Chapter Seventy-One: Wine Valley Organic Vegetables Go on the Market
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Sending off Jon and others, more than ten days have passed in a blink of an eye, Wang Tao has set up the wine valley organic vegetable sales company during this time, Wang Tao served as the manager, Li Hang officially served as the company's deputy manager, mainly managing the sales of wine valley organic vegetables.
In addition to the office staff responsible for external sales orders, Li Hang's subordinates also have five store managers, each of whom independently manages the affairs of a direct sales store, and summarizes it once every ten days, and the company is responsible for the unified training of the clerks in each store.
In early January 2o11, organic vegetables also officially entered the harvest season, and Yunyi contacted Wang Tao, who was preparing to open in the city. Organic vegetables sold in directly managed stores can be officially sold to the public. As for Jon's side, in addition to providing them with ten tons of vegetables every day, the rest will be stored in the cave behind the cliff wall converted into cold storage, and supplied to the direct store for trial operation.
In order to give consumers the most direct understanding, Yunyi asked Wang Tao to post the test report of this batch of vegetables in a prominent position in the direct store before the opening of the direct store.
And it is obvious that if the customer has doubts about the test report of the vegetables, they can send it to other inspection and quarantine departments for testing. If the test results are too different from the test report they posted. Not only reimbursed their testing costs, but also made a promise to pay 100 percent.
Today, the first crop of vegetables was harvested in a large area, and Hu Ke and Li Mu undoubtedly looked a little nervous; After all, they are in charge of the planting base, and seeing that the winery made so much money not long ago, the two of them have long been holding back a lot of energy in their hearts!
Watch as baskets of vegetables are loaded onto a tricycle and pulled to the parking lot outside to be loaded onto a truck with the Wine Valley Organic Vegetables logo. The two of them were also a little worried about the next sales of vegetables.
On the first of January, Wine Valley Organic Vegetables began to be supplied to Jon and his family.
For this large-scale harvest of organic vegetables, Jon also wants to increase the supply quota by half, but Yunyi is only willing to increase the supply by ten percent, and Jon seems a little dissatisfied.
Because, with the growth of customers, the vegetables they purchased from Yunyi have become the most distinctive vegetarian banquet in Italian Western restaurants to attract guests.
It can be said that customers who have tasted this vegetable have a feeling that it is difficult to swallow other vegetables on the market.
However, Yunyi's statement is that the batch of vegetables produced this time must be used as a test dish for the market by directly operated stores. Only by preparing a sufficient amount of vegetables can we ensure that the follow-up supply can keep up after the vegetables are out of stock, not to mention, he has increased the supply by 10% on the basis of the previous contract, which is already very much a shame for John Jon.
After all, when the supply was first started, Yunyi promised them that in the first half of 2o11, in addition to their Italian Western restaurant. He no longer sells organic vegetables to any of the hotels. If other hotels want to sell this vegetable to their customers, they have to buy it at a directly managed store.
However, there are certain regulations for directly operated stores, that is, there are regulations on the purchase amount of customers, and each person must purchase a maximum of three days at a time. If you give out the amount of three days, you will not sell it even if you have money. This sounds a bit pretend-of-the-b, but Jon knows very well that vegetables worth twenty or thirty yuan a pound must not be affordable compared to ordinary wage earners.
But for those rich people who drive high-end cars and grow tens of millions of villas, it is undoubtedly the cheapest thing. As long as it is good for the body and can give them a full taste of the best ingredients, they don't care if it's expensive.
In order to see how the sales of the direct store were on the first day, Yun Yi and Chen Ming drove the car, carrying the fifth car of relatively rich vegetables, to the newly decorated Jiugu organic vegetable direct store.
This time, five stores opened at the same time, so as soon as the vehicles transporting vegetables entered the city, they drove in five directions, and the direct store that Yunyi was going to come to was the No. 1 store, the store manager was called Huang Peng, the store area was the largest, and the consumer group was relatively concentrated.
This directly-operated store, which is located at the junction of a high-end community and a villa in the city, has a monthly rent of up to 100,000 yuan. Coupled with the cost of renovating the storefront, Wang Tao spent nearly a million to get it completely done.
At the beginning, the wealthy people who passed by this place looked at the decoration of the store pù and thought that it was selling some high-end goods. After the logo of the organic vegetable store in Jiugu was hung up, they also thought that people were crazy these days; Selling vegetables and spending a lot of money to open a store in such a place where every inch of land is valuable, isn't their boss afraid of losing money?
By the time Hu Ke determined the day of vegetable harvesting, the clerks recruited by Li Hang had already carried out the publicity of the organic vegetable wheel in Jiugu. Looking at the test report presented by the quarantine bureau on the poster, as well as the test report of the Italian country, as well as the price of vegetables and various rules marked up, the rich people who saw this leaflet felt that this was another panicked hype of the local tyrant who had nothing to do and had money to burn!
It wasn't until the opening day that I saw that the directly managed store, which had been closed, finally ushered in a truck with the same logo. In the first 6 days, the staff of the store brought baskets of vegetables with an attractive shine into the store. And according to the price marked before, they are placed on the corresponding vegetable shelf. Some customers who were idle and curious to visit the inside showed that the price of this vegetable was six or seven times more expensive than that sold in the vegetable market outside.
Two or three pounds of cabbage in the vegetable market outside, the price is eighteen yuan a pound in this store, does anyone buy such an expensive dish? Although there are a lot of stupid local tyrants who have a lot of money these days, they can spend eighteen yuan to buy cabbage, and it is estimated that no one is stupid to that point!
In the face of these customers' questions, the store staff had already been mentally prepared, and their reply was that the green vegetables sold in the store were high-quality green organic vegetables rich in trace elements that are beneficial to the human body. In terms of quality and taste, it is far superior to any vegetable of the same variety sold on the market.
If the customer doesn't believe it, someone will stir-fry these vegetables in the same way that ordinary people cook. When the time comes, customers who come to the store will be able to taste it for themselves. If it really can't achieve the taste they say, other similar varieties of vegetables can't reach, then customers can not buy it, or even go outside to promote the organic vegetables of Jiugu to sell their reputation.
Perhaps it was the unanimous confidence of the staff at the scene that made the customers who crowded in interested in tasting it, and soon the empty vegetable variety area was already piled up with vegetables that had been put on the shelves for sale. These customers also saw that during the opening period, each customer was limited to one kilogram of single product, and they could be discounted by 10%.
These customers who came to visit the store were shocked again, this dish was not sold, and they made a gimmick of restricting patronage, is it ignorant and arrogant or really confident?
Seeing the success of the curiosity of the customers present, Huang Peng instructed the staff in the store who are in charge of stir-frying and tasting the food to choose a vegetable from the shelf to cook. The clerk, who was invited to cook well, casually took a few vegetables from the shelves that had been crushed and damaged during transportation.
After washing it on the spot in the store, in front of the onlookers, the first plate of cabbage vegetarian priced at 18 yuan was fried. Except for a little oil, salt and chicken essence, no other seasonings were added.
The oil used to cook vegetables is also the cooking oil that can be bought in the outside city, and the clerk also opened it on the spot. Salt and chicken essence are also common goods that are often seen in the market. Can the cabbage fried in this way really make a difference? Many of the customers at the scene thought so in their hearts.