After the rapid transformation of the partner's wallet into Yu'e Bao users, the stickiness began to be qualitatively improved. Pen % fun % Pavilion www.biquge.info

In the past, although the wallet of the small partner relied on e-commerce, games and mobile phone C as a system bundle, the user stickiness was not more advantageous than Alipay's Alipay and Tencent's Tenpay.

In the past, users used their little partner wallets as "toilet paper", and only when they needed to recharge did they transfer a little amount of money in, and throw them away when they crossed the value. Many users use their wallets no more than ten times a year.

However, the advent of this product has improved the activity of the users of the partner wallet, and the number of users who visit the partner wallet and the user base through the web page and client every day is more than 10 million users. In the first three days, tens of billions of funds flowed in almost every day.

In the following period of time, the scale of Yu'e Bao still showed continuous growth, increasing by hundreds of millions per day and billions per day.

Many users began to transfer funds from the bank to Yu'e Bao.

Because, Yu'e Bao is not only current, but also has a higher interest rate than a regular one!

Banks naturally have similar money market fund products, but the subscription threshold for money market funds in the banking system is tens of thousands of yuan. Some pocket money for ordinary users is basically turned away.

As long as Yu'e Bao is for users' pocket money management, a small amount of pocket money for one or two users is nothing. However, the scale of users is hundreds of millions, and many users will continue to transfer funds to Yu'e Bao after tasting the sweetness.

With the growth of Yu'e Bao, some banks and fund companies have naturally begun to be wary of this opponent. For example, Jiang Jianqing, president of the Industrial and Commercial Bank of China, who has dealt with Wang Qinian for more than ten years, also came to him and said: "Can the scale of your Yue Bao be controlled within a certain range?" ”

"Why control?" Wang Qinian said with a smile.

"It's small now, and it doesn't have much impact for the time being. If the scale is large, let's say, the banking system loses trillions of deposits and tens of billions of profits a year, do you think Yu'e Bao can still exist? Jiang Jianqing said, "Your innovation is good." But the steps are too big, and the thinking of the traditional financial system has not yet kept up with your pace! ”

"In fact, banks can also engage in Internet finance!" Wang Qinian said with a smile, "Sooner or later, it will be marketized, I believe." The marketization of the banking industry may be gradually completed within 10 years. In the future, the domestic financial sector will open up sooner or later, and many overseas financial institutions will come in. Private banks may also be able to open well in the future. Traditional banks, if not innovative. According to Bill Gates, it is really possible to become a dinosaur-like fossil in the future! Mobile phone giants, such as Nokia and Motorola, will be completely eliminated and subverted in the future. Finance. Isn't there a lesson to be learned? Instead of closing your eyes and pretending not to see it, it is better to take advantage of the fact that overseas banks are also in trouble, and Chinese banks are at the forefront of embracing the Internet! ”

Jiang Jianqing was stunned and said: "Let our bank engage in the Internet?" ”

"Yes, Internet finance, the Internet is just a tool, any industry, can use this new tool. And not a company in the narrow Internet industry. Only then can we use the Internet to innovate ......"

Jiang Jianqing was thoughtful, in fact, he saw that the Internet industry was engaged in finance. Banks are not greedy, this is impossible. Of course. The domestic banking industry also has some restrictions, for example, it is not allowed to invest directly in non-core businesses. For example, banks see that the real estate industry is highly profitable, but it is impossible to directly participate in real estate operation and investment, and can only share in the profits of the industry through lending and providing financial services.

Similarly, if the banking industry wants to engage in the Internet, it is indeed a bit of an obstacle, but it is not impossible to get around. At the very least, it is easier to circumvent the restrictions than the banking sector, which is directly involved in real estate or opening factories. For example, Wang Qinian provided a theoretical weapon -- the Internet is just a tool, not an industry!

So, any industry can use the Internet as a tool!

In fact, banks have already used the Internet as a tool, and online banking is a typical Internet finance, and even the most important recharge and transfer channel in the Internet industry!

