On May 6, 2013, the small partner Cinema Holdings Co., Ltd., referred to as "Cinema Holdings", officially IPO on the small and medium-sized board. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info【Fengyun Novel Reading】

On May 8, the winning number was announced, and about 60,000 investors were lucky to share 50 million new shares.

After deducting the issuance cost, the bank account of the small partner cinema holding company added 2.82 billion yuan in cash.

After this cash was recorded, the debt ratio of the small partner cinema holding company was greatly reduced. The original net gearing ratio exceeded 83%, but it quickly dropped to less than 73%.

Although this debt ratio is still relatively high, the small partner cinema line is a very profitable company after all. Last year's profit exceeded 1 billion yuan, and this year's cinema market has seen a wave of blowouts, as the leading partner of the domestic cinema chain, the profit may increase by about 30%~50%.

Under normal circumstances, the debt ratio of listed companies controlled by cinemas can be reduced quarter by quarter, and each time the quarterly, semi-annual and annual reports are released, the debt ratio will be significantly reduced with the increase in the company's profitability and net assets.

In the future, the requirements of the small partner group for the listed companies controlled by the small partner cinema line are mainly to reduce debt leverage, reduce debt year by year, and reduce the debt ratio to less than 30% by 2015.

After all, although the cinema market will maintain inertial growth in the next few years, much faster than GDP growth, this market has also experienced the fastest development of the golden decade in times of peace.

The first- and second-tier cities with the most r have basically tapped their potential.

The rest of the growth is mainly to march into some economically underdeveloped cities to fill the gap in the market.

Of course, these economically underdeveloped areas did not occupy the market in the past, and it must be because they dislike this market as a rib. If we want to occupy it now, in fact, it is also gambling, and in the future, the per capita income of all parts of the country will increase, and the per capita income of underdeveloped cities will also rise. The film and television consumer market will gradually change from J ribs to J wings. In unpopular areas that were unlikely to make money before, the cinema market will gradually be able to make money.

The ceiling of the future, both the county has a movie theater. At that time, domestic time. The development is gradually completed, and there is no more potential for market growth.

The holding company of the small partner cinema line is currently maintaining a low growth rate, and competitors still need a long way to catch up if they want to surpass the small partner cinema line in terms of scale. After all. In the past, the investment scale of the small partner cinema chain in the cinema market exceeded 30 billion yuan, which is still the scale of investment on the basis of lower housing prices in the past.

Suppose that a cinema chain company now adopts the strategy of buying a cinema like a small partner, it may need to invest more than 100 billion yuan in capital to obtain the same scale.

The small partner cinema line is currently repaying a large amount of debt every year, and there is a financial surplus. As long as all the debts are replaced, it is equivalent to owning the property rights of real estate with a market price of 100 billion yuan. Even if, calculated according to the real estate price at a 5% discount, after the small partner cinema line pays off all the debts. Net worth can also increase to at least 50 billion or more.

This far underestimated value was deliberately done by Wang Qinian!

He deliberately undervalued the company's real estate, calculating the value of the assets according to the amount invested at the time of investment, and did not re-evaluate the value of these properties at the current market price.

The underestimation of real estate value, which ensures the listing of small partner cinema companies, in essence, is that small partner companies give profits to investors in the A-share market, give them sweetness, and establish a good corporate image of small partner companies!

You must know the social influence and reputation generated by a company with an average rate of return. It is far less than the brand goodwill value of a company with an amazing rate of return and a tenfold increase of ten or dozens of times!

The listing of the small partner cinema line, in addition to the IPO can get a financing, is a star listed company with an amazing rate of return. The media will continue to advertise it for free.

The value of this free advertising may save hundreds of millions of dollars in advertising dollars every year!

……

On May 13, 2013, Wang Qinian came to the Shenzhen Stock Exchange and rang the bell in the Shenzhen Stock Exchange!

At half past nine in the morning, the Shenzhen Stock Exchange officially opened!

Countless investors and media have paid attention, and the cinema chain holding company has officially opened!

The IPO issue price is 58.8 yuan. But at 9:30 on the day of listing, the stock price soared 44%, opening at 84.67 yuan, and of course locked in the 44% price limit throughout the day.

More than 30 billion yuan of funds are unwilling to hang up the price of the limit, hoping to be lucky enough to buy some stocks sold by the winners on the first day.

However, except for a very small number of new shares that will be sold on the same day, most investors are desperate to hold the market, at least until the "opening" before selling.

