"To do this step, it's almost enough, after all, no matter how counterfeit it is, it is a fake after all, our Shuxiang King has a unique taste, consumers can taste it once, they can clearly distinguish, no matter how powerful the counterfeit is, there is no formula, and it will not last long after all, so the danger of counterfeit products must be taken to heart, but we must not waste food because of choking, because of small losses."

Xue Xiang said so on his lips, but he didn't think so in his heart.

He is very aware of the danger of counterfeit products to King Shuxiang, especially in this era when media information is not available, counterfeit products in many places rely on low prices, which is enough to successfully seize the market of King Shuxiang.

However, under the current system, the survival of state-owned enterprises is difficult, and local governments wish that they could support themselves.

With the support of local governments and the aura of protectionism, what are those counterfeit companies worried about?

Even if Shuxiang Wang Zhen organized a team of capable lawyers, in the face of power, this road of rights protection is destined to be extremely difficult.

Xue Laosan doesn't want King Shuxiang to consume a lot of time and money for a lawsuit that is doomed to win!

Of course, Xue Laosan must not sit idly by and watch the King of Shuxiang pulled out by himself drown in the army of counterfeits.

Taking advantage of Jia Sheng's muttering, his mind turned quickly, desperately thinking about the famous marketing methods of later generations.

Suddenly, the rapidly rotating brain stopped, and Xue Laosan had an idea.

There is a way that does not bother the two masters, when Xue Laosan thought of taking advertising as the guide and forcibly promoting the king of Shuxiang, it was born from Jianli Bao.

At this moment, King Shuxiang's sales were blocked, and the first thing he thought of was naturally Jianlibao, "Lao Jia, I think we will do this and make a prize sale!" ”

Not bad. Xue Laosan borrowed Jianlibao's prize sales, and in the previous life, Jianlibao used the advertising of the Olympic Games, and after the fire, sales also encountered a trough. Thanks to Jianlibao's family member, Li Jingwei, is wonderful. Came up with an idea for a prize sale.

And Jianlibao's prize sales in this country of lottery desert at that time, once launched. It was an instant hit, and the trucks that dealers wanted to buy Jianlibao became a long queue for several miles.

"Prize sales, what kind of prize sales?"

Jia Sheng is inexplicable, he has almost no concept of lottery.

It's no wonder Jia Sheng doesn't understand. Nowadays,The lottery industry of the Republic has not yet ended,Sports lottery,Fucai has not come out at all,Jia Sheng where there is the concept of prize sales.

Xue Laosan said, "Let's be so neat, at the bottom of the cork of each bottle of Shuxiang King." They are all engraved with words, in order: 'thank you for tasting', 'another bottle', 'five yuan', 'ten yuan', 'fifty yuan', 'one hundred yuan', 'thousand yuan', and even 'ten thousand yuan'......"

Xue Laosan said here. Jia Shenghuo stood up and hurriedly waved his hand, "No, this can't be, my factory master, we only sell a bottle of Shuxiang King for more than a piece, you set up a grand prize of 10,000 yuan, one of the people, we have to sell 10,000 bottles!" This is absolutely unacceptable! ”

Xue Laosan waved his hand, "You want to left, our prize sales, sold just a lottery concept, let me tell you, in the bonus setting, one hundred bottles of Shuxiang King, there will be one bottle is 'one more bottle', only one bottle in five hundred bottles is 'five yuan', and so on, for every million bottles, there will be a "10,000 yuan", so calculated, the annual bonus investment is only more than 500,000 yuan, but I dare to guarantee that the sales driven by it will be far beyond your imagination. ”

"Lao Jia, you might as well try to think of yourself as a consumer, when you are faced with such a bottle of products that are beautiful, delicious, and can bring unknown wealth, and most importantly, can bring hope, will you buy it?"

After being stunned for a long time, Jia Sheng suddenly spoke, "I, I will!" "My eyes are blank, and my gaze is out of focus.

Indeed, he was shocked by Xue Laosan's golden idea, fell in, and was intoxicated.

He completely substituted himself as a consumer, racking his brains, and he couldn't imagine why he shouldn't dig his pockets in the face of such a perfect product.

First, condiments, which can be eaten when you buy them, and they are delicious.

Second, and most importantly, if a trick is good and wins the jackpot, it is a feat that changes fate, he can't refuse the temptation here, 10,000 households, how many are there in the country?

Those who have not received the baptism of the lottery era, there are indeed few who can resist the temptation of getting rich, and more or less will automatically substitute themselves into the lucky winner who must win the 10,000 yuan jackpot.

"Okay, don't think nonsense, you Lao Jia will help me take care of the king of Shuxiang in a down-to-earth manner, as long as you don't move your crooked eyes, it won't take ten years, I will guarantee the future of your million-dollar household!"

Wealth is moving, who can avoid vulgarity among ordinary people, Xue Laosan saw that Jia Sheng was worried about his heart, and spoke out to warn him.

