0238 Alibaba's Marketing Platform (Subscription Requested)
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Since the beginning of May, China's Chenxing and Japan's SoftBank reached an agreement to introduce Alibaba and Chenxing networks to Japan, SoftBank Group has relied on abundant capital and manpower, and the management personnel and funds of its holding subsidiaries have been in place very quickly. In mid-May, Alibaba Japan and Chenxing Network Japan Branch completed the establishment and put into operation.
According to the agreement, Alibaba Japan is responsible for the operation and maintenance of Alibaba's information service platform, and Chenxing Network Branch is responsible for localizing and adjusting the QQ product to cater to the Japanese usage habits with a more appropriate style and use method. This is consistent with the division of labor of Chenxing's U.S. branch, except that the latter is wholly owned by China's Chenxing Network, while Japan's Chenxing Network is half owned by SoftBank Chenxing.
The headquarters of the two companies is on the upper floor of a commercial office building in Yaesu, Chuo-ku, Tokyo, close to the headquarters of SoftBank Group, a 10-minute walk away.
During his visit to Tokyo, Song Chen not only reached a consensus with Son on paypaL, but also considered further cooperation plans. For example, before international giants such as eBay and Amazon entered the Japanese market and established market barriers, 8848 took the lead in entering this almost blank market and accumulating early advantages.
With the "ding" of the elevator door, Kazuo Oda, President of Alibaba Japan Branch, and Hidaka Fanzi, President of Chenxing Network Japan Branch, looked at Song Chen, who was young and unspeakable in the elevator, and put his palms on his waist and closed them 45 degrees: "Welcome, President Song!" ”
The Japanese chairman has the same authority as the chairman of the board of directors in China, but the name is different.
Of course, in addition to the respectful Japanese of the Japanese, there were also greetings from China, namely Li Xianggao, the chief technical officer and executive director of Alibaba Group and Chenxing Network, and Zhao Manfu, as well as a number of software technology engineers.
Song Chen shook hands with the high-level executives under Fan Xue's explanation, and said in the Japanese he had just learned: "Hard work!" ”
Of course, there are also the staff of the Japanese side, after 5 months of hard work, the Japanese branch has already formed a stable power structure and has achieved excellent results. The Japanese branch contributed tens of thousands of Alibaba free registered members and 2.3 million QQ users, which was a satisfactory answer that neither side had thought of at the beginning, especially the latter, in the case of IcQ's almost monopoly on the Japanese network instant messaging market, it can still erode IcQ's share, this achievement is eye-catching!
"IcQ is too careless!" Hidaka Fanzi said with a self-contained expression, "Before aoL acquired IcQ, IcQ had not yet come up with a multi-Chinese version for the world!" After AOL acquired IcQ, it did not come out with a beta version in multiple Chinese languages until the end of July. At this time, our QQ multi-language version has been one or two months away from the last cloth, and our branch, under the promotion of Yahoo Japan and media advertising, has achieved 12o million in three months and 23o million registered users in five months! ”
In the office, Fan Xue sat next to Song Chen and translated for Song Chen in a soft voice and a little jerky, Song Chen smiled slightly and said: "Whether it is Chenxing Network or Alibaba, the results of the Japanese branch are gratifying, even if I was in the United States, the Chinese headquarters also sent me a congratulatory email...... These achievements are mostly due to the work spirit of the employees of the Japanese company, and I would like to express my sincere respect here! ”
Since Fan Xue became Song Chen's translation assistant, she has been working very leisurely for most of the year, occasionally receiving faxes from Japan's SoftBank Group. It is rare to get real experience in interpreting and communicating, so the semantic bumps and bumps are rusty, which inevitably makes the Japanese high-level Qi frown, if it were not for the identity of the other party's "Xiaomi", Song Chen's pillow person, the rigid and stubborn Japanese man would have kicked Fan Xue out and changed the translator within the company.
However, although Fan Xue stammered and was unfamiliar, they finally understood what Song Chen wanted to express, and they glanced at each other and showed a relaxed and bright smile. Although they do not need to be responsible to the Chinese parent company for the time being, they can get the affirmation of the Chinese parent company, and they will not have any doubts about being replaced when the agreement period is reached - this is like the child they have worked so hard to raise, and the biological parents will be taken away as soon as they come, which is always uncomfortable!
