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Song Chen nodded and said to Yang De: "I'm not interested in the real estate industry, but I don't have a reason to let go of the windfall profits of real estate, so I mainly focus on investment and equity participation!" If Chenxing Homeinn's book funds are tight, I will ask Cai Chongxin to inject 100 million yuan into you, and you can also let Chenxing Home Express take out a few high-quality land and transfer it to Chenxing Homeinn at a low price to show our own hotel building! ”

Chen Daohui grinned and said, "Since you are the god of wealth, of course we will follow closely!" ”

Song Chen rolled his eyes and said in a deep voice: "There are a lot of young talents here, after Yang De served as the general manager of Chenxing Homeinn, I recently had a project on hand, because it has little to do with my company's business, so it is still investment-oriented, if any of you are interested, you can also participate in the shares?" ”

Zhao Qianya's eyes lit up, and she said with a smile: "The project that spit out from Chairman Song's mouth must be extraordinary, let's listen to it!" ”

"I don't need to listen to it, I just think it's very marketable, and it can definitely help our online business!" Song Chen groaned.

Ye Lin rolled his eyes and complained: "If you have something to say, what is the sale!" ”

"No media company in China has noticed this blue ocean, that is, the building advertising that is more popular in Europe and the United States!" Song Chen slowly spit out his other investment plan.

The cost of offline advertising is very high, and it is typically CCTV's golden advertising resources, which can be described as "one inch of gold"!

For online advertising, Song Chen already has Baidu and googLe, and Chenxing Network will soon have its own portal and display resources; The offline advertising resources, in addition to the TV advertising resources that are difficult to buy for a while, the building advertisements that are often contacted when running sales in later generations are the advertising platforms that Song Chen attaches great importance to!

Song Chen hopes to form a large-scale media group under the group that spans buildings, outdoor, store terminals, stations, airports, including online advertising platforms! If the situation allows, Song Chen intends to strengthen the group's position in the advertising market through capital mergers and acquisitions!

Wang Xiaoxue's expression was stern, and her eyes flashed with a quiet brilliance. This plan, which Song Chen discussed with them before, involves part of the strategy of worry-free future, so Wang Xiaoxue is very concerned!

Last year, Future Promise accepted a lobby from Bain Capital to cancel its IPO plan and instead receive a total of $30 million in investment from Bain Capital and SoftBank Group. As a condition of the transaction, Zhen Ronghui, founder and vice president of Bain Capital China, joined Future Carefree as COO.

After Zhen Ronghui took office, the "first fire" was to cooperate with the "Dongou Evening News" to launch a paper version of the "Dongou Evening News? The paper media "Future Worry-free Recruitment Edition" has been greatly welcomed by the market, and the sales of Dongou Evening News have also increased significantly, which can be described as a perfect case of win-win and mutual benefit for both parties.

Recruitment information sales business has become another profit point worth looking forward to, for which the future has set up a more comprehensive sales team, to expand similar business to other cities, Zhen Ronghui's ability has been greatly recognized by his colleagues, so as to gain a firm foothold in the future.

The paper media advertising with a worry-free future can be regarded as the offline advertising channel of Chenxing Holdings, which belongs to the local recruitment information sales business, and Song Chen's plan is to create a more comprehensive and comprehensive media platform, which can fully cover the advertising needs of the group's subsidiaries and greatly reduce the cost of advertising.

In this respect, Song Chen's long-term requirements for this media group are very low: as long as it can break even, it can bring huge returns to the entire group!

"Building advertising?" Shi Tao muttered, "No one here is an industry person!" ”

"I know!" Song Chen said with a smile, "So in this regard, I plan to get involved in media companies through guò acquisitions!" Of course, it would be better if you had someone who knew how to do it, and you could give the opportunity to you, and then come to you to 'ask for money' when you have a specific acquisition target! ”

"Huh!"

Everyone smiled knowingly, Zhai Yue lightly changed the topic, and asked curiously: "By the way, Liu Jun, the Internet café business is okay, right?" ”

After Yang De took charge of Chenxing Rujia, Liu Jun took over his class and became the general manager of Chenxing Internet café chain company. He shrugged his shoulders and said: "It's okay, with the increase of branches, the operating income and profits have increased greatly, but since the beginning of this year, there are many competitors covering high-end Internet cafes, and resisting the opening of a large number of Internet cafes has lowered the price of the overall Internet café industry to a certain extent, and the gross profit has also dropped significantly!" In short, it's okay to get by! ”

"Speaking of Internet cafes!" Ye Lin complained, "Although the annual contribution income of the franchise store is very high, the management of the head office is very troublesome now, and the franchisee only cares about the immediate interests and is unwilling to abide by the company system of our franchisee, which damages the brand value of Chenxing Internet Cafe!" I can't see it now, I'm afraid our signboard will be broken in the hands of these people in the future! ”

Chenxing Internet café is a high-end Internet café with high grade and high price, pay attention to the comfortable environment, pay attention to consumer experience, for which the company does not hesitate to invest heavily in repairing the store to be gorgeous and exquisite, and must pursue excellence in service, hoping to leave a deep impression on customers in the form.

