What is Advertising Effect?

It can quickly increase the sales of a product by ten, hundred, or even thousands of times. That's the real advertising effect!

In order to achieve the most ideal advertising effect, many businesses do not hesitate to spend a huge amount of advertising costs for celebrity endorsements, TV program titles, carpet advertising bombardment and many other means. But all advertising methods and advertising investment are nothing more than one purpose - to increase product awareness and sales.

And Sui Ge has always looked down on the so-called advertising effect. Especially before, the glasses once asked Sui Ge to find some little stars to advertise dog skin plasters, but Sui Ge refused. The reason is also very simple, Sui Ge is reluctant to spend money on these stars.

Of course, for free advertising, Sui Ge naturally will not refuse.

Therefore, Sui Ge gladly accepted the soft advertisement "sent" by Luo Bei.

And I have to say that Robbe's soft advertisement has been quite successful, very successful.

The most direct effect is that it caused the Emperor Jade Paste No. 1 to be directly out of stock. The people who bought Emperor Jade Paste No. 2 and No. 3 lined up every day, and the donation amount of the Fairy Grass Hall Fund also rose in a straight line. In addition, the customer service department of Watson Pharmaceutical Company has also received many telephone inquiries from abroad, and some foreign sports people and institutions have become extremely interested in the dog skin plaster of the Diyu Paste series, hoping to reach a friendly and long-term cooperation with Watson Pharmaceutical Company.

That's the advertising effect.

Although Emperor Jade Paste did not even appear in an official advertisement on TV, the name "Emperor Jade Paste" is almost a household name. directly caused such an advertising effect, and Sui Ge and his cadres were unexpected.

According to Sui Ge's original plan, it was hoped that the city of Dongjiang would radiate to the whole of Minghai Province, and then further expand to the whole of China. As for selling dog skin plasters abroad, that is the last step to consider. Who knows, because of Luo Bei's intervention, Sui Ge's plan was actually put in place in one step.

It was really unexpected.

The plan, as expected, could not catch up with the changes.

Although the current situation is very gratifying, it has also caused some minor troubles.

The most direct problem is that the supply of dog skin plasters is in short supply.

Emperor Jade Paste No. 2 and No. 3, because of the real-name system and donations, the sales volume can be controlled, but the Emperor Jade Paste No. 1 is completely in short supply, which makes Qiangzi and other direct sales personnel have mixed joys. I am happy to have made a lot of money recently, and it must be no problem for a small white-collar worker to become a five-risk and one-gold, but the worry is that the momentum of sales is just right, but there is no stock in his hands, which is really annoying.

It is precisely for this reason that Sui Ge once again appeared in the conference room of Watson Pharmaceutical Company.

In addition to Sui Ge, there are Yanyun, glasses, and mountain bears.

These four people represent the "top management" of Watson Pharmaceutical Company.

"Glasses, let's talk about it." Sui Ge said to his glasses, he was busy giving birth to various spirit grasses recently, and he really couldn't spend too much energy on other things.

"This matter should be a good thing for our company." "All of our plasters are in complete short supply. ”

"Damn! Finally waited for such a situation! The bear laughed, he was happy to see the good situation of the money coming in.

"Brother Xiong, it's right that you're happy, but you can't be too happy." Glasses smiled wryly.

"Isn't it a good thing that demand exceeds supply?" The mountain bear wondered.

"A good thing indeed." "But this can't go on forever." The limited and real-name sales of No. 2 and No. 3 Imperial Jade Paste have already made some people complain. Now, if even Emperor Jade Paste No. 1 cannot guarantee the normal supply, others will doubt our company's production capacity and reputation. It's just a short time, and if it goes on like this for a long time, I'm afraid that the advertising effect that Roberto has worked so hard to create will be gradually worn out. ”

"Brother glasses' words are not unreasonable." Yanyun said at this time.

"Hmm." Sui Ge nodded, "So, to put it simply, it's about expanding the scale of production, right?" ”

"Yes." "But it's not that simple. Watson Pharmaceutical Company is such a big company, and in the current situation, even if the workers work overtime overnight, they can't meet the huge sales volume. Therefore, it is necessary to expand the factory. However, it is not possible to solve the problem of approving the land for the construction of the factory, purchasing the production line, recruiting workers, raw materials, etc. ”

"I'll take care of the land approval." Shan Xiong said with a smile, "Even if Lao Tzu's hands are gone, the officials in charge of the land in Dongjiang City will still have to sell me face." Otherwise, hey, their ugly thing -- I can fix this anyway. ”

"The rest, let's do it separately." Sui Ge said that he didn't think the matter was so tricky.

The wry smile on his glasses face still hadn't completely faded, and it was obvious that he felt that Sui Ge and the others had taken this matter too simply.

"With the land, it takes time to build the factory; It takes time to install, purchase and commission a new production line; Recruited workers still need training, which also takes time. "Of course, in fact, the difficulties we face are not limited to these. This is the negative effect of too fast development, our current scale, even to meet the entire Minghai Province market is not enough, but must meet the entire huge market in China, which is indeed a little inadequate. ”

"So, it's all Robbe's kid's fault?" Sui Ge finally realized the difficulty of the glasses at this time.

It's a big step, and this time it's really a big deal.

The advertising effect created by Luo Bei is too powerful, and in addition, it is also because the medicinal effect of the imperial jade paste itself is really effective and can stand the test of practice, so it has caused the current situation of short supply.

The plant, equipment, and personnel are completely unable to meet the current situation.

