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The box office of "Jianghu 2" exceeded 100 million, like a thunderbolt, in the domestic film market, which shocked countless people. Strictly speaking, in the domestic film market in 2002, the number www.biquge.info of movies with a box office of more than 100 million yuan was very rare, and the rhythm of one movie was released in a few years. Moreover, the 100 million yuan club is basically monopolized by Hollywood movies.

The only domestic movie "Life and Death Choice" that broke 100 million, as we all know, is because of the face problem. Therefore, China has taken measures to prevent many schools and units from chartering to "study". The box office of breaking 100 million under this kind of administrative order actually contains a lot of water. Therefore, after the film was drawn, someone mentioned it very quickly.

Truly influential movies are those where the audience takes the initiative to buy tickets and go into the cinema to watch them, rather than being organized by units and schools and taking them as tasks to complete.

"Jianghu 2" is a film that relies on the audience to take the initiative to buy tickets to watch the movie, and the box office of 100 million yuan has been recorded!

Broke the pattern of Hollywood movies monopolizing the box office club of 100 million yuan!

Hundreds of millions of box office!

This data, in 2002, was really as deafening as thunder! created a domestic blockbuster and began to enter the clarion call of 100 million yuan!

"On June 5, after the box office of the movie "Jianghu 2" exceeded 100 million. The company held a celebration at a hotel in BJ City.

"Jianghu 2" is invested by Golden Harvest, and the partner company is responsible for domestic distribution. Although this film is invested by Golden Harvest, the copyright comes from the sequel to the blockbuster "Jianghu" directed by Wang Qinian himself last year, so it can also be regarded as a domestic blockbuster.

This movie uses exaggerated techniques to describe Li Xia, a hero with peerless martial arts. When escorting his companions to live in seclusion in Hong Kong, they encountered the Japanese army expanding the scale of the war and brazenly launching the Pacific War. The area of Hong Kong, which was colonized by the British, was also captured by the Japanese army. Li Xia was forced to make a move. Save your own companions. In addition, he was persuaded by his revolutionary classmates to take the method of countering violence with violence, participating in the war against Japan, annihilating the Japanese army, and forcing the Japanese army to surrender, and restored peace.

inside the movie. Li Xia's almost mythical martial arts, flying in the air to explode planes, cross the sea to chase enemy warships, and are about to be sunk. All kinds of exaggerated scenes that are not inferior to Hollywood blockbusters make the audience addicted, and the box office is naturally very amazing.

"Jianghu 2" was released for more than a month, and according to preliminary statistics, the total domestic box office reached 107 million yuan!

It is reported that this is the fifth film with a box office of more than 100 million since the domestic film box office market adopted the account-sharing system. Several previous movies that broke 100 million. 360 million for "Titanic", 120 million for "Life and Death", 104 million for "Pearl Harbor" and 103 million for "True Lies" ......"

With the big sale of the "Jianghu 2" movie, the small partner company can earn 10 million yuan in distribution shares, of course, because the small partner company paid 3 million yuan in marketing and publicity expenses, in fact, it only earned a net profit of 7 million yuan. Still, it's a pretty impressive achievement.

Of course. Jiahe Film Company has reached 23 million yuan in domestic film accounts alone. This is also a small partner's construction period, and the film is released in the name of domestic films, rather than Hong Kong films, so Golden Harvest can make more money. Otherwise, the same box office. Imported films can only earn half of the share of domestic films.

Even, in the future, many big directors in the industry have stronger and stronger bargaining power for theaters, and the share of domestic blockbusters has gradually increased from the current 25% (excluding tax, 22% after tax deduction) to 43%. The box office share of imported films has not been around 12.5% for a long time.

In addition to the relatively small number of imported films, there are also restrictions on the number of films, and only 20 films in Hollywood are imported every year.

Of course, after the signing of the "CEPA Agreement" in 2003, Hong Kong films did not have to compete for quotas with other imported films. Theoretically, the number of Hong Kong-made films released in China each year can be unlimited. However, in fact, even if it is a domestic film, it needs the approval of the domestic review department before it can be released. The later Hong Kong films are neither imported films like Hollywood, nor pure domestic films, but a relatively embarrassing "Hong Kong film".

