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Gabe, who is short and stocky? Newell glanced at Song Chen and said a little nervously, "No...... Uh, yes'! We are currently working together with Chenxing Games to develop the game engine and use a lot of manpower and material resources, this project is still in the initial stage, I am afraid that the next two years will require a large amount of investment! ”

"Game engine?" Zhai Yan glanced at him in surprise, and then looked sideways at Song Chen.

Song Chen nodded and said with a smile: "I instructed it!" This is an indispensable technology for Chenxing Culture Group to become the world's top game manufacturer, the so-called engine, isn't it the basis for the enterprise to take off? ”

Asahgab? Newell nodded encouragingly, then motioned for him to sit down, and Song Chen said to every senior executive present: "Chenxing Culture Group, since it is a cultural group, of course, it is not only a game entertainment, industry and other businesses, but also film and television production, copyright authorization and operation, toy peripheral production and other businesses in the future!" You're all my henchmen, so here I can reveal a piece of news to you that I've been with Pixar Animation Chairman Stephen? Mr. Jobs had a meeting and had his initial support: the acquisition of Pixar Animation! ”

Wow! All the higher-ups were shocked and burst into an uproar, and although they quickly noticed their demeanor, the voices of each other came and went.

Is Pixar Animation Studios George? Computer Animation Division of Lucasfilm.

In 1979, after the success of Star Wars, George? Lucasfilm set up a computer graphics department and hired a group of technicians to study the computer editing and special effects systems for designing films. The supervisor of this group of people is a man named Ed? Cattermole's technocratic maniac, he was later considered the creator of Pixar and the master of purely computer-made films.

1984 year. Another animated strongman John? Lasseter jumped from Disney to join Lucas's computer animation department, the director of "Toy Story" can be said to be the driving force of Pixar's creative power, and his creative power in the art of animation has allowed Pixar to release one classic film after another.

In 1986, Steve? Jobs bought George for $1ooo? Lucas's computer animation department and named the new company Pixar Animation Studios. Before that, because of his arbitrariness, Jobs was fired by Apple Computer, which he founded single-handedly. The board of directors ordered him to find another job, and in a fit of rage, Jobs sold all his Apple shares and vowed to do something bigger than Apple, and Pixar animation was his choice!

Because of the non-compete clause signed with Lucasfilm, it was very difficult for the company to operate in the early days.

But after the terms ended, Pixar began to improve across the board. He produced a series of critically acclaimed animated short films, including Little Table Lamp, Red's Dream, Little Tin Soldier and Little Snowman Operation, among which Little Table Lamp was nominated for an Academy Award for Best Animated Short Film in 1986 and the Academy Award for Best Animated Short Film in 1988 for Little Tin Soldier.

At the second concert of the Computer Graphics Professional Group of the American Computer Machinery Association (sIggRaph), their animated short films were also unveiled and shocked. It has won unanimous praise from the public. [Note: The sIggRaph conference mainly showcases some new technologies and achievements in computer graphics and graphics]

However, this animation studio, which has attracted the attention of Americans and even the world, is often associated with Disney!

Starting with "Snow White" in 1937, Disney has produced one classic animated film after another, such as "Bambi" and "Cinderella", thus establishing its own animation empire. sat on the first place in the animation industry.

However, all of the animations they make are traditional 2D animations. Disney knew that sooner or later computers would enter the field of animation, and in order to keep up with the times, they planned to find a computer animation company to cooperate with them and enter 3D computer animation.

In May 1991, Pixar and Disney signed an agreement to produce three animated feature films, according to which Pixar was responsible for producing Zuò and Disney was responsible for the production, and the two sides shared the production fee and box office revenue, and Pixar also paid Disney an additional part of the travel fee.

After several years of production, in 1995, the first fully computer-animated feature film "Toy Story" was completed. In the film, Pixar uses new technology to create three-dimensional toy images that come to life, while giving them distinctive human characteristics.

The film was a huge success, grossing $192 million in the United States alone and $362 million worldwide, setting a new record for an animated film. This work is also called the third leap after "Mickey Mouse" gave the cartoon sound and "Snow White" gave the cartoon color - giving the cartoon 3D!

Seeing that the cooperation was successful in the first battle, in February 1997, Disney and Pixar revised the agreement, deciding to collaborate on five films instead of three. According to the agreement, the cost of production is shared between the two parties, and the cost of the production is borne exclusively by Disney. The two parties jointly own the copyright of the film and share the revenue from the box office of the film and the merchandise related to the film and other ancillary products.

