Chapter 272: Setting a Goal
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How can the turnover be increased, first good quality and low price is certain, and then it is to reduce costs and increase sales. Of course, pre-sales promotion, in-sale recommendation, and after-sales service are all focuses, and these are all lacking in the ice wind car shop.
Promotion is relatively simple, advertising, this is not easy, ** decided to buy a week's advertising share in the local life newspaper, evening newspaper and other newspapers, and then cooperate with local TV stations, provincial stations, radio station advertising, plus leaflet promotion, bus advertising, should be enough, but some investment may be too high, unable to make ends meet.
The requirement is that the turnover and income are ranked first in the second-hand car dealership in Bingcheng, and if your turnover goes up, the income will decline, then it will definitely not work.
These advertising investments alone require almost one million, which is only about a week's investment, and it takes more money to last longer.
This month, the sales of the car dealership must be at least 10 million yuan, and the profit is more than 2 million to be successful, in order to prevent the other party from also advertising competition, the turnover is more than 15 million, and the profit is 3 million to be the most certain.
Used cars, not new cars, with a turnover of more than 15 million a month, are simply a fantasy. Unless all that is sold is a luxury car, or even a modified car.
This is the positioning strategy of **, selling second-hand modified luxury cars. Modified cars, and second-hand cars have a little difference, the performance of modified cars is even more than the performance of new cars, of course, it will be more expensive, and that strong performance, it will naturally make people forget that it is a second-hand car.
For example, an R8, a new car may be one or two million. But if it's second-hand, the price should be around a million, maybe lower. But if it is not a second-hand car, but a modified car, the price can also be sold for two million, or even higher, because this second-hand modified car runs faster than a new car.
What do you buy a sports car for? Except for those who pull the wind for pickling girls, it is mainly for its sense of degree, or the feeling of pushing the back when you step on the accelerator. I modified the car faster than your new car. The appearance is more beautiful. Why can't it be sold more expensive?
But then, the problem arises again. There are those who use their own cars to modify, but it is still difficult to acquire second-hand sports cars.
I bought the starting car first. It's not bad for money. One or two million can be taken out casually. must have a good background. It can also be seen from Sun Dafu's body that he has many cars under his name, and the prices are expensive. But when he buys a new car, he usually doesn't sell the old one.
Therefore, it is not easy to buy a second-hand luxury car, which makes the plan of ** have a big flaw.
When I went home at night, after dinner, Zheng Lei was watching the news on the Internet, anyway, now there is only invigilation and grading, there is no need to prepare for class or anything, it is very leisurely.
"**, come and see, Dubai is really a country of local tyrants, what is the traffic jam on the street, a sports car, like a sports car exhibition." Zheng Lei pointed to the pictures on the computer and let ** enjoy.
"Yes, yes, there are a lot of local tyrants over there, the whole country is so rich, and the people who travel there are also rich people or something. I've also heard that the people who drive sports cars over there are all poor, the rich play yachts, the rich play helicopters, the real rich, play small planes, and ride private airliners. ** sighed.
"But no, look at it, these cars parked on the street are all dusty, I heard that no one wants them, and the police cars are all sports cars, otherwise they can't catch up with those who are racing cars. You said that they bought so many cars and threw them on the side of the street, what a waste, if they could recycle and sell them, they would definitely be able to do a lot of things, and donate them to the disaster area or something. Zheng Lei said.
"What did you say?" **A flash of inspiration.
"Ah, it's nothing, I said recycle and sell it, and donate money to the disaster area." Zheng Lei repeated.
"Wife, you are so talented, what day do you have a holiday, I'll book a ticket, how about we travel to Dubai for a week? I've long wanted to go to the Burj Al Arab over there, I heard that it is one of the top hotels in the world, both the scenery and the service, are top-notch, let's enjoy it? ** said with an eyebrow.
"No, Brother Zhang Xiao gets married next month, we have to go to the capital, or wait for them to go together?" Zheng Lei asked.
"Let's go step on the point first, if it's fun, when they get married and travel next month, let's go again, anyway, you have a long vacation, and I have nothing to do, so it's decided, I'll book a ticket, how about the eleventh?" Came back on the seventeenth, a week. ”
"Really? That's okay, I'm on holiday on the 10th and out on the 11th. Zheng Lei also smiled immediately, she also wanted to go to that place to have fun.
Why should you go? Of course, I don't really want to travel, and my goal is to steal a car.
That's right, it's stealing a car, and maybe it can also be regarded as recycling garbage. In that place, many sports cars were abandoned on the side of the road, no one wanted them at all, or they were parked in the garbage dump.
Why? Because the comfort of a sports car is actually not high. The chassis is low, not to mention some potholes, not to mention the desert road, the cab is also very small and short, you think those Europeans and Americans must be a little crowded to enter, and the car shock will not be able to be opened.
So now the favorite car of the people over there is an SUV, with a lot of space and good performance, especially the jaguar, golden python, African lion, Bengal tiger or something in the car, sticking out of the window with their heads, that pulls the wind, if you raise a bit of tens of thousands of dollars, you are embarrassed to say hello to others at all!
**The idea is, since you don't want it, then I'll recycle it, modify it slightly, and then sell it secretly, it should be no problem, right? The main thing is that there must be people in the police system, and these are all black cars.
Looking for Huang Zhihang is definitely not good, he will ask about the source of these cars, if he passes through his heart, he may help, but ** can't explain it at all.
Bai Zhigang definitely can't do it, this will give him more handles in his hands. Especially now, ** feels that Bai Zhigang is very mysterious, and he always gives himself some sense of danger.
So what about Sun Kang, this person is also a top broker in Ice City, he should have a way, right?
The next day, ** through a travel agency, booked a round-trip ticket, passport also through guò money, quickly handled, others said, before the 10th, it must be all done.
**Call Sun Kang and ask him if he can help find a way to get some legal formalities for the black car.
What car, how many?
There's a way to ask that. **Immediately say that luxury cars, are more than one million sports cars or SUVs, imported cars, the number may be a bit much, you should first prepare according to fifty.
When Sun Kang heard it, this is a big deal, smuggled fifty million-dollar luxury cars, but he didn't expect ** to have such a means, worthy of being his new boss!
And ** was not idle, immediately set a publicity plan with the manager of the car dealership, starting from the 17th, a week's time, be sure to sell more than 20 luxury cars. All those who are good at modifying cars must stay overtime, and recruit more such talents, and if it is done, everyone's red envelopes will not be less, and if they can't do it, then this manager will be fired first! (To be continued......)
ps: The name of the previous chapter was wrong, and I have gotten rid of the blame. Editor help, I will definitely change it back today, the content is right. Sorry, sorry