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On the first day of the release of "Jianghu 2", the beautiful first-day box office of 8.07 million shocked the domestic film circle, and various film reviews began to spring up. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo＠→＠→，

Among them, a special issue was quickly launched in "Watching Movies" magazine, which included a film review of "Jianghu 2".

"I received a movie ticket for "Jianghu 2" from a friend who worked in the magazine, although the gift ticket was a task to write a manuscript. However, due to the author's good impression of "Jianghu", with the mentality of enjoyment, I walked into the theater to watch the domestic blockbuster "Jianghu 2"!

Strictly speaking, "Jianghu 2" should be regarded as a Hong Kong film. However, Hong Kong has been returned, albeit with one country, two systems. But considering that "Jianghu" is an authentic domestic film. Although "Jianghu 2" is a Golden Harvest investment, it follows seventy percent of the original cast. And, distributed by a small partner company, let's be regarded as a domestic blockbuster.

Once upon a time, special effects blockbusters were the preserve of Hollywood. From "Jurassic Park", "Titanic" to "Harry Potter", the entire big screen is full of Hollywood blockbusters.

Domestic films are dominated by literary arts, martial arts, main themes, etc., although we have repeatedly heard of a certain director who has won awards overseas. But in the face of domestic audiences, almost one-sided capture by Hollywood blockbusters, what joy is there to win more awards?

After all, the mainstream of movies is mass entertainment, not niche art!

In the 100 years of film development history, commercial-oriented American films have won over art-oriented European films, so we can know what the general trend is!

Even in Europe, where movies are very developed, people in the film industry can only look at American films with envy and jealousy. Decades ago, Europe was calling for a resistance to Hollywood's cultural invasion. However, so far, the European market has been reduced to a dumping ground for Hollywood. Literary films. It's just a prop for masturbation in European movies. The real mass market is still looking at Hollywood.

After conquering the European market, Hollywood began to conquer cities around the world. Including the Chinese film market, it can't resist the attack of Hollywood blockbusters!

Hollywood blockbusters since the 90s have been introduced into China, like a flood of beasts, conquering domestic audiences. Audiences either don't go to the cinema to watch the movie. When you go to the cinema to watch a movie, you basically watch a Hollywood blockbuster.

In this case, the author was very pessimistic for a while - could it be that this was the Opium War in the field of culture?! has been closed to the country for many years, and once lost to a Hollywood blockbuster that had just entered the market and entered the flock in the box office market.

It is precisely because of the strength of Hollywood blockbusters that the author is a young and fresh, literary youth. is more eager to see domestic special effects blockbusters. Even if there is no connotation, even if there is no thought, it is better than those literary films that can win awards, but the audience does not buy them.

In this context, "Jianghu" directed by Wang Qinian made the author feel for the first time that the domestic film industry is promising. Albeit. The technical level of this movie is a gap from Hollywood. But. After all, it is still a special effects blockbuster with a tense and exciting plot and magnificent scenes......

The movie "Jianghu" is the first time I have watched a domestic special effects blockbuster. After that, he had a good impression of director Wang Qinian, and made up his previous works "The Gate of Destiny" and "Journey to the West: The Great Sage". In these movies, the author fully feels. A genius director with a rapid growth process.

Of course, Wang Qinian's other new film "Singing and Dancing Youth", the author thinks it is average, probably because the author is no longer young. It's past the age of chasing dreams.

Getting back to the point, return to the movie "Jianghu 2". "Jianghu 2" is the sequel to last year's domestic blockbuster "Jianghu", continuing the previous movie's hot, exaggerated battle scenes, and gorgeous special effects.

The director and screenwriter is no longer Wang Qinian, but Chen Jiashang.

Maybe many viewers are very unfamiliar with director Chen Jiashang, but when it comes to blockbuster movies such as "Truant Weilong", "Wu Zhuangyuan Su Qier", "Zhongnanhai Bodyguard", "Jingwu Hero" and so on, the audience must be thunderous. These movies that were once popular, Chen Jiashang is either a director or a screenwriter.

