But Samsung Electronics is not without gains, a large amount of advertising investment and relatively low prices have allowed Samsung to easily occupy a market share advantage in Asian regions such as China and South Korea.

If Ipod is just a fashionable and exquisite digital product that shines in the eyes of the Venerable Master, then ITunes, as a platform-level product that pulls music giants back into the abyss, has become the darling of financial and entertainment media for a while, and it is also a love-hate partner in the eyes of record companies, singers, and bands!

After a full year, Chenxing Technology, which has been relatively low-key for a year, finally launched a new product, and in the same place last year, more than 200 media around the world finally saw the lineup of new products.

Tony? Fadel first introduced the second generation of Ipod products to media reporters, compared with the first generation of iPod, the second generation of products has not changed in appearance, but the lines have become tougher, in some details, more humanized processing has also been made, such as the turntable part, the first generation can be mechanically rotated, the second generation has become a touch type, the second generation of iPod with reduced mechanical components is relatively more durable, in the interface part, the second generation of dust cover is installed, the whole machine looks more beautiful and harmonious.

On the premise that the thickness has not increased, the second-generation Ipod that still uses micro hard disk technology has increased its capacity, abandoned the 5G capacity version, added two versions of 1og and 2og, and added a capacity mark on the back, which is compatible with Apple Mac operating system. In terms of price, the 1OG capacity is $399 and the 2OG capacity is $499.

The price is not close to the people, which made many reporters present talk about it. They thought that Chenxing Technology would sink the brand and open mid-range products after a year. But they didn't expect Chenxing Technology to seem to plan to implement the high-end strategy to the end, which surprised them a little.

They apparently forgot that the new cloth party is not over yet, soon Tony? Fadell came up with a new product that silenced everyone present.

"Yes, this long, all-white strip that looks like chewing gum is a new product for our market segment!" Tony? "It's going to be the first generation of a new series, and it's going to have no screen, just a white one." Using flash memory as the capacity, it was played in a random list, so we named it IpodshuFFLe!

"IpodshuFFLe selects songs from the user's computer library or specified playlists and copies the music to the ipodshuff1e's memory, and iTunes also allows the ipodshuff1e's playlist to be viewed or updated; The next time he connects, he'll update the playlist with these changes. ”

"The buttons of the ipodshuff1e have play/pause, next, previous, and volume adjustment. On its flip side, there's a battery level indicator, and a three-stage switch. It can be used to toggle off, or to play music sequentially or shuffle. The interface inside the cap can be plugged directly into the computer's usB port, which can be used to charge his 24-hour battery, supports the latest 2.ousB, and we will provide a short cord for users to wear around their necks! ”

"The iPod shuff1e has a USB port at the bottom of the body, which is very convenient to connect to the computer and transmit the number of JÙ. There is a rack on the back that can be tied to the cuffs for running and can be hung in the jacket pocket for a walk! It may not have any function other than playing, but we prescribe this product to advocate a lifestyle. A simple and stylish lifestyle! ”

Tony? Fadell pursed his lips as he watched the magnesium lights flicker off the field. Listening to them talk to each other, it seems that they are very skeptical about the positioning of the latest series of Ipod products!

Actually, Tony? Although Faddell is very optimistic about the appearance design of the IpodshuFFLe, he doesn't have much in his heart about how much he can sell, but out of confidence and admiration for Song Chen, he is still very stubborn and said loudly: "There are two versions of the IpodshuFFLe, which are 128m and 256m, and they still use Toshiba's flash memory technology!" But at present, flash memory technology is not really mature, and it will take time for mass production, so in terms of price, 128M is $199, and 256M is $299! ”

As soon as the words fell, many people present gasped: judging from the comparison of the capacity of the Ipod series and shuFFLe, this price is really not to be looked at, and it is difficult to have an optimistic view of the sales of this product. [Note: Actually, according to the technical form at that time, such pricing may be at a loss, but I didn't check the price at that time, so I can only write it according to the idea here!] Give a reference example for readers to feel: the price of 2oo1 Langke USB 8M is 399 yuan, and it is 5o US dollars when converted into US dollars......]

After the end of the new product conference, Samsung executives even bluntly ridiculed the design of IpodshuFFLe in an interview with the media, and some consumer electronics magazines and magazines were also not optimistic about the market positioning of IpodshuFFLe, but they were very excited about the second-generation Ipod to increase 5g capacity for free.

