Chapter 256: Entering the Liquor Industry

Hearing Xu Yinglong call himself like this, Ji Hanlei suddenly covered her face and said angrily: "What nonsense are you talking about, who is your daughter-in-law?" ”

Xu Yinglong smiled: "Yes, you are not my daughter-in-law, you are my mother!" ”

Everyone burst into laughter when they heard this!

"Hmph, it's not a good thing!" Ji Hanlei glanced at Xu Yinglong and said.

"Let's get down to business, do you have a winery at home?"

Ji Hanlei thought for a while and said: "A few years ago, my dad seemed to have acquired a winery, but the benefits didn't seem to be good. Why do you ask this? ”

"Of course, there is something, I think the liquor market is still very promising, so I decided to enter the Huaxia liquor market, and now there is a shortage of factories!" Xu Yinglong said.

"What kind of wind are you smoking, why do you want to make liquor so decently?" Ji Hanlei asked with a frown.

"There's no way around it, don't you see such a big family that needs me to feed? Besides, our girl is a bottomless pit that swallows money, how can I gnaw ginseng for her if I don't have money! Xu Yinglong said.

"There are many profitable businesses in this world, such as real estate, IT, etc., if you want to make money, you can enter these profiteering industries, I think with your current status, no one can stop you from entering these industries, why do you have to do a liquor business? What's more, since the promulgation of the ban on alcohol two years ago and the stricter consumption policy of the three publics, the scale of the first-tier liquor market has shrunk. The liquor industry has ended the golden extension period of "both volume and price", and the whole industry has entered a period of structural adjustment. ”

"So what?" Xu Yinglong asked with a frown.

"What else, people with discerning investors are anxious to get out of the liquor industry, in case they are trapped, you are good, you want to enter the liquor industry at this time. You have to think about it. At this time, although entering the liquor industry may not necessarily lose, the profit growth point is not large. In other words, it is possible that the money you invest will not pay for itself in a few years or even ten years! Ji Hanlei analyzed.

An Ruoxi interjected: "Sister Ji, I don't think the people around me who drink seem to have changed. Is the liquor industry really as strict as you say? ”

Ji Hanlei said: "These things were all obtained by me through GuΓ² investigation some time ago, and they shouldn't be wrong." But drinking alcohol is part of Chinese culture. No matter how much the country prohibits alcohol, it will not completely ruin the alcohol market. As a mass consumer product, and at the same time influenced by traditional concepts, liquor still has the characteristics of rigid demand, with the growth of residents' income, the prospect of the liquor industry is still considerable. ”

Then Ji Hanlei's voice changed and said: "But the prospect is the prospect, it is not equal to the real profit, looking at several major liquor brands in China. It is an indisputable fact that profits are declining. This is still a relatively well-known big brand, and the survival situation of those small brands is very bad. Take the distillery under my family as an example, less than half of the basic operating days last year, sales fell by 7 percent, and it lost more than 5oo yuan in a year, so I don't build yΓ¬ to enter the liquor industry at this time! ”

Xu Yinglong pondered for a while and said: "Although what you said has a certain amount of truth and is true, this is only for general alcohol!" If I could make a brand new wine, I don't think it would be affected by that! ”

"Brand new wine. What do you mean? Ji Hanlei asked suspiciously.

"The liquor on the market now tastes good, but it is not very comfortable after drinking, especially after being drunk. It hurts the body and the brain. But the wine I want to make is not like this, not only is it not uncomfortable after drinking, but also the spirit is doubled, long-term use can even eliminate common diseases, strengthen the body and prolong life! Xu Yinglong said.

"You're talking about health bars!"

"Almost, the effect is many times stronger than the ordinary health wine on the market!" Xu Yinglong said.

Ji Hanlei frowned and thought about it, and said: "The sales growth rate of the health wine industry in recent years is indeed very good, especially last year, even more than 3o%, the huge market space and amazing growth have attracted a large number of enterprises to pour into the health wine market. Several major domestic liquor companies have their own health wine brands. Such as the well-known golden wine, etc.! However, health wine is only a branch of alcohol, and its overall market size is only about 1.3 billion. It's not even as much as the half-year profit of a large wine company, and to be honest, it's really not too big! ”

"In addition. Health liquor gathers many well-known brands such as China's famous strong liquor, Coconut Island deer and turtle liquor, Changyu Sanwhip liquor, and liquor giants such as health liquor Wuliangye Group and Moutai have also entered this field. How can your new brand stand out from the crowd and get consumers to pay for it? ”

"Of course, it depends on the quality of the product itself, as long as the quality is good, consumers will naturally pay!" Xu Yinglong said confidently.

