Shen Zhenghui, Liu Xin, and Qingnuma Tomoaki together, the three of them spent an absurd night.

Both women have a deep sense of insecurity about the future, and the deeper this sense of insecurity about the future is at this moment, the more indulgent and free they are in the present. This also affected Shen Zhenghui's love and made him have the idea of being drunk today. After indulging in the two of them, Shen Zhenghui set a ticket to return home. There is no need to continue to stay in Japan, the situation of his various companies is summarizing towards him, and the Hong Kong-style cartoons made by the original power production zuò make more money than nothing, and although the animation produced by zuò has been well received after being broadcast in Hong Kong, it does not make much money. Investors also only make small profits, which greatly hurts their interest in investing.

Now there is only one way to put all the treasure on Liu Xin's animation company, and the production of TV animation can ensure the normal operation of the company, if the production of "The Legend of Wukong" is completed and the box office success is completed, and it can maintain profitability, then the profitability of this department can ensure the continuous growth of Shen Zhenghui's entire animation industry. So in fact, Liu Xin's work is very important. However, at present, for Shen Zhenghui, the more important thing is obviously the movie "Assembly".

According to Shen Zhenghui's idea, the film should be released in May and June, and there is a concentrated publicity period in between, but when he arrived in Pingjing, Wang Anping found him.

"The film should be released in advance, preferably before April."

"Why? Too tight, right? Shen Zhenghui asked rhetorically, "Is there any unexpected situation?" ”

Ms. Wang seems reluctant to continue the discussion on this issue. It's as if I found a reason casually, "The film market has been very sluggish in recent years, and because of your relationship, I have invested in building a lot of movie theaters, which are basically barely managed to protect the capital, even Poly Company is also losing money in distribution, and everyone is staying up!" Now that your new movie is released, I'm waiting to drink your soup! ”

Shen Zhenghui absolutely does not believe this reason, Poly is a large and complex company, and film distribution is only a small part of its business. Pointing at Shen Zhenghui to eat. Shen Zhenghui absolutely didn't believe it. Wang Anping said that it is possible for movie theaters to operate at a loss, the film market is indeed sluggish, and the box office of domestic films is sluggish. There are not many imported blockbusters. Everyone also didn't have the money to go to the movies. But the loss is only a statement on the books, if the overall assets of the cinema are counted, the growth of assets certainly does not come from movie tickets.

However, Shen Zhenghui had no idea of arguing with Wang Anping. "What are Poly and China Film going to do, I will try my best to cooperate, and I am not publishing."

Wang Anping breathed a sigh of relief, "We plan to start releasing the upper part at the end of March and the lower part at the end of April. ”

"Show me? I'm not responsible for that. ”

"Okay, if you make money, you also have a part of it, let's take a good look."

In terms of publicity, I have to say that China is still lagging behind a lot, and the entire propaganda plan is in a decent manner, and there are no bright spots. Although the stroke is very big, he actually thought of using the platform of CCTV to promote his own films, there are a lot of gimmicks, what is the biggest investment in war films, star lineups, etc., but for Shen Zhenghui, basically he didn't get to the point.

"Have you seen our promo?" Shen Zhenghui asked.

"I've seen it, my grandfather has seen it, and he praised you for doing a good job!" Wang Anping replied.

"Can you use CCTV to broadcast a promotional video?"

Wang Anping was a little stunned, "This, how do you want to broadcast it?" ”

"Can you be on "News Network"?"

Wang Anping was about to laugh, "How is it possible, "Film and Television Simultaneous Voice" is about the same. ”

"This gimmick is not enough!" Shen Zhenghui used his brain, "That's it, you think of a way, we invite old soldiers and cadres to watch the movie at the premiere, of course, it's best that your grandfather can also come out, so that he can also appear on "News Network", blow it, what do you think?" ”

Wang Anping was a little dazed, "Do you really dare to think about it?" ”

"Film and Television Simultaneous Voice" is best to do a special publicity, of course, for various local TV stations also invest in publicity costs, ask them to broadcast our trailers, major theaters, theaters, ask them to play our promotional films before playing other films, count them as discounted, try to advertise in newspapers in various places, do publicity, highlight our advantages, 100 million yuan investment gimmick is not enough, plus publicity costs, give me propaganda that it costs 150 million, highlighting the concept of a blockbuster, It's better to advertise that it's on par with Hollywood war movies, so that's it. ”

"How much does it cost?" Wang Anping was a little worried.

"Advertising is a must, and you have to have faith that we can earn it back." Shen Zhenghui looked determined, "I ask all Chinese to know that this film is going to be released, they want to be interested, they can say they don't want to watch it, they can't say they can't see it." ”

"How is it possible," Wang Anping said, "at most, it is guaranteed that a few big cities and some provincial capitals can be released on time, and small cities can't take care of it at all." ”

"This shows that the film market is still very big!"

"As it stands, it's small." Wang Anping spit out and said, "I started to repair the movie theater because of you, if you can't make money by then, you have to pay the old lady's investment." ”

"You've made a lot of money just by the price of the land, so you can't make any money?"

