In January 2013, the box office of "Thai Embarrassment" exceeded 1.2 billion. Pen, fun, pavilion www. biquge。 INFO has not only become the only domestic blockbuster with a billion box office, but also set a new box office record for domestic films and won the historical champion of domestic film box office.

Judging from the domestic box office data, "Thai Embarrassment" also ranks second. The first place is the monster-like "Avatar", which overwhelmed the crowd with a box office of 1.5 billion in 09.

Even so, "Thai Embarrassment" is a small-budget movie, which is only a little bit worse than the box office of "Avatar", although it is still glorious.

Well, in fact, "Thai Embarrassment" has never aimed at any blockbuster film and has exceeded almost everyone's expectations.

Historically, "Thai Embarrassment" should be the first domestic blockbuster to break the box office of 1 billion. But now the history of this era has been rewritten, and "The Four Famous Catches" is the first blockbuster to break 1 billion at the box office.

Wang Qinian previously took advantage of the 3D boom set off by "Avatar" and released the 3D blockbuster "Four Famous Catches". Originally, "The Four Famous Catches" had the potential to be a blockbuster, coupled with Wang Qinian's box office appeal and the visual effects created at any cost. In the end, it only set a box office score of 1.08 billion yuan. Of course, what is even more awesome about "The Four Famous Catches" is that it can also sell well in overseas markets. The total global box office data has now added up to nearly $300 million. Compared with the global box office, it can still beat "Thai Embarrassment"!

But "Thai Embarrassment", a film with an investment of 30 million yuan, actually broke the record of "The Four Famous Catches", a 3D blockbuster created by Wang Qinian at any cost, although it is only a domestic box office record.

I have to say that it is indeed a divine film that concentrates the greatest luck of domestic films in recent years, and the protagonist's halo is possessed.

In this regard, many media fanned the flames: "Xu Zheng's 30 million investment budget film won the box office championship in the history of domestic films, breaking the myth of Wang Qinian, the boss of the small partner company." ”

This obviously means to give eye medicine to the boss of your little partner, Wang Qinian, and you have created a blockbuster with $100 million, and you have to use your strength to eat milk. only to create a 1 billion box office myth. You see, now a newcomer under your command has a budget of 30 million for his first movie to break the myth of a blockbuster in which you invested hundreds of millions of dollars!

When Xu Zheng saw this news, he couldn't help but beat a little drumming psychologically. Keep praying, hoping that the boss will not go to the media to sow discord.

In fact, Wang Qinian was indeed not fooled, but happily called Xu Zheng and said: "Congratulations to "Thai Embarrassment" for breaking the box office record of domestic films with a box office of 1.2 billion! ”

"Boss, make fun of me. The number of screens in today's cinema chains has nearly doubled since 10 years. Now 1.2 billion. It is equivalent to the previous 600 million. Xu Zheng explained again and again.

Wang Qinian said with a smile: "1.2 billion is 1.2 billion, which is twice as much as 600 million." No one thinks that the box office of 600 million a few years ago can compare to the current box office of 1.2 billion. To be overly modest is hypocrisy, you are now the champion, the rookie king, and the unrivaled champion at the domestic box office. In terms of dividends from the movie "Thai Embarrassment", I will draw 20 million yuan from the distribution profit as a reward for the crew, how to divide it is up to you. The box office of the movie exceeded the expected dividends, and about 50 million yuan should be given to the crew as a reward. However, this dividend can only be implemented after the box office is divided. ”

"Thank you, boss, I have already received a lot of remuneration for "Thai Embarrassment", I know enough!" Xu Zheng was ecstatic in his heart, but pretended to refuse indifferently for fame and fortune.

"It's a must!" Wang Qinian insisted, "It is necessary to let the popular team get enough material rewards, so that friends who have not mixed up have an expectation." If you all take less. What do others think? ”

"Thank you, boss!" Xu Zheng said.

"After "Thai Embarrassment", are there any other books to be filmed?" Wang Qinian asked.

"I want to take a break for the time being, when the actor goes to learn and exercise, absorb and refine the experience of this time. Wait until you have more experience. will consider filming the next one. Xu Zheng said.

"Okay, keep up the good work, and I hope you can maintain your form and achieve greater success in the future!" Wang Qinian said.

In fact, the biggest benefit of the "Thai Embarrassment" movie is not only the investment, distribution, theater chain and other interests contributed by the film itself to the partner company. In fact. What's more critical is to give a vivid advertisement to the film and television investment fund of the little partner, it can be said that the film and television investment fund of the little partner is the biggest winner after the box office success of this movie.

In addition to the growth of the fund's net value, greater gains come from the growth of the fund's size.

In addition to Ping An Group's plan to invest 1.5 billion yuan, many new and old investors began to subscribe for the share of the small partner film and television investment fund.

Of course, in order to ensure the interests of the old investors of the small partner film and television investment fund, the first phase of the parent fund will be permanently closed after the safe subscription. Redemption is open in December each year, but no new subscriptions are open. After all, the scale of the old fund of more than 3 billion yuan is already very large, and it is difficult to guarantee that the fund can find good investment projects.