Fan Xue's lack of experience in speaking made her more and more nervous. Song Chen seemed to notice this, smiled at her comfortingly, and then asked in a slow and concise tone as much as possible: "According to the regulations of China Chenxing Holdings and SoftBank Group, the Chinese parent company will not directly interfere in your management. ”
Perhaps the other party also took into account Fan Xue's lack of speaking skills, so Kazuo Oda said in more concise words: "I heard that the parent company rejected the possibility of Hidaka Fanzi about adding online advertising to the Chenxing network, which may be because of IcQ's previous experience!" So, I think it should be something to try by adding online advertising to Alibaba's information service platform, we should open Alibaba's own online advertising platform, and make registered users use our platform advertising through guò third-party payment paypaL! I believe that this is a business feature that Alibaba merchants will pay attention to, and it should not affect the user experience when considering network factors! ”
Alibaba's online advertising platform? This should be similar to the advertising window sold by Taobao Netcom Guò in later generations.
Just when Song Chen was silent, Li Xianggao, the technical president of Alibaba's Japan branch, said: "As far as I know, in July, Mr. Wu, who served as the chief executive officer of Alibaba [Note: Wu Jiong, Alibaba and 8848 have been spun off to become a subsidiary, and Wang Juntao is the CEO of 8848] also proposed a similar plan, but was rejected by Mr. Zhai on the grounds that China's network foundation is immature. However, according to the email from the parent company, although Mr. Zhai refused to implement this plan, he agreed that Mr. Wu would open this advertising system for evaluation purposes first! ”
B2B is not the core business that Song Chen focuses on, so Song Chen does not do too many restrictions, which is also the main reason why Zhai Yan let Wu Jiong open first.
"I see, the headquarters has noticed! However, Japan's network foundation is slightly stronger than China's, and if the headquarters opens the system, I personally build yì to test it at the Japanese sub-station! ”
Song Chen nodded slowly, approving Kazuo Oda's construction. However, he still deliberately emphasized: "Whether it is Alibaba or Chenxing Network Japan Branch, at this stage, it is mainly based on market share, and colleagues don't need to care about whether the website is profitable or not for the time being, we already have a full plan!" ”
The headquarters is emphasizing, and Song Chen is also emphasizing that although Kazuo Oda and Hidaka Fanzi muttered, how did their arms twist their thighs? He muttered in his heart and nodded, not trying to say anything.
Song Chen then asked Hidaka Fanzi with concern: "How many IcQ users are there in Japan today, how much market share does QQ occupy, and has the company done a survey?" ”
Hidaka Fanzi perked up and nodded: "Not long ago, we did a survey, and as of September, there are more than 140o netizens in Japan!" Before QQ entered Japan, there were more than 7oo registered users of IcQ. Since May, the growth of IcQ's registered users has slowed down significantly from the doubling degree, while the growth of our QQ has exploded, which shows that the headquarters attaches great importance to the user experience including the network, interface, and interaction is a wise and correct measure! ”
After a pause and a little time for Fan Xue to translate, he continued: "Regardless of the rest of the online instant messaging software, if AOL is so slow that it doesn't come up with a clear and actionable strategic plan for IcQ!" It is conservatively estimated that in the middle of next year, QQ will be able to gain a dominant position in the Japanese market and compete with IcQ, and it may be possible to achieve a monopoly on the Japanese market by the end of the year! Of course, this plan was built on the backing of the headquarters and the SoftBank Group with a lot of money to be successfully implemented! ”
Compared to China's only one or two million Internet users, the difference between Japan and China is really huge! Song Chen sighed in his heart.
At the end of next year...... When will the Internet stock market crash? If the growth wings of Song Chen's butterfly did not make history "flash a little", then it would be March of the 2ooo year! At this time, both the American Chenxing Network and the Japanese Chenxing Network have gained a firm foothold, and he has enough conditions to start implementing his profit plan - of course, in the future, he must also consider the emergence of competitors msn and skype, especially msn, relying on the residual power of Microsoft's "old empire", Song Chen can almost easily think of the wars that will arise between QQ and msn in various countries!
While nodding in contemplation, Song Chen folded his legs and leaned on the boss's chair, put his hand on the wooden table and gently tapped on the tabletop, looked at Zhao Manfu, and asked, "Mr. Zhao, what is your opinion?" ”
Zhao Manfu lowered his head and muttered for a moment, then raised his head and looked directly at Song Chen, his eyes burning: "I need more permissions, cooperate with Japanese technicians, and open some traditional Japanese games on the platform of QQ Games to attract more Japanese netizens!" If you don't consider the needs of the future strategy, I think that the QQ game will be separated into the first operation, and the subsidiary with separate accounting will be responsible for opening the game! ”
"Oh!" Song Chen's eyes lit up.
Yao Hua has mentioned the establishment of a game company, but he has never mentioned it to middle managers, and he can't imagine that overseas technical executives have thought of this layer! In any case, this made Song Chen realize that the CEO of his game company already has the right candidate!
However, this company cannot rely on Chenxing Network, but should become a subsidiary of the holding company!
"Your plan is very good, during my time in Japan, you make a detailed report to me, and I will discuss it with the headquarters!"
"Okay!" (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )
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