But to everyone's surprise, including Song Chen, Tony? Including Fadel, when the industry and the media are not optimistic, IpodshuFFLe was in short supply when it was listed

It is true that Toshiba has not been solved in the mass production of flash memory, so that the Ipod was mass-produced a month ahead of schedule and sent to Foxconn for assembly, and when it was launched on December 5, Chenxing Technology still had less than 1o million units in stock. There are only 85ooo departments in offline channels, and there are even fewer scattered to some dealers, and 8848 Tongguò only gets 8ooo internally.

In such a situation, the high-quality dealers who cooperate with Chenxing Technology only get hundreds or thousands of IpodshuFFLe in their hands, so they are very lightly picked up by the younger generation who are scattered all over the place and have considerable spending power, and they are all sold out in less than three days! Not to mention the official website of Chenxing Technology, 8848 also generated tens of thousands of orders in a week, so that the inventory was insufficient.

It's not surprising that $199 and $299 may be a lot, but for Americans who advocate early consumption and people around the world pay for it, it's really nothing! The white milk-like and fashionable IpodshuFFLe particularly appeals to women, so much so that they are the ones who ask the most about it counters!

The easiest market in the world to do is women and babies, and they are still women in essence, so as long as they can impress women's consumption, then the price is not a problem.

Of course, this is not a bad thing, and Chenxing Technology invisibly played a "hungry sales", so that the first and second level dealers who got IpodshuFFLe sold it to consumers at a higher price, making a lot of money! At the same time, there are three times as many businessmen who have applied to be Chenxing Technology distributors than last year, and there are even businessmen from Big 6!

Of course, 8848 China also has a supply, although there are only a thousand, I thought there would be a surplus, but it was also swept away in just one year, and most of them are those scalpers with sharp noses......

As for the second-generation Ipod, with the help of its own brand influence and the atmosphere created by the IpodshuFFLe, the sales of the Ipod week exceeded 1o million units. Fadell and other teams shouted surprise. In addition, there are two peak consumption seasons in December, Thanksgiving Day and Christmas, and Chenxing Technology can have a fat year within expectations.

But Tony? Fadell is not without happy troubles, first of all, the production of IpodshuFFLe, the output of flash memory, a key part, has always been his heart disease, Toshiba can not improve the output of flash memory through guò transformation of the memory production line in a short period of time, so he can only find another flash memory manufacturer with technology and strength!

The question is, which is the strongest flash memory manufacturer? [laughs]

Toshiba, as the Japanese side is also the master of flash memory units, the strength is obviously undoubted, but the Korean side represents Samsung, after several years of catching up and research, it also has strong technical strength! Although the United States and Taiwan also have very good flash memory technology, they are not as good as Japanese and Korean manufacturers in terms of technical standards and price!

In such a situation, Chenxing Technology has two ways to solve the problems that have been plaguing them, one is to find Samsung foundry, which is obviously cheaper and less expensive; The second is to invest in Toshiba's flash memory factory, but this method is very costly, although it can be profitable to participate in production through guò, but it also requires continuous additional investment because of the upgrading of the production line!

For Chenxing Technology, which is still a little small at present, there are many risks in participating in capital operation too early!

Of course, Toshiba can also invest in flash memory factories on its own, and as long as it is profitable, of course they are willing to accept it! However, this also involves the cycle of decision-making and execution, and the last time Toshiba wasted a lot of time on the mass production of 5G capacity micro hard disks, so that the first generation of Ipod also had mass production problems because of micro hard disks!

Tony? Fadell couldn't make a decision on this matter, so he sent the report to Zhai Yue's office.

In fact, with Song Chen's attention to Chenxing Technology, Tony? Fadel could directly ask for his support, but Tony? Although Fadell is an engineer-type technical talent, he also has his own wisdom for survival in the workplace!

In his eyes, Zhai Yue was the chairman of Chenxing Technology first, and Song Chen's ownership agent on Chenxing Technology, this woman obviously can't be ignored; Secondly, this woman is also the mistress of the owner of the company, and such a woman cannot be ignored!

Pillow wind, as long as it is not a person who is so proud that he has a tendon in his brain, no one dares to ignore it!

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!