"In terms of banks, I prefer Bank of America and JPMorgan Chase," Xicheng has been thinking about the family's problems, and he has the confidence to speak: "They are strong, and when other banks are trying to slim down through the financial crisis, they can actively raise funds to encroach and swallow up, and intervene when they need funds urgently, which will give us more say." ”

"I'll have someone appraise it," Hee-sung's uncle Li Quanhao nodded, "What's more, almost all of our real estate funds have been withdrawn, and if the economic crisis situation is severe, the money will inevitably depreciate." ”

"Invest in Apple," Hee Sung doesn't know exactly what companies are standing in the global catastrophic disaster of the subprime mortgage crisis, but he clearly knows how bright Apple's future is.

"We already have a lot of investment in this company, and if we continue to add more, the risk may increase, which is contrary to our principle of not controlling the company," Xicheng's uncle said with a deep sigh, "You may not know that the withdrawal of funds from the real estate industry is not a small amount. ”

"Can you buy an equity stake in Apple now?" Hee-sung asked suddenly.

"Of course," the response was very affirmative, "and many of the funds and bankers that own Apple's equity have lost their heads in this crisis, and they need to throw some industries out to tide over the difficulties." ”

"So what are you waiting for," Hee Sung nodded his forehead, "So far, I haven't made a mistake in my investment strategy. ”

"What about the energy industry?" Li Dongcheng interjected and asked.

"It's pretty good, although it will also be affected, but because it's an essential thing, the prospects are good," Xi Cheng said, "But it's not easy for that industry to get involved, and it can only be established on a scale." ”

"And what about movies?" In the past, Nansam would never have set his sights on Hollywood. But last year, Xi Chengtong guò "Juno" made a lot of money, which made the Li family also moved.

"Hollywood?" Hee Sung smacked his lips, "It's hard to say." ”

"Why is it hard to say, now that a large number of funds and banks have withdrawn from Hollywood, if we enter, it will be very advantageous," Li Quanhao was very puzzled, "How to invest still has to win your opinion." ”

"I didn't buy what I sold, uncle," Hee-sung shook his head. Disapprovingly, he said: "When the film companies negotiate, they will hide their most profitable film seeds, and put those films with uncertain market prospects and huge investment on the table." For example, Warners won't let people invest in Harry. The Potter film series; Sony himself holds the Spider-Man series; And Disney won't let outsiders get their hands on its Pirates of the Caribbean......"

"If you want to make money from movies, it's almost like walking a tightrope, which is contrary to our investment philosophy," Li Qingzhe sighed, "It's better to listen to Xicheng, and use the funds to buy Apple's equity first, and strive to win another 10 percent." ”

"The financial crisis has not yet reached a critical time," Hee Sung shook his head. "It might be a bit of a loss to do it now, so it's better to wait, and now Apple's market value is about 120 billion dollars, and when it gets close to 100 billion. It's not too late for us to do so. ”

Don't underestimate the drop of 20 billion, it will not only save a lot of money by increasing holdings, but also make it easier to buy the stocks you want from people who have lost confidence because of the stock crash.

Market capitalization is the value of a company reflected in the stock market, not the same thing as the purchase price. If it is a large-scale increase in holdings at a time when the stock is rising, it will inevitably drive a single stock price up.

"How about investing another amount of money in your studio?" is worthy of a family, the old man and Li Shenghao basically have the same idea. It can avoid risks. I can invest and make money, and by the way, I can support Xicheng's career, why not.

"Dad has already invested a lot of money in me," Hee-sung was speechless, he didn't know whether he should be proud or run away.

It is said that funds are all deposits that eat people and do not spit out bones, whether it is Microsoft or Apple, they will regret looking for funds for financing in the end.

Nansam is its own fund, but it's also a fund.

"Just let your dad get the money back," Li Qingzhe was unceremonious, and was about to kick his son out of the game on the spot.

"Don't go too far," Li Shenghao sneered, "This is my son." ”

The old man blew his beard and glared, Li Quanhao also had a unbearable expression, if they could, the two of them might grab Mr. Prosecutor and beat him violently, I have never seen such a sè person.

"He's still my grandson, I helped him with 30 million at the beginning, and he just set up a shelf," Li Qingzhe began to do Xicheng's work, "Xicheng, if you cooperate with grandpa and me, you can use my connections to go sideways in the business circle in the United States, and it will become very simple to invest in any movie or company you want." ”

"His development center is still in South Korea," Lee Seung-ho calmly retorted: "With money in your hands, you are still worried that there is no movie to make?" Don't use this kind of trick to deceive children and insult my son's IQ. ”

"Shut up," Li Qingzhe glared at him, "Hee Cheng, grandpa can take a two-way cooperation with you, how about I use Apple's equity to participate in Hades?" ”

Sure enough, Jiang is still old and spicy, and Xicheng was thrilled when he heard this.

