Chapter 1039: Fire Before Shooting (Ask for Subscription!) ）

"Against the Mortal Dust" was not filmed before it was fired, and the fire was a mess. As the relevant reports of the start-up ceremony were gradually revealed, the three words "Reverse Dust" soon became the most searched hot word by netizens.

Of course, there are many topics on the Internet about "Extraordinary Dust", but most of them focus on the director and actors, especially director Xu Shi'an's 2 billion box office expectations and Xu Yinglong's 3 billion predictions, but the attention to the movie itself is not very high.

Regarding whether "Extraordinary Dust" can achieve a box office of 2 billion or 3 billion after its release, the vast majority of netizens on the Internet are cautious. Xu Shi'an is indeed a good director, and he still has a lot of box office appeal in the Chinese film industry, and the cost of 200 million yuan in his name alone will definitely pay off.

Coupled with the joining of Xu Yinglong and Ziyi, the two popular kings and queens, who are so red, especially this is Xu Yinglong's movie debut, as long as the script is not too bad, there is no problem with adding another one or two hundred million.

But that's the end of it, the appeal of famous directors, actors, and teams is very limited, and movies can't rely on these alone if they want to achieve a good box office. The root of influencing the box office of a movie is the movie itself, and the movie itself includes the quality of the film's shooting and the impression generated by the audience after watching it, which is what we usually call word of mouth.

However, in this era, no one knows what the director of the noisy movie is making in the end? Many very well-known directors may dig holes for the audience, and they are very noisy and lively when filming, and they look like they are popular before filming. But when the finished product came out, the audience was dumbfounded. What is this, why can't you understand it?

As a result, word of mouth collapsed. The director, actors, and everyone involved in the film suffered. And in reality, there are too many such movies, and the list is simply too numerous. The most impressive thing is the "One * Away" a few years ago. It is simply a miracle of Chinese films, and a large group of audiences and film critics have a water fight around this film, which is really lively.

It's okay if the reputation is poor, but some movies have been made, and the audience has a good reputation after watching it, but is the box office necessarily good if the reputation is good?

This is not necessarily, it is very representative of the movie "Da Ming Tribulation", speaking of "Da Ming Tribulation", this is a film in the history of Chinese films that respects history more. Inside to the costume of the Ming Dynasty. Weapons, firearms, etc. are highly restored. Especially in terms of firearms, all kinds of firearms in the late Ming Dynasty were shown in front of the audience for the first time on film and television, which can be said to be quite a restoration of history and well received by history fans.

The second is the war part of this play, because this is a medium-cost investment, so this movie does not have grand war scenes, or even clips that really describe the war, not a few minutes, but it shows the blood, cruelty, and panic on the ancient battlefield, which can be said to be very shocking to watch. After watching it, the audience was all amazed and had a good reputation.

But what about the result? The domestic box office was a mess. The shooting cost of tens of millions only got back about 8 million at the box office in the end, which can be called a mess.

"Against the Mortal Dust" has not yet been filmed, and everyone doesn't know if the director will be a pit, even if the things he shoots are really good. But I also don't know if the audience buys it. High word-of-mouth has led to a box office take-off, and there are countless examples of this. Sometimes the box office and word-of-mouth seem to have nothing to do with it, and movies with poor word-of-mouth do well at the box office. Everyone watched while scolding. There are many examples of the opposite, and good films with good reputation are cold at the box office. It's become the norm.

What's more, netizens are very skeptical of Xu Yinglong's script, although Xu Yinglong sings well. But that doesn't mean he's an all-powerful prodigy. Writing novels requires a very strong literary foundation, and Xu Yinglong's performance in school is clear to everyone, and those black histories can make a small media eat for half a year.

The grades of such a student who fought and went to the bar during his study were naturally not much better, especially when some idle netizens actually found out some of Xu Yinglong's exam transcripts when he was studying, looking at the bottom of the ranking and the poor score, no one believed that Xu Yinglong could write a 200,000-word Xianxia novel.

What's more, Xu Yinglong himself is studying vocal music, and he has not been exposed to acting before, even if he really has the talent of writing, but can he express every expression in the script in place?

Therefore, it is still unknown whether "Against the Mortal Dust" can be recognized by the audience, and there are too many uncertain factors in it.

Some netizens even mentioned the big data of the Chinese film market to prove that the movie "Against the Mortal" could not reach a box office of 2 billion. Not to mention 3 billion, and it will win the overall box office championship of Chinese films.

After all, the Chinese film market is so big, at best, there are tens of billions. But in reality? Every year, there will be movies that are exposed to stealing the box office, how much is left after deducting these? No one knows this, but it is certain that the actual market is not so big.

is calculated at tens of billions, but that is also the market created by all the films in the Chinese Xia Film Market in a whole year, including all imported films imported from foreign countries. How can you say wildly at the beginning of filming, and you will monopolize one-tenth of this big cake at once, how does this sound like fun!

Although everyone doesn't believe that "Extraordinary Dust" can achieve such a rebellious box office, no one dares to say that it must be impossible. The main reason is that in recent years, the Chinese film market has been full of demons, and sometimes it is inexplicable.

For example, the production team of "Summer ** Troubles" can only be said to be famous, and it has not been verified on the big screen, so the film schedule and box office at the beginning are far lower than the big-budget movies in the same schedule.

But no one expected that the movie would have a good reputation on the Internet a few days after its release, and everyone called friends to watch "Troubles". It is precisely because of this super word-of-mouth effect that its box office counterattacked all the way, and finally exceeded 1.4 billion against the sky.

There is also the "Return of the Monkey", the situation of this movie is similar to "Xia ** Troubles", it is also a "good-looking" message in addition to a good reputation, but it has another layer of meaning, this film is regarded as a breakthrough work of domestic animated films, so it has inspired many audiences to support the feelings of national films to support it. successfully mobilized a certain strong emotion from the audience, and then became crazy popular.

Anyway, no matter whether the news on the Internet is positive or negative, and whether everyone is scolding the crew for hype, in short, "Reverse Dust" is popular and is still ongoing.

Originally, Xu Yinglong didn't know about this, mainly because he didn't like the Internet very much, let alone watch those boring things. But Ziyi is different, she is a real modern Chinese girl, and she usually likes to play with her mobile phone and other things when she has nothing to do, so she quickly told Xu Yinglong about the Internet.

After learning of this, Xu Yinglong immediately called Su Wei and asked Su Wei to contact the publishing house immediately, and first release the genuine book of "Against the Mortal Dust" to meet the audience. In Xu Yinglong's original words, since the fire has already started, then pour another barrel of oil on it to make the fire burn a little stronger.

Xu Yinglong knows very well that if you want to achieve results, you can't achieve it overnight, and you must continue to maintain the exposure of the movie, which is like hype. (To be continued.) )