsi, he smiled and said: "There is no doubt that Mr. Liang Sanping is the object of cooperation that we value." ”
"So. We would love to have my husband with us. Accompany us on the expedition, and maybe we can cooperate with each other. To build this market, according to our research, there is a vast tea beverage market in the entire Asian region. ”
"It's a huge market, and it's going to be difficult to run with your current capital. However, we have complete operational experience and channels, and we believe that our cooperation will be a win-win result. ”
"Hahahaha...... I would like to welcome you to join me on this visit. But seeing Liang Sanping laughing, he said to the representative of PepsiCo: "Three days later." I'm going to leave for my country. ”
"We may be late, but within a week we will be on our way to China." The person who came paused for a moment before he said to Liang Sanping: "When the time comes, we will organize a special delegation to China ......."
The representative smiled and said something to Liang Sanping, and then left. Liang Sanping smiled and sent him to the door. When he came back and closed the door, he had a strange smile on his face.
"Nelson, do you have any acquaintances at Coca-Cola?!" saw Liang Sanping pick up the phone, and immediately dialed Nelson. Regarding Liang Sanping's question, Nelson paused for a moment before answering.
"Yes! A friend of mine works as a regional manager in the marketing department of The Coca-Cola Company. What's wrong?! Nelson knew that Liang Sanping would definitely not ask about this for no reason. Since he asked, there must be something.
"I need you to be careful to release a message that someone from PepsiCo has approached me for a secret talk. But what was talked about, you don't know. But Liang Sanping smiled and said to Nelson: "Then he said that PepsiCo seems to have a cooperation with me in terms of drinks......
Nelson smiled, he knew what Liang Sanping wanted to do. As he has done in China before, bring in competitors to force them to bet heavily. Or use a series of tricks to confuse the opponent and ultimately achieve the maximum benefit.
This is understandable, after all, business is not charity. It is necessary to pay attention to what is upright and bright, and the use of some small means is necessary. If you don't use it, your opponent will use it. As long as it doesn't exceed the bottom line.
"You can leave this matter to me." But Nelson, who was on the other end of the phone, smiled and said, "I also hope that you can do it." This has a good role in promoting our tea sales. ”
"Don't worry, if we do this, you can't do it." Liang Sanping on the other end of the phone said with a smile. Years of cooperation have cultivated a tacit understanding that Nelson will try his best to create conditions for Liang Sanping.
Because he knows that as long as he tries his best to do things for Liang Sanping. Then Liang Sanping will definitely not treat him badly, in fact, Liang Sanping can completely ignore Nelson in many projects, but he still pulls Nelson.
In the days that followed, the Coca-Cola Company began to appear frequently at tea art shows. He even made contact with Nelson, although he did not have any contact with Liang Sanping. But the fools of their targets saw it, which made Pepsi extremely angry.
There is no way to be angry, after all, many people have seen the matter of them going to see Liang Sanping. At least the waiters in the hotel only need to ask a little to know. So, it's no wonder that Coca-Cola was aware of their movements.
Obviously, Coca-Cola also sensed their idea and started market research. The two rivals have started a game of staring again, but this time Pepsi is clearly more prepared. Soon, the delegation was organized.
Unlike Coca-Cola's plan, Pepsi is more in contact with Li Jiacheng and others. They wanted to get close to Liang Sanping and find out what he was thinking. even did a good job of cooperating with Li Jiacheng and others to give up the idea of Liang Sanping.
But unfortunately, Li Jiacheng and others seem to be very optimistic about Liang Sanping. For many mentions of Pepsi, they just laugh and talk about it after the inspection. There wasn't much response, and Pepsi seemed to be aware of the problem.
So he began to strengthen his contact with Liang Sanping, and even began to contact some tea masters. It's a pity that the tea masters speak very average English. The two sides also have to translate for contact, and these masters don't have much interest in dealing with foreigners.
In this strange environment, Liang Sanping received a message from Bill. Volt's invitation to his estate. The two talked happily, and even went to the study to have a deep talk. As for what they talked about, both sides were secretive.
It didn't take long for news from the Volt Company. The company plans to go to China to inspect the project, and the destination is Qiong Island. This made many people's jaws drop, is it possible that the Volt family, which is used to the automotive industry, is going to transform?!
Impossible, right?! But then Bill. Volt's interest in tea at a certain drinking party made everyone think that the Volt kid should want to make something different.
Of course, many are still not very optimistic about Bill. Volt's choice thinks he's fooling around. For Volt, it's more about learning about their family's influence in the automotive industry. Turning to farming?! Isn't that stupid?!
For a while, rumors were spreading, and companies such as Volkswagen were also paying attention to this matter. But learned that Bill. Volt laughed when the destination was Joan Island. They didn't see any basis for industrial development. (To be continued......)