Chapter 260: Blue Speed II

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After the Blue Speed Internet café incident, it was an unprecedented earthquake for the Internet café industry. Pen | fun | pavilion www. biquge。 infoInternet cafes in all regions of the country will usher in an unprecedented rectification.

At least thousands of informal Internet cafes have been ordered to close. At the same time, 400,000 Internet cafes across the country have ushered in the closure of business for rectification, which can be as short as a few days or as long as more than a year.

A large number of Internet cafes, because they have been closed for a long time for rectification, cannot survive this winter, and also choose to close.

Because, users who access the Internet through Internet cafes currently occupy the mainstream of domestic Internet users. Therefore, the rectification of the Internet café industry has a direct impact on the Internet industry.

The online game industry has been hit even more obviously.

For example, since late June, the number of online players has decreased by 40%, and the revenue has also regressed by about half. Originally, the revenue of "The Great Sage" in May had exceeded 30 million. But by June, revenue fell below 20 million yuan.

The loss of net profit is even more obvious, in the case of 30 million revenue, the net profit of the game can reach about 20 million. But it fell to 20 million yuan, and the profit for the month was only less than 5 million yuan.

Of course, it is not only the partner company that has been impacted, but other game companies, including Shengda Network, NetEase, Netstar, Huayi International, and Haofang, have also complained bitterly.

The most serious problem is not only the loss of revenue and profits, but the social shouting and killing of online games.

Although, Wang Qinian knows that the country will not ban the online game industry all at once like it banned the sale of game consoles in the 90s.

However, self-discipline in the online game industry is also a matter of course.

In this regard, the small partner company took the lead in self-discipline and launched ID card registration. Anti-addiction system. ID card registration is used to eliminate underage players, because minors do not have an ID card. In addition, with the anti-addiction system, players are in a healthy state within 3 hours of being online every day. It is normal to gain experience points and drop items. However, after 3 hours, XP and item drops will be halved. If it exceeds 5 hours, it is more negative, thus reducing the player's online time.

The two major plans of the small partner company have caused many peers to show their eyes, but Wang Qinian still insists on doing so!

In addition, the "health online game" of the partner company was publicized with great fanfare - ID card registration. Rejection of underage players. and an anti-addiction system to keep the player's playtime within a reasonable range.

After the two killer features are used, the income of "Journey to the West: The Great Sage" will be further reduced. However, the high-profile promotion of the social responsibility of the partner company can make the games of the partner company safer than the games of other companies.

If the game business of the partner company has been banned. That means the entire game industry is finished.

Furthermore. The partner company launched a series of public service announcements.

"Education is not just about grades, but more importantly about love. A little more love, a little more warmth, perhaps, can save a child's life. Caring for children. Change the world with love. -- Public Service Advertisements for Partners"

The small partner company paid out 10 million yuan of public service advertising expenses.

In the name of public welfare, CCTV and other TV media have been bombarded for a long time, which has improved the company's public image. This public image. On the one hand, let the image of the small partner company be sunny. In addition, it is the clarion call for small partner companies to enter the education industry.

This is also Wang Qinian's yang scheme!

Soon after the public service announcement was broadcast, the partner company announced that it would engage in education and build a school full of positive energy and truly all-round development of morality, intellect and physique, not just exam-oriented education. Even if you are a poor student with bad grades, you will learn to be a person and will not embark on the road of extreme crime.

After this kind of school was proposed, it was applauded by some education experts.

After all, not all educators are score-centric, and there is no room for anything other than score rankings.

Many tragedies are caused by educators who only focus on good students and ignore poor students, unable to give them dignity, unable to give them warmth, and unable to bring them hope. Therefore, this part of the students is forced to be marginalized, and in the end, they may go to the point of no return.

To put it simply, education is too impetuous, too utilitarian, lacking love, and lacking warmth.

The "Little Partner Experimental Middle School" engaged in by the little partner company may not be able to make students score higher in the test, but it attaches more importance to love and influence, and will not ignore any student to avoid students going astray.

Of course, the small partner company is engaged in education, not selling dog meat on the head of a sheep, but actually engaging in education, based on its own ideas, and making experimental learning.

In addition to the cost of books and meals, the school is free of charge for other tuition and accommodation. Of course, the school encourages students to live at home, and the interaction between parents and the school is also an important part of education.

In order to build this school, the partner company plans to invest 20 million yuan every year to do a good job in this school at any cost.

Of course, in order to do a good job in this school, it must be necessary to have high-quality talents. In order to make the school attractive, the Little Partner Experimental Middle School is also very attractive for the salaries offered by the teaching staff. With the establishment of a small partner company, the entry-level monthly salary reaches 5,000 yuan. In addition, they also enjoy a salary increase every quarter.

Therefore, many teachers in BJ City, as well as highly educated people, have come to interview.

After a series of combination punches, the little partner company broke free from the quagmire caused by the blue speed.

However, the Blue Speed incident continues to ferment.

Many media, educators, and parents who are disgusted with Internet cafes are not limited to Internet cafes, online games, and so on. Even, including QQ, email, and all kinds of Internet-related things. To put it simply, some ultra-conservative educators are calling for a ban on the Internet.

During this period, the Internet industry felt the cold wind, and everyone in the online game industry was in danger, and many people in the industry were worried that online games would be banned like the game consoles of the year.

Of course, Wang Qinian knows that this kind of worry is unnecessary.

In fact, the online game industry will not only not be banned, but will also develop better and better. Even in 2002, online games will usher in a big development.

In 2002, the online game industry will exceed 1 billion yuan in revenue, an increase of nearly 2 times compared with 2001.

It can be seen that after the blue speed, the sky cannot fall.

Of course, the rectification of Internet cafes will have a huge impact on the online game industry in the short term.

For the small partner company, it has also undergone a series of adjustments. For example, the original promotion focus of the online game business was mainly on the Internet café channel.

But now, Wang Qinian has issued instructions, focusing on online promotion. In order to increase the ability of online marketing and promotion, Wang Qinian asked the partner company to acquire some game portals in a row.

For example, 17173 Game Network, which was later acquired by Sohu with more than 10 million US dollars of capital, was merged by a small partner company more than a year ahead of schedule and spent 18 million yuan to buy 17173 Game Network.

The reason why the purchase price is much cheaper than Sohu is also because under the impact of the Blue Speed incident, people in the industry feel worried. In addition, NetDragon, the investor of 17173, only spent less than 2 million yuan, only operated for more than a year, and sold it at a high price of 9 times, making a lot of profits. Therefore, in a profitable situation, NetDragon still happily sold 17173!

In addition to 17173 Game Network, the portal website of stand-alone games, Ranger Network, was also acquired by a partner company at a price of 8 million yuan.

After the two major game portals were merged by the partner company, plus the vs game network already owned by the partner game company.

The small partner company has become a monopoly in the game portal market, and the market share of online game information, downloads, recharges, virtual props education, etc., the small partner company has a monopoly of at least seventy percent.

Every day, the game portal PV of the partner company exceeds 50 million, in addition, the average daily download volume of the game client also exceeds 800,000 times, and the daily online game recharge also exceeds one million yuan.

Therefore, after the Blue Speed incident, the small partner company took the opportunity to transform and strengthen the Internet platform. Unlike many peers, most of them waited and watched and moved blindly during this period. (To be continued.) )

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