However, the overall windfall profits in the early days of the Internet café industry allowed the owners to return most of their investment funds in a short period of time, but also made them lose their balance, when they realized that ordinary decoration, second-hand machines, and low service levels could also make them "quick money", they could not be expected to calm down and work intensively.

Finally, when they blindly pursue market share, price wars are inevitable, not only the Internet café industry, the end of the 9o years will be foreign brands to the corner of the market domestic home appliance enterprises, do not think about investing heavily in the development of new products, but because of the big good shape shì big fight, and finally lead the foreign brand to rethink the Chinese strategy, such as Samsung Lg Panasonic and other foreign brands after the millennium comeback......

This is also one of the important reasons why it is difficult for Chinese enterprises to give birth to great companies, and the lack of innovation genes seems to have become a stubborn disease in China, which has been plaguing private enterprises since the reform and opening up, as for state-owned enterprises...... I'm afraid it can only be described as "not enterprising".

The franchise store is Song Chen's trick to guide Yang De and them to collect money, but Song Chen actually has a good idea of the possible consequences. In his eyes, the most important asset of Chenxing Internet Cafe is the hundreds of thousands of computer terminals and online and offline advertising platforms distributed across the country, paving the way for the promotion of Chenxing Entertainment's next "Legend of Blood" and "Miracle Mu"!

Song Chen said with a smile: "Let them toss the markets below the third-tier cities, you just need to do a good job in the management of the first- and second-tier cities!" Anyway, the franchise fee and management fee should not be missing! This year and next year, the computers of Chenxing Internet Cafe will be replaced on a large scale, right? ”

Liu Jun smiled bitterly and nodded: "Yes, I simply calculated that it would cost at least a few million yuan of investment budget, plus the recently popular system restoration card, I am afraid that it will also cost tens of thousands of additional dollars, which is really distressing!" ”

"Scrooge!" Chen Daohui laughed, and when he saw that Liu Jun was about to kick over, he quickly stood up and ran away.

After the two of them had a fight, Song Chen smiled and said to Liu Jun: "In two months, I have a new online game that will be launched in South Korea and China at the same time!" This game is simple and easy to play, if my hunch is correct, this game will be very popular, attracting countless people who don't know computers to become a part of the online game, and I will ask you to cooperate with my cousin's marketing advertisement! ”

The shareholders of Chenxing Internet Cafe knew a little about this matter, and Liu Jun nodded and said: "Mr. Li called me to communicate with me before, don't worry, no problem!" However, can this game really catch fire? I took a brief look, although Chenxing Entertainment's first online game "King of Kings" is played, but not much, everyone goes to play "Counter-Strike", "StarCraft" and other stand-alone games! ”

"King of Kings is the first generation of Chinese online games, but there is always something missing in the production of game content!" Song Chen shook his head, unwilling to talk about it in detail, just brushing it off.

Cui Yao, who had never been able to find a chance to interject, complained: "Hey, hey, are you okay?" Just a few times a year, I finally got together, and I talked about business endlessly, and I starved to death! Yang De, let the waiter serve the food! ”

Yang De slapped his forehead and laughed at himself: "Look at me! You talk first, I'll go out and make arrangements! ”

"Good!"

After Yang De went out, Chen Daohui asked Song Chen: "By the way, Ah Chen, have you seen Zhao Lin recently?" ”

"Demon princess? No, the last time I saw her was at my son's weekly banquet! Song Chen smiled, "No wonder I always feel that something is missing, it turns out that I can't find someone to fight with!" ”

"Neurotic!" Zhai Yue glanced at Song Chen with a smile, and said coquettishly, "Aren't you looking for scolding?" ”

Song Chen touched his nose and smiled, without acknowledging.

Liu Jun pondered for a moment and said, "I heard that Zhao Lin was very strict with her father, and even her ID card and bank card were confiscated!" In the last quarter, we bought her a BMW sports car, and Secretary Zhao's expression looked wrong! I don't know if their father and daughter quarreled! ”

"Really? I really don't know about this! Song Chen raised his eyebrows in surprise, and glanced at Ji Chang, who was smiling and silent, and his heart turned a thousand times, but the little woman who was always arrogant like a white swan flashed in his mind.

After a deep sigh, Song Chen smiled and said, "I'm going to go to Jiangcheng on a business trip in a few days, so let's go and visit the demon princess by the way!" ”

Du Liyin said with a smile: "I heard a friend say that Mr. Song will go to the capital to attend Zhao Dekai and President Zhao's birthday banquet, isn't it?" ”

Inadvertently raising his eyebrows, Song Chen said with a smile: "Miss Du can inquire about such a small matter, it seems that Miss Du's energy is really not small!" ”

Du Liyin shook her head and said: "It's not that my energy is big, but our circle is relatively small, not to mention that people have mentioned in front of their friends that you will go to the meeting as promised, I'm afraid that the famous children of the whole capital want to see who is the 'strange person' who has laid a great foundation in 36 months!" ”

"Really? That's a real pleasure for me! Song Chen smiled reluctantly, and the depression in his heart did not need to be mentioned.

Ji Chang said with a smile: "I originally planned to go to the capital with you, but now it seems that you have other official arrangements, so you can only meet in the capital then!" ”

"Good!" (To be continued...!)