Chapter 979: Fed up with Lancia

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The reason why it attaches so much importance is very simple, for so long, after so many open and secret confrontations, Lianchuang Technology finally won a fair trade opportunity with Ford Motor - although this so-called fairness is only relatively speaking, compared to the Titan-like existence of Ford Motor, it is extremely rare for Lianchuang Technology to have this opportunity. Pen, fun, and www.biquge.info

What Ford wants is the hybrid technology of Lianchuang Technology, not the simple intelligent start-stop before, the reason is very simple, as a car manufacturer with business all over the world, Ford also has a huge market outside the United States, Focus and Fiesta have been selling well in Europe for many years, and Europe is the region with the most stringent emission regulations in the world, even if the emission regulations in North America are not strict, they must also consider the European market second only to North America.

Lin Zheng's requirements are simple, hybrid technology? You can give it, I don't want money, but you have to exchange it for technology! What technology? Chassis technology for the Ford Focus.

Lin Zheng wanted the Mondeo, but the idea is good, but it is not realistic at all, and now the market is still selling the first-generation Mondeo, in order to develop this car Ford Ford spent $6 billion, intending to make this car a real world car, to replace the original Ford Sierra and Ford Telstar sold in Europe and mainly in the Asian market. To put it bluntly, the Mondeo is Ford's current home model in the field of mid-level cars, and has been given a heavy responsibility by Ford, ● ★ It is considered to be a strategic model that is expected to snatch back the sales of mid-level cars from Toyota Camry and Honda Accord, and Ford will not license the chassis technology of this car to Lianchuang Technology even if his brain is kicked by a donkey.

Since the Mondeo can't do it, then the decision can only be made on Ford's A-class car: the Focus.

Of course. It's just as difficult, as Ford's leading model in the A-segment. Ford will not easily transfer Focus's chassis technology to Lianchuang Technology, although Lianchuang Technology is still very weak in the automotive field. But even a fool can see that Lianchuang Technology has great ambitions in the automotive field.

The negotiation was extremely difficult from the beginning, and both sides were desperately trying to make their side earn more benefits while giving less blood, in a word, it almost knocked out the dog's brain.

Lianchuang Technology and Ford Motor talked lively, but some people were in a hurry.

Who is it?

Italian.

Lianchuang Technology was ready to cooperate with the Italians in automotive technology last year, but the procrastinating Italians let Lin Zheng fully understand what is called "Italian style": what they started discussing years ago, they are only now discussing a result.

"If it weren't for the excitement of Ford, I'm afraid the Fiat Group would still be pulling the strings right now, right?" For these Italians dragged their feet. Lin Zheng was completely convinced.

Shao Huagang smiled bitterly, "Who said it wasn't, if it weren't for Ford's actions that put pressure on Fiat, letting them know that we have other options besides them, they don't know how long it will last." ”

As the person in charge of the group's negotiations with Fiat, there has been no progress in negotiations with Fiat in the past six months, although the boss can understand, but the pressure on him is still very great, but helpless Fiat is having a hard time now. But there is quite a bit of a posture of not falling down, and he just holds on to it and refuses to bow his head, and even ignores the negotiations, poor Shao Huagang is in his 40s. As one of the vice presidents of Jiangbei Alto, it is the golden time to do business, and he has such a pig teammate. I can only cry out in vain.

"Hua Gang, what does Fiat say?" For this dragging style of the Italians. Lin Zheng couldn't laugh or cry completely, and he could be regarded as having a thorough understanding of why Fiat, such a good car brand, was able to fall into such a state as it is today: this is all his own death.

The drama is finally here. Shao Huagang subconsciously sat up straight, his face became a lot more serious, and said: "Lancia agrees to package the chassis technology of its mid-to-high-end sedan Thema as a whole, and grant it to Jiangbei Alto Automobile under Lianchuang Technology to use the ...... in the form of paid licensing."

"......" Lin Zheng nodded, didn't speak, but his face became serious, and motioned for Shao Huagang to continue.

Taking a deep breath, Shao Huagang said: "However, although we agreed to sell Thema's chassis technology to us, Fiat's conditions are very harsh, and only accept ICQ's IPO shares as a means of payment, and the price cannot be less than 400 million US dollars......"

"$400 million in ICQ's IPO shares?" Lin Zheng was amused by the Italians: are they planning to die?

Lin Zheng also admitted that the Italians still have business wisdom, otherwise it would be impossible to choose such an opportunity.

