Readx;?Top Recommendation:、、、、、、、

After discussing the current mobile phone market strategy, the next topic of the meeting turned to Double 11!

In the past few years, the partner company has dominated the Double 11 and created a peak shopping season. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoSince last year, Double 11 has become a peak sales season that can no longer be prosperous.

Of course, there is still a huge room for improvement compared to the potential of the Double 11 promotion.

And every year's Double 11 promotion, you can't just promote, you have to come up with a little new ideas, a little new tricks. This is also what Wang Qinian learned from Ma Yun later.

Later, Taobao Mall was renamed Tmall, and then, over the years' Double 11, Tmall Double 11 have played a little new tricks. Double 11 shopping is cheaper and deeply rooted in the hearts of the people, coupled with the new tricks of Double 11 every year, this is the key to Double 11 being deeply rooted in the hearts of the people.

Wang Qinian said: "This year's Double 11, give red envelopes to fans, let's take out red envelopes and let them grab red envelopes!" ”

"Grab a red envelope?" The crowd was puzzled.

"The rules of red envelopes are very simple, merchants on the Little Prince e-commerce platform can decide the proportion of red envelopes to give to potential consumers, with a minimum of 0.1 yuan per red envelope. The rules for getting red envelopes can be to click on the online store to collect, or add the product to the shopping cart in advance before Singles' Day. Wang Qinian smiled and said, "How much to send, how to send, don't force merchants!" ”

Although Little Prince E-commerce was established by Wang Qinian's father, it has always been interoperable with small partner companies, and it is a strategic partner, and even a bit of a joint venture trend.

Wang Qinian can not only make decisions on behalf of the small partner company, but he can also make decisions on some things of the Little Prince Group.

"What about our little friends?" Everyone asked.

"The official software bound to the XOS system has been upgraded, and the update has entered the Double 11 version. Users who have registered a partner wallet will be upgraded to the latest version of the app during Double 11. Every day you log in to your wallet, you may get red envelopes ranging from 0.1 yuan to 1,111 yuan. The total amount of delivery, well. Tentatively, it's 300 million yuan! Wang Qinian said, "The other is to download and send red envelopes, XOS software download mall, we collect advertising fees from advertisers." Now, the advertising fee is given to the download user, who downloads the app through the official app store of the XOS system. Advertising fees we receive. All the rebates will be given to the user, and the cash rebate will be transferred to the user's wallet! ”

"What if the user doesn't have a wallet?" Suddenly, someone asked.

"Stupid!" Wang Qinian said, "Users who have not registered a small partner's wallet will naturally have no way to receive red envelopes!" ”

In essence, the distribution of red envelopes is not the purpose, who has a problem, will send money to consumers for no reason. If all businesses do this, then ...... The foundations of the business community are about to crumble! Actually, the essence of business. It's about making money from consumers. Some make money directly, for example, the games owned by the partner company are directly earned from the hands of consumers to recharge the cash of the game point card. There are also some indirect money-making, such as hao123 website home owned by the partner, X browser (the official browser bundled with the XOS system), and the App store, which are not directly charged to users. Rather, other merchants buy traffic from these platforms to promote their products. Essentially, it is an indirect means to earn users' money.

After setting the tone for the distribution of red envelopes, the programmers of the partner company worked overtime overnight, and three days later, on November 4, the Double 11 red envelope giving activity officially began. Seven-day red envelope distribution. It has made countless users feel very excited.

Tens of millions of users began to hold their mobile phones, as well as log in to the websites related to their partners, or on the e-commerce websites of Little Prince, constantly looking for opportunities to receive red envelopes for free.

Of course. A large number of users grab red envelopes, which undoubtedly makes the daily traffic of related websites such as Xiaoxiao and The Little Prince continue to skyrocket.

In particular, the number of activations of partner wallets has also increased significantly, and in the past, many users of XOS mobile phones did not register a partner account and did not activate the wallet.

But after the money-giving campaign, countless users began to activate the wallet function because of the lure.

A large number of users who have registered small partner accounts and activated wallets are the high-quality users that partner companies value.

And many mobile phone manufacturers, selling mobile phones with XOS system, actually only make a little hard-earned money, helping small partner companies develop users and traffic for free.

……

"This year's Double 11, the small partner company found that the golden red envelope pull, which can be used as a red envelope for real honeysuckle!"

"Where can I get the red envelope?"

"How do I get a red envelope?"

With the launch of the "red envelope" tactic by the partner company on November 4, the entire Internet began to boil.

Many users have begun to open their XOS mobile phones and upgrade their wallets, app stores, browsers and other clients.

Next, the meat show is coming!

Many users who have logged in to the latest version of the partner's wallet have found that they have received a red envelope, which can be used as a red envelope for money on November 11.

After opening, the size of the red envelope depends entirely on the user's character. The lowest is 0.1 yuan red envelope, and the highest red envelope amount can reach 1111 yuan. Of course, most users generally receive red envelopes around 1 yuan.

Too few or too many red envelopes are relatively rare.

These red envelopes can be used to buy physical objects, as well as to buy movie theaters, as well as recharge phone bills, game point cards, and some novels, music, and video websites. It's just that everything needs to be spent on Double 11.

After the distribution of real money red envelopes, many users became excited.

This action of distributing red envelopes has fully mobilized the enthusiasm of users, so that the activation of the wallet of the partner has quickly increased from more than 20 million to more than 50 million.

For a small amount of money, a large number of active users are activated!

Wang Qinian is quite satisfied with this result.

The wallet of the partner is the core of the future Internet financial business of the company, and without a large number of wallet users, the financial business will naturally not be able to be launched. The development of financial business can promote the development of other businesses.

The ideal model is for the small partner financial business to continuously create value and interest for users. Users can continue to use interest to consume the products of the small partner, so that the internal system of the small partner has formed a perfect cycle, with endless purchasing power, supporting the development of the small partner empire.

Of course, counting on users to rely on interest to consume, they can bring a steady stream of purchasing power to the partner company, so the deposited principal needs to be enough. At least one of the listed national joint-stock banks, such as Shanghai Pudong Development Bank, China Merchants, Minsheng Minsheng, Industrial Bank and other banks, needs to have a similar deposit scale to form a perfect business ecological cycle. This is also one of the goals of the next stage, although this goal still seems difficult to achieve, but Wang Qinian is convinced that there is nothing difficult in the world, as long as you are willing to work hard! There is a certain accumulation, and a little effort in this direction is closer, and one day it can be achieved!

The red envelopes officially distributed by the partners are not counted, and many cooperative merchants have also distributed red envelopes and rewards of different natures. For example, Huayi Brothers Film Company celebrated its listing and distributed 20 million yuan in red envelopes, and during the Double 11 period, the movies produced by Huayi only cost 11 yuan each to buy tickets on the Little Partner Movie Network platform.

Many mobile phone manufacturers in the XOS camp have also joined this promotional feast. The major mobile phone manufacturers have taken out their blood money to distribute red envelopes to users, and the other is to book mobile phones on Double 11. Many mobile phones, the price of Double Eleven, has hit the cost price of hardware, and even, some products have been at a loss to jump the price to make a profit.

In addition, more than 200 online games operated by the small partner (large-scale boutique, the number of online games has been cut from 500 to more than 200), and they have also launched a red envelope distribution campaign, from November 4th ~ November 11th, within seven days, players who log in to any game will receive a red envelope lottery, 100% of the winning rate, players will receive a game point card red envelope ranging from 1 yuan ~ 1111 yuan. Point card red envelopes, naturally, can only be used in games. (To be continued......)