After Li Xiaoning arrived in Yanjing, as soon as he entered the company, several senior executives of Mengtang Technology couldn't wait to report one good news after another to him.

On the day of the public beta of Mengtang Technology's first game "Jiangshan Beauty", the revenue of the public beta server reached more than 500,000, the daily number of imported users exceeded 50,000, and the peak online reached more than 2,200. Far more than the number of closed beta periods.

Li Xiaoning knew that Mengtang Technology would definitely succeed, but he didn't expect that it would be so successful, with an income of 500,000 yuan a day, and it only took ten days to recover the cost, which was not counting the later growth.

Li Xiaoning suppressed the joy in his heart, looked at Hou Xiucai and Dai Yimin calmly, and said with a smile: "What did the two of you do?" I can't believe it! ”

Hou Xiucai and Dai Yimin looked at each other, and then Hou Xiucai said, "Let's talk about it." ”

Dai Yimin smiled and said: "First of all, the achievements are due to the correct leadership of Mr. Li and Mr. Tang......"

"Alright. You don't have to shoot the sycophants. Li Xiaoning interrupted Dai Yimin and said, "Moreover, I remember that you are not a good sycophant!" Could it be that I have learned badly from Xiucai for a while? No, Xiucai will only ridicule me, not praise me! ”

"It's not a sycophant!" Dai Yimin pursed his lips and said with a smile, "This is true." If it weren't for Mr. Li and Mr. Tang's full trust in us and giving us enough autonomy, we wouldn't dare to do it backhandedly, and we wouldn't have today's achievements. ”

Li Xiaoning and Tang Wei looked at each other and smiled, and said, "Okay, okay." We put on this high hat. Now, tell me what you've done. ”

Dai Yimin then said: "I carefully studied the main promotion methods of mobile games with Mr. Hou, and on the basis of learning from several successful and excellent promotion experiences, we used a more accurate promotion model, and began to heat up the media about a week before the public beta, covering more than 100 media, and opened forums and special areas on major game websites. At the same time, ads were on-demand in mobile videos such as Sogou Video. Of course, the focus is on mobile advertising. ”

"Wait a minute!" The more Li Xiaoning listened, the more dizzy he became, and he involuntarily interrupted Dai Yimin again and asked, "How much money have you invested in advertising?" ”

"It's not much, it only cost more than two million in total." Dai Yimin replied calmly.

"So many ads, only spent more than two million?" Li Xiaoning couldn't believe it.

Dai Yimin smiled and said: "Mr. Hou and I have many friends in the advertising and media circles, and negotiation is the strength of the two of us, so this one saves a lot of money." ”

Li Xiaoning knew that although what Dai Yimin said was simple, she and Hou Xiucai must have put in a lot of effort, and it was really a blessing to have such two people do things for themselves!

Thinking of this, Li Xiaoning glanced at Tang Wei and said with a smile: "Mr. Tang, I have an idea, I don't know whether to say it or not." ”

Tang Wei smiled and said, "I also happen to have an idea, and I'm planning to discuss it with you." I don't know if it's one thing in mind. ”

Li Xiaoning laughed and said, "Then let's say it together and see if it's the same?" ”

"Okay!" Tang Wei said with a light smile.

At that moment, Li Xiaoning and Tang Wei said to Dai Yimin and Hou Xiucai together: "We have decided to give you two a raise." ”

"Thank you boss!" Dai Yimin and Hou Xiucai happily replied, "How much?" ”

Li Xiaoning thought for a moment and said, "That's it." Mr. Tang and I each gave up two more points of shares, and the shares of the two of you increased to 7%. ”

After the two expressed their gratitude again, Dai Yimin continued: "In fact, the most deserving salary is Chief Engineer Xie. The mobile game industry has now become a red ocean, and the entire industry has entered a highly dense state, and the most important reason why our "Beauty of the Mountains" can break out of the encirclement is because it is professional enough. The members of the design team are all personally selected by Chief Engineer Xie, and all of them are good practitioners in the game circle. It is because of our professionalism that we will be successful. ”

"Rest assured. We don't choose one over the other. Li Xiaoning smiled happily, "Xie Erdong's shares have also risen to seven percent." In addition, all other employees receive bonuses. ”

In the next few days, the good news came one after another, and in just one week, the registered users of "Jiangshan Beauty" exceeded 500,000, and the user recharged more than 5 million yuan. The company's costs have largely recovered.

The whole company was immersed in deep joy, and the only person who kept a clear head was Li Xiaoning. He understands that at this time, he must not be complacent, but should strike while the iron is hot, the game is about heat, the hotter the fry, the more people will play.

Sure enough, since the tenth day, the number of registered users and the number of deposits in a single day have stopped growing and have begun to decline slightly.

Li Xiaoning instructed Xie Erdong to hurry up and update and improve the game, and at the same time continue to open additional servers; On the one hand, the second wave of propaganda war began to be arranged. While personally leading all the public relations and copywriting staff to write all kinds of promotional advertorials, he once again added 5 million yuan in publicity expenses.

