875: A Weibo post sparked a heated discussion

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Film critics from other media newspapers have also launched film reviews, and Zhang Xiaobei, a film critic from Time.com, gave an evaluation of 8.5 points. He wrote a film review titled "You don't tell a good story for money":

For the domestic film market and domestic films, which have been in a downturn since the end of September, the excellent performance of "33 Days of Broken Love" has undoubtedly given many film-related practitioners a shot in the arm. November is a very strange schedule, four Hollywood blockbusters are squeezed into this narrow market to kill each other, and many domestic small and medium-cost films in the same schedule, such as "Starry Sky" and "Turning Mountain", which have a good reputation, have also died tragically in theaters. Many people will think that November will be a bloody battlefield for these domestic small and medium-cost films, and "33 Days of Broken Love", which was released on November 8, was not favored by the industry before, as an urban romance film with no big stars and low and medium cost, it was hit by four Hollywood blockbusters, "Rise of the Planet of the Apes", "Iron Fist", "Shocking God of War" and "The Adventures of Tintin", although it received a good word-of-mouth evaluation in the previous test screening, But still not many people are optimistic about its market table. ”

But with God's call, he said that "33 Days of Broken Love" was good and worth watching, and immediately countless loyal fans rushed to the cinema to watch the movie. Now this film with a new director has become a phenomenal film...... In the following days, the box office table of "33 Days of Broken Love" continued to rise, becoming the most eye-catching star in the domestic film market this week and even this year in terms of film scheduling, attendance and daily box office. ”

His film reviews are very real, and he did not comment on how "33 Days of Broken Love" is "phenomenal".

Instead, it clearly pointed out the main points, "This film still gives a clear signal to our current Chinese films in terms of market and creative direction, that is, a down-to-earth story." Sincere system, professional marketing. Donglai Ge's success is not a secret martial arts secret, that is, if you do a good job at every step of the work, you will be able to gain the recognition and support of the audience in the market. ”

This very authentic comment has also gotten dozens of top posts on Time.com.

From a creative point of view. "33 Days of Broken Love" is not a classic film with excellent artistic quality, it is actually an "author's movie" from another perspective, and this "author" is the screenwriter Bao Whale.

From the original serialized posts on Douban, to popular novels, to movies, it has completely completed an industrial chain of pop culture products. And it leaves plenty of room for extension. Judging from the potential of the current market table, follow-up TV series with the same theme are enough to be put on the agenda by Phantoms.

We can have different opinions and directions on the form of film art, but "33 Days of Broken Love" is undoubtedly a qualified product that adapts to the pop culture of the current mainland market, coupled with precise market positioning and well-executed marketing strategies, the current box office results are just an unexpected surprise and reward for this operation team.

The Phantom has a tendency to dominate in South Korea, but in a complicated situation at home. The road to secession has just begun.

Li Donglai's choice of topic is not surprising, "33 Days of Broken Love" is just a continuation of the urban emotional and romantic comedy genre that has emerged in the mainland film market before, and there have been many films of the same type in domestic films before, but compared with the previous films of the same type, the biggest difference in "33 Days of Broken Love" is that it has a down-to-earth story.

Li Donglai chose this novel for adaptation, because he liked that it was a story that naturally emerged from the lives of young people today, whether it was the emotional mode or the details of the story. are all different from the same type of films performed by returnee filmmakers or Hong Kong and Taiwan filmmakers before.

This is of great significance for domestic films, because it means that in the field of film creation, mainland pop culture has finally begun to gain audience recognition in the market, and has the possibility of becoming mainstream.

And the two movies have exceeded 100 million at the box office, and the works are down-to-earth and have a good reputation.

Perhaps these movies are just small shrimps in front of Donglai Ge's blockbusters with a global box office of hundreds of millions of dollars, but they have really injected a breath of fresh air into the mainland film market and let people see the ability of the gods.

Even without the current results, this movie will still become a classic case that has attracted attention in the industry. Because this is a real exploration of a market model that can be replicated.

has made countless domestic filmmakers polish their eyes, how to make movies to make money. What kind of story should be used to make a movie can be regarded as pointing out a path for the confused domestic film production company.

Because all the components of this film are available in the current film market, the original story comes from the Chinese network, the main creators are all young mainland teams, and the actors are also mainland lineups. The funds are also within the range of small and medium-sized costs, and the publicity and marketing team is also a professional team in the mainland - except for a god who is the chief planner behind the scenes.

With the box office success of the movie, it has become a trend.

On Li Donglai's Weibo, more and more people are asking him about his views and ideas. But at this time when the limelight is in full swing, Li Donglai, the biggest hero behind the scenes, seems to have disappeared, ignoring it, and leaving the honor to other film creators.

