To be honest, the cost of $500,000 in soft advertising, even from Li Mingbao's point of view, is too high. In fact, to be able to reach the advertising expenses of the Japanese, Li Mingbao already feels that it is worth the trip. After all, the cost of movie advertising in these years is not as sky-high as in later generations.

Transformers ad placement costs are all based on millions of dollars, but that's more than 20 years later. At least now, 500,000 US dollars is definitely the highest price among the sky-high prices, and even the casino's offer may not be so much. This is a green dollar, to exchange it for Hong Kong dollars, almost such an advertisement can recover the investment in shooting.

Li Mingbao, who got such an offer, his first reaction was not to be happy, but to be embarrassed, although sometimes everyone likes to see things like local tyrants. But Li Mingbao really doesn't think that the current Hong Kong film market can accommodate $500,000 in soft advertising placement costs.

Just such a movie, let others pay 500,000 US dollars, even if it is a pit foreigner, there is no such pit method, this is basically equivalent to a one-time business, if it does not meet that guy's expectations, the advertising cost is so high, it is completely impossible to recover the rhythm of the cost. Because of the advertisement, his chocolate factory went out of business, and Li Mingbao's reputation for product placement in Hong Kong will be stinky.

If this movie is all Li Mingbao himself, he will definitely give Wells a perfect explanation for the advertising cost of 500,000 US dollars, and he will also teach him how to open the market with this advertisement.

But the problem is that he is only a producer of this "God of Gamblers" now, neither an investor nor a businessman, such a big thing, a single producer, can't handle it at all. Therefore, after receiving offers from Wales and several other relatively high-priced offers, Li Mingbao could only find Xiang Huaqiang and Zhou Yan again.

Since Li Mingbao is now the chairman of the United Cinema Line, the United Cinema Line has also arranged a normal office for Li Mingbao, which is much more formal than meeting people in Li Mingbao's house before.

When he saw Xiang Huaqiang and Zhou Yan coming together, Li Mingbao first poured them a cup of tea, and then said to Xiang Huaqiang: "Brother Qiang, I am engaged in product placement advertising, and I almost already have eyebrows, and now the advertising of chocolate is basically completed, so I don't need to call you over for this matter, just make a phone call."

But I didn't expect those manufacturers to be very optimistic about our movie, so the bid was relatively high, which made me a little undecided. Anyway, this movie is your Yongsheng, what to do, in the end, it is up to you Yongsheng to make up your mind. ”

Hearing that Li Mingbao talked about the chocolate advertisement, Xiang Huaqiang also secretly breathed a sigh of relief, after all, this movie is so dragged on now, a large part of the reason is that Li Mingbao is negotiating the advertisement, and now he has eyebrows, which means that this movie can be filmed.

As for Li Mingbao saying that the price is relatively high, Xiang Hua Qiang doesn't have much idea about this. After all, no one in Hong Kong has ever played such an advertisement, and it is inevitable that there will be some strangeness to this form, although Li Mingbao has said that the prospects in this area are good, but there is no actual encounter, Xiang Huaqiang can't think of how much money there is, so there is no actual concept.

has no actual concept, Xiang Huaqiang naturally doesn't mind selling it to Li Mingbao: "What's so undecided?" They gave the money, we naturally have to do it to their satisfaction, didn't I give Li Sheng carte blanche to you to do this? Now that it's done, Li Sheng, it's good for you to make up your own mind, and you don't need to ask me. I knew that Li Sheng called me here for this matter, why don't you just make a phone call? Xiang Huaqiang looked at Li Mingbao with a look of Li Mingbao, you are rare and strange.

Seeing Xiang Huaqiang's appearance, Li Mingbao knew that Xiang Huaqiang didn't take this advertisement seriously at all, thinking that such an advertisement, that is, a matter of hundreds of thousands of Hong Kong dollars at most, this is still the price given in Li Mingbao's name, otherwise, who will not agree to the sponsorship fee of tens of thousands of yuan?

"If I could have made up my mind, I would have made up my mind a long time ago, the problem is that I can't make up my mind about this matter. Brother Qiang, let's put it this way, now their highest offer is very high, so high that even I didn't expect it.

The highest bid in Southeast Asia is about 1 million Hong Kong dollars, and Taiwan's is 850,000 yuan. The South Korean bid was 150,000 yuan, but they settled it in dollars. Brother Qiang, do you think such an offer can be solved by me? Li Mingbao deliberately did not say the highest offer, but instead said a few offers that had been eliminated a long time ago, in order to give Xiang Huaqiang a deep impression.

