The actions of the small partner company in the United States are not just about buying shares of some listed companies. The investment www.biquge.info which cannot get a controlling stake is a financial investment.

Financial investment is tantamount to entrusting the fate in the hands of others, counting on the target of the investment, and the management can have sufficient ability and moral level, so that investors can follow the soup.

What really determines the future of a company is the industry in which it controls its own layout. Wang Qinian's repeated investments and exposures in the United States have brought him a bonus to his personal image, at least the American public has begun to understand that there is such a celebrity as him.

In this way, when the partner company promotes the product, it can attract more attention. Sell something, regardless of whether the thing is good or bad, regardless of the conversion rate of marketing and purchase. First of all, it must be paid enough attention and be widely known, so as to lay a good foundation for subsequent sales.

People don't know that there is such a product, there is such a person, there is such a thing. Well, even if something is good, it is difficult to get much sales.

In general, the marketing of the brand is first of all to brush the sense of existence. Use pervasive means to attract at least a certain amount of attention, so as to be qualified to compete for market share.

In May 2012, the U.S. Department of Commerce finally approved the small partner company to sell mobile phones, tablets and other electronic products in the United States.

In fact, through not very formal channels, such as cross-border e-commerce channels, have appeared in the US market, but the annual sales volume is only two or three hundred thousand units. However, due to the fact that it has not officially taken root in the U.S. market, the market share is higher than that of Apple's and Samsung's mobile phones, even if domestic mobile phones such as ZTE and Huawei have a higher market share in the U.S. market than small partners.

Of course, it is reassuring to know that the XOS system is open source, so it has been able to successfully enter the global market. At present, more than 1,000 mobile phone brands around the world are producing mobile phones and tablets with XOS systems.

But Big Brother Buddy Company. The market is mainly in Asia. In the European and American markets, the sense of presence is indeed insufficient.

The company announced that it would sell its own products including mobile phones and tablets in the United States. In addition to the main product, Wang Qinian also shouted the slogan: "We use hardware that is twice as expensive as Apple's cost, and it is cheaper than Apple!" We registered the core patent of the touch screen mobile phone system earlier than Apple. We are the originals! ”

Although, this call has been protested by Apple and other companies, and even Microsoft has expressed dissent. In the early years, Microsoft launched touchscreen phones, but due to the immaturity of technology. The operating system is not the same as today's touchscreen phones. But in fact, so far, the partner companies, Apple and Google have to pay patent fees to Microsoft.

Although Microsoft's own mobile phones are not competitive, it is also unambiguous to make money from patent fees.

Of course, Wang Qinian's publicity is just to attract attention and fight a dozen war of words. If others don't pay attention, then it's a marketing failure. If, countless fans of companies such as Microsoft and Apple are attracted and start a war of words, it is the partner company that wins.

Previously. The investment actions of small partner companies in the United States have gained huge news exposure. In addition, there is now a rather controversial promotion of mobile phones in a high-profile manner.

So much so, just after the press conference, the news quickly took over the headlines in the United States.

"Wang Qinian declares that he is the innovator in the era of touch screen mobile phones", "The little partner company is here again, this time it is attacking the mobile phone and tablet market!" "Apple's most feared opponent has finally landed in the United States", "Abandon, Hug", ......

You must know that at this time, Apple's mobile phone is in the United States, and it is almost about to occupy half of the smartphones. Relying on hundreds of millions of users in the United States alone. to become the world's supergiant.

What's more, Apple has a earlier layout in the global market, and at present, it has relied on the layout of markets around the world. It became the most selling mobile phone.

It took several years to consolidate the Chinese market alone. At present, there are more than 100 million mobile phone users in the Chinese market. In addition, the number of mobile phone users of other XOS systems has generally exceeded 300 million. The local market has been consolidated though. But we still need to continue to attack in the global market!

Now, it has landed in the American market, and if the most difficult meat can be gnawed, it can be gnawed. Then, in the future, in the global market, it is natural to kill all sides!

"Excuse me, Mr. Wang Qinian, what are the specific advantages over Apple?" A media reporter asked.

Wang Qinian said confidently: "First, the most obvious advantage is the advantage of price, we have no difference between the top configuration and the ordinary configuration. It is only available in a 4.5-inch screen version and a 5.5-inch screen version. The 4.5-inch screen costs $299, and the 5.5-inch screen version costs $399. ”

"Second, our hardware is more powerful than Apple's, the most obvious example of which is that our phones have larger screens. The advantage of a large screen is that the experience of surfing the Internet is better, whether it is using social apps, shopping, or browsing the web, I believe that a larger screen is the mainstream preference. Apple's screen is too small, and the experience is relatively poor. ”

"Thirdly, we are an open platform, we open source to all developers, and all developers are authorized to build XOS applications, so the number of applications on our platform far exceeds the number of iOS applications. The more applications you have, the better the experience. ”

"Fourth, we provide after-sales service for up to three years, and the first year is only replaced but not repaired. As long as your phone is not malicious, violently broken, we find that it is the quality problem of the phone, whether it is a hardware or software problem, we can replace the old phone and give you a new one directly. During the subsequent three-year maintenance period, the user can be provided with free repair service. ”

"Fifth, multi-screen interaction. XOS is no longer only used on mobile phones and tablets, but we will also launch TV and PC versions in the future."

"Sixth, our app store is free to download the app, and there is no need to charge for downloading. Even, some apps can be downloaded for free if the manufacturer is willing to subsidize the traffic. ”

"In short, there are too many advantages to mention......"

After the press conference, the flagship experience stores opened by the small partner company in Los Angeles, San Francisco, New York and other cities in the United States.

In addition, it is not only online sales, in addition to the official website opened by the partner company in the United States, which can accept consumers to order mobile phones, Amazon, Wal-Mart and other online and offline sales channels in the United States, the products of the partner are put on the shelves.

Because it's cheap!

This is the biggest advantage.

In addition, although the listing was a year later, due to the registration of related patents, it was much earlier. Years of patent disputes have also left a deep impression in the minds of many consumers.

……

On June 1, 2012, 3 was officially sold in the United States.

On the same day, the three flagship stores of Xiaoyou sold more than 4,000 mobile phones, and the official website of Xiaoyou received more than 1,000 reservations.

In addition, in front of the counter of Wal-Mart stores, more than 20,000 units were sold on the first day. On the Amazon platform, more than 5,000 units are sold daily.

The major channels are superimposed, and 30,000 mobile phones are sold in a day.

Although this is not as good as Apple, Samsung, LG and other brands, it is not easy to get such sales at the beginning.

Apple relies on word-of-mouth and fan effect, coupled with local advantages, so it has become the best-selling mobile phone brand in the United States.

Korean mobile phone brands such as Samsung and LG mainly rely on very ferocious advertising campaigns. In recent years, Korean brand advertising has become ubiquitous in various countries around the world, and although this strategy is very old-fashioned, it is still not outdated. Under the effect of a large number of advertisements, it is naturally easy to reduce profits. However, most consumers are too lazy to think and waste time to choose products, so they tend to choose brands that are often seen in advertisements.

The advertisements of the small partner's products are relatively small, but the cost performance is high, and in addition, in addition, continuous investment to improve the user experience. So much so that the word of mouth is also good.

In addition, Wang Qinian continued to buy stocks of some well-known companies in the United States, and the image of a local tyrant who spent a lot of money also refreshed the sense of existence in the minds of American consumers.

Therefore, 3 sales gradually blew a whirlwind, becoming the fastest growing commercial brand in the US market! (To be continued.) )