It can be said that Director Chen Jiashang, like Director Wang Qinian, is a genius who can write and direct. It's just that cooperating with many superstars has covered up his original brilliance.

This "Jianghu 2" is directed by Chen Jiashang, but in terms of style, it almost continues the previous one, and many viewers will hardly find out if they don't look at the staff list that this sequel has actually changed its director. Changing the director, being able to continue the style of the previous film is more rare than the movie full of the director's personal style!

This may be the reason why director Chen Jiashang has not been popular! Although he faithfully fulfilled his duties, he did not develop a strong personal style that was immediately recognizable to the audience. So much so, for so many years, it has become a foil for many superstars.

Compared with the first "Jianghu", the protagonist Li Xia is immature, and in the second big scene, Li Xia really shows the great side of chivalry. From the fall of Hong Kong, from the hands of the brutal Japanese army, saving friends and relatives, showing the personal righteousness of the protagonist. After realizing the brutality of the Japanese army and the fact that there was no paradise in Asia, Li Xia, under the persuasion of some friends in the anti-fascist camp, began to decide to counter violence with violence. From the fall of Hong Kong to the battlefield of Taiping Station, Li Xia participated in many big scenes.

Escort friendly forces and shoot down Japanese bombers. Even, exaggerated to the point of sinking an aircraft carrier with the power of one person. This mythical exaggerated ability made Li Xia like a nuclear weapon, changing the pattern of war.

Of course, in the last scene of the movie, the anti-fascist war ends. Just as people all over the world are celebrating peace, it is time for the protagonist Li Xia to say goodbye to his comrades-in-arms from all over the world - the Allied high-ranking officials actually put a large dose of anesthetic in the celebration wine, preparing to capture this hero.

This scene makes people feel a lot of emotion -- even the feelings of comrades-in-arms cannot resist the temptation of profits. The greatest interest is the invincible force of the world. The Americans have developed nuclear weapons, but they feel afraid in the face of the more terrible human nuclear weapon Li Xia. Because of fear, study him. Eventually, the two sides that fought side by side in the Pacific War became enemies.

In the last scene, Li Xia came to his senses, broke free from the laboratory, and smashed the huge laboratory into ruins with one palm. Moreover. Countless armed U.S. soldiers witnessed Li Xia's departure with shame and fear.

Li Xia in the movie only destroyed the laboratory, but forgave these soldiers who carried out the order. This kind of forgiveness is only for the strong, and for the weak to be disdainful.

Maybe. This is the character portrayal of our Chinese, chivalrous, full of mercy and forgiveness, but in the end, it is indeed many careerists who take advantage of our kindness and forgiveness to repeatedly challenge and steal our interests. Since ancient times, China has been restrained and tolerant until it is unbearable. will give the enemy a severe blow.

In the last scene of the movie, several surviving experimenters in white coats are holding a bottle of red blood in their hands, which should be a sample of Li Xia's body cells.

I think, this should be a foreshadowing for the sequel, will there be a sequel to the "Jianghu" series? ”

……

"Jianghu 2" is indeed a popular movie!

Of course, if there is no previous work "Jianghu" to pave the popularity of this movie, I'm afraid. This sequel itself is impossible to achieve such amazing results.

In one day, it attracted 400,000 viewers to the cinema. It can also reflect the excellence of the previous work of "Jianghu". Only the excellence of the previous work can make the sequel full of box office appeal.

And after the release, the reputation of "Jianghu 2" is not bad, which proves Chen Jiashang's level!

In fact, the film industry can produce a series of brands with a good reputation and box office appeal. It's very hard. , can only be said to be unattainable.

Like the "Terminator" series, the "007" series, and the "Once Upon a Time" series, they have almost become the coveted signboards of larger film and television companies. Some large film and television companies have some film copyrights with good reputation and box office appeal. Once it is difficult to grasp the market. Starting the sequel shooting of some classic movies is often a means of survival for some established film companies.

