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To be an official, you must not fall down in three ways: one is "not to be praised", the second is "not to be difficult", and the third is to "not be frightened".

But now, Xie Qingshen has to be impressed by Xu Junran. This young man's methods are very powerful, very clever, and very admirable!

He was born in propaganda, so he can naturally see that Xu Junran's approach seems to be lightweight, but in fact, it puts a talisman on the winery in Lijiazhen. With those old leaders in charge, even if someone wants to make a fuss about the winery, I am afraid that they will have to be careful to interfere with the big hat of interfering with the economic development of the old revolutionary base area.

Thinking of the matter that Ding Jianshe had mentioned to him before, Xie Qingshen smiled and said to Xu Junran: "Secretary Xu, I don't know, is the price of this wine in your commune high?" ”

Naturally, he asked to know more about the winery.

Xu Junran smiled slightly, when things come to this point, there is nothing to hide, they are all smart people, and there is no need to beat around the bush when they speak, Xu Junran said with a smile: "That's the case, our wine is only sold to the general public, and you also know that as the living standards of our masses are getting better and better, there can be no less wine on this dinner table." ”

After a pause, he continued: "I heard that the TV station is going to hold a Spring Festival Gala, isn't this thinking of providing some sponsorship. ”

"Sponsorship?" Xie Qingshen, who felt very fresh about this word, glanced at Du Wenyan, but he didn't quite understand what Xu Junran meant. Originally, he thought that Xu Junran was planning to sell the wine produced by their commune to the central TV station, but he didn't expect that Xu Junran didn't seem to plan to do so.

Xu Junran smiled and explained that the so-called sponsorship is a kind of public relations special activity in which social organizations sponsor social undertakings or social activities free of charge in the form of providing funds, products, equipment, facilities and free services. Sponsorship is an act of contributing to society. It is a kind of credibility investment and emotional investment, and it is one of the most effective ways for enterprises to improve the social environment and social relations. The sponsorship of any social organization will have its own specific purpose. And Xu Junran's purpose is, to put it bluntly, to promote the liquor products produced by the winery in Lijiazhen Commune.

At this time, sponsorship is often described as a negative in later generations, but in fact, sponsorship is very beneficial.

First of all, companies advertise through guò sponsored events to enhance the persuasiveness and impact of advertising. On the one hand, it can be used as a carrier of advertising through guò sponsorship activities to benefit the public. to win the general favor of the public; On the other hand, the "naming rights" obtained through guò sponsorship can improve the effect of advertising.

Moreover, it can also establish a good image of the enterprise caring about social welfare undertakings through guò this kind of behavior. Modern enterprises should not only make profits, but also assume certain social responsibilities and obligations. Sponsoring social activities is one of the ways in which companies show their responsibilities and obligations to society. The development of sponsorship activities helps enterprises win the support of the government and the community, so as to create a relatively relaxed social environment for the survival and development of enterprises.

Another important point is this. Xu Junran's purpose is to cultivate a good relationship between the enterprise and the public. Holding sponsorship activities closely related to the public can effectively cultivate the feelings between enterprises and the public, enhance the friendship between each other, strengthen the ties between the two sides, and make the public identify with the enterprise in their hearts. After all, in this era, engaging in business is not acceptable to most people, at least self-employed people who later made a fortune. In the eyes of most people nowadays, it is synonymous with not doing a proper job. This shows how unpopular business behavior is in today's China.

"Comrade Xiao Xu, I think your sponsorship is probably also trying to create a news effect. Expand your knowledge of the winery? ”

After Xu Junran finished speaking, Xie Qing smiled meaningfully at Xu Junran and said slowly.

Xu Junran did not deny it, and directly admitted: "That's right. can't hide the fiery eyes of Director Xie. ”

As he spoke, he told him some of the things he knew at the grassroots level of Lijiazhen Commune. Finally, he sighed and said: "I don't have any other thoughts, I just hope that the villagers of the commune can eat enough and don't starve to death." Their days are too bitter! ”

He was so frank, but it made Xie Qingshen nod and laugh: "It's not easy, a dignified college graduate, a cultural person, let go of the ideological baggage, and wholeheartedly seek benefits for the villagers at the grassroots level, if I don't help you with this, it seems that I Xie someone is out of the masses." ”

Looking at Du Wenyan and Director Lin, he smiled and continued to say to Xu Junran: "Tell me, what do you want?" ”

Xu Junran then spoke: "Our winery wants the exclusive naming rights of this Spring Festival Gala, and in addition, if possible, I hope to become the exclusive wine sponsor of this gala." ”

Xie Qingshen was stunned, he originally thought that Xu Junran was going to make other requests, but he didn't expect Xu Junran to make such a request.