Finally on the seventh day of release, the total box office of "33 Days of Broken Love" officially broke through the 200 million yuan mark. Li Donglai updated a long Weibo post, saying what he thought recently caused by this lovelorn.

"The big hit of "33 Days of Broken Love" is a foregone conclusion, and some articles are already advocating the rise of domestic films."

"But for domestic films, it is still an immature stage. If you don't know what to do with the market, please don't be fooled by the hustle and bustle of "33 Days of Broken Love". There is no inevitable relationship between the popularity of the box office and creation, and the box office of 200 million is an affirmation of filmmakers. But it's only 200 million, even if it's 300 million or 400 million, it can't change the original intention of creating a movie, don't tell a good story for the sake of money. ”

"Don't follow the trend and shoot your own story. I just want to kindly remind you that a good box office is not a dream, a good story is not picked up, and good marketing is not cheated. Doing a down-to-earth localized story, a story that can touch the secret of the Chinese audience's heart, and completing it with sincerity and attitude, and having an audience in mind at any time is the foundation of creating a good movie. ”

When I say these words, I don't have the idea of being superior to others, and I don't have the leisure time. Just combined with my own research on the history of films in various places, I will say some heartfelt words, hoping to encourage you to create the glory of domestic films together. ”

"By the way, there are two good news for fans: first, China's first pseudo-documentary sci-fi film "Super Runaway", directed by the phantom and directed by everyone's favorite heraldic brother, will be released in the United States in February next year."

"Second, my first Chinese film has been planned, which is a 3D sci-fi production zuò, which is expected to start filming in the mainland after the filming of "Iron Man 3" next year, and is expected to be released in 2013. I hope to make it a classic of domestic science fiction films. ”

At the end, a photo of Li Donglai standing in front of the Tiangong aerospace model and posing with scissor hands is also attached.

The number of words on this Weibo is not much, but the content presented is enough to arouse the reverie of countless fans.

"Brother Donglai is going to make a Chinese film, or a sci-fi blockbuster!"

"God, the history of the Chinese language without science fiction will be changed by Donglai Ge."

"Who would dare to make a Chinese science fiction film except our god?" Enthusiastic fans have begun to openly shout, "The 2013 annual box office champion has been booked in advance by Donglai Ge, everyone should try to grab the 2012 championship." ”

"Wrong, Chinese movies are not without science fiction films, "Danger in the Other" and "Future Police" are all science fiction films. "Danger in the Other" starring Feng Delun, in which Tang Yifei and Ying Caier are all off. "Future Police" is still starring Liu Dehua and Fan Binbin. ”

"Huh, do you dare to sell more cuteness upstairs?"

……

Not only netizens are interested in this news, but the media is also curious.

Li Donglai's first Chinese sci-fi film, who will star and how much to invest.

The headline of the entertainment section of "Nandu Daily" was given to Li Donglai's Weibo. Starting from the popularity of "33 Days of Broken Love", we analyzed the reproducibility, and did not forget to take out the Xiangjiang movies that were destroyed in the 90s because of a large number of garbage films that followed the trend as a negative example. It is easy to offend people with these words, especially those who think very highly of themselves and have low eyes, but fortunately, Li Donglai was vaccinated in advance. Those who are willing to sit in the right seat have not yet come out.

The most concerned is, of course, his first Chinese film. Even if there is only one subject matter, countless topics can be formed.

Sci-fi films, the forbidden area of domestic films.

The meaning of science fiction was originally formed in the concept of the audience, and it was still the genre of "StarCraft". Since then, it has become more and more diverse, and today, it has become the type of movie with the largest fan base in Hollywood. But in China, it has always been a forbidden area, and few mainland directors dare to make science fiction films. In recent years, except for "Future Police", directed by Xiangjiang's great director Wang Jing and starring Liu Dehua and Fan Binbin, which has caused a lot of topics, the rest can be planned as bad movies. Even in "Future Police", the audience is so disgusted by the mecha shape in it that they want to vomit porridge.

So in the eyes of the audience, science fiction films have become a game that "can't be played without a lot of money".

Until Li Donglai's "Source Code" was born, which rewrote the history of no one in China who could make a good science fiction film. It's a pity that "Source Code" is not a big production in the traditional sense, but a stream-of-consciousness science fiction film, although it is a classic, it is always a bit regrettable.

is really enjoyable to watch, or "Inception", this movie has established the myth of Donglai Ge.

Now that Brother Donglai has announced that he is going to enter science fiction films again, how can he not arouse heated discussions among fans. (To be continued)