On January 12, 1999, "Journey to the West: The Great Sage" was released for two weeks, with a cumulative box office of 24.86 million yuan.

After entering the third week, although the box office has declined, the daily box office increase still remains at about 2oo yuan, which is more than the sum of the opponents released in the same period.

The box office success of "Journey to the West" is a foregone conclusion, the question is that the investment in this project is relatively large, and there is still suspense about whether it can recover the cost by relying on the box office alone.

However, from the very beginning of this project, in order to attract investment, Wang Qinian divided the income of the entire project into six major sections: domestic box office, overseas box office, TV copyright, music, picture albums, novels and so on.

If each of these six copyrights is done well, it can create good benefits. What's more, these projects are all related to "Journey to the West: The Great Sage", and they are promoted together in publicity.

Therefore, the big hit of the movie at the box office is also a huge help to the operation of other copyrights!

On January 1o, Wheatfield Music launched the music album of the same name of "Journey to the West", relying on the title song "All Things", and the sales volume quickly broke 50,000 copies.

On January 12, Relay Publishing House published the album of "Journey to the West: The Great Sage", which was sold out with only 30,000 copies.

On January 15, Relay Publishing House once again took advantage of the hot iron to launch the novel of the same name of "Journey to the West: The Great Sage", with a print run of 100,000 copies, which was also sold out of stock.

The big sales of these peripheral products are not just the sales driven by publicity.

In fact, Wheat Field Music, Relay Publishing House, and China Film Group have carried out in-depth cooperation in the sales of peripheral products. Like what. In the cinemas under China Film Group, "Journey to the West: The Great Sage" also began to set up stalls at the entrance of the ticket hall, specializing in selling genuine music, albums and novels.

Although, not every viewer will buy these merch, there will always be some. After watching the movie, I love the house and Wu, so I even bought a lot of peripheral products.

To put it simply, selling peripheral products at the door of the cinema not only benefits the project of "Journey to the West: The Great Sage". Moreover, the impact on the world of film, music and publishing is huge.

Many companies in the cultural sector have begun to explore cross-border cooperation similar to "Journey to the West: The Great Sage"!

……

After the unprecedented success of "Journey to the West: The Great Sage".

Wang Qinian held a secret meeting in a small partner company!

"The popularity of "Journey to the West: The Great Sage" is not my personal success. It's the success of the classical culture of "Journey to the West"! Wang Qinian said with a smile. In a sense, Chinese classical culture is a huge treasure, this treasure is not only the spiritual wealth in the sense of cultural tradition, but also the wealth that can earn real money! ”

"Among these famous novels, I think the most valuable is "Journey to the West". If "Journey to the West" is regarded as a brand, how much is this brand worth? I think 100 billion yuan is also underestimated! ”

"Since, "Journey to the West" is a work of the Ming Dynasty. It is not within the term of protection of the copyright law for a long time, and if we do not fully open it, we may be opened by others. Even. Foreigners use our cultural heritage to prescribe products and sell them to our Chinese for free! ”

"In order to protect our country's cultural heritage, the best way is for Chinese to invest in it!" A steady stream of cultural wealth left by our ancestors creates wealth for our contemporaries. This wealth has been acquired by us, and we can continue to invest in culture. Prosper our contemporary culture and leave a legacy to our descendants! ”

"The success of "Journey to the West: The Great Sage". It has been shown that "Journey to the West" is a huge treasure that deserves our investment of more money and intelligence to dig into it! ”

"So. The little partner company wants to set up a "Journey to the West" business department! This department specializes in investment and commercial operation of cultural products related to "Journey to the West", and transforms the value of "Journey to the West" culture into economic value! ”

After Wang Qinian's words, the company applauded.

Next, Wang Qinian announced the investment direction of the "Journey to the West" division - the game industry! Recruit a team to open video games related to "Journey to the West: The Great Sage".

This is not only the opening of the "Journey to the West" culture, but more importantly, Wang Qinian wants to let the partner company get involved in the game industry and have a place in the game industry in the future!

With the theme of "Journey to the West" as the entry point of the game market, Wang Qinian's confidence is not only because of his confidence in the famous book "Journey to the West".

More importantly, Wang Qinian knows how popular the future game with the theme of "Journey to the West" will be.

Under the name of NetEase alone, there are two popular online games "Journey to the West" and "Fantasy Journey to the West" series. Under Tencent, there is also "God of War"! If those second- and third-rate games are also included, "Journey to the West" has at least spawned hundreds of game products.

There are so many games adapted from "Journey to the West", although Wang Qinian does not have an exact number of specific market shares, but it is conservatively estimated that they can occupy at least one-tenth of the domestic game market share.

Based on the estimation of the game market size in 2o14, it is definitely a 100 billion market. One-tenth of the market share, that is to say, the annual market potential of games with the theme of "Journey to the West" is 1oo billion.

Even if research costs, marketing, operating costs and taxes are taken into account, the net profit can be squeezed out at least two or three billion yuan a year!

Of course, the artifact of "Journey to the West" has no owner, and anyone can use it, so there is no way to form a monopoly. But as long as you make a popular game with the theme of "Journey to the West", it is not difficult to make tens of millions of dollars in profits every year.

"Since "Journey to the West" is regarded as a brand operation, why don't novels and comics be made?" Chen Sanqiang of the publishing department asked.

"Well, that's a good idea!" Wang Qinian nodded and smiled and said, "Of course, the publication of "Journey to the West" can be done, and the publication part can solicit manuscripts and find potential manuscripts on the theme of "Journey to the West"!" However, whether it will be published in the end will be reviewed by the "Journey to the West" division! ”

Listening to Wang Qinian's explanation, everyone has realized that the "Journey to the West" division is definitely a high-powered and hot department. This department can not only get involved in film and television, games, but also in publishing, although it is limited to "Journey to the West", but this division is almost a miniature small partner cultural company.

"Journey to the West" Division, who will lead it?" Everyone asked.

Wang Qinian looked at Hao Yi and said, "I recommend Hao Yi to be the head of this department!" ”

"Me?" Hao Yi was stunned.

"Yes!" Wang Qinian said, "The concept map of "Journey to the West" was created by you. This concept art is very good. Next, the game is opened, and it is also used as the basis for character design! Therefore, you are more suitable, and if there is a better candidate in the future, you can recommend it! ”

Hearing this, Hao Yi nodded, and accepted the position without hypocrisy.

As for the rest of the company, few people objected.

After all, Hao Yi is a good seed, and he was mixed with Wang Qinian from the beginning. Ordinary employees, unless they want to "rebel", basically do not want to object.

And Li Xie and Du Jie are not very interested in this position. (To be continued)

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