Chapter 227: Recruiting Advertisers
The most important thing is that those actors who need to make tertiary films to support themselves will not do such self-determined things. There were so many people who were popular in those years, and there was only one Shu Qi who could laugh to the end, and the others all disappeared into the wind, thinking about so many bright and lovely beauties, and so many hanging in this industry, Li Mingbao shuddered when he thought about it.
Hong Kong's local beauty resources are relatively scarce. In the tertiary film market, there are ten beautiful women who are hung up, and it is no wonder that in the future, whether it is the wireless Hong Kong sister or the Asian sister of ATV, most of the selected ones are pork chop faces, and the good-looking ones are hung up, or the tertiary films will be ruined, and the quality of the beauties they can find is that look, which is not unusual.
If Li Mingbao greatly increases the salary of actors from now on, as well as some other treatments, then when Hong Kong's tertiary films are popular, it will not be so easy for those film companies to find actresses, because even if they don't make such films, they can live well, so why should they decide on their own way?
On the Hollywood side, it's not that there is no, but it doesn't occupy the mainstream, and at most it can make a little money. This is still in the case that there is no ban on this type of film, but there are some relevant regulations that need to be followed.
Why don't the big directors over there ever make movies like this? That's because this kind of movies don't make much money, and even if you want to, you can't tilt the resources. In the end, this kind of film over there also relies on low-cost mixed rice to eat.
But why are the tertiary films in Hong Kong so popular? It's because of making money, everyone makes money, so it became popular all of a sudden, but in fact, is this type of film really that profitable? At least Li Mingbao doesn't think that this type of film is so profitable, just like the trilogy that will be popular in Hong Kong in the future, how high is their box office? The box office of twenty or thirty million is very much if it is put into the present. But don't forget, these films were shot almost ten years later, and according to the prices in Hong Kong at that time, if you want to replace them now, such films will only be 10 million at best, and compared with other really good-looking movies, the box office gap is huge.
But with such a big gap, why are so many people keen to shoot this kind of film? Isn't it because feature films don't make money? If feature films can make money, whether they are directors, investors, or actors, they may not like to make this type of film. After all, the social culture of Hong Kong is relatively traditional, and making this type of film is definitely looking for scolding. As a last resort, no one likes to be scolded every day, right?
And the appearance of Li Mingbao will make Hong Kong's feature films decline? It's impossible, in that case, why does the Hong Kong circle have to force those stars who can be high to shoot some indiscriminate things? In the end, everyone had nothing to eat.
The increase in the salary of actors is actually excluding some niche and non-mainstream movies from the circle in disguise, and indirectly improving the treatment of the circle, so that the circle can develop more long-term, and Li Mingbao can also gain more things because of it.
Of course, these things need to be considered in the future, and now, the first thing Li Mingbao needs to consider is the first official film soft advertising placement in Hong Kong. It's about selling chocolate ads.
If you can't even take the first step, then no matter how many thoughts Li Mingbao has after that, it will be meaningless. And the advertising of chocolate, for this film, does not need to be limited to Hong Kong chocolate manufacturers, so the audience is too small, and the price will definitely not be too high.
In addition, no one in Hong Kong has ever advertised like this before, so Hong Kong chocolate manufacturers may not buy advertisements. What Li Mingbao needs to do now is to call the world's most famous chocolate producers. Chocolate producers in both Asia and the Americas are interested in this advertisement.
The most suitable advertisers in Li Mingbao's mind are actually manufacturers in Europe and the United States, first, because they have long been accustomed to this form of advertising, so they will not be unfamiliar with such advertisements, and Li Mingbao does not need to spit too much. Second, their advertising costs have always been relatively powerful, and if they happen to need to open the East Asian market, it is not too much of a problem to give a high price that others can't accept.
It would be difficult for manufacturers in East Asia to accept such advertisements first, and perhaps the Japanese businessmen are not unfamiliar with this kind of form, and it is a little better. And even if they were to make a bid, they would certainly not be extravagant. After all, the main audience of Li Mingbao's film is in Asia, although it is very likely that it will be screened in Hollywood, but the number of screenings there is definitely not as long as the time and screens of local American films. Instead of advertising in Li Mingbao's movies, it is better to advertise in movies in the United States, the money may cost more, but the effect is definitely better than the effect on "God of Gamblers".
