Chapter 372 People's Growing Demand for Spiritual and Cultural Life and the Tertiary Industry to Save the Economy
When Shen Zhenghui buried himself in China to shoot the prequel to "Apprentice Magic", the release of Pandora had already begun, and it was already the end of 2010, and Shen Zhenghui was only halfway through, which disappointed the audience who were expecting his speed. Of course, there are reasons for this, one of the main reasons is that there are too many magic emperors and warriors against the magic emperor in the prequel of "Magic Apprentice", the scenes and scale of the whole film are too large, and the filming progress of the director is slow. According to the specific progress estimate, the complete episode of "Turmoil, Turmoil in the Magic Kingdom" was cut for at least three and a half hours, and it is estimated that it will eventually have to be cut into two episodes, so that the originally planned trilogy will become a six-part trilogy again. The Colombian side is very much looking forward to and gratifying this.
Another reason is that the film temporarily modified the plan, according to the playback format adapted to the Pandora helmet to shoot, most of the time, the camera on the scene is multi-angle shooting, this is to facilitate the future viewing of the Pandora helmet users can change the angle of view at will, and even be able to change their viewing position in the movie, so the time and energy spent on the increase in spontaneous increases. After all, if you rely solely on post-production, the cost is too high.
It is natural that the media and the industry will pay attention to the filming process and progress of Shen Zhenghui, but at the moment they are being bombarded with Pandora's news. In Tokyo, on the release day of the Pandora helmet, the helmet sales on that day directly exceeded 100,000, and it was sold out in one day. And half of the sales of these 100,000 helmets are set versions, which means that the copyright of the six-part "Magic Apprentice" has also sold 50,000 sets at one time, and the sales have reached 10 million US dollars, you know. That's still a day's worth of sales. Many people have to buy regular helmets because the set is sold out.
In addition to Tokyo, New York and Los Angeles in the United States, London in the United Kingdom, Paris in France, and Berlin in Germany have also sold almost the same amount. Nick Anderson has accumulated months of production in just one day. It is almost overstretched. The whole world was shocked by this.
Those who were interviewed to grab the goods, when interviewed by the TV station, happily talked about how they coveted the effect of the Pandora helmet after seeing the introduction of the Pandora helmet, and after months of torture, they finally got the real thing, they couldn't help crying with joy, they couldn't wait any longer, and were anxious to go home with the helmet to enjoy the visual feast. There are also guys who can't stand the wait and put on their helmets on the spot and start watching movies. They either sit on the side of the street, or they stand somewhere like fools, constantly exclaiming, and when reporters come up to do interviews, they are annoyed that reporters have interrupted their entertainment.
The visual impact is palpable, with many saying that 3D in cinema is nothing, and Pandora has managed to make you feel like you're in the middle of a movie, as if the story in the movie is happening around you. This immersive feeling, this feeling is like taking drugs. Shen Zhenghui also felt this way at the beginning. It's like watching martial arts TV series when I was young, watching TV series itself has a sense of pleasure, and this immersive pleasure is far more than being mentally satisfied.
Those who did not buy the set version naturally asked to buy a special movie format, which is stored in the movie format on zàiU flash drive that is technically completely impossible to copy, and there are very few varieties at present, except for the six-part "Magic Apprentice". There are also "Hurricane Rescue", "New Police Story", "Shanghai Fortress" and other spring-made zuò, new films released by Columbia, but even so, they are still sold out. Calls from specialty stores around the world to the headquarters are about to be disconnected, and the core content is one thing: we hope to increase the supply volume. Equally. Even consumers who bought USB flash drives of new formats of movies have put forward requests for more movies, and popular films such as "Avatar" and "Twilight" are on the list. At the same time, cartoons such as "The King of Fighters 1994" and "Spirited Away" are also popular and have a lot of demand. Everyone was a little overwhelmed by this craze.
"It's all in your plans?" Mitsumi Fukuda asked Nick. Anderson, who was in Los Angeles at the time, just in time to catch up with Angela. Mason faces Nick together. Mr. Anderson's success, according to media estimates, they believe that there will be 200 million to 300 million demand for Pandora's helmet in the next month, which is the number they have carefully investigated, considering the public's demand for Pandora helmet**, and they also shrewdly found that the movie sales that accompany the helmet sales are also amazing, which means that not only Nick Anderson's helmet company Pandora, but also his partners Columbia and Kasuga must also make enough profits from this craze, This simply makes other film companies envious and hateful.
