Most of the best-selling tea in the market is tea from India, South America and other places, and Chinese tea, which is the originator of tea. But it was discarded in the corner and covered with ashes, and there are not many people who like to drink Chinese tea. No one understands Chinese tea culture either.

Liang Sanping, who saw this market, decided to take advantage of the fact that the market has not yet been formed, and directly implanted the concept of Chinese tea first. If you want Americans to be able to accept tea from the top to the bottom, just like China, it will take a lot of work.

What the upper class needs to see is the cultural connotation behind the drink in order to be able to capture their attention. In European and American sociology, it is believed that the complex etiquette represents the cultural heritage.

Liang Sanping wants to use tea art, tea ceremony, and traditional Chinese way to tell those American executives: Tea has an incomparably deep cultural heritage in China. You're drinking more than just a cup of tea. It is also a kind of cultural precipitation.

This is one of the points, and Liang Sanping has a deeper idea of visiting some universities. Invite them to do research on the tea. The ingredients in tea that are extremely beneficial to the human body are tested and published.

In this regard, Liang Sanping communicated with Li Jiacheng and them very early, and the two sides also reached a consensus. Not only them, but Professor Liu Lao and others have also contacted some of their friends in the academic community in the United States, and they will come to cheer when the time comes.

On the other hand, it will also assist in research. The social development of the United States has reached a certain height, and people are gradually beginning to pay attention to the concept of health in terms of diet, although the concept is not very clear now.

But some people have begun to pay attention, which means that it will be easier for tea drinks to enter the US market. But getting Americans to accept tea and start drinking it is a huge challenge.

Quite simply, Americans have been away from tea for many years. Over the years, they have accepted coffee, pity, juice ...... and so on and so on. Liang Sanping still has a long way to go.

"Woo woo...... "I don't know how long it flew. With the rumbling roar, the plane rang out, asking everyone to buckle up. Hints that the plane is about to land. The people who were woken up began to buckle their seat belts in a daze.

The flight attendants also began to take back the blankets one by one, and Liang Sanping breathed a deep sigh of relief. He patted his cheek, this was the first time in his life that he had come to the United States. Although he had been here in his previous life, he didn't know a word of English at that time.

Now, at least normal conversation isn't a problem for him. As the warning lights flashed, everyone felt a burst of weightlessness. The plane landed slowly. The huge impact and noise caused some people to experience discomfort in their ears.

A short time later, the plane landed on the airport. Liang Sanping breathed a sigh of relief, and finally arrived in the United States. At this time, the real battle has just begun. If you want tea to open a way in the United States, it depends on the success or failure of this time.

Nelson, who was waiting outside, lit a cigarette for himself and waited quietly for Liang Sanping and their arrival. He also very much hopes that Liang Sanping and they can expand the tea market in the United States.

No one doesn't love banknotes, and Nelson is especially fond of them. Although An Tianmin and Wanhong Co., Ltd. have made him a lot of money, and even now he is about the same as some of the shareholders of Carl Agricultural Machinery.

But Nelson wasn't satisfied, he felt he could earn more. He also believes. Liang Sanping will let him earn more.

"Don't get separated, let's get together. Follow each other and walk together......" Liang Sanping commanded a group of people and walked towards the waiting hall in line. A few old professors took the students to carry their luggage.

When they were in Xiangjiang, their luggage was all tagged: An Tianmin. So it's easy to recognize at this time, and the total number of luggage has been counted. Just pick up your luggage as many as you want.

"Oh~! Beam! My good friend, we meet again! Nelson was very excited to see Liang Sanping, and Liang Sanping also smiled and walked over and hugged him.

"Nelson, my old friend! I'm also glad to see you, apparently you're making money again. Look at how fat you are now. I think you should drink more tea to lose weight, otherwise you will be at risk of high blood pressure......"

"Yes! Of course I do. Friends! So I have to take a part of the tea you brought this time! But Nelson laughed and said, "I believe these charming drinks will remove toxins from my body!" ”

Liang Sanping was laughing with Nelson, and Jiang Li organized these teachers and professors to start boarding the bus. Several rented buses immediately drove in front of everyone, and everyone began to board the bus one after another under the organization.