At the perfect close on the first day, Wang Qinian said in an interview with the media: "As a company with ambitions and long-term ideals, the listing of Xiaoxiao Group is not just for the sake of making money. In fact, we are not short of such a little money, but more hope that through the way of listing, our subsidiaries can get more opportunities for independent operation and development, and avoid the disease of a large company! The listing of our company should be a company that humbly accepts advice and accepts the supervision of the majority of shareholders, so that the majority of shareholders can truly recognize our goals and are willing to become our long-term shareholders. ”

"Going public is a new beginning, and we are not a company whose goal is to go public. Listing is only the process and means for us to achieve our ideals, in the future, the goal of our partner group is still, the short-term goal is to exceed Disney in terms of revenue and asset size, Disney has at least more than 80 billion US dollars in assets, and the overall scale of our partner is currently more than 70%. We are confident that the group company will surpass Disney within two years. After the overall assets surpass Disney, our next goal is to surpass Disney in the asset scale of the film and television cultural industry, and surpass Apple, Google, and Microsoft in the asset scale of the Internet and technology sectors. It's not that I'm arrogant, but I think that my friends have always thought that the goal should be set bigger, so that we can be filled with more fighting spirit. ”

"What is the location of the cinema chain holding company? In the future, it will become the world's largest film and television distribution organization and chain cinema chain, and in the future, we will be the industry standard setter. In addition, around the flow of people in the theater, we will form one business district after another, snacks, restaurants, KTV, bars, Internet cafes, shopping malls and so on...... In the future, the small partner cinema line is not only a cinema chain, its movie ticket revenue should be less than 50%, and the remaining more income will be non-movie ticket income, fully tapping the potential of the cinema business district. ”

"In addition, the cinema chain holding company has a large number of stores, which is not only an offline channel, but also an important Internet channel. For example, the physical store of the cinema chain holding company provides free WiFi, but to use our WiFi, you must install our special APP. In this way, our cinema company must also be a mobile Internet entrance. In addition, offline posters, billboards and other publicity channels have also begun to enter the stage of commercial operation. Posters and billboards, which not only have ordinary publicity, but also provide QR codes with app download links, these promotional activities, combined with movie IP, can have a very powerful promotion force. It is expected that the Internet entrance will bring hundreds of millions of revenue to small partner cinema companies every year in the future. As for whether it can grow to more than a billion or more revenue space, I don't know, but I am very optimistic about this project. It should be the best developed in our O2O project. ”

"In the shareholder benefit plan, we give back to shareholders every year, in addition to the regular dividends. Each year, 5 movie tickets are given to shareholders. On the closing day of the benefit payment date, you are eligible to claim benefits by holding our shares. After verifying your identity on our app, you can confirm that your shareholder identity is valid, and then you can get a movie ticket exchange coupon on the app, and after receiving the exchange coupon, you can redeem the movie ticket of any partner cinema within half a year and experience our movie for free. This is a benefit and privilege for shareholders, and we hope that you will be able to help us identify deficiencies in our services as a shareholder and a consumer. ”

Wang Qinian's platform talked about the prospects of the cinema holding company, which attracted a large number of admirers and strengthened his confidence in the company.

This laid a firm foundation for the cinema chain holding company to continue to rise and fall after listing.

In fact, it is easy for new shares in the A-share market to continue to rise and fall, and only a very small number of new shares that are not in a state of low market sentiment will occur when they fall below the issue price.

Of course, under normal circumstances, there is a more than 90% chance that a new stock will make a very high profit - provided that you are lucky enough to win the lottery.

This is also a beautiful scenery of China's A-shares, due to the price limit system, the stock price of the new stock listing day can not rise in place at one time, so from the day of listing, the stock price is easy to continue to rise and fall. It rose until more investors were willing to sell, and it fell below the limit on one trading day. That is, it's open!

After the opening of the board, the trading volume is huge!

It is possible that the high shock will wash the market, and soon after, it will start to rush higher again. Of course, there are also cases where the stock price begins to turn around and fall after the opening of the market.

At the beginning of the listing of "Cinema Holdings", it was naturally magnificent!

On May 14, it continued to be closed on the price limit - 93.14 yuan per share!

On May 15, the price limit was 102.45 yuan per share......

Coincidentally, in May, after the IPO of the cinema holding company, the A-share market saw a 200-point rebound, and the Shanghai Composite Index hit 2,300 points from more than 2,100 points.

Therefore, many analysts began to feel that the listing of cinema holdings has become a catalyst to stimulate the rise of the A-share market. (To be continued.) )