Chapter 604: The Third Song Auction Medium
When the price reached HK$1.5 million, there were fewer bidders, and some small record companies withdrew from the bid. novel
Because they can't afford the price, if the record sales don't reach four platinum, they may lose money.
However, three record companies like Xinli, Baidai, and Kangyi Chengyin are still bidding.
They all have well-known singers, and they also have very good publicity channels and sales channels, and if the songs are better, it is not difficult to sell four platinum sales.
So they're still bidding, but the price increase has slowed down a lot, just 5,000 or 5,000. Compared with shouting tens of thousands of Hong Kong dollars before, it has been much more cautious.
When the price was increased to 1.6 million Hong Kong dollars, Kangyi Chengyin withdrew from the competition, leaving only EMI and Xinli to continue to compete.
These two are the world's top five record companies, and they are naturally rich and capricious, even if they lose 1.8 million, it is not a problem, the key is to win face.
In the first two years, Huaxing and Polygram dominated the two companies, almost becoming the double overlords who ruled the Hong Kong music scene, and other record companies could only follow behind them and eat ashes.
This is naturally quite a depressing thing for other record companies.
This is especially true for record companies such as Xinli and EMI.
How to say that they are also the world's top five record companies, but now they are left behind by record companies like Polygram and Huaxing, which is really unbearable.
So this time, if they lose some money, they also want to earn back face.
However, there is no participation of Huaxing and Polygram in this bidding process, only the two companies compete with each other, which is really not interesting.
When the bid reached 1.65 million, the two companies tacitly agreed not to bid again.
Their purpose is to bring down Huaxing and Polygram, not to compete with each other and lead to internal friction.
After waiting for a while, I saw that no one was bidding again. Yu Zheng looked at the representatives of the four major record companies of Huaxing, Polygram, Xinli, and Baidai, and saw that they didn't say anything, so she began to count down, "One million .65 million, one time!" "One million six hundred and fifty thousand, twice!" "1,650,000 ......"
"One million six hundred and fifty-five thousand!" Yu Zheng just wanted to drop the hammer. Seeing Su Xiaoliang, the manager of Huaxing Records, holding up the sign high, she hurriedly stopped the countdown and shouted out the new price.
Guan Weilin, the manager of Polygram Records, saw that Huaxing finally shouted the price, and he was not far behind, so he immediately shouted out.
The price of 1.6 million is actually not too expensive for these two record companies.
If it works well, you can make money just as well, and most importantly, it's important. Taking away the good songs is equivalent to blocking the way for other record company singers to move forward.
In this way, the singers of their own company are firmly in the first-line position, and in the winner-takes-all Hong Kong music scene, the economic benefits that a first-line singer can bring are incomparable to the sum of ten second-tier singers.
So it's worth the extra money.
Xinli Records originally paid 1.65 million Hong Kong dollars, thinking that I could get this song in my hands, but I didn't expect to bite the gold halfway, and Huaxing and Polygram jumped out again.
The fat that reaches the mouth has been snatched away. It was really unbearable, so they also returned to the warband. Re-engage in the auction.
They were also back with EMI Records. It and Xinli Records are difficult brothers, so the competition between the two was not fierce just now.
But they are enemies of life and death with Huaxing and Polygram, with you and me, so now that they have come back, these two companies naturally no longer keep their hands and are full of firepower.
From 1,650,000 to 2 million. The speed of the bidding made many of the record companies present stunned.
"My God, the first song was fought so hard, and it will be paid back later?"
"I prepared a million Hong Kong dollars this time, I originally wanted to be able to shoot a song, but now it seems that I can't even get half a song."
"It doesn't matter if you can shoot it or not. Anyway, it's good to raise the price up. Let them lose a sum of money even if they get their hands. ”
Everyone in the audience talked about it, and Han Jin couldn't help but smile when he heard it.
Originally, he thought that after the major record companies saw the lessons of Polygram this year, they would eat a trench and grow wiser, and the bidding would be within their means, and they would not be so impatient.
Now it seems that he clearly underestimated the malice of the human heart.
Many records are not here to bid for songs at all, but purely to cause chaos for record companies such as Polygram and Huaxing.
But that's fine, the more they coax, the more benefits they get.
When the price reached two million, Xinli Records and Baidai Records 6 continued to withdraw.
Raising this price has already caused a lot of cost pressure on Huaxing and Polygram, and if they want to earn back the investment of two million, the record sales will be at least five platinum. This sales volume is not an easy task even for Huaxing and Polygram.
After the withdrawal of the two record companies, only two companies remained, Huaxing and Polygram.
Now that the price has risen to two million, it is close to the limit for them.
If you shout any further, you are likely to face the danger of losing your capital.
Therefore, both companies tried to raise two lifts, and finally two million and fifty thousand were won by Huaxing Records.
The first song was auctioned at such a high price, which surprised everyone present.
Huaxing and Polygram also saw that many record companies present were full of malice towards them, and would rather muddy the water than let the two of them take advantage.
Therefore, this time I want to take almost all the songs like the last time, I am afraid it is impossible, I can only choose my favorite song to bid, otherwise I will fall into the hole dug for them by these record companies.
"The next song to bid on is 'The Crooked Moon.'" Yu Zheng announced again.