With Wang Qinian's guidance, President Jiang, who originally came to beat Wang Qinian, gradually changed his thinking and began to consult Wang Qinian on how ICBC should lay out the Internet.

Wang Qinian naturally gave him a bunch of doctrines, in fact, these doctrines were also later come up with by ICBC itself, for example, ICBC's financial e-shopping mall, a one-stop Internet e-commerce platform.

ICBC online banking customers also automatically have an account in the mall, and can directly use the deposit to shop. ICBC has hundreds of millions of high-net-worth users, and if it can convert some of them into consumers on e-commerce platforms, it is easy to become the top three in the e-commerce field.

In addition, after ICBC users use ICBC online banking to transfer money to other platforms, ICBC online banking can pop up advertisements on their own e-commerce websites, and the cost of importing traffic is relatively low.

When Jiang Jianqing heard this, he gradually began to nod his head in satisfaction, and at the same time said: "If other banks come to ask you, don't say more!" ”

"I know, I won't tell anyone else, I only tell you Uncle Jiang!" Wang Qinian patted the horse and said.

After ICBC's President Jiang left, Wang Qinian also showed a hint of a smile.

In fact, Wang Qinian persuaded ICBC to engage in e-commerce and Internet finance, in fact, the purpose was to attract firepower to small partner companies. You must know that if ICBC's e-commerce goes well, it will be much more threatening to other banks than pure e-commerce or money market funds.

……

After Yu Bao made a fuss, Wang Qinian did not add fuel to the fire, saying anything to subvert the bank and subvert the traditional financial industry, but also modestly said: "Yu Bao is just a very ordinary product - money market fund!" This product has been around for decades in the United States. It is not a new thing in China, for example, old fund companies such as China Asset Management and Bosera Fund have had money market fund products for a long time. Some banks also have their own money market fund products. ”

"Our purpose is not to subvert anything, but to facilitate customers. Paying interest to users who have deposited cash in advance should be the responsibility of third-party payment platforms. The third-party payment platform has not paid interest all the time. Personally, I feel that this is not the right thing to do and that the customer should be paid interest. But traditional third-party payment instruments, I studied the policy and couldn't find a suitable reason to pay interest. The launch of a money market fund product, the wallet user transfers money to Yu Bao, and the default in the terms is to purchase the money market fund, and then, we pay the customer interest according to the method of the money market fund. ”

"As for the innovation of our Yue Bao, it is that the scale of customer deposits and withdrawals is not refused. Even if the cash transferred by the customer to Yu'e Bao is only 1 cent, we will accumulate interest for them according to the share of the dime. Relying on the share of small funds disdained by other old money market funds, we have gathered a lot of small amounts, and now have a scale of more than 30 billion yuan, developing to the first place in the domestic money market fund industry! However, in the international market, the money market fund is only a tool for cash management and storage, so that the cash that is not used temporarily can accumulate interest and avoid losses caused by inflation in vain. ”

"After all, we are not a product that focuses on financial management, but on the basis of convenient online payment for users, they will make up the interest they should pay. As for subverting banks or something, I think it's ridiculous, because without banks, money market funds would not be able to do business. Our funds are held in custody in the bank. ”

With Wang Qinian's low-key statement, many banks have gradually relaxed their vigilance.

For the time being, the hungry wolf of the little friend, dressed in sheep's clothing, disguised harmlessly, concealed many competitors who should have been wary and hostile to him!

Besides, Wang Qinian's encouragement of big banks to engage in Internet finance and e-commerce is that the significance of Yangmou lies in the imbalance in the development of the banking industry.

If some of the big banks succeed in gaining even bigger market prospects than before by relying on business innovation, and those smaller banks find themselves hopeless of transformation.

Next...... Not many banks fight among themselves!

Banks fight to the death, and there will be outsiders reaching out to engage in Internet finance! (To be continued~^~)