"But would it offend them just as much? The cost of five million is really a bit small. Li Mingbao was aggrieved, and Xiang Huaqiang also felt aggrieved. After doing it for a long time, this high price is only 5 million Hong Kong dollars, although compared to other businesses, 5 million Hong Kong dollars is already a lot, but compared to offending the three major companies, 5 million Hong Kong dollars is obviously a lot less.

At this time, Li Mingbao, who had completely figured out how to do the new plan, already felt that the appearance fee of 5 million Hong Kong dollars to Yongsheng was enough, and when he heard Xiang Huaqiang's complaint, Li Mingbao immediately retorted: "First, according to my new plan, you Yongsheng will not offend them, and secondly, if there is no risk, why should I pay you?" Although 5 million Hong Kong dollars is less, it does not mean that it is worthless, just by talking with your mouth, you can get 5 million Hong Kong dollars, which is much better than your other businesses, right? ”

"Won't offend them? How so? Xiang Huaqiang heard that Li Mingbao's new plan didn't have to offend the three major film companies, and he was immediately curious.

"Of course you Yongsheng don't have to offend them, because I personally came forward in this matter, even if I want to offend, it is I, Li Mingbao, who offended them, and I have nothing to do with you Yongsheng. The five million Hong Kong dollars that you will win forever are just for a show. Li Mingbao said angrily.

Hearing Li Mingbao's words, Xiang Huaqiang was not a little embarrassed, but asked, "Acting?" What kind of play? ”

"What else can you play? Isn't it just playing the drama that you Yongsheng is going to poach like crazy? Originally, if I hadn't made an agent company, it would have been a matter of time before you dug the corner of Uncle Liu's wall. But now that there is the matter of my brokerage company, then you Yongsheng will not have to dig the corners of the wall in the future, not only do you not have to dig the corners, but also make a fortune from me, and you Yongsheng is really catching up with the good time. ”

"Can you be more specific?"

"To be more specific, the plan is actually to lure and frighten. I will do the temptation, and you will do the fright. I'll start with the movie God of Gamblers, and let other people see how actors can tap into their potential and make money in other industries. Then you Yongsheng saw that you could make money in this way, so you wanted to seize this opportunity into your own hands, and then frantically went to dig the corner of the sixth uncle Zou and the tycoon.

In the end, I stepped forward to set up a three-party agent company, and gathered all the actors who could generate extra profits into this company, and finally achieved the goal. With such a plan, from the beginning to the end, you Yongsheng only need to shout a slogan, and the price of five million Hong Kong dollars is enough. Li Mingbao roughly said his plan.

Hearing Li Mingbao's words, Xiang Huaqiang did not wonder about Li Mingbao's statement of luring and frightening, but he didn't understand what could be done in the movie "God of Gamblers". Adhering to the principle of asking questions if you don't understand, Xiang Huaqiang honestly raised his own questions.

"In the movie "God of Gamblers", there are a lot of articles that can be done, and the real focus is actually two, one is the chocolate that Gao Jin eats in the God of Gamblers, and this chocolate is an excellent advertisement. And the other place is the casino, the place where this movie will be screened, not only in Hong Kong, but also in the entire East Asian region, and as long as I am the producer and do the details well, it will not be a problem for Hollywood to be screened.

With these markets, it can almost be regarded as a global release, think about it, if people all over the world can see that chocolate brand, and form the impression that gambling and eating that brand of chocolate, they will definitely win, how convenient will this be for the sale of chocolate?

There are also casinos, you know, there is not only one casino in the world, even on the Macau side, there are countless casinos, and there are also casinos in Las Vegas. How to promote your casino, this is a headache for casino owners, and it is not so easy to become famous all over the world.

And now, as long as there is a movie, the higher the box office of the movie, the more people who know about their casino. This kind of soft publicity is more labor-saving than advertising. Do you think you shouldn't make an article about these two advertisements? Li Mingbao opened his mouth to explain.

In the original film, the place where the gambling god Gao Jin and the gambling king gambled against each other was actually a gambling ship on the high seas, not a casino. But if the gambling boat thing is a few years later, I don't know how many people will wander back and forth between Hong Kong and Macau. But now at the end of the eighty-two years, Ye Gambling King is still gambling on the horse farm, and he has not yet opened his mind to gamble on the high seas, so there is no gambling boat in Hong Kong at all, even if Li Mingbao wants to make a gamble, he can't just get a gambling boat to mess around.