"Hmph, naΓ―ve! If you don't have your own sales channels and your own well-known brands, how can others believe that your products are of excellent quality? In addition, the threshold for health wine is low, and there is no unified standard, the market is very chaotic, and people have long been immune to exaggerated propaganda, no matter whether your wine is really as good as you say, no one will believe it. ”

Then Ji Hanlei said: "In addition, now consumers do not have a clear understanding of the concept of health wine, and many so-called various tonic wines and health wines take the opportunity to enter the market and compress the market of real health wine, so I don't think your wine will definitely work!" ”

After listening to Ji Hanlei's words, Xu Yinglong's brows couldn't help frowning. Although Ji Hanlei said all the words that hit him, Xu Yinglong could hear that she was not talking nonsense, she was really good words, and she was thinking about herself.

Can't the liquor industry really do it on its own? Suddenly, Xu Yinglong realized that he seemed to have been led into a misunderstanding by Ji Hanlei, and all of Ji Hanlei's worries were based on the fact that the product could not be sold. But are your products sold? Of course you don't have to worry, even if you can't sell it on Earth, but it's definitely a good thing that has been coaxed on Medicine King, how can you worry about it for sales.

Just like my own knife factory, the things that are produced in the eyes of others are useless waste, and even if they are given to others for free, no one necessarily wants them. But when that kind of bulky knife was in short supply after ascending to the 6 Medicine King, the people in line could drag it out for miles and bring themselves a large number of spirit stones.

Therefore, this winery is the same, as long as the sales are solved, other problems will not exist. Regardless of whether the thing is sold to Medicine King or Earth in the end, as long as the thing is sold, the profit will be generated, and you only need to eat the eggs, so why care who the chicken that laid the eggs is! After figuring it out, Xu Yinglong was in a good mood.

"I'm confident in my product, and I've reached an agreement with someone to sell it, don't worry about this, what I'm most lacking now is a ready-made winery, do you want to try it with me?" Xu Yinglong asked with a smile.

"You mean you want me to work with you?"

"Yes, your distillery is about to close down anyway, maybe I can rejuvenate it after I produce it!" Xu Yinglong said.

Ji Hanlei thought for a while and said: "There is no need to cooperate, all the assets of that factory add up to only 10 million, I am in charge of giving it to you, after all, you make money to treat Xiao Ling'er!" ”

Xu Yinglong smiled and said: "Then don't regret it then, I can tell you, my wine is really good wine, and it will definitely sell all over the world in the future!" ”

"Hmph, even if you swallow the entire health wine market, it's only 1.3o billion, what do I have to regret, besides, can you swallow the entire market?" Ji Hanlei said disdainfully.

After finalizing the intention, Xu Yinglong was in a good mood. According to Ji Hanlei, her family's winery also has a small research department, which is very important to Xu Yinglong, so Xu Yinglong decided to go back to Tianhai after participating in the competition and get the matter done completely!

It is said that when the Xu family was chatting, Lord Yuan, who was at the core of Huaxia's political power, was also chatting with people, and it was no one else who was chatting with him, it was the director of Nangong of Guoan.

Xu Yinglong's selection of the adjudicator team members can't be hidden from the people of national security, and Xu Yinglong has not concealed it, so there is no need to hide this kind of thing. Since the ruling team has been separated from the scope of ordinary armies, the Military Commission has put it under the name of the National Security Bureau, which is directly under the jurisdiction of the Military Commission, so every day the Kyoto Military Region will send a special person to report the results of the selection to the National Security Headquarters for filing.

It was learned that Xu Yinglong selected 441 people from the Kyoto Military Region at one time, accounting for almost 85% of all 5oo places. According to the original agreement, Xu Yinglong had to make all the military regions in the country rain and dew, and could not only select people from one military region in Kyoto, but also set aside a part of the quota for the national security side, and Xu Yinglong's actions were completely inconsistent with this agreement. After getting the news, Nangong Pengfei didn't dare to call the shots, and hurriedly reported the matter to Zhongnanhai.

When it comes to the formation of a team, any mistake will cause very strict consequences, so Nangong Pengfei has to act cautiously. However, to his surprise, Yuan Ting immediately gave instructions after completing his report, not to ask about this matter, and only needed to fully cooperate with Xu Yinglong.

At the same time, in the name of the state, the information of each selected soldier is classified as highly confidential, and no one is allowed to consult it except for a limited number of people, such as Yuan himself and the vice chairman of the Military Commission. At the same time, the families of the selected soldiers were sent to Kyoto, so that the state could arrange a relatively easy job.

Yuan's thoughts Nangong Pengfei couldn't understand, but he didn't dare to ask, Yuan had his own considerations, and it would not be beautiful if he asked rashly. (To be continued)

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!