Nominally, there is no limit to the number of Hong Kong films that can be released with domestic films, but most Hong Kong film production companies, who are not very familiar with the domestic censorship system, have adopted the method of co-production with domestic films to operate films in order to make it easier to pass the review. Sometimes, scripts from domestic screenwriters are more used, with Hong Kong directors and actors participating.

But then, there are fewer and fewer Hong Kong films in the pure sense. It seems that only movies that stay in Hong Kong and cannot be released in the mainland are Hong Kong films in the pure sense.

Later, the decline of Hong Kong films was essentially because pure Hong Kong films did not make money, so the big guys who mixed up basically did not consider the tastes of Hong Kong audiences. In addition, the Hong Kong audience in the new century is not the same as the Hong Kong audience in the 80s. In the past, many Hong Kong audiences were hardcore Hong Kong film fans, and they watched Hollywood very little. When Hong Kong film production was booming, people from all walks of life were likely to transform into filmmakers, and at most 5% of Hong Kong's population was related to film and television entertainment.

And now the audience watches more Hollywood blockbusters and less Hong Kong films. Due to the high cost of all aspects in Hong Kong, most film companies can't even afford to pay the rent, let alone do anything, with the profits they make.

The reason why an old giant like Golden Harvest can still hold on is mainly because since the 70s, a lot of commercial real estate has been bought cheaply, and these commercial real estate are used to operate theaters, so the cost is relatively low.

As for the set or something, Golden Harvest was rented back then, and with the expiration of the studio, the price of real estate has now risen to sky-high prices, and with Golden Harvest's capital, it is impossible to afford to buy or rent a large studio. After losing the set, Golden Harvest's production business was struggling.

"Jianghu 2" is a blockbuster that Golden Harvest spent a lot of money to create after it expired on the set and lost its former pillar Jackie Chan, and it was not Jackie Chan to participate!

It can be said that Golden Harvest Company is currently more concerned about this movie than its partner company.

"Congratulations, congratulations! The domestic box office of "Jianghu 2" has exceeded 100 million! Zou Wenhuai, the owner of Golden Harvest Film Company, called to congratulate him after the news of breaking 100 million yuan reached Hong Kong.

"Rejoice and rejoice! We are only doing mainland distribution, Golden Harvest is the real winner! Wang Qinian said in a good mood.

"Director Wang, if I strike while the iron is hot, I will make another "Jianghu 3". What do you think? Zou Wenhuai asked.

"Better not!" Wang Qinian pondered for a moment and said, "Jianghu 2 is already overdrawing the fans and market of Jianghu. If another "Jianghu 3" is filmed soon, it may lose money! ”

"Oh? Why, "Jianghu 2" is very popular! Zou Wenhuai was puzzled, "The audience also likes it!" ”

"The audience's taste for a series of movies is gradually rising!" Wang Qinian explained. "The first time I watched "Jianghu", the audience didn't have much resistance, and they quickly became fascinated. Because the first part gives them the best impression, the second part is easy to be attractive. But by the third part, the box office may not be very optimistic. For example, the first part of "Jurassic Park" had a budget of $60 million and captured $900 million at the box office. "Jurassic Park 2" has a budget of $73 million and takes $600 million at the box office. It's time for Jurassic Park 3. The production cost rose to $93 million, but the box office was only $368 million! ”

Basically, this novelty sequel, unless it's a movie where fans are so loyal that the number of fans continues to grow even after watching the disc and merchandise.

Otherwise, the budget for making a sequel is often getting higher and higher. But the income is getting lower and lower. It's like oil extraction, where people start with shallow oil at a very low cost. After the low-cost oil is extracted. More capital needs to be invested in secondary and tertiary oil recovery. Even, when these conventional oil resources are extracted, more capital needs to be invested in the development of shale oil and seabed oil.

The more you invest, the lower the return. Even, maybe because of the high cost. Loss of income and loss of money!

