Han Zhichao called Zhang Jian and said that the publicity of the new phase of Bingxin Real Estate has been prepared, and the plan will start on the eleventh day and last for three months. Explode.

Zhang Jian was just to complete the task, and he casually made up an idea, but Han Zhichao actually analyzed the profit method from it and put it into action.

First of all, Bingxin Real Estate bought an advertising slot from the city TV station at a low price, which was three minutes a day, divided into 12 segments, each with 15 seconds. Although the city TV station is not a star channel, it is the highest-rated channel in Bingcheng, surpassing CCTV. Anyway, the main target group of the advertisement is the citizens of Bingcheng, which is just right.

Originally, there were still a few periods of advertising for such a long time, and there were not millions of them in three months, but in the end, Bingxin Real Estate only spent 300,000 yuan to get it, and the price was cheaper than advertising in newspapers.

It is said that Han Zhichao used the charity done by Bingxin Real Estate for Bingcheng as an excuse to discuss with the person in charge of the city's propaganda outlet whether he could give some concessions, but he didn't expect to be so ruthless in the end.

The second advertisement is on the provincial station, which contains the three highest-rated channels of the provincial station, and there is also a set of this star channel. is also three minutes a day, a total of twelve paragraphs, and the advertising fees of the three channels are added together, and it only costs three million.

Han Zhichao used a method to discuss with the people who directly communicated with the provincial propaganda mouth, we Bingxin Real Estate donate so much money every year, and we don't want any fame and fortune, and we plan to continue to donate money this year and next year, do you give some discounts.

The advertisements of the three channels of the provincial station and the city station are staggered, and it is guaranteed that every hour, there are advertisements of Bingxin Real Estate. Of course. It's not dense enough. It's far worse than the brain-dead visual impact of Brain Platinum back then.

The third ad is the web. On the page of affordable housing in the city, only two companies were originally mentioned, the provincial construction and the municipal construction company, but now Bingxin Real Estate is also mentioned, and Bingxin Real Estate is ranked first.

In this way, only someone who browses that page will see the name of Bingxin Real Estate.

Then on various search pages, Bingxin Real Estate is at the top, although it costs a lot, but the publicity effect is better. Some young people buy houses. The first is to look up confidence from the web, not newspapers and television.

The fourth propaganda is on the bus, hundreds of lines in the city, nearly 10,000 buses, all of which are sprayed with the advertising slogan of Bingxin Real Estate at the tail. The full-body buyout is too expensive and not needed, this is calculated on an annual basis.

The fifth is the newspaper, which has bought a whole page of space in many newspapers such as the City Evening News, the Metropolis Daily, and the Life Daily, and publishes advertorials. The focus is on the advantages of Bingxin Real Estate, that is, excellent quality. As for the price. It is similar to the development of other companies in the city, and it is impossible to reduce it, which will disrupt the market.

Although there are no new developments in the urban area this year, some have been developed in the following counties, and these are the main targets for sales this year.

Zhang Jian looked at this plan, these are all contracts that have been signed, and there are some plans for Zhang Jian to consider, and the budget for advertising is still several million.

Zhang Jian looked at this publicity plan and wanted to laugh, and played the favor card with the provincial and municipal stations, and asked them to save money for Bingxin Real Estate, which is good, but Han Zhichao definitely didn't expect that Zhang Jian would donate a large amount of money soon, who made this month's task look like it would not be completed?

He donates so much money every year, Han Zhichao has to be careful on his side, and as this general manager, Han Zhichao must also have a headache. Zhang Jian guessed that Han Zhichao must have scolded himself for ×being stupid more than once, but because Zhang Jian gave good treatment and rewarded share dividends, he was reluctant to resign, no matter how you look at Bingxin Real Estate, it is still very promising.

"Well, how can a few of these advertisements promote new real estate, isn't it that it hasn't been built yet? I've said a few times, we don't do that kind of thing with sales fees, and we don't do off-plan housing. Zhang Jian said with a frown.

"The chairman is assured that there is absolutely no numbering fee, and there is no off-plan sale. We just gave them an idea of when our new building will be completed next year and when it will be put on sale, so some hesitants will buy a house this year or next year, and it may be necessary to wait until next year, after all, our company's construction strength is still stronger than that of the city. ”

Rub, this city construction boss must be scolding us, but whatever, normal business, normal publicity, we just mentioned our advantages, and did not discredit them, others believe in our company's reputation, what can I do?

Zhang Jian is still very proud in his heart, Han Zhichao's move is good. When he continued to look, Han Zhichao's assistant knocked on the door and rushed in, then whispered a few words in Han Zhichao's ear, and bowed slightly to Zhang Jian to withdraw.

He whispered for himself, but Zhang Jian heard it clearly.

"Chairman, we have exposed the use of inferior building materials for affordable housing, didn't the city say that it has been covered, they have done it in the province, why is it exposed now? If it is a normal phenomenon, why put us in front of provincial and municipal construction, so that others will remember us first! Han Zhichao stood in front of Zhang Jian and said.

Zhang Jian showed a playful smile: "Don't worry, the city and province will deal with this matter." When this happened, the most worrying thing was the city, not us. As long as we remain silent, how to publicize, continue to prepare, and start advertising on October 1st? Fried, this point will not be rescheduled. ”

Bai Zhigang, Bai Zhigang, the back hand is finally revealed, but it's a pity that this trick is stupid, it also involves provincial construction and municipal construction, not to mention, there are also provincial and municipal governments? As for the government, there is no need for Bingxin Real Estate to fight back, and the city will first find out the person who spread this information.

Is this Bai Zhigang ready to hit me financially? No, he should know that my main income is not this Bingxin real estate at all, but some black income. Even if Bingxin Real Estate falls, it will not have much impact on Zhang Jian, it is a big deal to change his identity and change Sun Kang's bright identities to him, which will have no impact at all.

Zhang Jian thought about it for a long time, and then came to a conclusion. Bai Zhigang wanted to drag him to Bingxin Real Estate, he knew that he had a soft spot for real estate companies, and he would definitely not give it up.

In that case, just like the days when the building was demolished, Bai Zhigang was planning to do something in Bingcheng in the past few days, so as not to interfere.

Zhang Jian hesitated for a moment, and then called Sun Dafu and asked him to help keep an eye on Bingxin Real Estate for a few days.

Zhang Jian has to check it out in the next few days, what tricks Bai Zhigang is playing. Zhang Jian firmly believes that as long as he keeps an eye on Li Mingyue, there will definitely be clues exposed. (To be continued......)

PS: In the last week, ask for a monthly pass, ask for a recommendation ticket, thank you