Anyone who knows the future glory of Apple cannot resist this temptation, from a market value of 100 billion in 08 to 600 billion in 2012, which is simply a flying growth.

"If you dare to promise him, don't go home," Mr. Prosecutor snorted.

Hee Sung muttered, what is this.

It is estimated that there will be no such strange business negotiation in this world.

"Ahem," the boss of the Li family hurriedly stopped his father and younger brother, "It's okay to do this, Shenghao, how did you cooperate with Xicheng, we just do it, no one is partial, everyone is happy!" ”

Everyone was happy, and Xicheng secretly slandered himself, why didn't they ask their opinions.

"Then this company is too big," Li Shenghao had to express a similar emotion, Hee-sung's hades were originally worth more than 400 million, he invested 500 million, and Nansam invested another 500 million. The 1.5 billion film company, Spielberg's Dream Factory, is nothing more than that.

"I protest," Hee-sung said, holding up his hand, deciding to make a faint voice of his own. "Why do you want you to invest one by one, this year's film plan has been completed, and now I still have about 100 million pocket money in my hand, and I am not short of money to spend."

"You have to take a long-term view, how can you be satisfied with making that little money," Li Qingzhe was dissatisfied, "Look at your bearing, you shouldn't have just invested 50 million US dollars in the short subprime mortgage crisis, what's the point of making a small fuss." ”

"That's true, John. Paulson earned more than $3 billion last year alone. Li Quanhao couldn't help but be fascinated, "He is the biggest winner of the subprime mortgage crisis." ”

Who doesn't want to be a blockbuster like Warren Buffett and Soros and become a legend of capital operation. Of course, Li Quanhao is no exception, he has been in charge of the Nansam Fund for five or six years, and he only imagines in his dreams the scene where he has passed is full of sorrow and wilderness, and he has made a lot of money.

"Who of you dared to play with me so big at that time?" Xi Chengcai did not believe that the family fund that focused on seeking stability would dare to follow him as a hedge.

"Okay, let's not talk about this, it's not like there will be no opportunities to make money in the future." Li Qingzhe could see it, "Let the kitchen prepare, let's have dinner, Xicheng." Go and call your mother, it's all her favorite dish today. ”

Xicheng had a very traditional Spring Festival this year, and a large family went together in a rural estate in eastern Missouri, USA.

February 8. The manor held a small banquet, and most of the people invited were related to the Li family's industry, in order to take care of Hee Sung. Li Qingzhe sent invitations to many Hollywood film companies, big directors, famous movie stars, screenwriters, etc.

The Nansam Fund is not well-known, but those who really know about it know their financial resources, and the annual wine banquet is one of the most prestigious events in the circle.

Xicheng did not attend the banquet as the heir of the Li family, not that he pretended to be forced to play something pretending to be a pig and eating a tiger; It's the deep-rooted arrogance in his temperament, which makes him unable to do things that are fake and powerful.

However, he did not deliberately hide in the corner.

When Hee Cheng was young, that is, before his debut, he often lived with his grandfather for several months, and it was not for nothing that the North American business circle knew that he was Li Qingzhe's grandson, not to mention, that he could appear at this kind of banquet, which in itself could explain a lot of problems.

Like this Chase . Carey, who is the chief operating officer of Twentieth Century Fox Films, once followed Merck to the estate as a guest, plus he recently received a huge investment of $300 million from Hades, and has investigated Hee Cheng in detail.

When everyone else tried their best to slap in with several representatives of the Li family, he grabbed Xicheng with a wine glass.

"How do you feel about Fox?" The question is very straightforward and quite casual, but it is right for Hee Sung's appetite, if you treat him as a child, he will not be happy, and if you treat him as an opponent, he will not be too happy either.

He likes such a very ordinary conversation, and when he heard this question, Hee Sung thought for a while and said: "I think Fox is more generous than Paramount and Universal, at least it won't hide good movies from people to invest." ”

"Haha, that's a good point," Carey looks like a young man in his forties, but he is cheerful like a young man at this time, "I love to hear this, as long as you say what movie you want to invest in, I will definitely not disappoint you." ”

"Young people don't speak so absolutely," a voice sounded next to him, as if he came over because he heard Hee-sung's words, "Any movie has the possibility of making money and losing money, Hollywood is such a magical place, don't complain that there are no good movies." ”

Hee Sung turned around and saw a strange bald middle-aged man.

