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Because "People in Embarrassment" has a box office of over 100 million, the sequel is released, and the Phantom also arranges a grand screening.

is still written and directed by Xu Zheng, this time in addition to cooperating with Wang Baoqiang, there is also a new generation of comedy king Huang Neck joining.

This Chinese New Year file is finally here, and the few domestic films I watched before have no New Year's atmosphere at all, and the love that the audience is waiting for and looking forward to has accumulated to the critical point of exploding. The promotion of "People Are Embarrassed in Thailand" is now vigorous, especially after the release of several consecutive versions of the trailer, this feeling is even stronger.

It looks incredibly joyful, with waves of humorous lines, and this comedy feels stronger than the previous one.

Before the official start of the screening, Li Donglai led the creators to talk to everyone in front of the movie screen, Xu Zhen, Huang Bo, Wang Baoqiang, and they all stood here with smiles on their faces.

Li Donglai, who has been filming "Gravity", rarely promoted his company's film this time, which made the media overjoyed. Many reporters are asking him how the filming of "Gravity" is going.

"At present, the film has been closed and transferred to post-production, and it is expected to be released next year." Li Donglai replied with a smile, "Today is the screening of "Thai Embarrassment", which is a very relaxed and very funny Xu-style comedy. Three of China's funniest actors have come together to rewrite the history of Chinese comedy box office. ”

He quickly brought the topic back to "Thai Embarrassment".

The reporter really grasped this topic, "The current box office record of domestic comedy is "Non 2" directed by Feng Xiaogang, can "Thai Embarrassment" exceed this number? ”

Li Donglai said decisively: "I think it's no problem at all." The box office of Chinese films is increasing day by day, and the number of theaters and audiences is much hotter than last year. ”

Next to him, Xu Zhen wiped his sweat. "Suddenly I feel Alexander."

Li Donglai teased: "I think this is necessary. Chinese films are currently in a very special period, young people have jumped onto the platform, and many new directors can often explode huge energy and achieve extremely high box office. At present, it has reached the age of young people, and the master is beaten to death by fists. That's what we need to do. in order to make Chinese films better displayed. ”

……

Many reporters feel that Li Donglai's words are a bit exaggerated, and he is completely speaking for the sudden increase in new directors of Phantom next year.

But after the movie was actually released, all the reporters suddenly couldn't speak.

"Thai Embarrassment" has been on the list of new film expectations on various film websites for several days, and fans are enthusiastic about watching the movie, and it will be released nationwide at 0:00 on December 12. The average attendance rate of the zero-point field is more than 4o%, and many theaters with zero-point theaters are full and have additional seats. and even the phenomenon of the add-on; During the day, attendance reached a new high, and many cities were hard to find tickets.

On the day of release, it won a box office of 3.65o (including zero-point screenings), setting a new record for domestic comedies.

The box office on that day was second only to "Painted Skin 2", and "Avatar", "Transformers 2", "If You Are the Truth, Do Not Disturb 2", etc., became the highest-grossing domestic comedy in Japan in the past ten years, second only to "Inception 3D". At the same time, it is also the best result of the opening film on Wednesday.

On the 12th, most cinemas across the country were continuously full, and there were even tickets around 2o:oo in the evening, and they were sold out at 18:oo, and the theaters were also unexpectedly high attendance, "I expected that "Thai Embarrassment" would be popular, but I didn't expect it to be so popular", so they temporarily modified the film schedule. There are 2-5 additional screenings in key cinemas around the country, which shows the sensational "laughter" caused by the release of "Thai Embarrassment".

What's more, because the double 12 screening of "Thai Embarrassment" fits the concept of "love and love", several couples across the country have discussed with the theater and specially chartered the venue, staged romantic scenes after watching "Thai Embarrassment" burst into laughter, courtship and confession on the spot, laughter and romance fly together, becoming a beautiful and special scenery in the 2O12 film industry.

After Li Donglai received the daily box office report from Zhu Liangchen, he was also relieved. "It's done! Arrange some more large-scale promotional programs for "Thai Embarrassment", do we still have a schedule for Mango Channel's "Happy Camp" and "Everyday Upward"? ”

Zhu Liangchen said: "Yes." In order to prevent the urgent publicity of the situation, these contracts are prepared. ”

"Then give "Thai Embarrassment" a boost."

A word from the boss, the employee broke his leg.

So the three stinkers began an intensive nationwide propaganda campaign.

But with the rising box office numbers. The three leading actors are also painful and happy, and even the publicity is much more energetic.

Since the beginning of December, it has been screened in different cities, and "Thai Embarrassment" has set off a "Thai embarrassment syndrome" with a strong "laugh" fruit - watch "Thai Embarrassment" beware of laughing under the chair, and after watching "Thai Embarrassment", it is easy to laugh and get toothache, stomach pain, stomp and stomp feet, and clap your hands to hurt. A reporter said: ""People are embarrassed to travel to Thailand" is very complete, there is no doubt after reading it, the laughter is even throughout, I rarely see media people being laughed over, it is really good." There were a few moments where I was about to roll out of my seat with laughter! ”

Strong word-of-mouth and high-level laughter have made "Thai Embarrassment" a stress-relieving weapon at the end of 2o12, and long-awaited fans have expressed that they want to watch "Thai Embarrassment" for the first time and laugh.