"I expected that," Nick Anderson replied, "and of course it's like Apple is starting to release a new product, or it's the same as the Japanese console is going to be released." ”
"The sales of the Iphone4 in the first week are only 1 million units," Mitsumi Fukuda replied, "but looking at the current situation, your sales will exceed this number in two days, and you really only prepare 5 million units?" ”
"The media extrapolated that we had about 8 million units in stock based on our company's purchases," Nick Anderson replied, "so that's 5 million units." ”
"That's not enough to sell for ten days." Mitsumi Fukuda responded.
"Yes, but why should I satisfy those people? Wouldn't it be nice to keep them hungry for my products? With the price of raw materials and parts dropping, I was able to maintain the current price and develop the next generation of products along the way. ”
"You've learned the skill of monkey tricks?" Mitsumi Fukuda pouted.
"Yes, with Steve Jobs." Nick Anderson shrugged his shoulders, "I'm happy to have this kind of sales, but we all know that the most profitable is obviously not the hardware itself. ”
"So would you like to talk to me about the sharing ratio? Or do you want to buy out? ”
"As far as I'm concerned, I don't care how much money I make from you, I think you know that." He looked at Mitsumi Fukuda and then set his eyes on Angela. "There's a benchmark question here, and I think the rest of Hollywood can't sit still, so we need to make a template to show them what kind of conditions we can accept." ”
"I understand." Mitsumi Fukuda nodded. She chuckled, "You have greatly expanded the subsequent income of the film, and I think this will probably have a great impact on the theater, and everyone may not go to the cinema and look forward to the release of the Pandora version instead." ”
"Not necessarily, if they don't watch the movie, how can they know what the quality of the movie is and whether it's worth buying?" Nick Anderson asked rhetorically, "You know, a Pandora-format movie that costs $30 to $50 a copy isn't cheap. Much more expensive than movie tickets. ”
"That's just as well." Mitsumi Fukuda blinked, "So what standard are you going to use?" ”
"Just keep the existing standard the same," Nick Anderson responded, "and after deducting costs, I think it's a good ratio." Of course, in order to highlight the cooperation between our two sides, the five-fifty account is a preferential condition that you especially enjoy. Nick Anderson said.
"So......" Mitsumi Fukuda knew that Nick Anderson must have something else to say.
"In addition. I can also license you to produce your own films in the Zuò Pandora format, not limited to distribution in Asia. I take 20% of the income from this kind of film. ”
Mitsumi Fukuda laughed, "What if Hollywood spares you and me?" ”
"I think we should have a good communication on that," said Nick. Anderson smiled and said, "What do you think?" ”
"Of course." Mitsumi Fukuda nodded, "If you're not afraid of being accused of being a monopoly." ”
"Speaking of which," Nick Anderson held out his finger, "I heard that you are very influential in China?" ”
"The Pandora helmet hasn't been approved for sale in China yet!" Mitsumi Fukuda said.
"It's going to take advantage of your influence," Nick Anderson pursed his lips. "I need to build an assembly plant in China, and that might be one of the conditions for negotiations."
"Are you serious?"
"Of course." Nick Anderson spread his hands, "I'm going to let those Hollywood guys stab me in the back, too." Actually, I was very much expecting the Google guys to come to me about their glasses development, but they seemed to be a little too cautious. ”
Mitsumi Fukuda pouted, "I'll help you with this," she said, "Actually, I'm going to go to China recently, and Shen is making a movie this time too slowly." ”
"You should understand." "After all, this time he's shooting in a new format." ”
"But isn't your helmet also compatible with regular movies? At the same time, ordinary films can also be converted into Pandora format through guò post-production. ”
"Yes, that creates a huge cost for the film." Nick Anderson tilted his head, "Sales of movies that aren't particularly bestsellers can't afford this kind of conversion. ”
"I don't think it's enough to meet the needs of consumers right now." Angela. "Those Hollywood people are dying. ”
"Yes, they will also worry that everyone's consumption will decrease over time." Nick Anderson looked at Mitsumi Fukuda, "I know they're all looking at the sales of "Magic Apprentice", a million sales, a negligible cost of Cheng Dù, 200 million in revenue, and this is just the beginning." "Predictably, even if the Apprentice of Magic series doesn't top the box office, they can add up to a record." ”
"Yes, I have no doubts." Mitsumi Fukuda also said.