Jia Sheng woke up in shock, and said with a red face, "Factory director, I promise you, I didn't move any crooked eyes, just because I was so excited by what you said, I thought about it!" ”

After that, he slapped the table again and again, shouting, "Absolutely, absolutely, long, fortunately, you are not a business, you want to be a business, how can there be other businessmen in the world, even this kind of trick can be figured out, there is this trick, not to mention selling Shuxiang King, it is to sell empty bottles, I am afraid that it will be a big fire!" ”

Xue Laosan lit a cigarette, not as excited as Jia Sheng at all, and said indifferently, "Don't be in a hurry to be happy, or that sentence, do a good job of anti-counterfeiting identification, don't let counterfeiters make some fake winning bottle stoppers, come to us for real money, if that's the case, we have a mountain of gold and it's not enough to toss." ”

Xue Laosan knows very well that such a prize promotion can only be for a while, not for a long time.

As Jia Sheng said, according to this model, just selling empty bottles can be sold, which is an abnormality in itself.

Yes, this is just a loophole in the policy.

Once the problem is highlighted, the follow-up policy will definitely follow up and fill this gap, otherwise, this is tantamount to opening the gambling industry privately in disguise.

This is also the fundamental reason why Jianlibao's prize sales only lasted for a period of time, and later generations of Coke did not dare to appear in the form of big money.

What's more, as soon as the prize sales of King Shuxiang came out, it was not unexpected, it would inevitably cause follow-up, and the result of following the trend could be predicted, which was to attract the attention of the upper echelons and introduce laws and regulations to standardize.

Therefore, in Xue Laosan's view, the prize sales of King Shuxiang is to take this shot, and it is good to get fat with one shot, not for the long term.

Therefore, he is very indifferent.

said that Xue Laosan's reminder about the anti-counterfeiting of bottle caps hit Jia Sheng's waist and eyes.

He slapped his forehead heavily, and in an instant, a crimson slap print appeared on his forehead, "Thanks to the factory director, you remind me, I only think about making an article on the bottle, and I completely forget the location of the bottle mouth, if I let those counterfeit profiteers take advantage of the loophole and make a bunch of "10,000 yuan" bottle caps, I am the eternal sinner of our Shuxiang King!" You can rest assured that I will organize an expert group to overcome this technical barrier and strive for no mistakes. ”

Jia Sheng's back was drenched with sweat, if it weren't for Xue Laosan's reminder, he would have really forgotten about this link.

At this time, I settled down, and then I couldn't stop arranging, and said, "Factory director, when the finished product comes out, I will personally send it over for you to inspect." ”

"There's no need to be so troublesome, you decide for yourself, I'm not an anti-counterfeiting expert, don't be surprised, make the grass and trees all soldiers, and the rumors are loud!"

Xue Laosan waved his hand and smiled.

"Yes, yes, yes!"

As soon as he spoke, Jia Sheng stood up, "Without further ado, I'll go back to the meeting now, organize people, and put this matter into practice!" ”

Before the words fell, the man had already arrived outside the door.

…………………………

Today is another good day, the blue sky is like a huge well-polished sapphire, white clouds, like thousands of sheep, leisurely gathering on this sapphire, or singing, or looking at the shadow of self-pity, although all postures, but the same pure beauty.

The sunlight is dappled, shining through all things and turning into ten thousand colors.

Time into September, the power of the sun is as weak as a day, Shuzhong is located in the basin, Jianghan September, perhaps it is the season when the sun is sweeping the world, and Shuzhong has already seen autumn.

And today, the temperature has dropped just right, not hot and slightly cold, and the weak body is wearing a shirt and thin pants, which is enough.

There is a strong body, still dressed in shorts and short sleeves, but it is also clean and neat.

Of course, Xue Laosan belongs to the group of strong bodies, but this guy's dress today is extremely formal, with a black shirt, royal blue trousers, belts, and leather shoes, which are extremely formal.

Because, today is the first time that Xue Laosan has participated in the school's activities as the parent of the little guy - autumn outing!

A tall pomelo tree, lush branches, verdant greenery, a full and fat pomelo, like a small lantern, hanging all over the tree, Shanshan lovely, unfortunately now is not the season when the pomelo is ripe, if not, pick a sweet pomelo, sit cross-legged under the tree, look at the mountain in the wind, peel and eat, crisp flesh, after the bite of sharp teeth, sweet and sour juice splashes between the lips and teeth, along the tongue, it flows into the throat, the taste is definitely more enjoyable than drinking any juice and drink.

However, Xue Laosan likes this grapefruit is not yet in season, if the grapefruit is ripe, the juice is sweet and delicious, here are either many pickers, or the pomelo is not visible, the branches and leaves are scattered, where will there be such a good shelter from the sun, a wonderful treasure place to enjoy the scenery.

He spread out his body, leaned his back against the thick grapefruit tree, squinted slightly, listened to the wind, and quietly admired a vivid oil painting in vivid colors, which was exactly what he saw.

The choice of Longquan Primary School's outing place this time is really excellent, and Xue Laosan even guessed that this is the school's fixed outing location.

At this moment, the grapefruit tree where he lives is the highest position of the entire field, leaning on the tree, Xue Laosan has a clear view of the situation in his position.

This is a grass slope that is high on all sides and low in the middle, about the size of more than ten acres, green grass, short and luxuriant, under the golden sun, this slope, green grass is like jade, soft and shiny, like the most gorgeous carpet in the world.

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