There are many factors that affect the rental price of a commercial building, including location, people? traffic, the average consumption level of surrounding residents, business districts, positioning, etc.

This piece of people? The traffic is very good, the location is good, but the consumption level is not high, although it is also a relatively famous business district in the ice city, but the main focus is the low-grade route. If the renovated commercial building is also defined as a low-grade route, then the attraction must be some small brands, and the rent will naturally not be high, and it may even be the same as the company's low-end properties, with a monthly rent of no more than 151 square meters.

How to improve the overall consumption level and business district positioning is the main factor to increase the rent. Now Zhang Jian's goal is to make this commercial building popular, let everyone in Bingcheng know, and let those large enterprises move in.

The lower three floors can be used to make a supermarket, Zhang Jianda can directly get the Binghong supermarket, but unfortunately the task does not allow relevant personnel to participate, Zhang Jian can only ask Mr. Yao to contact Jiafu and Vo Nima, if these two do not work, Lianhua can also, other supermarkets are completely unnecessary, and no one recognizes them in Bingcheng.

Jiajiafu has no intention of opening a store here, they are now partners with Wanda, and this year's plan is to open a branch in Xicheng.

Vo Nima gave a price of three hundred in January, which was also the price estimated by Mr. Yao. But it's too low, such a big company only gives 300 rent, which is still the best location at the bottom, so how can other companies give a high price. The price of Vo Nima must be capped to 600, and Lianhua, like Vo Nima, is 300, but Lianhua only needs two layers.

"Leilei. How do you say that this commercial building is well known to everyone in Bingcheng, and some people are even willing to take a detour to buy things there? Zhang Jian asked.

"Now there are two big business districts in Bingcheng that have this ability, one is the riverside pedestrian street, and the other is the one in the center of the city, although you are not bad, but the main shopping malls around it used to be, everyone knows it, is it okay to advertise?"

Zhang Jian shook his head, the advertisement naturally had a plan. Zhang Jian also watched it. Preparing to place advertisements in provincial and municipal stations respectively, plus leaflets, elevators and outdoor media, it also plays a limited role.

For example, a large supermarket like Vonima, will you care about a TV commercial? Really care about flyer elevator advertising. It's all those small companies. Or a small personal agent.

Now Zhang Jian hasn't figured it out yet. What is the main positioning of this commercial building. Shoes are not good, Bingcheng is in Taiping? There is a shoe city in the district, which is known as the largest shoe city in Northeast China, integrating wholesale and retail. The area is also larger than my own side, and it is not convenient to purchase goods here, unlike there is a large square over there, which can be used to park and unload.

Clothing, there is a clothing city in Xicheng, an old brand in Bingcheng for decades, and the competition can't be met.

Household appliances, not to mention the national currency, Su Twist, and the local Bing Goose electrical appliances, there is no chance.

Furniture, Bingcheng has the country's top Juran House, Blue Star, as well as several local old furniture cities, and they are surrounded by old communities, and they don't decorate their houses, so no one will come to buy furniture.

The mall is not allowed to rent to hotels, and this can only be abandoned. When I applied for construction, I should have made it for commercial and residential purposes, but I didn't think about it so much at the time.

Fur, there are fur malls on the riverside pedestrian street, and there are many places, and the fur is saturated.

There are a few private schools around here, and it is said that it should be good to open a training school here, but the training schools all choose the kind of place where the monthly rent is less than 15, but Zhang Jian plans to rent 500 per month, and others will not come at all.

If it is really the same as the surrounding area, it becomes a retail and wholesale of small commodities, and the rent will definitely not be high. Or is it defined as a luxury mall? But everyone else went to the riverside to get together, forming a chain effect.

"Why don't you find someone to look at feng shui?" Zheng Lei asked tentatively.

Geomancy? Yes, although this is not southern Guangdong, Hong Kong and Macao, etc., but for a good fortune, many businessmen are still willing to believe, even the locals also believe it, but the theory of feng shui cannot be used for propaganda at all, this TM is a provocation to the government? Ahh

Zhang Jian shook his head, this is not good, how can the overall grade of the innovative commercial building be raised?

A TV series is being played on TV, it is a reality show, in which the guests fly around in a helicopter, making Zheng Lei show envious eyes.

Helicopters, yes, you can buy a helicopter and park it on the roof of the building, which should quickly attract attention if you hype the first private helicopter in Ice City.

Hmmm~~~

Zhang Jian hugged Zheng Lei and kissed her on the face, and said loudly: "Wife, you are amazing, helicopters, we will buy helicopters and park them on the roof of the shopping mall, so that it will suddenly become a city landmark, and they will not come when the time comes." ”

Little stars popped up in Zheng Lei's eyes, and she asked excitedly: "You want to buy a helicopter, how much does that cost?" ”

"It's estimated to cost forty or fifty million, it seems that I heard that there are more than 10 million cheap ones, don't we sell helicopters for Bingfei, I'll ask someone about it." When the time comes, our family will fly in the sky in a helicopter, this feeling, do you want to try it? Zhang Jian asked excitedly.

"Uh-huh." Zheng Lei nodded desperately. She didn't know how much money Zhang Jian's company made every year, but Zhang Jian kept telling her that all businesses were making money, and if she didn't donate three or five billion yuan every year, the money would not be spent at all.

And this year, Zhang Jian donated a large amount of money, and the company must not be short of money. Zheng Lei doesn't want to fly into the sky, that was a childhood dream, and now it is going to come true?

"Wait, I'll talk to the company and let them use helicopters as the main promotion to raise the overall price. Let me tell you, we'll get the money back in no time. ”

Manager Yao is changing the plan, the wholesale and retail of small commodities originally positioned in this commercial building seems to be not working, Zhang Dong is not satisfied, and the chairman is also from him. Now he plans to change it into a high-end luxury franchise commercial building, and any half-sleeved T-shirt in it cannot be less than 1,000 yuan, which is expensive.

The supermarket downstairs can't be an ordinary supermarket of Wo Nima and Lianhua, it has to be changed to this Meijia, which comes from Hong Kong Island and specializes in boutique supermarkets, they all make boutiques, and the price is also very expensive.

Well, the watches and gold jewelry that should be in every comprehensive commercial building should also be changed, and all of them will become world-class brands, and those domestic and small brands will be forgotten.

When Manager Yao was working overtime to study the plan in person, Zhang Jian's phone called.

"Dong Zhang, what are your orders?" Manager Yao had a headache when he saw Zhang Jian's call, but he couldn't help answering it and couldn't refuse.

"I'm going to buy a civilian helicopter and park it on the roof of the commercial building, so that we can renovate the commercial building into a landmark building in the ice city, and this will also be put into your plan as publicity, so that it can always enhance some brand effect, right?"

"What? Civil helicopters? Okay, Zhang Dong, I understand, so we have some hope. ”

Hanging up the phone, Manager Yao let out a sigh of relief, this Zhang Dong wants to come out as soon as he wants to come out, this is too extravagant to buy a helicopter for publicity. (To be continued......)