"I think we should have a toast, what do you think?" Angela. Mason said.
The reality is the same as discussed by the three men, the stock of 5 million was sold out in 10 days, and the people who did not buy it vented their dissatisfaction through various means such as the Internet and the telephone, so that the stores had to be manned by police for a long time, otherwise the stores would be smashed or burned down by angry consumers. The clerks are constantly questioned: You don't even have goods, and you still have an egg shop!
The same thing happened all over the world, and Pandora had to publicly announce that the second batch of 5 million stocks was being assembled on the production line, and at the same time, the company decided to expand its production capacity and add two more lines around the world. Consumers rejoiced, and those who were interested in the two additional lines were already concerned about where the two additional lines would be placed. Mitsumi Fukuda had already flown to China, and after meeting with Shen Zhenghui, Tong Guò conveyed her intention to meet with the leader, and the topic of discussion was very clear, Pandora intended to put a production line in China, and at the same time Pandora also intended to open the Chinese market.
Hong Kong has been stained with the light of industrial layout, and has obtained a sales quota of 10,000 Pandora, which was robbed of a fine light within a day, and a few Pandora helmets have flowed into the mainland sporadically. After experience and evaluation, the leaders of the mainland got a detailed report, although the hardware is advanced, it is not impossible to make it in the real room, but it lacks the ability to produce large-scale production. At the same time, it is estimated that it will take ten or eight years to understand and make software technical standards autonomous, and then others will not know how many times they will be upgraded. And the total amount of the relevant economy that this thing can drive, just the hardware is conservatively estimated, the world can reach 100 billion dollars in a year, if you count the software, such as film copyrights, network related, etc., it is estimated that it should be several times that of hardware, this is the new economic growth point, and the US imperialists may rely on this thing in the future.
Now, Pandora has expressed this intention and their perceived goodwill to the mainland government, but it has caused headaches on the mainland.
And those who have enjoyed Pandora-format movies through guò helmets have also begun to discover the enjoyment of ordinary format films - although ordinary movies that have not been converted to the format are not immersive in the scene, but compared to LCD screens, it is not an order of magnitude. Consumers with a spirit of discovery quickly discovered the benefits of Pandora's helmet for watching small movies – it was truly immersive.
After the contract signed by Pandora and Kasuga was exposed, a small Japanese film company, Cosmic Infantry Pictures, boldly announced that it would cooperate with Kasuga to produce a small film in Pandora's format. It immediately caused an uproar, and even made headlines in countries around the world. The minds of those large-scale small film companies suddenly moved, but the actions of the Japanese to steal the limelight also gave them a certain sense of crisis. All of a sudden, all kinds of moral criticism and accusations, analysis, and introduction articles emerged one after another, objectively, they played a good propaganda role, and even the most determined critics had to admit first that Pandora-format movies are too realistic, so that you have a strong sense of participation, so the excitement of small movies is very strong, which is a huge impact on minors, families, and ethics.
But it was clear that such publicity had fueled Pandora's sales even more, and Cosmic Infantry Pictures Zuò was constantly receiving calls from enthusiastic audiences asking when their Pandora-format works would be available for sale.
The Japan Ethics Association announced that small films in Pandora format must also be coded. On the contrary, Hong Kong and Taiwan can enjoy the treatment of infantry tablets due to legal provisions and other reasons, which makes them look forward to it, and at the same time they are more anxious about the production of Pandora's helmets.
Against this backdrop, the mainland government feels that the situation it faces is even more embarrassing.
But for capitalist society, being able to make money is a qiē. With this in mind, both the United States, Europe, and Japan have begun to lobby Pandora to place new production lines in their countries. But just like shrewd capitalists, it's not just Nick. Anderson, but all capitalists know that for cost reasons, the production line in China is clearly the most profitable.
While the government was considering, the people of the mainland were also clamoring for the Pandora helmet, and China Unicom had just signed a hardware sales contract with Apple. (To be continued......)