"Isn't the movie theater only for movies? Nobody looks at making a fart for money? ”

"Isn't there also commercial real estate around the cinema?"

Wang Anping laughed, "Only if it can be sold is called commercial real estate, and if it can't be sold, it is called a loan?" ”

"Don't worry, it's going to sell."

In just a few days, the TV stations and newspapers of major cities such as Pingjing, Puhai, Yangcheng, Rongcheng, Pengcheng and other political centers, financial centers, provincial capitals, and large and medium-sized cities have appeared on the TV stations and newspapers of "Assembly Number", and the earth-shattering explosion scenes and brutal battle scenes of "Assembly Number" on the radio have made many viewers puzzled. Is this a new TV series? Look at the scene is quite grand, the characters are all familiar faces, and it looks like the level of production is very high! Many people watched the clip of the propaganda film and called the TV station and asked when the TV series called "Assembly Number" would be broadcast, which made the TV station staff cry and laugh, obviously the propaganda film has been made clear later, this is a movie, and most cities will be released on April 5, Qingming Festival.

At the same time, local newspapers in various cities also carried advertisements for "Assembly Number", with an investment of 150 million yuan. Avatars of various ace actors. The movie was promoted straightforwardly, and then, for more than half a month, bombardment propaganda was carried out, so that everyone knew that there was such a movie. Major media outlets have also spontaneously become volunteer propagandists. The concept of domestic blockbusters is too new. Chinese filmmakers are still immersed in old-fashioned thinking and struggling, and they have no resistance to the cultural export of American blockbusters, and the emergence of such domestic blockbusters has made everyone have the mentality of watching it. I want to know if this model works.

The army also reacted, and the release of Pyeongkyo was a little earlier, on March 28. A number of veteran Red Army cadres, veteran Eighth Route Workers, veteran People's Liberation Army (PLA), and veteran cadres in Beijing were invited to attend the premiere ceremony of "Assembly Number I," which was also attended by the Minister of National Defense. At the premiere ceremony, the Minister of Defense recalled the glorious traditions of our army, and expressed his condolences to the surviving old Red Army, the old Eighth Road, and the old People's Liberation Army, saying that we must keep history in mind and deeply understand that the current happy life is not easy to come by, which makes Shen Zhenghui, the director sitting below, feel like a pins and needles. And the rest of the crew was very much in tune with the atmosphere, including the actors. The veteran cadres who participated in the filming also appeared to say, saying their thoughts during the filming and recalling the days of the battle, and the whole scene seemed solemn and sensational.

Then, the news really went on the "News Network".

In this way, it also has another effect, that is, from top to bottom, this film is regarded as a political film with the main theme, and many units organize collective viewing of the movie, originally, this is not in Shen Zhenghui's plan, but since it has appeared, it is also a good thing, but the box office brushed out in this way makes Shen Zhenghui feel a little weird, this feeling is as if he is not filming "Assembly" but "The Great Cause of the Founding of the People's Republic".

Three days before the release, the box office was booming, but most of it was contributed by government agencies, and Pingjing was released a few days in advance to ensure the chartering of government agencies. Everyone doesn't know how long this craze will last, and Shen Zhenghui is also a little desperate for this kind of national release time is not uniform. Shanghai is a day late, March 29 will be released, other places still have to wait for copies, Shen Zhenghui can't help but sigh, it would be good if more copies were made in Japan.

Soon, the expected and the unexpected happened.

At 8:55 a.m. on 1 April 2001, a US Navy EP-3 reconnaissance plane collided with a J-81192 fighter No. 81192 piloted by martyr Wang Wei over China's exclusive economic zone, 70 nautical miles (110 km) southeast of China's Hainan Island.

This incident suddenly became hot news, attracting the attention of the whole society, and the intention of the Americans to press forward step by step was obvious, and a new wave of nationalism and anti-American ideology were brewing and erupting, and a number of demonstrations and demonstrations took place in the whole society, and the US Embassy in China also encountered demonstrations.

And this matter is an opportunity for "The Assembly".

China's economic tsar is reforming China's economic system and market system in a big way, and the whole reform process is very painful, causing many unstable factors. Externally, the United States can be said to be pressing on China step by step, from the Belgrade embassy incident to the South China Sea plane collision incident, it can be said that China has become the next target of the United States, and the pressure on the leaders is very great.

Marx said: People create their own history, but they do not create their own history as they please. It is not to create a zào under conditions of their own choosing, but to create zàos under conditions that they encounter directly, that they have established, that have been inherited from the past. The traditions of the dead ancestors haunt the minds of the living like nightmares. At a time when people seem to be busy reinventing themselves and the things around them and creating something unheard of, it is precisely in this time of revolutionary crisis that they tremble and call upon the spirits of the dead to serve them, borrowing their names, battle cries and clothes in order to wear this long-revered costume, to act out a new scene of world history in this borrowed language.