Looking at Du Wenyan, Xie Qingshen asked, "Xiao Du, what is your opinion?" ”

After all, although he was nominally led by this party, Du Wenyan was actually responsible for the operation.

Du Wenyan frowned slightly, bowed her head and said nothing, although she had a good relationship with Cao Junming and admired Xu Junran very much, but this party was very important, she really didn't dare to take it lightly, so she had to think carefully about this matter that Xu Junran raised before answering.

Cao Junming didn't speak, just silently drank the wine glass in his hand, but Ding Jianshe was a little anxious, and was about to open his mouth to speak, but saw Xu Junran shaking his head lightly at him. Signaling him not to speak, if Ding Jianshe originally just thought that Xu Junran was very talented, now that he looked at his appearance, he no longer had a little contempt for this fledgling young man, but treated him as a person of the same level or even higher than himself, after all, not everyone has the means to send the wine produced by the distillery under their rule to the palace, and the most important thing is that the young man who can be as calm as Mount Tai in front of people like Cao Junming and Xie Qingshen is looking all over the capital, I'm afraid there may not be a few.

This Xu Junran is like an old fritter who has been in the ministry for many years.

After Ding Jianshe gave Xu Junran such a definition, he simply closed his mouth and did not speak like Cao Junming.

After a long time, Du Wenyan slowly raised her head, glanced at Xu Junran, and then looked at Cao Junming and Ding Jianjian, who had been silent, and finally nodded to Xie Qingshen: "Director, I think this matter can be agreed, after all, the sponsorship of 50,000 yuan is also the first time for our station." ”

Xie Qingshen smiled: "Yes, it's the first time I've received this money." ”

"But ......" As soon as the conversation changed, Du Wenyan opened his mouth again and continued: "This matter is not a trivial matter, after all, it is the first time that such a situation has occurred, I think it should be discussed in the stage?" ”

She is cautious, after all, this sponsorship matter was proposed by Xu Junran, which can be said to have set a precedent that has never been seen before, in the history of CCTV, it is the first time that a company has approached them and asked to advertise in the name of sponsorship, not to mention Du Wenyan, even Xie Qingshen probably has never heard of this kind of thing. The amount of 50,000 yuan is not too much, but it is not too much to say less, and if someone else deducts the hat of accepting bribes, no one can afford to bear this responsibility.

However, Du Wenyan also saw Xie Qingshen's intention to help Xu Junran and then make friends with Xu Junran and Cao Junming, and the blind obedience psychology of not wanting to offend people in the ecological environment of officialdom and the habitual psychology of avoiding disasters in the public consciousness played a key role at this time, which made her make this decision. This is because in the current political arena where the rule of law is not perfect and the system is not in order, it is prevalent that whoever is in charge of the government has the final say. From this, it is derived that the concept of leadership can be left and right, and the needs of leaders are reasonable habits. What is even more interesting is that although there are collective discussions in the officialdom, they are not serious arguments, but often whose power is subordinated to whom, and the discussion is just a formality, a passing scene.

It is precisely for this reason that Du Wenyan cleverly proposed to take it to the stage to discuss the construction of the building, and put this matter in Xie Qingshen's hands.

You must know that Xie Qingshen is responsible for the affairs of this party, even if it is discussed at the party committee meeting in the station, it is Xie Qingshen who is arguing with others. Whether it succeeds or not, Cao Junming and Xu Junran owe Xie Qingshen a big favor, so for Xie Qingshen, this is the best result.

Xie Qing groaned deeply, nodded, and said to Xu Junran: "Secretary Xu, what is your opinion?" ”

If you were someone else, I'm afraid you wouldn't have thought of this, but Xu Junran had seen too many such scenes in his previous life, so he smiled and nodded: "It's okay, just listen to Sister Du, I'll wait for your good news." ”

Sober-minded and open-minded, this sentence is another way to say: sensitive when you should be sensitive, and numb when you should be numb. Xu Junran is very aware of this, so when he does things, he advocates that the more complex the problem, the better, and the simpler the problem, the better, because in fact, the problem is considered more complex in order to deal with the problem more simply.

Regarding Du Wenyan's mentions, Xu Junran understood her intentions after a little thought, and I have to say that this is a woman who is extremely smart. Her mention not only made herself not take any responsibility, but even Xu Junran couldn't find fault with her, but also satisfied Xie Qingshen, a superior, and it was not an exaggeration to say that she was exquisite.

It's just that she doesn't know that Xu Junran's killer feature is not here, but in another place.

Xu Junran has been an official for so many years, and one of the important lessons he finally summed up is that he should be good at making good use of the existing means to win the support of people and structures with status, so as to obtain the greatest and most favorable conditions from these powerful aspects. (To be continued)