On December 10th, "Color is Empty" was officially released, with a daily box office of 1.1 million Hong Kong dollars, and there was a long queue of people at the entrance of the theater.

Laughter rang out from the screening room, making the people waiting in line more and more interested. And everyone who came in to watch came out with their stomachs covered and laughed so much that their mouths couldn't close together, which made the people in line itch even more.

The high-quality hilarious film coupled with the word-of-mouth effect has made the box office of "Color is Empty" remain high, and it has also put Golden Harvest and New Art City under great pressure.

They had to ramp up their propaganda efforts and at the same time smear "Color is Empty". Under the money offensive, even several media outlets that spoke for Han Jin before have fallen one after another.

There is no way, Xinyicheng and Jiahe are rich and rich, and people can afford to pay for it.

However, unlike the situation where the media criticized it on the one hand, the audience's evaluation was overwhelmingly praised, and almost everyone who went to the cinema to enjoy this movie came out without laughing.

The dense jokes like popping beans one after another are really laughing and hilarious, and they are much better than those slow-paced comedies.

Seeing that the box office was so hot, Shaw Brothers hurriedly added more theaters, from the previous eight movie theaters to 32 theaters in one sentence.

Anyway, Shaw Brothers didn't prepare any blockbusters for Christmas, just with the help of Han Jin's "Color is Empty", to teach Xinyicheng and Golden Harvest a lesson.

In the past two years, under the left and right attacks of Xinyicheng and Jiahe, the days of Shaw Brothers are Wang Xiaoer's New Year, and every year is not as good as a year. Now I can finally breathe a sigh of relief.

Because the cinema was added. So the box office skyrocketed to 2.6 million the next day, and the box office was really jaw-dropping.

……

On December 12th, "Merry Christmas" and "The Owl and Dumbo" were released on the same day, and the two movies are also wonderful blockbusters.

Because of the gathering of stars and strong publicity, the box office on the first day also exceeded 2 million, including 2.2 million for "Merry Christmas" and 2.05 million for "The Owl and Dumbo", which is slightly inferior.

Impacted by these two blockbusters, the box office of "Color is Empty" fell on the third day. Only HK$1.8 million. Nevertheless. It's still quite an achievement.

After all, being able to occupy a place under the attack of two heroes is a very remarkable thing in itself.

Just as the movie was released, Han Jin's cherry blossom dance frenzy began to sweep Hong Kong. and quickly spread throughout Southeast Asia. It's like a popular storm.

Students in the school are jumping. The aunts in the community are jumping, and the inmates in the prison are jumping...... Everyone was dancing this simple and beautiful dance, which made Han Jin's popularity skyrocket for a while. At the same time, it also drove the box office of the movie "Color is Empty".

Although under the attack of Xinyicheng and Golden Harvest, the movie "Color is Empty" has always ranked behind the two, but the box office has always been very strong, and it has always been above 1.5 million Hong Kong dollars.

Within five days of release, the box office has exceeded 10 million Hong Kong dollars, becoming a miracle in the history of Hong Kong Fengyue films.

Originally, Fengyue films were specially shown to adult men, but because of the narrow audience, the box office was always very limited. It's like entertainment star novels, especially Hong Kong entertainment, have a very narrow audience, so even if they are on the shelves, the subscription is usually not very high.

But this "Color is Empty" is not a simple Fengyue film, but a hilarious sex comedy. Because there are a lot of jokes diluted in it, this film is happy but not lewd, and the taste of obscenity is greatly reduced.

In addition, there is a vulgar but touching love story, so female audiences are also willing to enter the theater to watch it. What's more, there is also a scene of the popular idol Han Jin.

In this way, although this movie is a Fengyue film, the audience is unprecedentedly expanded, and therefore the box office is also high, which makes people amazed.

Many filmmakers watched Han Jin's movie before, but now that they see his box office so hot, they can't help but keep their mouths shut, and of course, some people are scolding more and more fiercely. That kind of person is like a mad dog, so Han Jin doesn't even bother to pay attention to it.

……

With the extension of the screening time, the box office of "Merry Christmas" has been rising, with its family-friendly plot, carefully arranged jokes, and the box office appeal of all stars, this drama has broken through the 20 million mark first.

In comparison, although "The Owl and Dumbo" has many stars, the plot is relatively weak, and there are deliberately didactic elements, so after the release, the box office exceeded 2 million on the first day, and only 1.6 million Hong Kong dollars on the second day, which is 50,000 Hong Kong dollars less than "Color is Empty".

In the end, the film stopped at 16 million Hong Kong dollars, and even the box office of 20 million Hong Kong dollars did not reach. In the previous life, because this movie was released on a popular Christmas schedule, with the support of the theater chain and the strong publicity, the box office was as high as 21 million.

But this year, the movie "Color is Empty" has sprung up and successfully fought out of the competition between the two heroes, stealing a lot of box office on both sides.

From its release on December 10 to its completion on January 5, 85, "Color is Emptiness" was released for a total of 27 days, with a box office of HK$23 million, ranking third in the box office list of 84 films.

The box office of 23 million Hong Kong dollars sounds like a lot, but it also has to remove 10% of the government taxes. At the end of the seventies, London signed the famous MacLehot Amnesty, which imposed a 1o% entertainment tax on each film, and this 1o% tax was required to be paid by the cinema dealers.

But there are policies at the top, and countermeasures at the bottom.

Cinema operators are naturally reluctant to pay this money, so they usually pass it on to the filmmakers. There are a total of three cinema chains in Hong Kong, Golden Harvest, Shaw Brothers, and Golden Princess, which occupy more than ninety percent of Hong Kong's cinemas, and they are taking the same measures.

If the filmmaker dares to object, he will face the situation of having no theaters to release it, so his arms can't twist his thighs, and in the end he can only break his teeth and swallow it in his stomach, forced to accept this unequal treaty.

