Chapter 22: Birth
“…… In the East, eight is a very auspicious number. ”
In the driving aurora, John smiled and explained to his fiancée: "So a date like today, August 8, 1888, is an absolutely good day, and it is only fitting that a new company will open." ”
"Oh."
Blinking, Anna nodded a little dazedly.
Seeing his fiancée's appearance, John could only sigh secretly. Of course, the company or something is John nonsense, there is no such thing in China now, so I just said it to talk to Anna about some things about the ancient Oriental countries. But it was clear that this traditional Western woman had no concept of China and did not have much interest in it, which could not help but cause a strong sense of frustration to rise in John's heart.
But it was only a matter of seconds, and the frustration was left behind.
In this era of Western dominance, or more precisely European dominance, even white countries like the United States are not the object of European attention, let alone the East? Especially for girls like Anna, their attention to politics or economics is far less important than the small things around them......
For example, now, Anna's main concern is undoubtedly the establishment of a shampoo company.
After experiencing first-hand the refreshment of shampooing, Mr. Brister was almost impatient to acquire a small chemical plant. Then, under the frequent urging of his wife and daughter, as well as the drive of Qian Jing, the factory began to prepare for the production of "Rejoicing" brand shampoo in just one month.
Such high efficiency made John dumbfounded.
However, considering the investment of less than 100,000 marks and the small scale of production, such high efficiency was not something that could not be accepted, so on the day the factory was ready to be put into production, that is, the day when H&B was officially established, John and his fiancée appeared on the scene - compared to John who was just a whim. Anna takes this kind of thing that makes her more beautiful.
"Hey, what do you think will happen to Rejoice's sales?"
She has no interest in oriental customs, but when she talks about the factory she has just visited, Anna gushes a little: "Rejoice is really great to use, but is the price of a bottle of 30 marks too high?" After all, it's just for shampooing, and the price of a bottle is equivalent to the weekly salary of ordinary people! ”
"This kind of thing. It was not intended to be sold to people with a weekly salary of a few tens of marks. ”
When it comes to the factory, John is a little interested.
If they wanted to sell Rejoice to the most ordinary workers, John and Brister would not have set a high price of thirty marks at all, after all, in this era when ordinary people were only paid a few dozen marks a week, it was impossible for them to buy a bottle of shampoo for thirty marks. Only those who earn hundreds of marks or more per week are the target customers of H&B. That's why they invested only 100,000 marks in a small chemical plant and started to limit production to a lower level.
Rejoice's initial positioning. It's a luxury!
Even with the approval of the Bristers, John knew that there was no problem with the performance of the product, but in this era of extremely poor traffic and information exchange, no one could guarantee how long it would take for Rejoice to be accepted. Therefore, it is safest to invest in small scale at the beginning, supply the high-end market, and then gradually reduce the price and popularity.
Moreover, the situation in Europe can also provide a reference for North America.
John had already spoken to old Huntelaar about his intention to set up a company in New York that specialized in the production of daily chemicals. These include mainstream soaps, emerging shampoos and John's planned toothpaste. This half a year's time. If Rejoicing Shampoo is very popular in Europe, John can go back and put it into production directly, on the one hand, it has already received real feedback from the market, and on the other hand, the popularity in Europe can often affect the United States, which can save a lot of publicity costs......
"John. Look! ”
At this moment, Anna suddenly touched John's shoulder lightly and smiled.
"Hmm, what's wrong?"
John was slightly stunned, and quickly followed the direction of Anna's gaze.
Outside the driving aurora window is the Heinz Manor near the Brister home. Now that it was almost complete, a garden that was not perfect but had taken shape was unfolded in front of John.
Blinking, Anna said happily: "I heard my father say that it will be all completed by the weekend, and the rest is to wait for you, the male host, to accept, and then wait for the furniture to be ready and sent in." ”
"It's finally finished?"
A frown furrowed, and a smile appeared in John's eyes.
After more than a year of construction, the Huntelaar family's home in Berlin is finally being completed, which is definitely a joy for Johann. Although it was comfortable to live in the Brister house, it was not his own home after all, and John had been waiting for this day for a long time.
Staring into John's eyes, Anna smiled and said, "When it's time to move, let's have a party!" It's also a tradition in Germany that when you move into your new home, you invite your friends to sit down. ”
"Okay, no problem."
In a happy mood, John nodded without hesitation and smiled: "When the time comes, you can also invite some friends to come, after all, you will be the hostess here sooner or later......"
After small talk along the way, John and Anna return home.
The factory had just been put into operation, and Mr. Brister naturally had to stay to deal with the related chores, and Mrs. Brister had gone to a noblewoman's party today, and had brought a dozen bottles of shampoo samples that had been produced in advance. This is of course John's suggestion, just like he did when he organized a bicycle team to cross Central Park every day, and it is definitely a low-cost but very efficient way to promote it. As long as these wealthy ladies who like to attend banquets are impressed, Rejoice can naturally spread among the high society of Berlin as quickly as possible......
"Is lunch ready?"
As soon as she entered the door, Anna immediately asked.
It was almost one o'clock, and Anna herself felt a little hungry, guessing that John would be even hungrier, so she naturally asked for lunch as soon as possible.
"Please wait ten minutes, miss."
The butler immediately bowed slightly and replied respectfully.
The servants were at once busy getting ready, and while they were waiting, the butler brought John an envelope: "Mr. Huntelaar, this is a letter from New York. ”
"Thank you."
With a casual thanks, John took the letter from the butler's hand.
After getting the letter, the first thing John did was to look at the payment in the lower right corner of the envelope. There were only the initials of Heinz General Hospital in New York City and a person's name, but John knew the identity of the letter writer at once: Paul? Ehrlich!
Feeling the thickness of the envelope and weighing it, John smiled.
One of the most important and influential medical achievements of this era was finally born from the hands of Ehrlich under the planning of John...... (To be continued......)