For Chinese, Marx's assertion also applies. Even if there is a reluctance to fight. I also know that if my attitude is too weak at this time, I will only lose more. It is very difficult to grasp the mode of struggle that is not broken externally. At the same time, the Chinese government has long been aware of the terrible instigation of young people to control the situation in the country.

"Assembly" took this opportunity to enter the attention of the leaders.

In a sense. The Assembly is a war movie with a main theme. Leaders naturally think like this: look back at history. There is something to be learned from drawing strength from history. "The Assembly" recreates the fighting scenes of the CCP from the 40s to the 50s, and on the one hand, affirms the legitimacy and justice of the regime. On the other hand, the war with the United Nations forces has shown this signal: I was not afraid of you back then, am I afraid of you now?

Whether it is to cheer yourself up, or to let your masses be angry, and at the same time to send some kind of subtle signal to foreign countries, "Assembly Number" is a good choice, it does not involve some kind of hard statement, but only a transmission of some kind of spiritual will.

Of course, there are also leaders who think that this kind of propaganda may cause some kind of misunderstanding and add fuel to the fire. However, the top leader obviously has other thoughts: our own army is promoting this film, and if it suddenly dies down, it will seem that we are really timid, so we must not only maintain propaganda, but also increase the intensity of propaganda to show our basic attitude, which can be regarded as an explanation to the common people.

As a result, the original spontaneous group viewing of movies has become an act of command in a sense, and it has been issued from top to bottom, and strengthening patriotic propaganda and education has become a name. This excessively bloody and violent war film has become a must-see movie for the majority of primary and secondary school students.

At the same time, the publicity of "The Assembly" itself and the fermentation of the plane collision incident made more people attracted by two things at the same time, and then there was a certain connection. In order to show its determination not to yield to the United States, the central government decided to vigorously publicize and promote the "Assembly Number" and told the United States that he was not afraid of you in North Korea back then, and he is not afraid of you now. The endless stream of group movie-watching is proof of this.

However, the gorgeous scenes, plain style, and plot tension of "Assembly" impressed people who have watched this movie, and even old audiences who often watch war movies have to admit that this film is much more exciting than previous war movies, and the realism of bullets and explosions is catching up with Hollywood blockbusters, and the battle scenes of the whole film are nervous, and I don't know how long I have been holding my urine. Therefore, the word-of-mouth of "Assembly Number (Part I)" spread rapidly, and the release time of "Assembly Number (Part II)" a month later made people who watched the last episode feel a little itchy, the next episode is mainly to resist US aggression and aid Korea, in the current situation, this movie is a way to vent all feelings.

Shen Zhenghui looked at the box office with a little surprise, 20 million yuan in the first week, this is because there are still too few cities and theaters to be screened, only concentrated in the capital and Puhai and other places; In the second week, the crash incident ushered in a big explosion at the box office, and the box office jumped to 42 million; In the third week, the copies were sent to ordinary cities one after another, and the box office continued to rise, reaching 54 million. The last episode will soon face the situation of the next episode and his own strong box office.

Sure enough, the box office continued to maintain a considerable height in the fourth week, still reaching 51 million, and at this time, Poly and China Film were a little hesitant whether to postpone the release of the next episode. Shen Zhenghui is resolutely opposed, at this time, he should strike while the iron is hot, after all, this craze does not know when it will dissipate.

After discussion, everyone decided to continue to maintain the original release time, after all, it was something that had already been set, and it was very troublesome to change the contract.

So at the end of April and the beginning of May, "Assembly Number (II)" was also released.

In fact, "Assembly Number (II)" has been more popular than "Assembly Number (Part I)", the content of the last episode is mainly focused on the inner station, and when it comes to the next episode, the main expression is the battle scene to resist US aggression and aid Korea.

Shen Zhenghui tried his best to truly represent this scene, and spent the old nose's money just to prepare the tanks and vehicles of the US army in the early stage, and repeatedly bombed them several times in the movie, and was secretly criticized by the staff of Bayi Factory as a loser. But in the scenes of the movie, the battle scenes are simply exciting. In the cinema, every time the US army was attacked, it was exchanged for applause, and the losses of the volunteers were exchanged for whimpering.

In the next episode, there is a special little episode, in the US military headquarters, a US military liaison officer excitedly reports to the commander that the new Turkish brigade is brave and good at fighting, they ambush a Chinese army, and also capture the other party's flag.

This made the American commander very happy, and asked them to show the flag, and after a while, a Turkish officer sent a blue sky and white red ground.

The commander and his chiefs of staff looked at each other.

The scene sparked laughter, and the flag is still preserved in Turkey's military museum as their medal.

"Assembly (II)" achieved a box office of 56 million in the first week of release, and at the same time, the box office of the last episode dropped to 31 million.

Shen Zhenghui, who participated in the celebration, also received a call from Nazumi Horiguchi, in which Nazumi Horiguchi excitedly reported that "Shaolin Football" had been released in Japan for six weeks and had achieved a box office of three billion yen. Obviously, the release of "Journey to the West" in the next step has made everyone even more confident. (To be continued......)