Therefore, it was originally a fifty-fifty split between the cinema chain and the film company, but now the theater company has a fifty-fifty percent profit. However, the filmmaker still has to pay another 10% tax, and only 40% of the box office is in hand.

If the film company and the theater company are the same company but not the same, between Xinyicheng and the Golden Princess, they usually divide the account between six or four points, and the tax is also shared equally by both parties, so they can earn a little more.

Golden Harvest's subsidiaries and cinemas also take the lion's share of the blockbusters, such as Hong Jingbao and Cheng Long's blockbusters, and even get the share of 73, and the box office is millions of Hong Kong dollars. In this way, the filmmaker will naturally make a lot of money.

Han Jin's Yongsheng Entertainment Company is not a subsidiary of Shaw Brothers. Therefore, the proportion of account sharing can only be 55 cents, plus 10% of the tax has to be paid, so there is only more than 9 million Hong Kong dollars in hand. After deducting the cost of 5 million, the final result is only more than 4 million Hong Kong dollars.

Sounds like a lot of money. But think about it, this drama was filmed for half a month. It is scheduled to be released again. A month after the release, I have to wait for the Shaw Brothers to pay for it. A toss is nearly three months, such a long time. only earned back 4 million Hong Kong dollars, which is really not much.

You must know that Han Jinguang is a Nanyang tour, and he has earned tens of millions of Hong Kong dollars.

"It's no wonder that Sir Shao shifted his energy to television after the 80s, and this movie seems to make money, but in fact it is very risky and the rate of return is very low." Han Jin couldn't help but think.

His "Color is Empty" cost only 5 million, but it is just a small and medium-budget movie, and it has achieved a box office of 23 million, which can be regarded as a very high-grossing film. But even so, it is only 4 million Hong Kong dollars.

The movies made by people like Cheng Long, Hong Jingbao, and Xu Guanjie cost more than 10 million Hong Kong dollars at every turn, and it is estimated that they can only recover the cost if they are released in Hong Kong. Even if there is an income from selling overseas ports, the rate of return should not be more than 50%.

In addition, the movies produced by these companies are not all blockbuster movies, and there are many movies that do not sell well after they are released, and even if the income from selling ports is not high, it is very likely that the rate of return is only less than 10%, and even the cost cannot be earned.

Fortunately, Han Jin is different from them, he knows that many blockbuster movies can avoid risks to the greatest extent and obtain the highest returns, so that the rate of return can more than double. For doing business, it is already quite a good result.

……

"Color is Empty" was a hit in Hong Kong, and Han Jin's cherry blossom dance frenzy swept Southeast Asia, and the combination of the two made the film's popularity in Southeast Asia also high.

Although the laws of many countries do not allow the release of Fengyue films, the publication of video tapes is within the scope of permission, and Singapore and Thailand can also be released on a limited basis, so many overseas film companies came to buy this film for a while. The price was also increased from the previous HK$2 million to HK$5 million, but they demanded that even the right to exercise the video tape be handed over.

Han Jin didn't toss with them anymore, and happily signed a contract with them. After receiving the money, Han Jin turned around and gave the copy to Xu Ruhai.

He Shenghe also has a smuggling business, and has contacts with Southeast Asian countries, before only smuggling cigarettes, gasoline, cars, arms, etc., although it is the first time to smuggle video tapes, but with their existing underground channels, it is not difficult at all.

The cost of making a video tape is very low, and the cost of a box is only more than five yuan, but when sold to some countries in the South Seas, it can be sold for forty or fifty Hong Kong dollars. In particular, this kind of colored tape is not worried about sales, and it is even more popular in the underground market.

In addition to Nanyang, Taiwan and China's big 6 side, and Shenghe also have channels.

In the 80s, after the reform and opening up, a large number of people in China's coastal areas became rich first. Household appliances made in Japan are also very popular, and Sony, Panasonic, Toshiba, etc., are considered to be in high demand. Video cameras were a novelty, but they were already in wealthy families at the time. Therefore, pirated video tapes are also very marketable.

Although smuggling pirated videos carries certain risks, the profits are very lucrative, and they can often be doubled. For Xu Ruhai, this business is really done.

Pirated videos do not need to be reviewed, approved, or taxed, and they are one step ahead of genuine videos entering the market.

With more than 10 million Chinese in Southeast Asia, coupled with the population of Taiwan and Big 6, the final sales of the videotapes of "Color is Empty" exceeded 1.5 million boxes, and with a profit of 10 yuan per box, He Shenghe earned 15 million Hong Kong dollars. and 55 with Han Jin, there is also an income of more than 7 million Hong Kong dollars.

In addition to the income of more than 7 million Hong Kong dollars, Han Jin also has the previous sales income and the box office income in Hong Kong, and has obtained a total net profit of more than 16 million Hong Kong dollars, which is also a big profit.

What made him even happier was that the film was then bought by a Japanese film company, although the bid was not much, only 30 million yen, and the total Hong Kong dollar was only more than 2 million Hong Kong dollars, but it could open up the Japanese film market.

You must know that before Japanese filmmakers, they only recognized Golden Harvest's movies, and Cheng Long, Hong Jingbao, Yuan Biao and the Xu brothers had box office appeal over there.

Although the two million Hong Kong dollars are a little less now, if he can take the opportunity to open the Japanese market, it will still make Han Jin very happy.

The Japanese filmmaker bought this film, but also took a fancy to Han Jin's influence in the Japanese music scene, and bought it back in the hope that his fans would be able to cheer him on. (To be continued!)

ps: Congratulations to Xicheng Book Friends for becoming the first leader of this book~

Thank you for your support and encouragement!

I finally have the money to buy spicy strips~

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