Chapter 974 Marketing Strategy
The reporters at the scene were speechless and helpless, you just refuted an opportunity that could be hyped, but suddenly a god turned around, and you created a hyped topic by yourself, which really makes people laugh and cry.
In this regard, the spokesman also took the expression of the reporter on the scene in his eyes, smiled faintly, and then said: "Today's press conference enters the last topic, that is, the release time of the third-generation KT mobile phone, at present, we have determined the time on June 13, yes, if nothing else, that's it, I also represent KT company, on behalf of the Tang Group, I sincerely invite everyone to be present at that time." ”
After a pause, she said, "The on-site press conference, but there is a huge surprise." ”
Yes, it's another hype topic, what a surprise, this can arouse the topic of many people, it is certain that there will be countless people at this press conference, what kind of surprises will there be at the new product launch conference?
Many media at the scene were scolding the spokesperson of the Tang Group, who is also the spokesperson of KT Company, Nima's, can't you not torture people? You make a topic, you create another, what do you mean exactly?
However, many people know that although people are the topic of hype, but the Tang Group, KT company has not really disappointed people so far, and the topic created can still be realized in the end, there are really surprises, as well as a new global pioneering technology, and then there are other things, which makes people look forward to the third generation of KT mobile phones.
The difference is that no one knows this qiē. All of them were completed under Tang Hao's leadership. It was Tang Hao who instructed the spokesman to do this.
Surprise?
His appearance. Isn't it a huge surprise?
New technology, not to mention, this time the third-generation KT mobile phone really has a new technology, and as the spokesman said, the world's first technology.
Other mobile phone brands have not yet been realized, it's as simple as that.
The launch of this technology is bound to set off a huge wave in the industry. He can imagine what it will be like when the time comes.
It is no longer a new thing for one industry to pull another industry to soar rapidly, let alone mobile phones, everyone needs them, together with the current primary school students, they all have a mobile phone in their hands, and middle school students, not to mention, most people have one. High school students, not to mention college students. College students, even more so are available to everyone, except for those whose families are very poor.
However, in recent years, the country's economic development has been very fast, and there is not much pressure to buy a mobile phone, even if it is a poor family, it is still a mobile phone for a son or daughter, and for fear that the daughter or son will be looked down upon at school, buy a better mobile phone.
Look at the past few years, those students who have just been admitted to college, forcing their parents to buy them crazy mobile phones, too expensive, many parents have said so, and notebooks, all have to buy crazy ones, this set of equipment down, it will definitely exceed tens of thousands, there is nothing for families with better economic conditions, almost a little family, huge oncoming, if a daughter or son wants a crazy tablet, the pressure is even greater.
Fortunately, there is the KT brand.
KT doesn't have notebooks, however, KT has mobile phones, it has tablets, and with the convenience of tablets, the demand for notebooks is not very great, and those college students prefer to hold a tablet rather than a heavier laptop.
The lowest configuration, 6,000 yuan can be taken down, and the highest configuration, more than 10,000 yuan, can be done, and there will be no shame, because the KT brand has become a well-known brand in the country and has a high reputation in the world.
Meet vanity, there is no problem at all, we are a domestic plus international famous brand.
Practical, there is no problem, the KT brand is very practical.
These two items have become the first choice of many parents, and there are still many parents who have a good impression of KT, especially those families with average economic conditions.
There is no need to doubt the consumption power of college students, the time when KT mobile phones were launched is still in June, and the time for the real listing can be pulled to July.
"There is only one topic today, and that is the discount for college students." Tang Hao presided over the high-level meeting of KT company, and the attendees were all senior executives of the company, of which the sales department was the focus, and almost the middle and senior management of the entire sales department were all present.
"The director wants to launch a college student offer?" The head of the sales department asked with some confusion.
"Yes, there is no need to doubt the purchasing power of college students, we want to have more sales, and then in conscience, it is necessary to have such an activity." Tang Hao smiled with the insidiousness of a businessman, but more importantly, he was above board.
The discount must definitely be real and can be seen by people, rather than doing one thing in front of people and one thing behind the back, which is really unnecessary.
Damaging KT's reputation is harmful, and this kind of thing, he won't do it.
"There are so many college freshmen in the country a year, this can be done."
The minister of the sales department thought about it, nodded solemnly, and said: "Our time is very right, and the more important thing is that the children are now, they are very delicate, like my children, this year is also the university entrance examination, he discussed with me at a very early age, saying that once he is admitted to the university, all equipment must be replaced with a new one, I bought him a mobile phone for less than a year, and the tablet computer is also, all before a year, he thought about changing, saying that he went to college, not to be ashamed." ”
This is a real-life example.
It also illustrates the expressions and new voices of contemporary children.
The new generation of children is really hard to understand, this is the change of the times, and it is also the current of the times, and they cannot be reversed.
Like Tang Hao, who was born in a poor family, there are so many requirements, not to mention the replacement of electronic products, when he was in middle school, he had a dollar on his body, which was already very remarkable, basically, he went to school a week, and the time he had money in his pocket would not exceed one day, and he would not bring money to school for a few days after a semester.
On the other hand, today's children, if they don't have dozens or even hundreds of dollars in their pockets, they won't do it.
Saying that you can buy water to drink when you are thirsty when you bring money to school, but it is not a change in the development of the times, which is very revealing.
It's some star-chasing children, which makes people say that they are a bit brain-dead, which is true, all because they are too crazy, and the electronic equipment is updated, which is easier to understand than those crazy star-chasing behaviors
(To be continued......)