The song "The Crooked Moon" was a smash hit in the mainland in the 90s, and many singers have sung it, and the best version is sung by Liu Huan, which is affectionate and infinite, and it makes people feel sad after listening to it.
There is also a Cantonese version of this song, which is sung by Lu Fang. At that time, Lu Fang was short and his appearance was not outstanding, so although he sang well. But it's not very popular.
Compared with his debut in the same period, Zhang Xueyou, who has already become the king, can be called down. But with this "Crooked Moon", he actually had another Xiaoyangchun and became popular again. It can be seen how good this song is.
Han Jin sent samples of the songs he recorded to major record companies before, and only hummed one of them gently. But it also made many record companies appreciate the charm of this song, so from the beginning this song was a hit song that everyone sought.
Although it is the most popular dance music in Hong Kong now, it is actually pop love songs that have been sung for a long time. Just like the difference between commercial films and literary films, commercial films can certainly make money, but literary films can move people's hearts.
A singer can't only sing dance music for long, and he needs classic lyrical songs to stabilize his position. Therefore, "The Crooked Moon" has become the focus of all record companies with its beautiful melody and moving lyrics.
Huaxing, Polygram, EMI, Xinli, and even Chen Baiqiang, who attended this auction alone. They are already eyeing this song.
"Now I announce that the reserve price of the song "The Crooked Moon" is 80,000 Hong Kong dollars, and the card is 5,000 yuan at a time, please raise the card!" Yu Zheng announced.
"Six hundred thousand!" As soon as the announcement was made, some record companies shouted loudly, showing their ambition to win.
Of course, it is more likely that the reserve fund is only 600,000, so I want to give it a go. If Bo arrives, it can be regarded as picking up a bargain, and if he doesn't fight, at least let others suffer.
shouted from 80,000 Hong Kong dollars to 600,000 Hong Kong dollars at once, I don't know how many record companies secretly scolded my mother.
The price is too high. A lot of record companies were going to raise their cards, and they heard such a high price. also put down the sign stupidly. The funds they have prepared are not enough to raise their cards.
However, this price did not intimidate big record companies like Huaxing and Xinli, and even second-tier record companies such as Kangyi Chengyin and Diamond City Records were not frightened.
So everyone continued to raise the price, and it exceeded one million after three or two lifts.
Huaxing is planning to bid for its two singers, Zhang Guorong and Lu Fang, who are now also the key cultivation objects of Huaxing.
Polygram is regarded as its singers Tan Yilin and Zhang Xueyou bidding, because this song can obviously improve the quality of the two.
Chen Baiqiang himself also wants to sing this song. Last year, he won the song "The Speech You Can't Hear", which made him a little popular, and this year he wants to make persistent efforts.
Because everyone wants this song, the competition is fierce. In addition, several record companies maliciously inflated the price, so it reached the time of one million. There is still no trend of slowing down the bidding, and it seems that even if you get another two million, it is not impossible.
"Wow, Ah Jin, I'm afraid it's another two million this time." Huang Zhan looked at Han Jindao in surprise.
"yes, I didn't expect everyone to compete so fiercely." Han Jin said, "I just don't know if I can recover the cost in the end." ”
"Then you don't have to worry about them." Huang Zhan said, "They usually press other musicians too hard, but now they can finally bleed." ”
Don't look at these record companies buying Han Jin's songs, they often have hundreds of thousands of millions, and they look like local tyrants who are not bad for money, but when they buy the works of other musicians, they are not so generous.
Good players like Huang Zhan and Gu Jiahui only have 10,000 yuan for a song, and most of the others are thousands of yuan, and there are even free songs.
In fact, these musicians may not have wanted to resist, but the record company doesn't eat this at all. The asking price is high, so I went directly to Japan and other places to buy the copyright to cover it. The songs over there are good and cheap, and they have all been tested in the market, and they are sure to sell well.
In fact, if it weren't for Han Jin's fame in Hong Kong now, so that all Hong Kong citizens were willing to buy it, no matter how good his songs were, they wouldn't be sold at a high price, at most tens of thousands of yuan.
Now he can fetch a sky-high price of several million, which is more due to the blessing of his fame.
After all, there has never been a genius like Han Jin in Hong Kong before, who can not only make a name for himself in Japan, but also make a name for himself in the world.
The whole Hong Kong and even the whole Chinese circle regarded him as a hero, and everyone was willing to spend money on his songs, which made the record company willing to invest a lot of money.
As for ordinary musicians, because their fame is far less than that of Han Jin, they naturally can't enjoy this kind of treatment.
Therefore, Huang Zhan now sees these record companies bidding one by one, not only does he not have the slightest sympathy, but he feels a little happy, which is the reason.
When Han Jin heard him say this, he couldn't help but nodded.
While the two were talking, the bidding price of the song "The Crooked Moon" had soared from one million to one and a half million, and it still seemed that there was no sign of ending.
Now there are a total of five record companies competing for it.
Baidai, Xinli, Huaxing, Polygram and Chen Baiqiang himself.
Small record companies such as Kangyi Chengyin and Diamond City Records have now been forced to withdraw.
Although the auction tests one's eyesight, bidding skills, and ability to resist pressure, the most important thing is to test the amount of capital.
Whoever has more money will have a louder voice, and whoever has less money can only shut up. (To be continued!)
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