"21-year-old genius director Wang Qinian, the new film "Journey to the West: The Great Sage" has been completed, and the special effects of the trailer have attracted a lot of attention......"

"Wang Qinian's new film? I tried it, and the first impression was shock, and the second impact was shock. I didn't expect young domestic directors to make such high-level films. ”

"Most of the films of "Journey to the West", I criticize! "Journey to the West: The Great Sage", I'm looking forward to it! ”

"Wang Qinian's second movie, with an investment of 1.25o yuan, and special effects with a small cost, is not inferior to Hollywood blockbusters!"

……

After September 15th, after the publicity began, "Journey to the West: The Great Sage" suddenly added a bunch of social celebrities and famous media to cheer for this film.

In addition, the promotional video of "10,000 Years Too Long" has repeatedly stimulated the audience's attention with visual impact, making many viewers eager for the movie to be released now and go into the cinema for a sneak peek.

Of course, the current publicity work has only begun, and even if the momentum is huge, the potential audience that really makes an impression of the film is estimated to be only about two or three million.

Next, Wang Qinian and others continued to work on the Internet, with full firepower, frantically reprinting various news and advertorials in offline media.

In order to make the program more successful, the partner company even set up a "network publicity department", which recruited two employees to serve as the official backbone. In addition, on the Internet, some cheap "water army" is recruited.

For the trolls, it is completely temporary, and the piece rate is paid. If the quality of the original advertorial advertisement is passed, 3oo yuan will be given for 1,000 words. And only as a porter, then the pay is relatively low. This well-known forum reposts a 1o yuan (not deleted by the moderator), and the standard of replying is 5 cents.

"Brother Nian, the 5o yuan network publicity fee has been received, and the scale of the network water army formed by the company has exceeded 3o people. Each one of them is a good forum player, as long as you give money in time, you are not afraid that they will not work hard! Hao Yi said with a smile.

"Got it!" Wang Qinian said, "The guidance of the topic, first. Don't go overboard and go overboard! Avoid being banned from forums. Of course, if the topic is really blocked by the forum, pay attention to the dots. If you can solve the problem of thousands of dollars or tens of thousands of dollars, you will give money! But pay attention to the scale. Don't let those website moderators think we're fat sheep. Constant blackmail! ”

"Got it. Actually, we are online, with a lot of moderators are buddies. Some of the trolls in the online propaganda department, and the website moderators, are all acquaintances! Quite a few, is a well-known forum ID! Hao Yi said.

"Okay, let's keep the propaganda going!" Wang Qinian said.

The network propaganda department, the future direction of the exhibition, is definitely not just a water army.

Instead, they may engage in some more technical things, such as establishing their own company's website, and the water army usually imports traffic to the company's Internet products. At a critical time, create a topic for the company's cultural products.

Of course, the size of the trolls cannot be expanded. On the one hand, it's for concealment. On the other hand, to prevent the huge water army from betraying the company and set up another door!

After all, the water army is only temporary workers, Wang Qinian's partner company can temporarily spend money to hire them, and other companies will definitely hire them if they know that this group of people exists.

These trolls have not only mastered the way of organizing hype on the Internet. Moreover, he also mastered a large number of black information of the small partner company, and at a critical time, he counterattacked and dealt a blow to the reputation of the small partner company.

Although, the taint of employing a water army is not too strict. But after it is exposed, it will always affect the company's reputation and make the public feel that this company is a bit of a fraud, and the works are all blown out.

……

"The trailer of "Journey to the West: Demon Conquering" is good, I hope the level of the movie can be consistent with the trailer."

"Top, those fifth-generation directors have long been outdated. A new director like Wang Qinian represents the hope of domestic films in the future! ”

"10,000 years is too long, seize the day!"

"Wang Qinian only has 1.25o yuan, don't be a special effects shot, only focus on the promotional video, right?!"

Three formal employees of the small partner company have access to Internet mail and telephone, and remotely command dozens of Internet water armies. The momentum created is not as simple as dozens of people, but a bit like thousands of troops.

Because, they are not only familiar with switching vests, but also, they have mastered the technology of changing IP addresses.

After all, the biggest loophole in Wang Qinian's hype before was that he did not switch IP addresses.

Later, after getting the guidance of the master, the partner company spent 10,000 yuan and hired someone to open a software that can adjust the IP address through the guò software. If you want the IP address to show that it is the United States, it is the United States, and if you want the IP address to be displayed in Hong Kong, it is Hong Kong.

Change the ID and change the geolocation of the IP URL. Generally, forum netizens with low technical level will not have the problem of these IP addresses at all.

In this way, the hype will be even more "real"!

Under the power of the water army, at least hundreds of different IDs have been activated, and some IDs are still well-known IDs on the Internet. Therefore, the guidance of the topic is an unprecedented success.

The entire topic on the Internet is attracted by "Journey to the West: The Great Sage"!

Of course, the trolls are hired and must be paid in order to be effective. If the wages of the water army are in arrears and they have resentment, the other party will definitely fight back, and the partner company will suffer from it!

At the end of the day, the partner company has to pay about 10,000 yuan for publicity!

But the publicity fund of 10,000 yuan will at least turn into hundreds of posts, some posts, even popular posts with more than 1,000 replies, and many hot posts with a click rate of more than 100,000.

This kind of vigorous publicity has caused "Journey to the West: The Great Sage" to attract the attention of at least one million netizens.

Among them, many media that collect news on the Internet even treat these Internet topics as news reports, which further increases the exposure rate of "Journey to the West: The Great Sage".

At least hundreds of thousands of bystanders who don't speak every day begin to silently read the name of the movie "Journey to the West: The Great Sage".

Perhaps, not all audiences will be interested in this movie.

But Chinese so much, even if one out of a thousand people is attracted to watch, it is a million viewers and tens of millions of box office......

Therefore, the potential of movies is still very huge!

China's film market is only supported by about 1 in 1,000 consumers!

In the future, the big exhibition of the film market will only attract less than 1 percent of the audience to the cinema to watch movies.

……

If there is a problem with the network cable, contact by phone, and someone will repair it as soon as tomorrow. Upload it at someone else's house, and it's too late to fix the typo, don't blame it. (To be continued!)

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