As for the scale of the second phase of the film and television investment fund, which is limited to 2 billion yuan, the second phase of the fund has adopted a more flexible management mechanism, opening subscription and redemption every six months, and adopting a closed operation mechanism at ordinary times.

This is mainly because film and television investment projects need a cycle, for example, the fund has invested money in film and television projects, and it needs to wait for the film and television projects to be released before the investment can be recovered. However, some investors began to apply for redemption before the invested funds were withdrawn, which formed a run, which was not conducive to the normal operation of the small partner film and television investment fund.

In fact, even if it is a stock and bond fund, if it wants to redeem, it needs the fund to sell a part of the securities it holds before it can give cash to the investors who apply for the redemption. The liquidity of stocks and securities is naturally far better than that of commercial investment projects, and some funds will adopt closed-end operations in order to ensure that investment is not disturbed. For example, some private placement funds participate in the private placement of new shares by listed companies, and the price of new shares can be 20%~30% cheaper than the market price. Of course, the shares issued by private placement generally have a one-year, or even two-year, three-year lock-up period, and can only be sold after the lock-up period expires. The longer the lock-up period, the more discounted the private placement stock tends to be. Generally speaking, funds that mainly participate in private placement projects can achieve returns that exceed those of ordinary funds. After all. Ordinary funds buy stocks at the current price, and fixed increase funds buy at a discount.

However, since there is a lock-up period for the private placement of shares, it will take more than one year. before it can be sold. After it can be sold, it can be realized to investors. If this kind of fixed increase fund does not adopt a closed operation system. Invested in a bunch of private placement projects, but investors are asking for redemption now. It is not possible for a fund to convert cash to investors. It is precisely in order to avoid being interfered by investors, therefore, most private placement funds will engage in a closed period at the beginning, and only after the expiration of the closed period will they consider gradually opening up.

The small partner film and television investment fund is a bit similar to the fixed increase fund, of course, in fact, its liquidity is worse than that of the fixed increase fund. The project needs to go through the investment, production, and distribution period of the comic, and then be. in order to obtain the return of funds.

Therefore, the operating mechanism of this fund cannot be opened for a long time. Instead, it must be closed and given a few days every quarter for investors to subscribe or redeem.

After the end of the subscription and redemption window, closed management will be carried out. After such a cycle, the fund focuses more on improving its net worth, rather than having a headache for investors to make huge redemptions and create trouble for fund operations.

……

In January 2013, the box office of "Thai Embarrassment" ended with 1.25 billion yuan. is even slightly lower than the box office in history.

It's not that the grades are worse, the real grades are actually better. The box office is slightly inferior than historically because the movie ticket price is lower.

The partner companies of this time and space pay more attention to online ticketing. There are a lot of discounted ticket prices of 9.9 yuan and 9.8 yuan on the Internet.

As a result, the number of moviegoers of "Thai Embarrassment" set a record, with about 00,000 people watching the film in cinemas. However, due to the low average ticket price, a movie ticket is not more expensive than 30 yuan, and the cheap one can be less than 10 yuan. In this way, the average price of a movie ticket. No more than 20 bucks.

This price gradually returns the movie to the essence of mass consumption.

You must know that since the end of the 90s, domestic cinemas have adopted continuous ticket prices to boost box office revenue during the stage of low attendance and rising house prices and rents. Since the mid-90s, movie ticket prices have soared from less than 10 yuan to 20 yuan and 30 yuan...... 50 yuan!

Even, in "Titanic", "Hero", "Wuji" and other domestic and foreign blockbusters have been released, the audience is extremely interested in expensive blockbusters. The producers and distributors of the film have strongly demanded that the ticket price of the movie theater line be increased. Since then, the ticket prices of many blockbusters have even risen to more than 100 yuan. Even, some movie theaters began to engage in luxurious boxes and VIP audience seats, sky-high tickets of several thousand yuan, this kind of crazy hype, all reveal the industry's lack of confidence in the long-term interests of the cinema chain, only hope to get a ticket as soon as possible.

Of course, the cinema market has not collapsed, because the market size of the previous Chinese cinema market has fallen to the extent that it is impossible to fall again. After all, in a country with a population of more than 1.3 billion, urbanization and economic development are still in a rapid stage, and it is impossible to have less than 100 million moviegoers a year, right?

Therefore, since 2003, the Chinese film market has begun to really bottom out, and at present, it has created a golden decade miracle in the Chinese film market. Moreover, this miracle has not yet stopped, and it still maintains sufficient physical strength and continues to sprint forward.

However, in the past few years, China's movie ticket prices have risen rapidly, which is actually not conducive to the development of the film market. Reducing ticket prices, allowing more audiences to be willing to go to cinemas, and increasing attendance will make the film market develop healthier and longer.

The same box office data, assuming that the average ticket price is 100 yuan, but the box office of 1 billion is only 10 million moviegoers. Such a box office of 1 billion is actually not very influential.

If the average ticket price is reduced to more than 10 yuan, the number of moviegoers will be close to 100 million. This is a spectacular statistic in the world!

For Wang Qinian, he also attaches more importance to the number of moviegoers than the box office data of the movie. The large number of movie-watching talents means a wider mass base, so as to ensure that this market is a mass market, not a niche market. (To be continued.) )