Zou Wenhuai nodded and said, "Do you have any good suggestions?" ”

"I think it's very good to adapt movies from comics, Hong Kong comics are known in the world, in addition to American comics and Japanese comics. The third largest commercial comic, there are indeed a lot of treasures to be excavated! For example, the movies adapted from "Chinese Heroes" and "Storm and Storm Dominate the World" are relatively good. Wang Qinian said with a smile, "Among the works that have not yet been adapted for film and television, Wen Riliang's "Sea Tiger" series of comics feels very atmospheric! If it is made into a big movie, the adaptation is good, not inferior to the "Jianghu" series! ”

"Oh?" Zou Wenhuai is for Hong Kong comics such as "Sea Tiger", although he is old, he doesn't have the heart to read it. But I've also heard the name of this Hong Kong comic. It seems that Ma Rongcheng, one of the two giants of Hong Kong comics, plagiarized the setting of the "Sea Tiger" comic and was sued by Wen Riliang. Originally, the industry didn't think that Wen Riliang could win, after all, it was too normal to copy a little setting and not look for copying in the Hong Kong cultural circle.

As far as movies are concerned, after "Zombie Dao Chief" became popular, a bunch of zombie movies followed the trend. Lin Zhengying, who was the first to start this trend, was very helpless about this, because in the chaotic copyright environment, it was thankless to sue. Therefore, Lin Zhengying not only did not prosecute, but accepted a bunch of drama appointments, all of which were zombie films that followed the trend.

As a result, Wen Riliang won!

After that, Ma Rongcheng naturally had a grudge with Wen Riliang, and Wen Riliang established an ocean publishing company to publish the "Sea Tiger" series of comics, but because the development was not very smooth, he was always suspicious and suspicious, and felt that Ma Rongcheng was suppressing him. For example, Ocean Publishing Company and Ma Rongcheng's Tianxia Publishing Company are located in the same office building. Tianxia Publishing was upstairs in Ocean Publishing, and Wen Riliang thought that Ma Rongcheng's company was pressing him upstairs, so he decided to move.

After moving to another office building, he happened to see Ma Rongcheng visiting his neighbor's office again, so Wen Riliang ridiculed Ma Rongcheng in the comic column.

In short, Zou Wenhuai, who doesn't read comics, understands Hong Kong comics mainly through the information on the newspaper news.

"How to invest in the adaptation of "Sea Tiger", our partner company, don't mind following the investment!" Wang Qinian said with a smile.

"Really? Then I'm going to have someone investigate the situation with "Sea Tiger"! Zou Wenhuai said with a smile.

The two giants of Hong Kong Man who are currently active - Huang Yulang and Ma Rongcheng!

These two men have been creating comics for decades, and their total sales are more than hundreds of millions of copies. Not only is the Hong Kong comic industry the boss, but also, in the Chinese comic industry, the two are also the cartoonists with the most sales. Even compared with some popular Japanese cartoonists, the sales of Huang Yulang and Ma Rongcheng's single books are not much inferior.

For example, the status of Huang Yulang and Ma Rongcheng in the comic industry is quite similar to that of Jin Yong and Gu Long in the martial arts novel industry.

Of course, Huang Yulang and Ma Rongcheng's comics, there are more elements of martial arts, and many things are outdated.

Wen Riliang's "Sea Tiger" is a bit like an American superhero comic, with some specious scientific settings. For example, electric currents and electromagnetism were added to the martial arts system. The level of strength, measured by how many horses.

In addition, using electricity and electromagnetism to drive power is also more fashionable than internal strength, true qi or something. This setting, if it is adapted into a big movie, in the case of the reorganization of the production budget, it will be very emotional!

American superhero comics, because of Hollywood, so the adaptation and development are relatively sufficient. Especially at the end of the 90s, the big movie adaptation of American comics entered a blowout state.

And Gangman is an untapped treasure. Although Ma Rongcheng and Huang Yulang's works have been adapted from film and animation and animation, Wang Qinian feels that compared with the two giants, Wen Riliang's "Sea Tiger" is more compelling. Perhaps, the plot and characters need to be changed again, but the setting of the power system is really cool! (To be continued.) )

PS: Thank you Shao Pengbo and Lala Lala for their support of the 4567 monthly pass!

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