Cruise ships or something, there are now, but to create the momentum of a gambling ship on the cruise ship, the money used is not a small amount, Li Mingbao is willing to invest, after all, he knows that he can't lose. But now that this movie is a winner, the Xiang brothers may not buy such a bill. So in the end, there was no way, Li Mingbao could only change a gambling place and replace it with a casino.

And change the casino, even with the plot has to be changed, the gambling king dares to shoot in the casino, at least there must be a logical plot, to be able to cover such a ridiculous scene. And it is precisely with a scene like a casino that Li Mingbao feels that there is one more place where he can implant advertisements, and that is the casino.

Product placement, which first appeared in the United States in 1929, is a character that everyone is familiar with now, that is, the character in the cartoon, Popeye Bobby. The sailor himself is not an advertisement, the canned spinach he eats that can make people energetic is an advertisement.

This advertisement can be said to be very successful, at least the vast majority of people who have watched this cartoon, they may not know that the spinach is an advertisement, but they know that eating spinach is a good thing, and eating it can make a villain, which is definitely a classic example of product placement. Since then, all kinds of product placement have appeared all over the world.

Even in Hong Kong, there may be this type of advertisement, but in Hong Kong, no one has ever paid attention to it, at least until Li Mingbao said such an advertisement.

So after hearing Li Mingbao's words, Xiang Huaqiang's first reaction was not to do this, and the movie "God of Gamblers" had new business opportunities, but felt that if Li Mingbao did this, if it affected the box office of "God of Gamblers", it would be over. You must know that for the movie God of Gamblers, the two brothers Xiang Huaqiang and Xiang Huasheng definitely have high hopes. Just waiting for this movie to make their Yongsheng company a hit.

Now that he heard that his movie would be advertised like a guinea pig, Xiang Huaqiang was immediately unhappy: "Li Sheng, even if you want to prove something, you can't use our Yongsheng's "God of Gamblers" to make it real?"

You must know that this movie is very important to us Yongsheng, everyone is waiting for this movie to become popular and then let us Yongsheng appear in front of everyone, what kind of advertising do you make on this movie, what if it is self-defeating? Or you can change to a movie. In short, the movie "God of Gamblers" must not have problems. ”

"Who said there was something wrong with this movie? I didn't change the plot to accommodate the movie, it's just a few shots, as for the exaggeration as you say? Besides, the product placement of this movie is not clear to me. Other Americans have long had successful examples, and even our Hong Kong side has inadvertently implanted advertisements. It's just that no one has noticed it before.

Now I'm just proposing such things to sell them for money, from the previous free to the current charges, such an excess, which has no impact on the movie itself. As long as you don't get too disgusting to pile a lot of ads into the movie, then there will be no problem with product placement. Of course, this is of great benefit to you Yongsheng, because if you place ads, your shooting costs will drop a lot, after all, there are other advertisers who pay, and all you need to do is to make their products appear in the movie. Li Mingbao said.

Hearing that he could save money, Xiang Huaqiang's momentum weakened, and then asked in disbelief: "Is there really no problem, and it can also save shooting costs?" ”

"There is really no problem, if there is a problem, I will be responsible. As long as you don't make the movie as explicit as an advertisement, there won't be any problems. I told you a long time ago that diversification is a good way for everyone to make more money, just like product placement, which is an example of diversification. If it's harmful to the movie and not beneficial, how do you think I can convince Uncle Six to them?

Only when they see the profits in this can the brokerage company I am talking about be able to be set up well. Even if I want to pit you, I won't use my own career to pit you. Instead, I hope you get as much benefit as possible from this.

Because of this, the old stubbornness of the sixth uncle can completely change his thinking. So Brother Qiang, you just put a hundred hearts, there is absolutely no problem with this. When the time comes, you just have to cooperate with the propaganda. Maybe you won't need much shooting cost for this movie God of Gamblers, and other costs will be shared by those product vendors. The money at the box office has become the net income of your Yongsheng. Li Mingbao said.

"Is there really anyone going to advertise on a movie?" Regarding Li Mingbao's flickering, Xiang Huaqiang obviously didn't believe it.

Seeing Xiang Huaqiang's appearance, Li Mingbao said helplessly: "Really, it's true, even if there are no such businessmen in Hong Kong, in Japan, South Korea, Southeast Asia, and even in the United States, there are definitely businessmen who will be interested in such advertisements." Besides, the two advertisements, the chocolate advertisement, can only be regarded as a small head, and the real big head is the casino advertisement. The wealth of the casino, presumably Brother Qiang, you know better than me, presumably they will not be stingy when they advertise, right? ”

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