Chapter 660: Propaganda and Momentum [Four Changes]
(Commuter pass 240 plus change)
"Are you a conservative estimate or an optimistic estimate? Could it be a little too much for such excellent honey to be mass-produced? ”
Lawrence opened his mouth and said, he even took out a handkerchief to wipe the beads of sweat on his forehead, the annual output is 100 kilograms, then two years is 200 kilograms, doesn't it cost 10,000 dollars for a kilogram of such excellent honey?
Before the premium began, Lawrence felt that the starting price of the hive should be set above $2 million, which was a little too scary.
"A conservative estimate, of course, but I'll revisit the bee experts to make an estimate."
Wang Hao doesn't think his honey production will decrease. Today's beehives are standard beehives, which can hold up to 50,000 bees.
As for how much honey can be collected, in addition to the number of bees, it also depends on the outside honey source, if the outside honey source is good, it will be a bumper harvest, a box of about 100 kilograms, and there is no upper limit.
If the source of honey outside is not good, the situation will be very miserable, and it is even possible to feed sugar to the bees, or the tens of thousands of bees will starve to death.
It is not an exaggeration to say that "industrious bees" are often referred to. In clear weather, bees are always busy in the wild, and a bee has to collect about 1,000 flowers to fill its sac, which it then goes home to empty and collect new pollen.
In this way, it flies out about 10 times a day, and to brew 1 kilogram of honey, it takes about 60,000 bees to collect it for a whole day.
According to statistics. It takes 20-40 minutes for the bees to collect nectar each time, and then they fly back to the hive, where it takes about 4 minutes to hand over and wait until the handover is complete. Attendance again, more than ten or twenty times a day during the peak of honey flow.
Bees inhale nectar drop by drop into the sac during collection, and the amount of each collection is generally 40-60 mg, which is equivalent to body weight. Every 1,000 grams of honey brewed requires tens of thousands of collection flights and interviews with millions or even tens of millions of flowers.
After returning to the hive, the collecting bees spit out the honey to the internal bees or disperse it into several nests, where the internal bees continue to process. In the process of processing, the bees first suck the honey into their stomach and mix it with invertase, then spit it out and then suck it in, so that it takes more than 100 times to swallow and vomit.
The nectar source of the golden pasture is next to the beehive, and the roses of the hundreds of acres can fully support these bees.
"I'll contact a few bee experts in a moment and ask them to give a written prediction, your method is too simple to stand up to scrutiny." James is much more meticulous in his work, and consumers still trust the words of those experts.
"I was planning to do a documentary. Specifically to tell about the past and present life of honey in our golden pasture, we want to show the most beautiful places, such as how bees collect honey. What do the inspectors at the testing agencies say, and what do the honey and bee experts think? When you go to the Golden Ranch to inspect the field, you can take pictures of these by the way. ”
When Wang Hao talked about this, he was completely gushing. He continued: "The best part of it. We can edit it and play it before the auction, so that those who participate in the auction have a better chance to get to know the golden honey, and only those who know about the golden honey can really make a high price. ”
Li Qian frowned, and he said, "This time is a bit urgent, and we must start today." We could have taken out the videos and photos earlier for promotion, and now the documentary team has been found? ”
Wang Hao laughed heartily twice, and he said, "Of course." Anna's brother is a documentary filmmaker and has won a documentary award. Having worked for the BBC's documentary channel, this ability should be excellent. ”
Originally, Wang Hao just asked Anna to find a documentary director through her previous connections at 20th Century Fox, but she didn't expect that her brother happened to be a director, as if God was also helping him.
After chatting for a while, Wang Hao's lawyer team finally arrived, and under their repeated review, Wang Hao, as the private owner of the gold ranch, signed entrustment agreements with Sotheby's, eBay, and Taobao, of course, the direction of the regulations was not the same.
Sotheby's is responsible for organizing the live auction, including the layout of the site, the auctioneer and the buyer on the spot, and is obliged to set up high-definition cameras for real-time viewing by consumers in the online auction.
eBay will promote the auction on its homepage, the homepage of each country's website, and pop-up windows, and is mainly responsible for online auction matters, including pricing, website maintenance, and server setup.
As for Taobao, it is like a pure channel business, in addition to the sinicization of the website of this auction and access to Taobao, the rest of the small fights, such as contacting the bank to convert the auction at the real-time exchange rate, will be promoted through a series of methods such as Alipay and Tmall, it is like stealing a teacher, see how eBay does it.
……
I have to say that the efficiency of these three companies is very high, and they just signed an agreement with Wang Hao in the morning, and in the afternoon, they have already contacted various media and started to hype, and the publicity began to be hyped up wave after wave.
At this time, Golden Ranch also took the lead in releasing high-definition pictures on the official website, announcing the test results given by the Australian and New Zealand Food Bureau, which began to arouse onlookers and surprise.
Twitter and Facebook netizens were the first to exclaim, does this perfect honey really exist?
"I wouldn't be surprised if one day the newspaper says that the king is the illegitimate son of God, this honey is of so high quality that I don't understand it, but it looks amazing!"
“OMG! How did this happen, it was so perfect that it seemed to be fake, but it was impossible to advertise it so openly, I suspect that it was bribed by the inspectors and demanded a thorough investigation. ”
"What's going on with that sample? Why are there so many test reports, is there still a lot of honey? ”
"I want this honey but I can't afford it, so I can only go to Walmart and buy a bottle of regular honey ㄒoㄒ"
The comments of these netizens had just begun, and those news reports immediately added fuel to the fire.
"eBay has launched a Sotheby's live auction experience, which allows buyers to browse Sotheby's exclusive collection information and bid in advance through eBay's new live auction platform/sothebys. On the first of next month, the live auction platform will take Golden Ranch as the first live auction. ”
"Sotheby's Auction House Launches Online Bidding, Online Auction Rises! At all Sotheby's matinee auctions, registered eBay users can bid online and watch live bidding for free! ”
"Taobao has joined forces with eBay and Sotheby's to launch the largest online-live auction in history, and mainland buyers can compete with the rest of the world through Taobao auctions!"
"eBay and Sotheby's launch a new online auction platform! On May 1, the platform will start the first auction, the first lot is a two-year access to the hive at Golden Ranch 4-153, during which all honey will be handled by the buyer. ”
"Golden Ranch announced the honey test report, which was too perfect and caused controversy!" (To be continued.) )