Chapter 899: See Chen Qian, reminisce about the past
The Roman Empire did not obtain silkworm seeds until around 550 and developed silkworm breeding techniques, and several monks working for the Eastern Roman Emperor put silkworm seeds in hollow canes, brought them out of China privately, and traveled to Constantinople.
Of course, we can now denounce those who provide them with technology and silkworm seeds as "traitors of the nation." By the way, when foreigners say patents, sue them. Their ancestors stole sericulture technology from China.
But even if they get these technologies, they still can't develop them on a large scale. The best area for the development of silkworms is still in China. Especially in Suzhou and Hangzhou. In ancient China, our most important exports were silk and tea.
The Ancient Tea Horse Road in Southwest China stretches from southwest China to Bhutan, Nepal, India, and to the Red Sea coasts of West Asia and West Africa. At that time, the ancients exported tea in large quantities in exchange for horses.
The silk represented by Suzhou and Hangzhou was an incomparably valuable commodity at that time. Even if the Byzantines did develop silk weaving techniques, setting up silkworm chambers and silk reeling machines in the courtyard of the imperial palace, they were only in the service of the emperor.
At that time, all the native silk of Byzantium was mostly enjoyed by the royal family, and the surplus material could be sold to the market at a high price. Therefore, on the one hand, the silk they produce is very small, and on the other hand, the quality is incomparable with the silk of Suzhou and Hangzhou.
"Now there are a large number of silk factories in Zhejiang Province, and silk is ≦ the fist products exported by Zhejiang Province. But when it comes to promotion, they haven't done much. Liang Sanping smiled and said to Jiang Li: "In this regard, we can make some articles." ”
In addition, aquatic products, Jinhua ham, loquat in Jiangsu and Zhejiang regions...... And so on, all of them are good nodes. If it is done well, it can be marketed to other parts of the country. ”
In these things, Liang Sanping has made a complete plan. He first made the tea leaves. Making high-end tea makes Zhejiang Province see hope. After all, other industries will generate slower profits and take longer.
"I'm also going to see if I can do fish farming in the rice fields, and 'rice flower fish' should be a good selling point. Even in Zhejiang Province, these fish can be digested. The magic city is now being re-planned, and I believe that it will also be a huge consumer market in the future......"
Liang Sanping couldn't help but complain in his heart about the traffic problems of this era again, and later Liang Sanping was confident that he could directly transport these rice flowers and sweetfish from Zhejiang Province to the market in the imperial capital for sale. Because even if it's from Joan Island.
Just one day and one night. You can reach the imperial capital. But now this is simply not possible, and the inconvenience of transportation limits the category of agricultural products, especially such agricultural products can only be sold in the surrounding areas.
"Actually, what I have always wanted to do is to develop our tea industry!" Liang Sanping sighed for a while, and said to Jiang Li and Xia Zhendong. This is his emotion after staying in Zhejiang Province for a period of time and reading a lot of information.
China has been a tea country since ancient times. However, in terms of the world's tea exports, it still lags behind other countries and regions. Of course, the world's tea consumption is still dominated by black tea. The tea drinking habits of major consumer countries are also very different from those of China, which is undoubtedly an important factor affecting the overseas promotion of tea in China.
China's tea planting area and output rank first in the world, but from the perspective of international trade pattern and influence, there is still a certain gap to become a "tea power".
In Liang Sanping's view, important factors are still lacking: first, the strength of the main body of market operation is not strong, that is, there are no multinational companies of such scale as Lipton, Starbucks, and McDonald's that can guide the international consumption trend and drive the international market demand.
Second, there are few tea brands at present. And it is a regional brand, and has not formed an international well-known brand. Third, standardized management should be further strengthened. The construction of the quality management system still needs to be improved.
Fourth, the company's independent research and development ability is weak, and it is difficult to produce products that meet the taste of consumers in the international market; Fifth, the means of market publicity and promotion are stagnant, and most consumers in the world know little about the health care effects of various types of tea in China, especially on the human body, and have not yet formed a consumption fever of green tea and special tea in the international market.
"To be honest, when it comes to tea, there is no other country in the world that can match us. But when it comes to cultural promotion, we have been woefully lacking. Our ancestors once left us a huge legacy. It's a pity we didn't keep it ourselves......"
In the 35th year of Mingshenzong Wanli (1607), Dutch sea ships came from Java to Macao, China to sell tea and transship it to Europe, which is the earliest record of China's tea sold directly to Europe. Later, tea became the most fashionable drink for the Dutch.