Therefore, when Li Mingbao began to choose, he immediately chose to get the phone number of those famous chocolate manufacturers in Europe and the United States, thanks to the fact that Hong Kong is an international metropolis, although the current conditions cannot be compared with ten years later, but compared to the big 6, the conditions here are heaven. If it's in the big 6, it's very difficult to find a phone even if you want to, plus such an international long-distance needs to use foreign exchange, and you don't have to think about it if you change the director of the big 6.
Contacting those famous foreign chocolate manufacturers is not very pleasant for Li Mingbao, although those big manufacturers know more about the genre of movie advertising, but they don't know about Li Mingbao's movies. It seems strange to them that a filmmaker who can't even name himself should want a big studio like himself to advertise on their films.
Even if Li Mingbao said that his films have a wide audience base in East Asia, the people in charge of those manufacturers are not willing to waste time with Li Mingbao. This problem alone excludes half of the European and American chocolate manufacturers, and this is the answer Li Mingbao got when he pulled the boss of the Twentieth Century Fox Company out to endorse it, and if it were not for John's endorsement, Li Mingbao might have been blacklisted by 90% of the manufacturers.
And next, the remaining half of the chocolate manufacturers, not all of them plan to cooperate with Li Mingbao, even if Li Mingbao's films have a high share in the Asian market, but because their own company has no idea of exploring the Asian market, so even if the conditions on Li Mingbao's side are very good, they can only regret that there is no possibility of cooperation.
In this way, 30 percent of the 50 percent of the manufacturers were killed. The remaining 20 percent of the manufacturers finally have a negotiating **. But even among the 20 percent of manufacturers, not all of them are going to bid for the ad. Due to the theme of "God of Gamblers", for those manufacturers who care about their chocolate brand image, an advertisement endorsed by a gambling stick will obviously have a bad impact on the brand.
They don't care that the gambler in this movie is actually a high-level gambler, and they also have the name of the God of Gamblers, they only care that the person endorsed in this advertisement is a gambler. Especially those who sell to children or teenagers are the ones who are most afraid of getting into trouble because they can't afford to be the mascot of the gambling house. So under the problem of brand image, more than half of the chocolate manufacturers have been brushed down.
In the end, there are only seven European and American chocolate manufacturers who want to be interested in this advertisement, and both sides have the intention of cooperating. And these seven chocolate manufacturers are not first-tier brands in Europe and the United States, and even second-tier brands are enough, which can be regarded as third-rate brands.
At another time, Li Mingbao didn't want to negotiate with these third-rate brands at all, it would be too cheap. But after all, this kind of advertising placement is the first time Li Mingbao has used it, and being able to have European and American manufacturers offer face is already a preferential treatment for Li Mingbao. Even the owner of one of the seven manufacturers had no interest in advertising, but because he was also a movie fan, he also watched the movie "The True Color of Heroes", which was only released in North America.
After learning that "The True Color of Heroes", a movie that he looks good at, is the producer of the movie "God of Gamblers", he has high expectations for Li Mingbao's new movie, and thinks that Li Mingbao's movie will have a good market, so he is willing to spend money on advertising.
Asian films in the United States can get more than $30 million at the box office, and the owner of the chocolate factory called Wells is very confident in Li Mingbao.
Seven manufacturers are ready to advertise, and they are also European and American manufacturers, in general, this news is still good for Li Mingbao, at least there are no zero eggs, so that people will not see jokes.
After getting rid of the manufacturers in Europe and the United States, Li Mingbao then began to get chocolate manufacturers in Asia. Compared with manufacturers in Europe and the United States, Li Mingbao's name is obviously imprinted in their minds.
After all, no matter where in East Asia, except for Big 6, they all know Li Mingbao's movies, and needless to say, Hong Kong, Macau, and Taiwan, Li Mingbao's name is louder than anything else. Although they were puzzled by Li Mingbao's so-called movie advertisement, they were not impatient, and after hearing that seven European and American chocolate manufacturers were interested in advertising on the movie, they did not think that Li Mingbao was trying to trick them.
As for the chocolate merchants in other countries, the most active is the Japanese chocolate merchants, their level of advertising is very high, and product placement is no stranger to them. They know how much capacity Li Mingbao's films have in the market.
Even on the Japanese side, Li Mingbao's last film "The True Color of Heroes" only won the first place at the box office of Japanese foreign language films this year, although it is only temporary, but they believe that even if the whole year has passed, it is impossible for this film to appear at the box office. Don't you see that even Chen Long's movies are making way for Li Mingbao's movies? Therefore, there is no problem with Li Mingbao's movie market at all.
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