"This time using the advertising effect created by Robey is definitely very successful and very good for us," the glasses said. However, the difficult situation encountered in front of us must also be solved urgently......"

"Let's talk about what solution you have." Sui Ge asked.

"In the current situation, I can only choose to cooperate with others." Glasses said, "Now that the momentum of the imperial jade paste is so hot, there are simply so many pharmaceutical companies that want to cooperate with us, we can selectively select one or two companies to cooperate."

Before the glasses finished speaking, they were interrupted by Sui Ge again.

"We can't be in the league with the drug companies." Sui Ge said, "The Tao is not the same. Our medicines are not purely for profiteering, we have our own principles, so it is absolutely impossible to cooperate with those people. ”

"Good!" Yan Yun smiled slightly, "Stick to your beliefs, that's exactly how it should be." ”

The glasses also knew what Sui Ge's belief was, but said with a wry smile: "I also know what you think, boss, but at present, this shape is very good, if you can't seize the opportunity to soar into the sky, it will be a pity." ”

"Think again." Sui Ge said, "If it really doesn't work, you can consider cooperating with Hungry Tianpo Pharmaceutical." ”

Tianpo Pharmaceutical is Shen Junling's company.

The so-called fertilizer and water do not flow into the fields of outsiders, so it is better than cheaper than those who are cheaper.

However, even Tianpo Pharmaceutical, Sui Ge was still a little hesitant.

It's not that Sui Ge doesn't want the people of the Shen family to get a piece of the pie, but he is worried that after integrating with the Shen family's industry, it will affect his original business philosophy. It is impossible for the people of the Shen family to understand Sui Ge's thoughts like Shen Junling.

"Tianpo Pharmaceutical?" Glasses wondered, "Boss, do you have a relationship with them?" This is a well-known listed pharmaceutical company in China. However, if we really cooperate with them, will we be swallowed up? If we lose control, it won't be worth the loss. ”

Sui Ge waved his hand and said, "What you are worried about will not happen." Tianpo Pharmaceutical will definitely not swallow up our company, but - forget it, I will think about this matter again. In addition, Brother Xiong, you can do the expansion of the factory first. ”

"You should think more about the business matter, I am thinking about how to improve the prescription now." Yanyun said.

Unexpectedly, after some discussion, the situation was still not resolved, and the glasses said: "Boss, what should I do about this situation now?" ”

"I'll think about it again." Sui Ge said, "If it really doesn't work, then cooperate with Tianpo Pharmaceutical." Then prepare with both hands, Brother Xiong, you consider expanding the plant; Glasses, you think about the things that work together, prepare the materials and so on. ”

The glasses nodded.

After the glasses and the mountain bear left, Sui Ge left with Yanyun.

Sui Ge said to Yanyun: "You haven't been back to Shaolin Temple for a long time, will it be fine?" ”

"My master has sensed that something is wrong." Monk Yanyun smiled bitterly, "He has already called a junior disciple to persuade me to go back to Shaolin Temple." However, I refused. Once I go back, there is no possibility of coming out. ”

"Whatever needs to be done, just ask." Sui Ge said sincerely, "Even if you want to be an enemy of Shaolin Temple, it doesn't matter. ”

Monk Yanyun came to help Sui Ge this time, and it was indeed a promise of gold, and he was righteous enough. Therefore, if Monk Yanyun really had any difficulties, Sui Ge would naturally not sit idly by.

"I have already asked that junior brother to tell my master, my ambition is here, and Shaolin Temple cannot realize my ideals, so I don't plan to go back." Yan Yun said, "It's just that in this way, my master will definitely think that I am a white-eyed wolf." ”

"No, it won't." Sui Ge said, "Your master has raised you for many years, so he will naturally understand your thoughts. ”

"Well, I hope so." Monk Yanyun sighed again.

"Don't be so discouraged." Sui Ge said with a smile, "Now, the situation has begun to develop in a good direction. ”

"Yes." Yan Yun said, "If you can realize the ambition in your heart, even if you are misunderstood by Master, it will be worth it." ”

"In short, if there is anything, you must tell me, and I will definitely not sit idly by." Sui Ge reminded Yanyun again.

"Hmm." Yan Yun nodded, went back to his "real room", and continued to study the prescription.

Sui Ge returned to the mad campus.

He also plans to consider the cooperation with Tianpo Pharmaceutical.

After all, the helmsman of Tianpo Pharmaceutical is Shen Junling's father, Shen Tianpo, not Shen Junling, Shen Tianpo represents the interests of the entire Shen family, and his identity and position determine that he will inevitably put the interests of the Shen family first, so it is impossible to take Sui Ge's ideas as the dominant factor in everything.

Sui Ge actually doesn't want to be a "** person", but when it comes to medicine, he believes that he must stick to his principles. Only by adhering to the established principles can he achieve the common goal with Tang Yuxi.

The goal is so ambitious that it may seem out of reach. It is precisely because of this that Sui Ge must stick to his principles.

Sui Ge didn't enter the school, but walked aimlessly towards the foot of Qixia Mountain, hoping that the sober and cold air would clear his mind a little, and then come up with a foolproof plan.

Laugh at!

At this time, a white sports car stopped next to Sui Ge.

Then, a handsome young man in a white suit and long hair jumped out of the car and said to Sui Ge: "Mr. Sui, please stay." ”

"Do I know you?" Sui Ge asked lightly.

For men who are more handsome than himself, Sui Ge is naturally hostile.

"Mr. Sui, I have been offended a lot before, please forgive me-"

The young man in white said in a heavy tone, his knees bent, as if he was going to kneel down to Sui Ge!