"These Italians are really ......" Lin Zheng was completely convinced that the Italians were still thinking about making cheap money at this time, shook his head, and Lin Zheng said: "Tell Lancia, ICQ's stock?" Don't even think about it! We only accept cash payments over a three-year period. ”

"What if the Italians don't agree?" Shao Huagang was really a little weak-hearted, and asked carefully.

"Disagree? They don't dare! Lin Zheng sneered: "Why are the Italians bowing their heads now?" If they have the ability to continue to be awesome, don't they just see that it is possible for us to obtain relevant automotive technology from Ford? Since they have concerns, we don't need to be afraid of them, I'll see which of them is more anxious! ”

After entering 1998, the situation faced by the Fiat Group was even less optimistic, although the Fiat Group and the Italian government repeatedly concealed the news, but the market has made an accurate response: the stock prices of the major car brands under the Fiat Group have been falling.

Although there is the influence of the Asian financial crisis, since Lin Zheng has been eyeing them, he can still analyze the current situation of the Fiat Group through some clues, although it may not be very accurate, but it will not be too different.

At this time, the Italians still have the idea of "whether there are dates to beat the three poles", and Lin Zheng doesn't know whether he should admire their courage or the deep friendship between them and the Italian government - although they claim to be a liberal capitalist country, the treatment enjoyed by the Fiat Group in Italy is no worse than that of our "eldest son of the republic".

"You mean to continue to carry them on your shoulders?" Shao Huagang's face was a little hesitant: "But they can afford to drag it, but we can't afford it......"

This is indeed a big question, Lin Zheng frowned.

In fact, the Fiat Group can't afford to drag it out, but as a brand with decades of deep precipitation, the skinny camel is bigger than the horse, and now it is not much of a problem to persist for another five or six years, but for Jiangbei Alto, the current republic is on the eve of the outbreak of the automobile market, and he really can't compare with the Italians, he can't afford to drag it.

"What do you mean......"

"Since the Italians are so fearless, then we will beat them out of this fearlessness," Shao Huagang's face flashed a trace of ruthlessness: "Don't you think Lancia is very awesome, they rely on nothing more than their special status in Italian politics and religion, but Fiat is not the only brand that Lancia is a very powerful brand, it's a big deal that we change the object to talk about cooperation." ”

"Another one?" Lin Zheng raised his eyebrows: "Who?" ”

"Alpha. Romeo. ”

"Alpha. Romeo? Shao Huagang's answer was a bit unexpected by Lin Zheng, but when you think about it, it seems to be reasonable.

As two brands of the Fiat Group positioned in the middle and upper range, Alpha. Romeo's market positioning is sporty, and it is a sports sedan brand lower than Ferrari and Maserati, and the only thing about the executive cars is painted red is Alfa. Romeo can do it, and it can also be recognized by users, which even Mercedes-Benz can't match;

Lancia, on the other hand, is more inclined to a calm commercial style, and the fact that a large number of Lancia cars have been officially purchased by the Italian government is itself illustrated, and even the royal car of the Pope is Lancia, which shows Lancia's position in the business and official market.

"Alpha. Romeo's people are looking for you? Lin Zheng asked Shao Huagang in a deep voice.

Shao Huagang nodded: "Before I return to China, Alpha. The people at Romeo made a secret contact with us, and they offered to work with us on their 155 and 166 models. ”

"155 and 166?" Lin Zheng was taken aback!

He really didn't expect that Alpha. Romeo is so willing to pay for his blood, this is Alfa. Romeo's two watchdog models, although Alfa. Romeo is having the same hard time as Lancia, but 155 and 166 can come out, Alfa. Romeo's boldness was a bit too ruthless.

"Are you sure?" Lin Zheng, who really couldn't accept the news, couldn't help but ask Shao Huagang.

"Sure, how can I joke about this kind of thing?" Shao Huagang understood Lin Zheng's shock at the moment, because in Alpha. When Romeo took the initiative to find himself, he was actually more shocked than Mr. Lin in his heart, and said, "But Alfa. Romeo proposed some conditions for cooperation. ”

It is normal to have conditions, and it is not normal to have no conditions, Lin Zheng for Alpha. Romeo was not surprised at all that he would make a condition, but nodded, "Tell me." ”

If the alpha. Romeo's conditions weren't too much, and Lin Zheng didn't mind swapping Lancia for Alfa. Romeo, Lin Zheng is really fed up with Lancia's arrogance. (To be continued.) )

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