Carey looked at Xicheng's blank face, and introduced, "This is Brad. Gray, the CEO of Paramount, well, this one, Hee-sung, is an actor in South Korea, aha, my daughter is very fond of his TV series. ”

This is definitely deliberately misleading, and Carey deliberately did not let Brad know about Hee-sung's investment in films.

"Oh, dear Mr. Gray, don't talk nonsense, I hear you guys talking about investing in movies," apparently, the Paramount operator isn't so easy to fool around.

Most Hollywood film groups employ professional managers to cope with the demanding and competitive nature of the industry. Chase. Carey and Brad. Gray are all similar people.

Strictly speaking, they are also wage earners.

"What are you going to take out to attract investment," Carey said very harshly, "Could it be "The Mummy" or "Transformers", or "Mission Impossible"?" ”

The series he said are Paramount's most profitable films, which can be regarded as the company's most basic foundation.

Paramount has been able to stand tall despite the ups and downs of recent years, and these blockbuster movies have contributed a lot.

Brad choked slightly, but his embarrassed expression immediately returned to normal, "Why don't you Fox take out the Star Wars or X-Men series." What kind of $500 million "Avatar", I can't imagine that there is really a fool's investment. ”

Hee Cheng suddenly had a black line, did he look like a fool.

Carey gloated and held back a smile, and said to Hee Cheng: "We Fox are the most investors, are you interested in participating in the "Ice Age" series, like "Avatar", you can open up to 60% of the investment amount, this series is almost our most profitable movie, damn Dune Capital, will definitely be punished." ”

Dune Capital is a subsidiary of Soros Capital. Founded in 2004, the company is always a former Goldman employee, and Soros's fund has also been hit by a certain amount of money during the subprime mortgage crisis.

It seems that they released Fox pigeons.

"Ice Age?" Xicheng's eyes lit up, "Is it the third part, of course I'm interested, I like this movie very much, look for Hammer, I think he must be very interested." ”

What the hell is that? The reason why he wants to invest is not to make money, but that he likes to watch this movie.

But then again, this movie is really suitable for young people to watch.

Brad is completely stupid, and he certainly doesn't know Hee-sung. Not even knowing that Hee-sung had the same surname as today's host, he only felt as if he was dreaming.

It seems to see that the competitor Fox has pulled in an investment, and it is not a small investment.

In fact, Ice Age 3 has reached $120 million invested.

After Brad wakes up from his stupor. He fell into excitement again, and his hands trembled with excitement. Succeeded Sheri from '05. Lansing became Paramount's CEO, and he was almost never so excited.

In the subprime mortgage crisis. Fox did suffer somewhat, but not so much.

But Paramount is different, to put it mildly, Paramount is the worst movie giant in Hollywood, and it is almost impossible to hold on, even if they have decided to cut 20% of the film production.

Before the financial crisis, Paramount had planned to raise $450 million from Deutsche Bank to invest in 30 films, 25 percent each.

However, the two sides have been slow to reach an agreement.

Because the draft of the agreement is too good for the banks: if the film sells for money, Germany's commission is too high, and if the film loses money, they don't have enough money to pay. Of course, this harsh treaty also has something to do with Paramount's poor performance in recent years, and if it weren't for its DreamWorks, DreamWorks Animation, and Marvel Comics film companies, the market for Paramount's other films would be a mess.

Originally, even if Paramount was bad, it would not be difficult to find a new investment partner, but Deutsche Bank was so big that it even made Melrose, a hedge fund that had been involved in Paramount's 24 film investments (with JPMorgan Chase behind it), rethinking whether his decision was wise and quickly finding an excuse to escape.

If Paramount can't find a partner in the end, it will end up asking for money from its mother, Viacom. However, first, there is a huge risk for the parent company to invest in films, and secondly, Viacom Group's TV advertising source is already declining, and it may not be willing to pay for making movies, so in the end, Paramount is likely to be thrown off by Viacom as a burden.

Paramount is in dialogue with a number of parties, and it wants to find a financing structure that is beneficial to itself, but this is difficult to achieve in the current capital market.

In the words of the board of directors, it is better to talk about directly splitting and selling with these people, at least you can save some dollars to buy a cruise ship.

"This ...... Hee-sung," Brad stopped Hee-sung, who wanted to leave, and asked earnestly, "Can I ask what is your relationship with Mr. Hammer?"

If last year's beautiful fight on the film "Juno" was dazzling, then this year's announcement of $300 million in "Avatar" is simply crazy.

Under the financial crisis, spending huge sums of money to invest in a single movie is simply beyond ordinary people's imagination.

