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In September 2002, Lembongan launched its business in Hong Kong with unprecedented efficiency. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

At the beginning, the company had 8 employees, and most of them were sent from the headquarters. After that, using this group of backbones as the basis, they recruited troops in Hong Kong.

The team plans to expand to 100 people within this year. The main thing is to recruit game developers and start the "Sea Tiger" game development project.

In the future, the game development team will also recruit game development talents in Taiwan, South Korea, the United States, Europe and other places. The game version of "Sea Tiger" has a certain difference from the game of the domestic partner company.

As the company's first business, Blue Dream has just been put into operation, although the performance is very average, but the momentum is very huge. This is because Hong Kong is only a city and has a lot of media. Any news, after media publicity and word of mouth, often does not take long to spread throughout the city.

As the bridgehead for the internationalization of small partner companies, Blue Dream Creative Company is naturally willing to invest capital. After all, the understanding of the nature of the Internet industry makes the company not afraid of losing money.

What's more, it's just a station, and no matter how much you lose, where can you lose? At most, it is equivalent to investing in a loss-making film project every year.

What's more, the Blue Dream Pass account of Blue Dream Creative Company is actually just an alternative vest name for the Little Partner Pass account. The increase in the number of Blue Dream Internet user accounts overseas is, in essence, the result of the global expansion of the Internet entertainment service of the partner company.

After the Blue Dream was put into operation. At the beginning, there were more than 300 VIP novels in the library, with a total word count of more than 500 million words.

In addition, Blue Dream has also taken the following roles in "Ming Pao", "Cheng Pao", "The Sun", "Wen Wei Po"? , Hong Kong Economic Journal, Sing Tao Daily, Oriental Daily and other mainstream newspapers put 3 million yuan in advertising, mainly in the form of soliciting articles, brushing their presence in the market.

Of course, many Hong Kong readers are naturally curious. I typed the URL of Blue Dream into my browser, and a large number of carefully selected novels.

Although, the quality is not as good as the writing of masters in the martial arts era such as Jin Yong, Gu Long, Wen Ruian, Huang Yi and so on. However, the subject matter is relatively new and the creativity is very rich.

For example, a series of fantasy novels such as "The Journey of Piao", "The Legend of Wukong", "Magic Apprentice", "Legend of Little Soldiers" and so on also fascinated many readers.

At least, readers have long been disgusted with the setting of martial arts, and in these years, martial arts have only sold the works of some masters. Even some of the famous artists of the year. With the martial arts market no longer working, these famous artists who have not become masters will not be able to sell their works at all.

saw a fairy tale work like "Ethereal Journey", which quickly aroused the enthusiasm of some young readers. In addition, "Magic Apprentice" and "Legend of the Little Soldier" have also won the favor of a large number of readers.

Of course, because the Hong Kong market is too small, and in addition, the way of reading in Hong Kong is still mainly paper books. It takes a long time for Blue Dream to develop the habit of reading online among readers. So. "Ethereal Journey", which has the most subscriptions on Blue Dream, has received the most subscriptions from hundreds of people. For most of the other works, the subscription is basically zero.

"Do you know Blue Dream, there are a lot of novels in it that I haven't read much!"

"'Ethereal Journey' is pretty good!"

"Isn't this a novel of the beginning of the continent?"

"The boss of Lembongan and the starting point is the same, but Lembongong is headquartered in Hong Kong and operates in the global market. The starting point is mainly the Chinese mainland market. ”

"The starting point subscription is cheaper than here. "Ethereal" more than 3 million words are all subscribed, and the starting point is only 60 yuan. Lembongan is nearly HK$200. ”

"Very normal pull! The income in the mainland is very low, and a 200,000-word paper book costs only 20 yuan. Hong Kong at least more than 100 yuan. By and large, a subscription is three times more expensive than the starting point. But compare that to paper books. It's only equivalent to a tenth of the price. In addition, Lembongan can be recharged directly in Hong Kong dollars without applying for a RMB account recharge. ”

After "Ethereal Journey" became a big killer to conquer the market, Blue Dream got thousands of yuan a day to recharge and consume, and most of them subscribed to "Ethereal Journey".

But as some readers finish reading "Ethereal", they will inevitably look for other books. In addition, Blue Dream also has a steady stream of requests for manuscripts from many local writers in Hong Kong. In just one week after the advertisement was out, hundreds of submissions were received, most of which were martial arts novels, which seemed old-fashioned. But there are also some works that imitate Western fantasy and Japanese light novels, which still feel a bit novel.

With so many submissions, it is naturally impossible to adopt them all. Instead, according to the approval rate of the light novel solicitation for submissions, one of the 50 books is selected. Since then, nearly ten novels have also been signed, and the number of words agreed on is between 1 million words ~ 5 million words.