On November 25, 1998, Disney and Pixar's second computer-animated feature film "Bug Team" was released, which received a total of $162 million in the United States and $363 million at the global box office, beating DreamWorks "Ant Soldiers" launched at the same time and becoming the box office champion of animated feature films that year.

On November 24, 1999, the world's first fully digital film "Toy Story 2" was released, and the content and characters of the third computer-animated feature film of Disney and Pixar were the continuation of "Toy Story", and once again set a new box office record for cartoons: $245 million in the United States and $485 million worldwide.

With the $245 million box office performance of "Toy Story 2", director John? Lasseter vs. Spielberg, James? Cameron and others are known as the top ten most profitable directors in Hollywood.

In two months, on November 2, Disney's fourth computer-animated feature film with Pixar, Inc., "Monsters, Inc.", will be released. With Disney's brand influence and Pixar's technical strength, "big sales" is the answer to the expectations of the capital market, in the eyes of outsiders, such a pair of glue and lacquer beads, Song Chen wants to snatch love with a knife, the difficulty can be imagined - they don't dare to imagine what Disney's attitude will be!

Many familiar with Disney CEO Michael? Isner has already begun to conceive of the madness and brutality of this man, who is called the "tyrant" along with Jobs!

Eric? Schmidt smiled dryly: "Boss, it costs a lot to buy Pixar, and I don't know how Pixar will help our business!" ”

Song Chen shook his head and said: "The acquisition of Pixar has nothing to do with googLe, but it is related to the business boundary of Chenxing Group!" The reason why I'm holding billions of dollars in cash is waiting for the Pixar board of directors to give me a price, for which I'm ready to pay! Pixar wasn't my only target, Marvel Comics and DC Comics were also my target acquisitions! ”

Marvel! dc！ All those present who knew American culture felt their expressions almost numb!

The boss's ambition can't be described as "too big", this is simply the rhythm of "devouring heaven and earth"!

The only excitement present was probably "Bu Fat" Gabu? Newell, he laughed: because for the first time, he "controlled" the cultural group, the future business line is so large and powerful!

What kind of cultural group is this, this is clearly a cultural empire that represents the image of the United States!

The acquisition of Pixar has Disney obstruction; Buying DC and Marvel, I'm afraid the government and the American masses will have opinions, right? What's more, DC Comics and AOL Time Warner are the masters!

……

"Are you really going to buy Pixar?" After the meeting, the two sisters, Zhai Yue and Zhai Yan, followed Song Chen back to his chairman's office.

At this time, it was already half past eleven o'clock in the afternoon, Song Chen glanced at his Baida Peili watch, and asked with a smile: "Why, you are not optimistic?" ”

"It's not that I'm not optimistic, but I feel that the price is too great!" Zhai Yue shook his head and said, "For us, animation investment and production are still a very distant thing!" And, in fact, we don't know much about this part of the business! ”

Song Chen smiled heartily and said, "It's because we don't know much about this business that we want to acquire this top animation studio!" Otherwise, I should have hired someone to form a studio for this! ”

Zhai Yan asked, "How big is the price?" What is the approximate acquisition budget? ”

Song Chen raised two fingers and said: "At least 2o billion US dollars, if Disney intervenes sideways and even competes with us for the control of Pixar, 3o billion is probably indispensable!" ”

"Two or three billion dollars!" Zhai Yue gasped, "In this case, the cash you have prepared in the past two years will almost be exhausted, is this price worth it?" ”

"It's worth it!" Song Chen nodded seriously, "Pixar is a key step for me to enter the global film and television culture industry, and DC Comics and Marvel are the two giants that occupy 8o% of the comic market in the United States, and they are the indispensable key chess pieces for copyright operation!" Today's costly acquisitions are designed to make tomorrow's road easier! ”

Zhai Yue hesitated: "Aren't you focusing on the layout of the Internet industry?" Why is so much emphasis on the operation of the cultural industry? ”

Song Chen smiled slightly, and said with deep meaning: "Satisfied with the real economy, it's too heavy; Focus on the Internet, too light; Only the combination of online and offline is the direction of all industrial economies in the future! With the passage of time, the Internet, which originally represented the power of the flood beast of "subverting traditional enterprises", will gradually return to the original face of "channel"! ”

"I saw it, of course I have to lay a few foreshadowings first!"