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During the filming of Wang Qinian's new film, the partner company was not so calm, mainly reflected in the unprecedented fierce competition in the game market. Pen ~ fun ~ pavilion www.biquge.info because of the huge profits of this market, has attracted more and more capital to join. Almost every month, new game companies are created, and at the same time, new games are launched with ups and downs, leaving many players dazzled by countless new games. In addition to the constant entry of new opponents, some old opponents are not considered to be in force. The old rival Shengda acquired Actoz, the developer of the South Korean "Legend" game, and solved the copyright hidden danger of "Legend", showing its domineering. In addition, NetEase, Kingsoft and other independent original game companies have also created a number of popular games. Internet giants such as Sohu, Sina, and Tencent are all reaching out to the game market. Each of these opponents should not be underestimated, but ...... In the short term, the biggest threat is the Ninth City! Ninth City is also a veteran of the online game industry, having entered the game market in 2000, but has been losing money for many years. Until its agent operation of the 25D game "Miracle" became its turning point, in 2002 began to be launched, in 2003 began to charge "Miracle" quickly became popular in the domestic market, in 2003 this year to Jiucheng earned more than 40 million yuan, in one fell swoop the previous years to test the water online game market losses, even the capital with interest have been earned. In 2004, the annual profit of the ninth city exceeded 100 million yuan, becoming the second largest game giant after Xiaoxiao and Shengda. At the same time, the ninth city is smashing the pot and selling iron, with a sky-high price of 13 million US dollars, signed the exclusive agency rights of Blizzard's "World of Warcraft" in the Chinese mainland market in advance, in addition to paying Blizzard a one-time sky-high game copyright introduction fee, it also needs to pay 22% of the game dividend rights. This is a sky-high royalty. So that countless competitors have not dared to compete with the ninth city. It is precisely for this reason that the agent of "World of Warcraft" in Chinese mainland was taken by the ninth city. March 2005. "World of Warcraft" began free testing in China to attract users. Of course. During this time, it quickly attracted millions of people to sign up, and the number of online players in World of Warcraft exceeded 500,000 every day! By June 6, 2005, World of Warcraft was officially charged, and what is surprising is that even after the charge, the number of online players of World of Warcraft remained above 200,000, with a point card count of 04 yuan per hour. The official charge of World of Warcraft is a conservative estimate. The turnover generated by the player's consumption every day is not less than 1.5 million yuan! According to this trend, World of Warcraft has quickly become one of the most profitable games after charging a fee. In addition, this is just the beginning, and based on the quality and attractiveness of World of Warcraft, the number of paying players will still be on the rise. On June 6, after Wang Qinian finished filming the movie on the same day, Yu Dong, the general manager of the company, came to the crew and reported to Wang Qinian: "The Ninth City's "World of Warcraft" is now in full swing, and its popularity is almost rising day by day. This trend of additional issuance, not only our company can't hold on, but even Shengda's "Legend" also feels huge pressure! "Got it!" Wang Qinian said. "When it comes to World of Warcraft competition, we should be calm. According to the current market situation, no matter how popular "Warcraft" is, it can only occupy less than 20% of the market share at most! In the future, with the expansion of the game market, it is expected that it will be difficult for the most popular games to occupy more than 10% of the market share! In this way, World of Warcraft belongs to the high-end 3D online game. We can't match them at the high end, but the game is low to mid-range. You can still spell it. If you can't fight for quality, it's cost-effective. The most cost-effective thing is that it's free! "Free?" Yu Dong couldn't help but gasp, "How is it possible, after it's free, what do you rely on to make money?" "Haha, free is just a formality!" Wang Qinian said with a smile, "In fact, we only exempt the point card fee, and after the player goes online, he can not need to recharge the point card, and he can play for free forever." After recharging the point card, you can purchase a lot of paid items and services! This is similar to the online game version of "Journey to the West: The Great Sage" at the beginning, but "The Great Sage" adopts a semi-free system, and players can 'work' in the game, spending time to obtain the qualification to continue the game! Our new game adopts a thorough free point card, value-added services and props charges, lowers the threshold for players to enter the game, and in essence, occupies a large number of players. If you want to pretend to be forced and want to play better, you need to spend money to recharge! After Wang Qinian's explanation, Yu Dong accepted it very quickly. Of course, the paid games of the partner company in the past will not be free at present. However, the two games "Bloody Rivers and Lakes" and "The Legend of Huang Yiqunxia" operated by the partner company have adopted a free-to-play model. These two games have a similarity with World of Warcraft, that is, 3D online games! Both games were developed with 3D engines. A few years ago, some 3D online games were also listed in China, but due to computer performance and network speed problems, they did not catch on, but some 3D games were very miserable. But now the network speed has improved compared to previous years, at least the home broadband is generally more than 1m network speed, not how smooth it is, but at least you can barely play 3D games. And "Bloody Jianghu" and "The Legend of Huang Yiqun" If they adopt point card charging, the future is estimated to be relatively slim, but they adopt a free model. In this era, most online games are point card charging models, and suddenly a game is spread for free, which is undoubtedly a huge gimmick. "Okay, that's it!" Yu Dong nodded again and again when he heard this, and returned to the company to start assigning tasks. The free and paid models, in fact, are not the key. The key is that the game must be popular and there must be players. As long as there are players, with a move of their minds, they will definitely be able to come up with a profit model. China's online game market may not be able to beat the world's first-class level in terms of high-end game technology innovation. But how to use games to accumulate money and create various business models, Chinese are always three or five years ahead of foreign countries! The free model is actually the most expensive one. Players who do not pay RMB, in the game, are actually equivalent to paying their own time and energy to serve RMB players for free. For RMB players, they are naturally small in number, but they are the main profit contributors of game companies. Later, some extreme RMB players were even willing to spend hundreds of thousands or millions of yuan in a game! It can be said that a local tyrant-level player can almost equal the profit contributed to the game by the players of the entire server in the paid game! Essentially, a fee-based game is a game in which players share the operating costs equally, and the average person pays a small fee, enjoying a fairer gaming environment. In free-to-play games, a small number of RMB players pay for the operating costs of the game, so game companies mainly serve RMB players. In a sense, in the era of free-to-play games, the quality of many games is not necessarily critical. The key is that the game can give RMB players the greatest satisfaction...... (To be continued)

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