Because, less than 1 million words is too short, which does not conform to the rules of serialized novels on the Internet, and it is difficult to attract long-term traffic to the website. And more than 5 million words is too long.

With writers to create, there will be readers!

This is the indestructible truth of the summary of the online literature industry later!

Compared with the media to pay for advertising, the solicitation of contributions is a long-term strategy to promote the brand. There will be a steady stream of writers who will make money by contributing to Blue Dream, and they will also become promoters of the website's brand.

When the number of writers increases, Blue Dream will also adopt god-making propaganda. That is, from the many local writers in Hong Kong who submitted to Blue Dream, select some outstanding ones and carry out continuous packaging, so that they can obtain the wealth and value of stars. In this way, it will be more influential for young people who are chasing their dreams.

Everything in Hong Kong is expensive, rents are expensive, it is difficult to start a business, and countless people are rushing for jobs.

A large number of young people also find it difficult to see opportunities to get ahead.

It's like Lan Meng, as long as you have the patience to do it for a long time, and capture the hearts of young people. It should be possible to become the climate.

"Mr. Wang, Blue Dream has been online for 1 week, attracting more than 3,000 registered users and nearly 1,000 recharge users. This data is obviously much higher than that of mainland websites! "The management of Blue Dream reports to Wang Qinian." However, the investment exceeded 5 million yuan, which was basically lost! ”

"It's okay!" Wang Qinian said, "I can have the patience of not making money for ten years!" ”

"Ten years of not making money is too conservative!" The executive of Lembongan said, "It is expected that after the successful operation of the online game, it will be able to make money!" ”

"That's right!" Wang Qinian nodded.

Blue Dream was put into operation first, in fact, it was more about the timing of the shootout. If you operate a day earlier, you can get a little more users and traffic. Furthermore. The recharge platform is set up to provide a good ecological environment for other charging services.

If you really want to make money, you still have to rely on other aspects of business.

For example, online games that have the ability to attract money!

……

The operation of Lembongan is relatively fast, after all, the website program directly copies the starting point and slightly modifies part of the program. It can be used.

The operation of online games is relatively slow. But put the simplified game. Transforming into a traditional game, the workload is also relatively low.

A week after the launch of Blue Dream, Blue Dream Creative Company set up an online game server for "Journey to the West: The Great Sage".

However, Hong Kong's game market is not just about online games – home consoles, arcades, handhelds, stand-alone games, and online games. Unlike Chinese mainland and South Korea, online games occupy the mainstream of the game industry.

But even so. Hong Kong's relatively high purchasing power and relatively cheap network operating costs have made the operation of "The Great Sage" also colorful.

In particular, newspapers and magazines in Hong Kong have a wide range of distribution channels. There are also many small stores that also sell software and network-related products.

The traditional version of the CD of "Journey to the West: The Great Sage" is priced at HK$18 per piece, but it is a novice card with HK$88 in it. Users who use a traditional disc installation can activate the point card.

This point card can be used not only in the game, but also in Lembongan.

As a result, the client CD of "The Great Sage Chapter" quickly sold tens of thousands of copies.

Of course, the requirement to activate the 88 yuan point card is that the characters in the game are more than level 5. So, in order to get the point cards, many people have to try to play the game again. It takes about half an hour to upgrade to level 5.

Within half an hour, if it still can't attract players, it means that the game will never be able to attract this part of the players. And players who become interested in the game within half an hour are likely to play for a long time.

With the launch of the game, only one set of servers opened by Lembonga in Hong Kong has attracted tens of thousands of players, with more than 4,000 people online.

Seeing that it was more popular, "The Great Sage Chapter" operated for a week and opened another set of servers. Again, this set of servers, it won't take long for them to be overcrowded.

With the operation of the Hong Kong server of "The Great Sage", Blue Dream Creative Company has gained a firm foothold. Gradually, I began to have the ability to make blood!

Driven by the game, Blue Dream Creative Company has blown a blue dream wind in Hong Kong!

Comic book fans of "Sea Tiger" also complained: "How much fan Wang Qinian is of "Sea Tiger"! ”

It can be said that the rapid growth of Blue Dream Company has caused the topic of "Sea Tiger" fans to heat up, which is actually a favorable publicity for "Sea Tiger".

Therefore, the investors of "Sea Tiger" are very satisfied, and they feel that they have chosen the right Wang Qinian as the director! The films invested by Wang Qinian, regardless of the final quality of the films, are constantly topical just from the start of the project.

This all shows that Wang Qinian is worthy of a big commercial film director with the blood of profiteers flowing in his veins!

Honestly, why make commercial films?

Because, commercial films have more influence, the audience market is the mainstream, and the topic is stronger, which belongs to the royal investment of fame and fortune! (The novel "Reborn Entertainment Ghost" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued.) )

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