The idea of "retail + real estate" may be applicable to the current period. Many domestic chain giants have used this idea to develop.

But in the longer term, for example, after O8, e-commerce will gradually become popular, and the traditional retail industry will be more and more replaced. After 2o12, the real estate industry ended the unilateral upward trend, and housing prices only rose but did not fall, so that retail chain enterprises were another money-absorbing weapon Commercial real estate gradually became unprofitable.

Therefore, Wang Qinian has repeatedly built a plan for his parents to lay out e-commerce as soon as possible, preferably traditional retail stores, and integrate them with e-commerce. In this way, in the future, when facing the impact of e-commerce, it will be relatively calm.

But now there are still several major problems in running e-commerce.

First, online payment is inconvenient, and it was not until 1999 that China Merchants Bank took the lead in developing a domestic online banking system, and other banks followed up, and after the payment problem was solved, the e-commerce industry began to really start to win the exhibition space.

Second, the logistics and express delivery system is backward, and now the domestic transportation of trains, buses, planes, and ships cannot be compared with later generations, and the express delivery company is not as professional as later.

Third, the construction and popularization of Internet infrastructure......

All in all, it is almost impossible to create an advanced e-commerce website like "Taobao", "Jingdong" and "Dangdang".

At this time, the domestic hardware conditions limit the incubation of websites similar to "Taobao" in China.

Therefore, my father seems to be able to think of a way, and after digesting Wang Qinian's construction, he actually summed up the idea of developing e-commerce at this stage - first physical stores, and then e-commerce. First do local e-commerce, and then do national e-commerce.

For example, at the beginning, it only did e-commerce for customers around Little Prince City, TJ City. For example, on the advertising leaflets, service business cards, and plastic bags scattered by customers, the website and introduction of Little Prince E-commerce are printed.

At the same time, the customers who make online orders, process orders and deliver to their homes are also employees in the physical store, which is equivalent to upgrading the physical store to the later O2O e-commerce platform!

"Dad, your model is called O2O mode. Online and offline together, not only to meet the experience of consumers shopping in offline physical stores, but also to meet their online shopping experience! This is a very advanced model, and it is also one of the best models for the transformation and evolution of traditional retail stores to e-commerce models. Wang Qinian said with a smile, "Of course, this model is not cheap, because we are still a hand-made retail enterprise in Little Prince City, that is, to purchase goods from the upstream and sell them to consumers. Compared with the self-operated platform of the buyer's system, it is more profitable to be an open platform. In the future, we will consider opening a large store, and directly let brands and manufacturers rent our counters, and they sell their own products, and we charge counter rent. Online, it can also be open to other merchants to sell things on our platform. At the beginning, we don't charge fees, let them use our platform to make money for free, and when our platform traffic, popularity, supply chain, logistics, and warehousing are all developed to a certain extent, we can charge them service fees. This kind of thinking of being a platform may be more profitable than the self-operated model! ”

"Makes sense!" When my father heard this, he looked thoughtful.

Regarding the opening and construction of e-commerce websites, recruitment began this summer.

However, Little Prince City did not hire famous college students, only hired some computer professional technical workers from Peking University Jade Bird, compared with graduates of famous schools, most of them are low-level IT migrant workers.

There is no way, how can the current top students of Peking University and Tsinghua University look down on a very small company like Little Prince City?

The recruitment of this kind of grassroots IT migrant workers is also to seize the opportunity, so as to open a website first, try to operate, and summarize various problems and experiences in the operation process.

In the future, if there are too many problems exposed and affect the company's exhibition, please ask more professional talents to rebuild the website and reopen a better website.

The name of the Little Prince's e-commerce, Wang Qinian has drawn up a plan, called "xyZ", which is the abbreviation of the beginning of the Pinyin of The Little Prince. Use the domain name registration management panel to query, and the domain name of the website is "." Already cybersquatted by domain name speculators. Moreover, it is also a foreign domain name speculator.

The screen name of this domain speculator is called "Mack's domain", and at first glance, it is known that it is a profiteer who specializes in hoarding domain names for profit. Register a domain name at a very low price, and then hoard the domain name and sell it at a high price.

In the early years, most Internet companies could not find a profit model and would only burn money. But profiteers who sell domain names and the like make a lot of profits.

The domain name xyZ, although in the eyes of discerning people, can be seen to have a certain value, but it is not a rare treasure, let alone a brand domain name that a large enterprise must take.

After negotiation, Wang Qinian agreed with "Mack Domain Name" to buy the domain name at a price of 3ooo US dollars.

After negotiating the domain name deal, the other party asked Wang Qinian to pay a deposit of $5oo before submitting the domain name password.

Then, Wang Qinian hesitated for a long time, but still sent money to the other party.

In this era, third-party payment platforms are still on the rise, and the way to confirm payment after receiving the goods is still popular. You can only send money to the other party by bank transfer. Therefore, whether the other party has credibility or not depends purely on character.

The next day, on the email, I received the password and registration information for the domain name.

Wang Qinian used the domain name management panel and changed the password.

Next, Wang Qinian also paid the balance to the other party happily.

After the successful transfer of the domain name, Wang Qinian is now that this domain name will expire in three months, and he can't help but scold the treacherous "Mack domain name".

In order to avoid the expiration of the domain name, it is natural to transfer money to the bank to recharge the domain name. It's only $1o per year, so I renewed it for 1o years in one go.

Because. At present, domain name vendors allow the longest renewal of a domain name, which is a 10-year term. Otherwise, Wang Qinian plans to renew it for 1oo years.

After buying the domain name that will be launched, Wang Qinian is responsible for communicating with the technical staff and explaining to them what the e-commerce website to open will look like.

To put it simply, Wang Qinian used Amazon and eBay as reference objects and asked technicians to imitate them.

Although, it is only possible to mimic the front-end pages of these sites.

The programs and code in the background can't be copied.

However, it is enough to know what is going on with the web page, what kind of user experience there is, and what technology is used to implement it to be written in code, Wang Qinianbing does not care.

To put it simply, Wang Qinian only cares about the result, not the process of realization.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!