Xiang Huaqiang, who heard Li Mingbao's offer, was not calm: "What? How can it be that high? Did Koreans take the wrong medicine? Actually give 150,000 dollars? There are also people in Southeast Asia who are willing to give 1 million Hong Kong dollars. Is this ad that valuable? ”

He knew that Li Mingbao would definitely not return empty-handed, because Li Mingbao's fame made him not suffer a loss, but he would not suffer a loss, and if others would buy it, only God knows, hundreds of thousands of Hong Kong dollars were the numbers that Xiang Huaqiang guessed at that time. Such a figure will not make Li Mingbao unable to get off the stage, but it is not very high, after all, the investment in this movie is 7 million Hong Kong dollars, and it will be added if it is not enough. Hundreds of thousands of Hong Kong dollars is better than nothing, and it can be regarded as a way out.

But no matter how high Xiang Huaqiang thinks of Li Mingbao, he will not think that this advertising fee can actually become a large part of the investment, just introduce the product in the movie, and it is not deliberately introduced, such a little thing cannot be said to occupy the role of the movie.

But it's just such a thing, in the hands of Li Mingbao, there are people who will pay such a high price now, especially Koreans, 150,000 US dollars. This is definitely not a small amount, and it is definitely easy to get 2 million Hong Kong dollars in order to get a strong door. is just such an advertisement, and it actually solves a quarter of the cost of this movie, so it's no wonder that Li Mingbao doesn't dare to call the shots, this is not a small amount of money.

"It's so valuable, but it's not the Koreans who really bid high, but the Japanese and the Americans. Brother Qiang, do you know how much they are bidding? Li Mingbao didn't think it was lively enough, so he said again.

"And higher?"

"Of course, the Japanese bid was 100 million yen, and the Americans were 500,000 dollars. This is the real high bid, 100 million yen, is Japan's Meiji chocolate, their strength is very strong, and the American chocolate manufacturers who pay 500,000 US dollars, the strength is third-rate in the United States, but they need to open the East Asian market, so the price, there is a sky-high price. Li Mingbao looked at Xiang Huaqiang and said word by word.

100 million yen, 500,000 dollars. Hearing these two numbers, both Xiang Huaqiang and Zhou Yan, who was completely silent on the side, were all dizzy. How much does that have to be? Just for an advertisement, these people don't have to work so hard! This is money, not straw paper, as for not using money as money? The box office of their movies in Japan is only more than 10 or 2 billion yen, and this is still the most popular movie in Hong Kong, except for Li Mingbao's movies, only Chen Long Hong Jinbao and them have such treatment.

But now the people over there are just for an advertisement, and there are no advertisements in the movie for a few shots, and they actually paid so much money, it is not an exaggeration to say that they are crazy. When did this money become so profitable? The box office revenue is only more than 1 billion or 2 billion yen, and it still needs to be distributed with the local theater chain, and what you get in the end is only a small head. But now the people over there are directly giving 100 million yen for an advertisement, what is the difference between this and the Arabian Nights.

Xiang Huaqiang's mind was chaotic, and he gasped for a long time before he gasped and asked, "Are there really so many?" Is there really a 100 million yen? ”

"100 million yen is not much, and when converted into dollars, it is only a little more than 380,000. The real lot is still the American tyrant, 500,000 dollars. Especially in Hong Kong now, that is definitely a very rare thing. I didn't expect them to come up with such a price, so I just wanted to ask Brother Qiang, will Yongsheng accept this money? Li Mingbao saw Xiang Huaqiang's appearance and asked with a wicked smile.

"Collect, why don't you take it, if they dare to give, we will dare to take it. Rich and wealthy! I knew that making movies would make so much money, so we would have come in a long time ago. Half a million dollars, just to make an advertisement, these people's brains don't know what to think. It's faster than robbing all the money. Xiang Huaqiang rarely burst into foul language in front of Li Mingbao. You must know that he has never spoken foul words in front of him inside, but this time he was stimulated by the advertising fee, and he couldn't care about anything else.

Seeing Xiang Huaqiang's appearance that he was so excited that he couldn't wait to go out to rob immediately, Li Mingbao asked very calmly: "This money can be collected, but it is not so easy to collect." Since he spent so much money on this advertisement, he must definitely need to achieve the effect of booking, otherwise, the concept of product placement in the future will stink on the street in Hong Kong. ”

"How effective is the booking? What effect? Collecting money to advertise, this is a natural thing, his products are not easy to sell, and we can't blame them? Obviously, Xiang Huaqiang didn't quite understand the truth in this.

"He takes money to advertise, not just for advertising, half a million dollars, he is not really too much money to burn his hands, if the effect of advertising is not strong, his products still can't sell, then will anyone come to advertise in the future? Apparently not. So after we collect the money, we must do a good job in advertising, and we must find a suitable market for him, so as to achieve a win-win situation, and there will be more people to advertise in the future, so as to make an industry. Li Mingbao patiently explained to Xiang Huaqiang.

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