At least, Brad didn't dare to think about it.

So when he met Carey. is so impulsive, when it comes to investing in "Avatar", he still uses an extremely jealous tone to say that it is a "stupid" behavior.

"I'm a minority shareholder of Hades," Hee Sung shrugged, "a distant relative of Mr. Lee Kyung-cheol, who came to attend this year's Grammy Awards, came to visit by the way." ”

What he said is half-true, and Brad will not find anything wrong for a while, but this statement of minority shareholders. He was absolutely unbelieving.

"It turned out to be Mr. Hammer's boss," Brad was overjoyed, squeezed Carey away, and said eagerly: "Hades has an investment plan this year in addition to Avatar, and your company's strength is really strong." ”

Actually, it wasn't so strong two days ago.

"Where can I be regarded as Mr. Hammer's boss, and Mr. Lee Quanhao is," Hee-sung flatly denied, resolutely refusing to admit that he was the one behind the scenes. Even someone like Carey, who knows who he is, thinks Nansam is the one who really provides financial support.

For an established fund, it does have the strength to invest so crazy.

It is said that this subprime mortgage crisis. Nansam was able to pull out early and only lose a fraction of his assets.

"Hehe, Mr. Carey," Brad said despite Carey's disdain. Putting his arm around his shoulders, he said, "Can I talk to Mr. Hee Sung alone?" ”

"Is there any unseemly way to deceive Mr. Hee-sung," Carey certainly didn't want Paramount to get an investment from Hee-sung. He even hoped that Paramount would simply go bankrupt.

"Mr. Carey, President Hammer should be here too, you can go to him to talk about cooperation," Hee Sung was unhappy that Brad scolded him for being a fool, but he was no longer a child who acted on his own preferences, and since Paramount was interested, he wouldn't push the opportunity away.

What's more, Paramount can be among the ranks of Hollywood giants, and it has its own values.

"Hades seems to have some room to spare," Europeans and Americans don't seem to like to beat around the bush, and Brad went straight to the point, "Are you interested in investing in Paramount movies?" ”

"Is there still a funding gap for Kung Fu Panda?" Xicheng first thought of this, a movie with a cost of 130 million and a box office of 630 million, if he can get the copyright to make a sequel, he can make a little more money, at least it is a long-term business.

Brad looked embarrassed, this is a high-budget work that has been produced for two years, and it is also a DreamWorks staple, what does he decide with.

"It doesn't seem to work," Hee Cheng knew about this result, but he didn't really care too much about it.

"Spielberg got a $550 million loan from India's RelianceBig," Brad smiled apologetically, "and he doesn't seem short of money." ”

It's no wonder that DreamWorks and Paramount will split up, the eldest can't do the younger brother, and it's strange if they don't split up.

"What about "Transformers", I heard that Mr. Spielberg handed over the filming rights to you, and this seems to be up to you," Hee Sung immediately thought of this movie, with a cost of less than 200 million and a box office of more than 800 million, which is also a money-making machine.

The cost of 200 million is that even DreamWorks, which has been making money, can't bear it under the shadow of the financial crisis.

Although Brad also knew that this movie would definitely make money, Paramount didn't have the strength to make it now, and if it couldn't be made, it couldn't be turned into money, he gritted his teeth and said: "We can talk about this, and I will fight for as much investment as possible from the board of directors." ”

"I want copyrights, including a series of copyrights for sequel production," Hee Cheng Lion opened his mouth, but he didn't want to take advantage of people with empty teeth, he stopped Brad who wanted to oppose and said: "In addition, I can also invest 300 million US dollars in Paramount's movies, of course, the amount of investment and the object must be discussed." ”

$300 million!

Brad's eyes were straight, Spielberg didn't take Paramount in his eyes, and was sure that Paramount couldn't make "Change 2" because Paramount had no money, and no one dared to invest.

"This ......" Brad swallowed, wiped his bare head with his hand, and said astringently, "It will be discussed by the board of directors, and DreamWorks will also have to communicate." ”

In the cold winter, this girl is actually sweating.

"Understandable," Hee Sung handed him a business card, "this is Mr. Hammer's contact information, you can talk to him." ”

300 million US dollars is not given for nothing, Hee Sung uses it to continue to invest in Paramount's movies, if not to make money, at least not to lose, such as "Madagascar 2", "Raiders of the Lost Ark 4", "Iron Man", "Star Trek", "Alien vs. Alien", "Special Forces", ......

PS: The big chapter of 6,000 words, it's too difficult to write about the United States, it's soft to check the information, and the content of the United States will end tomorrow. (To be continued......)