Suddenly, the names of Mengtang Technology and "Jiangshan Beauty" spread all over the country.

Driven by this overwhelming publicity, the company's turnover has broken new highs. It wasn't until a month later that the publicity of Mengtang Technology returned to a normal state. At the same time, in order to increase the construction of brand authority, Mengtang Technology began to spend a lot of money to sponsor various activities.

Li Xiaoning knows very well that the explosive hype can only be the beginning, and if the product wants to sell for a long time, in addition to the advantages of the product itself, it is also necessary to be more scientific and rational in packaging, publicity, and marketing.

With Dai Yimin and Hou Xiucai, two marketing and operation masters, Li Xiaoning's energy began to focus on the company's future planning.

Li Xiaoning also played games when he was in college, and knew that no matter how good a game is, its peak will not exceed three years, and if you want the company to develop for a long time, you must keep coming out with new products. Of course, the popularity of new products is also crucial.

After some analysis, Li Xiaoning set his sights on popular online novels. Because the current online novel has a strong enough fan base, all he needs to do is to monetize the fans of the novel directly into the game.

Thinking of it, Li Xiaoning began to have close contact with the gods of online novels, and the conditions he offered were very favorable, and the gods almost agreed to sell the adaptation rights of the novel to Mengtang Technology without any hesitation, so in just half a month, Mengtang Technology got the adaptation rights of more than ten popular novels. And these online novel gods have also promoted their novels adapted games to core readers and user groups through public WeChat, Weibo, and forums.

The rapid rise of Mengtang Technology has also attracted the attention of many venture capitalists at the first time, and well-known venture capital companies such as Sequoia Capital and NEA have sent representatives to contact Mengtang Technology. After careful consideration, Li Xiaoning finally chose NEA as the partner for cooperation.

NEA is a master of negotiations, and Li Xiaoning, Dai Yimin, and Hou Xiucai are even more experts in negotiations, and after some verbal arguments, the two sides finally agreed that NEA would invest $30 million to acquire 20 percent of the shares of Mengtang Technology, Dai Yimin, Hou Xiucai, and Xie Erdong would each sell 1 percent of the shares, and Li Xiaoning and Tang Wei would each transfer 8.5 percent of the shares.

After the equity reorganization, Li Xiaoning and Tang Wei each own 31% of the company's shares and are both major shareholders of Mengtang Technology; NEA holds 20% of the company's shares and is the second largest shareholder of Mengtang Technology. Dai Yimin, Hou Xiucai and Xie Erdong each hold 6% of the company's shares and are minority shareholders.

After the reorganization, the company's market value was estimated to be as high as 800 million yuan, and Li Xiaoning suddenly became the company's major shareholder, and Li Xiaoning suddenly became a billionaire.

Looking at the financial statements in front of him, Li Xiaoning breathed a sigh of relief, and he said to Tang Wei: "Almost, as far as the current market pattern is concerned, sales will rise slightly for a few months, and in three months, it will almost reach a little more than 30 million, and then it will start to decline." However, if we don't have any problems and continue according to the current model, we should be able to stabilize between 20 million and 30 million. If nothing else, "Beauty of the Mountains" will sell well for three to five years, which should be no problem.

During this period, 30% of the profits will be invested in the research and development of new products, if nothing else, the company will be in an upward trend in the next ten years. Okay, I've explained everything I should explain, and in the future, I may not be here. ”

"You're leaving?" Tang Wei asked with a tremor in her heart. For more than two months, drinking Li Xiaoning every day to stay together, and at the same time being happy, she had an illusion - that is, Li Xiaoning would not leave her again. Unexpectedly, there will finally be a day of separation.

"yes!" Li Xiaoning sighed and said, "After all, starting a company is just my side business. No matter how long a vacation is, there will always be an end. I received a phone call this morning, and the organization may have already decided how to arrange for me. So, I'm leaving! ”

The phone call Li Xiaoning received in the morning was not from the leader, but from his junior high school classmate Yu Yongquan. Yu Yongquan was admitted to the technical secondary school that year, so he joined the work relatively early, and his father was the director of the industrial and commercial bureau of Xinpi County, Li Xiaoning's hometown. Therefore, although Yu Yongquan only graduated from secondary school, he still entered the county government to work, after so many years of hard work, coupled with his father's relationship, he is now the chief clerk of the county party committee office, and he can get in touch with confidential information at the first time.

This time, Yu Yongquan heard the news that Tong Tai, the magistrate of Xinpi County, was unable to exercise the functions and powers of the county magistrate because he suffered from lung cancer, and had left his post to recuperate. The acting county magistrate is not concurrently appointed by the secretary of the county party committee, nor is he replaced by the deputy county magistrate, let alone by the city, but seconded by a neighboring province. The name of the person seconded is Li Xiaoning.