On January 18, 2ooo, Wang Qinian's parents officially decided to move to BJ City.

Because, Wang Qinian has decided to graduate in the future and stay at BJ Exhibition. And the Wang family doesn't have many close relatives in TJ City, they are all some distant relatives who are far away by blood.

Therefore, moving the family to BJ City, naturally there is nothing that cannot be parted with.

And the relocation of the family to BJ City is also conducive to the exhibition of the Little Prince Company.

At this time, not counting Wang Qinian's own business, Xiaowang's subsidiary, which was founded by his parents from scratch, has 8 self-operated stores and 1 logistics warehouse in TJ City, with more than 15o employees. The annual revenue also exceeded 3ooo million, of which one-tenth of the online shopping was carried out through the website of Guò Little Prince.

It can be said that from the very beginning, Xiaowang Company has adapted to this unique mode of promoting the exhibition online and offline together.

In addition, the company's net assets have also exceeded 3oo yuan, plus bank loans, Xiao Wang's subsidiaries include debts, and the total assets owned by Xiao Wang have also reached 10 million yuan. That is, appropriate financial leverage, which increases the company's performance elasticity.

At a time when domestic consumption is still growing rapidly, the profits of the retail industry are still considerable. In addition, a lot of the loan money is used to buy shops, and at present, the domestic real estate properties are almost only rising but not falling, which makes Xiao Wang's solvency very strong.

Of course, now Xiaowang's subsidiary still relies on offline business to support online business.

The little prince's current online business does not dare to expand too fast. Because, the exhibition is fast. Burn more money. Offline profits may not be available.

Before Taobao was founded, there were already a large number of predecessors in the e-commerce industry in China. However, the vast majority of e-commerce companies that should have a promising future have fallen one after another because they were too aggressive, and their capital flow was broken.

Therefore, at this stage, it is not a problem for the Little Prince to show slower at all, as long as it is on display. Moreover. Every day the strength is increasing, do not seek to win, but seek not to be defeated, just improve every day.

After all. There is really a big pattern of Taobao. It was only established in 2oo3. Before Taobao was founded. The e-commerce environment is actually not very good, and some of the predecessors in the early days, such as 8848.com and eBay.com. It's all because they are too aggressive, so they all go out of business one after another.

In addition, peers such as Excellence.com and Dangdang.com also optimistically estimated the form, thinking that the e-commerce industry would soon be profitable. But who knows that a very small number of film companies will have to wait ten years before they become profitable.

In the long investment period, the competition is not the explosive power of short-term running, but the toughness and endurance of long-distance marathon running.

Therefore, Xiao Wangzi does not need to be too aggressive and too fast, the early opponents are not strong, have no perseverance, no great wisdom, no big pattern, and are muddy. Although those people are seniors in the e-commerce industry, it does not mean that their abilities are outstanding, so there is no need to pay attention to them!

A lot of opponents, even- without you attacking, he will toss himself to death!

"Xiao Nianzi, not bad!" Dad visited Wang Qinian's company, showed pride, and said with a smile, "Originally, I wanted you to inherit the family business, but it seems that the little prince only has the role of wielding my old man's residual heat!" ”

"Dad, you can't say that! You're not young anymore, but you're doing a very young career! Wang Qinian said with a smile, "Now there are a few people in China who do the Internet, and a few people who do e-commerce!" In particular, selling 3oo goods online in a year is not to mention the industry leader, at least the top three in the domestic e-commerce industry! ”

"It's still a long way off!" Dad shook his head and said, "It's far from the international advanced e-commerce companies Amazon and eBay, and they sell tens of billions of dollars a year online." My little prince, a year of trading is less than the daily volume of these giants! In fact, the domestic 8848 network and eBay network were almost established with our company less than a few months apart. But now it seems that they are louder than we are! In particular, the Internet survival of 8848 is amazing, and it is almost known as the first stop of China's e-commerce! ”

The Internet survival of the 8848 network is to recruit some volunteers to live in the hotel. However, the hotel only provides accommodation, not other daily necessities, and the only thing that users who participate in the event can get the necessary materials for survival can only be obtained through the guò online shopping channel.

Of course, these users all get supplies from 8848 online shopping, and as a result, it proves that through the Internet, it is possible to survive without leaving home and without going out to shop.

Wang Qinian comforted: "Retail is an endless marathon! 8848.com and eBay have gotten venture capital in the short term, so they are burning money, radical and blind exhibition, only in accordance with the requirements of venture capital, to scale and users, there is no time to digest, consolidate and think, their building foundation is unstable. Once, the back can not attract new investment, then, the capital chain is broken, there will inevitably be a crash! Our little prince will not, because the foundation is stable! ”

"Yes!" Dad smiled, "I'm not an expert in e-commerce, but I always know a truth - business, in the final analysis, is to make money!" E-commerce is losing now in order to make more money in the future! ”

Xiao Wang's subsidiary moved to BJ City, and the headquarters will also be transferred to BJ in the future!

In addition to the convenience of family reunion, in fact, it is also considered for the exhibition of enterprises.

As one of the earliest companies involved in e-commerce, Xiaowang's subsidiary must consider conveniences such as financing, logistics and brand awareness.

TJ City's logistics can also be completed, sea, 6 transportation, air transportation, is an important transportation hub city in China, is a city that can establish a logistics center.

However, in the convenience of financing and brand promotion, it is much inferior to BJ City. Later, why did domestic Internet companies gather in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other cities?

The cost of housing prices, labor and so on in these cities is more expensive, and the operation of large cities is more expensive simply considering the cost of operation.

But this kind of first-tier city has unparalleled advantages - more opportunities, more urban influence!

As the central city of politics, economy, education and culture in the country, the reputation and goodwill created by BJ City can spread to the whole country and form an influence covering the whole country.

However, it is very difficult for TJ companies to gain national influence even if they become the leaders of the industry in the local area.

In order to gain greater influence, it is still necessary to take root in first-tier cities! (To be continued!)

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