On August 5, 1998, some reporters came from BJ City to interview Wang Qinian.

In this regard, Wang Qinian felt relatively fresh, and at first thought that the social influence of the comic "Flood Fighting Heroes" came out, so that reporters would come to interview.

But then it was not, the question asked by the reporter was Wang Qinian's personal experience, as well as the situation of the work "Gate of Destiny".

At this time, Wang Qinian learned that this reporter was hired by Beijing Film Studio to write an advertorial for "The Gate of Destiny", which is the trust for film promotion.

In this regard, Wang Qinian naturally knows everything and says everything, and even, for fear that the reporter's words will not reach the meaning, distorting his meaning. Wang Qinian also wrote his own pen to help reporters write jokes.

After writing, the reporter gave a thumbs up and said: "It is worthy of being the champion of the college entrance examination, the genius of the Northern Shadow, and the pen power of writing jokes is really amazing!" ”

"False praise, false praise!" Wang Qinian smiled in his heart.

This time, Wang Qinian took advantage of this opportunity not only to promote the movie "The Gate of Destiny", but also to systematically package and market himself!

Moreover, the costs of these packaging and marketing are shared by Beijing Film Studio, Wheat Field Music and Relay Publishing House. Beijing Film Studio has a big head, but in fact, the two companies have a small head.

The comprehensive publicity budget of the entire "Gate of Destiny" is 1oo yuan!

If it weren't for the three companies sharing it together, as a newcomer in the film industry, Wang Qinian would not have been able to get so many publicity resources.

Don't miss this opportunity!

……

A few days after the interview. The entertainment edition of "BJ Evening News" published "Beiying Talent, Wang Qinian, the top student in the college entrance examination, a different college life." ”

This report is obviously a promotional advertorial jointly created by Beijing Film Studio, Wheat Field Music and Relay Publishing House, ostensibly telling the legendary experience of a scholar, but in fact it is to build momentum for the movie "Gate of Destiny".

In the article, the college entrance examination full-score essay "Helping the Elderly", the TV program "China on the Historical Map", the comic "Rose Girl", and the pop music "Little Apple" are all Wang Qinian's works!

Any of these works, taken out, can be called a great achievement for ordinary college students.

Combined, it makes people feel "demonic"-like amazing!

It's true that there are popular geniuses these days, but the most popular ones are geniuses with poor academic performance. Zero points in the exam, but there are specialties in other aspects, which makes it easier to package the idols of some young students. Because of the vast majority of students with poor grades, many people have difficulty getting grades in their studies, so the more attention is paid to those who have poor academic performance but have achieved great achievements in society!

Although, Wang Qinian's "scholarly" attribute has reduced the "sense of substitution" of many poor students with poor academic performance. But parents and education experts love this example!

"Look at that Wang Qinian, no wonder he can succeed, his talent is in textbooks, study hard, and only then can he write books, write songs, and make movies!" A parent is training a student at home who doesn't study well all day, but fantasizes about making a splash with other abilities. If you really have such a particularly good ability, it's just that, the key, many people with poor academic performance are fantasizing, they are not suitable for studying, and other hobbies may hide the opportunity to make him get ahead.

"Want to be a movie star? Pipe dream! If you can't pass the Beiying exam, you can only be an extra! Wang Qinian also took the college entrance examination and won the champion! Another parent is teaching a lesson to a child who dreams of stardom.

Of course, there are many people who read these news, fans of "Little Apple", readers of the "Rose Girl" comics, and viewers who have read "China on the Historical Map".

They were surprised to find that the creation of these works was related to that Wang Qinian!

Now, Wang Qinian is going to make a movie, write a novel and launch a music album, and the movie, novel and music album are all of the same name - "The Gate of Destiny"!

Advertorial publicity is only the first step, and it is beneficial and costly.

If you want to publish an advertorial in a newspaper, depending on the influence of the newspaper, you can get a few hundred to several thousand yuan, and you can go to some local newspapers and periodicals.

Of course, in some newspapers and magazines with greater influence across the country, an advertorial article should be at least more than 10,000 yuan.

Of course, because the domestic film market at this time is supported by a few box office cities such as BJ City and SH City. Therefore, the propaganda work is also the media that chooses these places.

Otherwise, the effect of spreading the net to promote the movie nationwide will be relatively low.

Publicity in the box office city is a precise advertising. And in some cities that basically do not produce box office, it is actually equivalent to ineffective advertising.

In the next few days, BJ City, TJ City, SH City, gZ City and other cities, local newspapers, 6 continued to reprint the propaganda advertorial published after Wang Qinian's interview.

If someone were to observe the news, they would be surprised.

In some box office cities, the local news media will actively report Wang Qinian's news. As for the cities that don't generate much box office, there are almost no news reports on Wang Qinian.

Basically, this is all due to publicity funds, and the publication and reprinting of advertorials are all paid to the media. If you don't give money, the media will be stupid to publish this kind of movie promotion advertorial!

However, there are really some stupid media outlets who help these propaganda advertorials reprint them as ordinary news reports, and help Wang Qinian's upcoming new movie "The Gate of Destiny" for free.

This kind of thing is an unexpected joy!

In general, hundreds of thousands of yuan of funds were cast, and local newspapers published advertorials more than 100 times. makes "Gate of Destiny" a little bit more existential.

……

Of course, getting it in the press is only the first step. For a few cities to promote in local newspapers and magazines, the cost is not very expensive.

What's more, the vigorous propaganda is still to come!

On August 17th, CCTV Movie Channel broadcast a music mV "Tick"! After this mV was broadcast, it instantly made the ears of many viewers light up!

It's really good!

The style is also unique......

Who sang this song?

Overnight, a lot of people started to care about this music!

Not long after, the answer was revealed in the program of CCTV Movie Channel, which turned out to be the original music in the upcoming domestic movie "Gate of Destiny".

Many viewers began to be curious about the very unfamiliar movie "Gate of Destiny" and the music album......

Of course, being able to broadcast this mV on the CCTV movie channel does not depend on money, but on relationships. In essence, CCTV's movie channel is a channel created in cooperation with Beijing Film Studio, and many program producers are employees of Beijing Film Studio. Use CCTV's movie channel for publicity, which is also the hardware strength of Beijing Film Studio!

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