Of course, these classic movie brands are most afraid of bad reputation. Originally, these classic brands relied on word of mouth, so every time they shoot a sequel, the box office will not be bad. Once this trend is broken, the audience is disgusted, and if they want to make a sequel, I am afraid it will only have a negative effect, and it will not have box office appeal.

After this result was released, the film and television department of the partner company felt raised eyebrows from top to bottom. In particular, the publishing team that has just been established can't help but be overjoyed.

The success of this film is not only the reputation of the previous work, but also the quality of this new film.

The efforts of the publishing team also have a lot to do with it.

During the release of the whole film, the distribution team continued to organize manpower. Conduct PR in cinemas around the country to get more shows.

In addition, a large number of soft manuscripts on traditional media are written by the distribution team themselves. And the skillful hype on the Internet has contributed a lot to this movie.

The small partner distribution team was established in the lead, and the sources of members are more complex, some are graduates of schools such as Beiying, Chinese opera, etc., and there are also some artists who have not been popular and have transformed into distribution.

Even, there are some Internet water armies of small partner companies that have made outstanding contributions, and after becoming regulars, they have begun to be included in this marketing team.

Don't underestimate the water army, some water army, but well-known figures on the Internet. A pen holder who often writes comments, a moderator of popular forums. Roughly equivalent to the future, the famous blog in the future blog era, or the big V with millions of fans in the Weibo era.

Of course, at present, these recruited trolls are not as many users as the Internet itself. Therefore, each of them can influence thousands or tens of thousands of people at most.

If you have hundreds of thousands of fans - people have already become famous, they can be regarded as Internet celebrities, and they still want to come to the partner company to be a water army?

"The results of "Jianghu 2" are very gratifying, and the average attendance rate of key theaters in BJ and other places exceeds 70%. The results of non-key theaters in second- and third-tier cities are also outstanding! Yu Dong said confidently, "In addition, there are basically no heavyweight blockbusters to grab the box office, and there are 900 screens, all of which are arranged for "Jianghu 2", and the film schedule has exceeded 2,500 times, nearly half of the film schedules!" Of course, fifty percent of the film, more than ninety percent of the box office, the benefits far exceed other films. If it weren't for the theater chain to take care of some small-cost domestic films, the number of screenings of "Jianghu 2" might be higher! ”

Wang Qinian nodded and smiled: "This is a sideline game, if it is filmed according to the standards of Hong Kong films, it is estimated that "Jianghu 2" can have 20% of the films, which is good!" ”

Although, the cinema chain in this era has to consider the market efficiency, so it is more willing to release overseas imported blockbusters. However, since the current cinema chain is dominated by state-owned film companies, it is necessary to consider policies. In terms of policy, it is necessary to encourage domestic films, so the production of domestic films often has advantages over imported films.

In the past, like "Titanic", the theatrical film schedule occupied fifty or sixty percent of the screenings, and now it is a political mistake. Even if some international blockbusters are introduced, it is generally impossible to make more than 30% of the films. Under normal circumstances, the number of films accounts for one or two percent.

In addition, domestic theaters also have a variety of domestic film protection months, protection seasons. This kind of protection mechanism can make imported films not be released for a certain period of time, so as to support domestic films.

It is precisely for this reason that many Hong Kong-made movies are often sidelined. In the team, there are both mainland and Hong Kong students. Overseas issuance is said to be invested by Hong Kong companies, while domestic issuance is invested by mainland companies.

The movie "Jianghu 2" is a cunning side ball. Overseas distribution, it can be regarded as a Golden Harvest production. In China, it is issued in the name of a small partner company.

As for the box office share of the movie, the partner company signed a separate agreement with Golden Harvest. Golden Harvest Company takes the producer's share, and the partner company takes 10% of the box office revenue distribution fee.

In terms of the domestic box office trend of "Jianghu 2", this distribution share is also very considerable. Even if the small partner company needs to pay the cost of issuance and publicity, it is conservatively estimated that the net profit in the issuance income is at least more than 50%. (To be continued.) )

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