After a while, the students who were carrying their luggage also returned. The luggage of more than 100 people is not a small number, but fortunately, they have too much luggage at the airport. Several large carts were lent out.

I barely managed to bring all the luggage over, and even then it took several trips to finish it. At this time, there was no smoking ban outside the airport, so Liang Sanping and Nelson stood outside the airport gate and smoked clouds.

With them, there are several old teachers and professors. Nelson also took this opportunity to introduce the situation to Liang Sanping and them in his fairly understandable Chinese.

"This time it's not bad. Maybe it's because our two countries are still in the honeymoon period. Several big names in Washington have attached great importance to this exhibition, and some people in the business community also hope to catch the line with China......"

Nelson smiled at Liang Sanping and said, "Because you also have officials to participate this time, they hope to have a preliminary communication with you." Carl Agricultural Machinery has made a lot of money in China, and several other companies have also made money after entering. You are not stupid, there is no reason to see that you don't go to China if you make money......"

Liang Sanping was a little surprised when he heard this, he did not expect that the Americans would want to use this occasion to talk to the Chinese side. But it's also a great place to establish intentions.

You know, the Chinese side rarely attends any events on some business occasions in the United States. Sometimes, when I attend some events, I also send some junior personnel to go. Low-key, that's pretty much the main tone.

But this time, because it is a domestic request. It is the first time that Chinese traditional culture has been displayed abroad, especially in the United States, so the foreign affairs department attaches great importance to it. Ambassadors and consuls in several cities are required to travel.

Against this background, American businessmen naturally smell a difference. And the biggest purpose of this tea art exhibition is naturally in the sale of tea. Therefore, it is natural for some business people to come.

This is undoubtedly the best platform for communication between the two sides, and since Liang Sanping and they were able to let several consuls come. Then it shows that they still have a certain influence in China, and it is good if they have the opportunity to cooperate with them.

Even if they can't cooperate, then express to Liang Sanping that they want to enter China. It is believed that Liang Sanping will convey this information to the high-level. Liang Sanping's identity at this time is like an intermediary liaison.

A direct meeting between the two sides may cause some unnecessary trouble. But with Liang Sanping as the middleman, the two sides will meet again after determining some circumstances, and these troubles will naturally be much smaller.

"China is a huge market, even though they haven't woken up yet. But we think sooner or later they're going to become a huge sedan market...... "Volta's conference room, Bill. Volt is pitching his philosophy to the board.

"What we should also see is that now in the United States, our production costs are gradually increasing. This is not conducive to the development of our business, what we should do now is to go out. Go to developing countries where conditions permit, and use their low labor costs and skilled skilled workers to reduce costs to complete production ......"

"In this way, we are able to gain an advantage over our competitors in terms of price. At the same time, it will be able to allocate more funds for technology upgrades and product design. And locally, we can also make an impact......"

"Expand the awareness of our brand and sell some small, low-cost vehicles to developing countries. On the one hand, it has created profits, and on the other hand, it has also expanded the market share of our products......"

Bill. Volt is the great-grandson of the founder of this nearly 100-year-old giant group. This identity alone does not convince people of him. He was convinced by his Bachelor of Arts degree from Princeton University and his Master of Science degree in Management from the Massachusetts Institute of Technology.

Although he only started on Volta's board of directors this year, he has been with Voltata for several years. Its work departments involve production, sales, marketing, product development and financing, among others.

It can be said that he is one of the few people in the entire company who has experienced a position that covers all departments. In those positions, he also showed his talent, which finally led to the unanimous vote of the board of directors to join him.

"Bill, you have a point. But now how do we engage with the Chinese side?! One of the directors stretched out his hand and looked at Bill. Volt said: "You know, we had almost no contact with them before. ”

"The last time we went to China, we tried to get in touch with them. But the Chinese side seems to have little interest in cooperating with us. Our inspectors also replied, at least for now, that there is no demand for a car market in China. ”

Bill. Volt smiled slightly when he heard this, and said, "As far as I know, the public doesn't think so. Their company already has a presence in China and is actively working with the Chinese side. Even they have set up their own production lines in China. (To be continued......)