Due to the propaganda and influence of the Dutch, the trend of tea drinking quickly spread to Britain, France and other countries. Year 1631. A British captain named Witt led a fleet eastward to bring a large amount of tea directly from China for the first time.
After the Qing Dynasty, the trend of tea drinking gradually spread to some European countries, and when tea first arrived in Europe, it was expensive, and both the Dutch and the British regarded it as a "tribute" and a luxury.
Later, with the continuous increase in the amount of tea imported, the price gradually decreased, and it became a daily drink among the people. Since then, the British have become the world's largest tea drinkers. In the 19th century, the spread of tea in China spread almost all over the world, and in 1886, the export volume of tea was as high as 2.68 million quintals!
Sadly, all of this is now in vain. A series of historical reasons, and changes lead to the fact that fewer and fewer people in Europe and the United States accept Chinese tea. It's completely no longer as prosperous as it used to be.
Now, India has overtaken China as the largest producer and exporter of crushed black tea. One of the most famous black broken tea producing areas, Assam, was introduced from China in 1835 to start tea cultivation. Chinese experts were also specially hired to guide the methods of tea cultivation and tea making, including the production technology of small black tea.
A big tea country, but watching others become a big tea exporter. This taste made Liang Sanping very uncomfortable. Especially seeing the decline of Longjing, Liang Sanping felt that he had to do something.
"Sanping...... It's not something that can be solved overnight, and people's tastes are different now than they used to be. Jiang Li, who had studied in Europe and the United States, sighed and said to Liang Sanping: "Our tea has not formed an influence. ”
"In Europe and the United States, black tea is more acceptable. And it's black tea with added sugar and milk, not our tea. Jiang Li's words are reasonable, after so many years, it is undoubtedly extremely difficult to recover the decline.
Especially in Europe and the United States, it is undoubtedly a huge project to promote Chinese tea there. Although the United States was once one of the largest consumers of Chinese tea, it does not mean that Xiàn is still in the capital.
Today's Americans are more accepting of cola, coffee, and even black tea. Not many people will drink Chinese tea anymore. If you want to cultivate this interest again, you will undoubtedly have to pay a greater price.
"There are a lot of things we can attract them, but I think the most attractive one is: culture!" saw Liang Sanping smile and said to Jiang Li: "Our best selling point is our cultural heritage." This is unmatched by any other country in the world. Even in India, their history of tea drinking is just a drop in the ocean compared to ours. ”
In other words, the Indians don't have much history of drinking tea at all, but their masters, the British, love to drink it, so they started to grow tea. Jiang Li thought with a wry smile that if it weren't for the fact that the British love tea, India probably wouldn't have planted tea on a large scale.
Liang Sanping knows very well that from the early 70s to the present, China and the United States are in the honeymoon period. This is the best time to sell Chinese culture to the United States, and it is undoubtedly even more difficult to miss this time to carry out such activities in the United States.
Don't think that Westerners really talk about "freedom", in fact, it is bullshit. When you rise, they will try to suppress you. Liang Sanping is well aware that China is actively engaging with them and setting up Confucius Institutes around the world.
What did those white-skinned pigs do when they shared Chinese culture with them? They chose to close the Confucius Institute and terminated their cooperation. They simply don't want too much Chinese culture to be known to their citizens, and it's best if the people don't know anything.
"Humph! These white-skinned pigs have never had any good intentions! "Holding the same view as Liang Sanping, there is also Chen Qian. This old man who has gone through vicissitudes knows better than anyone else about the white-skinned pig.
What kind of virtue those people are, probably no one will know better than him. Those people and white-skinned pigs are not less domineering in the land of China, and the magic capital is their playground, and the Huangpu River is their small garden.
When he was purple quartz, Chen Qian actually really admired the mainland from his heart. Without him, I really dare to shoot! That's what he admires. The Inland side, which had almost nothing, dared to fire directly at the British warships at that time.
This was unexpected, and it seemed almost unthinkable to the government. At one time, Chen Qian and his colleagues thought that those people in the mainland were crazy. But what drove them crazy was that the British actually ran away.
What happened next made Chen Qian and his colleagues drop their jaws, and the French army retreated in the Vietnamese battlefield. They did not hesitate to enter the Korean battlefield and then beat the Americans to the ground in Vietnam.
On Zhenbao Island, they dared to fight the Soviets with bayonets, and every time Chen Qian and his colleagues thought they wouldn't dare. They dared. Chen Gan's boss once said a heartfelt word to Chen Qian after getting drunk once.
Even if they are bad in a thousand ways, they have one thing that the government does not have and will not have. They have courage. They have the courage to face any challenge from the enemy and move forward. The national government, there is no such ...... (To be continued......)