As of the early morning of the 13th, the proportion of daily films in the country will account for about 4o% of the total theater line, and the weekend film schedule is expected to reach 5o%, setting a new high in the film schedule.

At the same time, the promotion of the phantom has also launched a fierce publicity offensive through a variety of activities, and multiple channels have created momentum for the film, and major media have reached a consensus that "Thai Embarrassment" has become the biggest hit in the 2o12 Chinese New Year file.

With such a strong reputation, in terms of attendance and theaters, it has comprehensively surpassed "Youth Pi", which has been released for a month, and even beat Feng Xiaogang +6 Sichuan to the north.

Dark horse, a first-class dark horse was born!

After the popularity of the daily attendance rate and strong audience reputation, coupled with reasonable publicity and marketing, the only comedy "Thai Embarrassment" in the Chinese New Year file has become the biggest hit in the theater New Year file. On the 13th, the 15 major cities in the country accounted for more than 38% of the film schedule, the national average film schedule ratio was 4o, and the weekend is expected to exceed 5o%.

The regional general manager of Wanda Cinemas said: "As far as Wanda Cinemas is concerned, it is planned to screen "Thai Embarrassment" in half an hour to 4o minutes." The person in charge of the Mei Cinema Line also actively promoted: "It's simply a reproduction of the frenzy when "Inception" was released. On the release day of "People Are Embarrassed in Thailand", all the evening screenings were full, a situation that had never appeared in the history of domestic films before. Exploding more than any weekend. Whether it's the Phantom's own movie or not, just from the perspective of audience demand, we have to add more shows, how dare you imagine it on the weekend! ”

Chen Qingyi, manager of Bona Silver Star Cinema, also revealed that more than 5o% of the film schedule will be arranged for this year's first comedy New Year film "Thai Embarrassment". "The most important indicator for theaters when scheduling films is the attendance rate, and I am very optimistic about the attendance rate of the film."

In addition to the high enthusiasm of fans for domestic comedies that have not been seen for a long time, the screening time of only about 1o5 minutes means more screening rounds, which is also an important reason why the theater schedule is inclined to "Thai Embarrassment".

The release day of "Thai Embarrassment" detonated a movie-watching boom, and most theaters queued up to grab tickets, and at the same time. Pre-sales on the Internet have also exploded in popularity.

In the early morning of the 12th, the number of ticket buyers for "Thai Embarrassment" on the Guevara ticketing platform has exceeded 8ooo, and the number of tickets purchased on the night before the release of dozens of blockbusters in the second half of the year is only between 35oo and 55oo; As of the early morning of the 13th, the number of ticket buyers has reached 27ooo, and it is still growing, "Thai Embarrassment" has undoubtedly become a hot movie choice for the Chinese New Year.

Synchronized with the release of the film. Various promotional activities for "Thai Embarrassment" have also been launched, and fans can not only go to the theater to buy tickets, but also buy tickets through various online platform event entrances, which can be described as a multi-pronged approach.

The gratifying results of the daily box office and the popularity of ticket sales in theaters and online indicate that "Thai Embarrassment" will reach a new high in the next Chinese New Year stalls.

At present, "Thai Embarrassment" has a score of 8.5 on Douban and 8.3 on Time.com, and the good reputation has strengthened the confidence of fans who have not seen excellent domestic comedies for a long time. This Chinese New Year stall wants to experience a lot of hilariousness. Watching "Thai Embarrassment" is undoubtedly the best choice. In the voting of 2o million people on a website to watch the New Year, "Thai Embarrassment" also became the best choice for fans to watch the New Year movie.

"It's on fire, it's really on fire!"

"There has never been a domestic movie like "Thai Embarrassment" that has set off such a huge movie-watching boom. All kinds of funny lines have also quickly caused a trend on the Internet. ”

"You're such a wonder."

"You're two to infinity."

"Take a note, my number is not easy to remember, 3 turns, 9 turns, 6 turns, and 6 turns."

"How do you know if your brain is in water, it's time for you to take your medicine...... How do you know. ”

"Xu Lang: Is this a shemale? Wang Bao: No, this is my girlfriend. Xu Lang: This is Fan Bingbing! Wang Bao: Yes, Fan Bingbing is my girlfriend. ”

The funny lines are simply laughable.

What the media reporters said at the previous screening was "laughing with toothache, stomach pain, stomach pain." Stomping and stomping hurts your feet, and clapping your hands hurts. I'm about to roll off my seat with a laugh! These exaggerated words, all come true, not exaggerated at all!

Guangzhou-zhou netizen "kc-mg" said: "How popular is the film "People Are Embarrassed to Travel"? Usually, the Baiyun No. 5 tarmac is a movie that comes and goes, and there are only a few people in a movie. Buying tickets today is like the Spring Festival, and the queue fills the entire hall without even walking in the aisle. People who usually come here to watch movies sigh, so many people, god movies! Watching "Thai Embarrassment", it is too decompressing, laughing from beginning to end, it is definitely a fighter in a comedy"; Netizen "pink niuniu" said: "I went to the cinema just now, and the scene was comparable to the train station in the Spring Festival. I was really scared. "Thai Embarrassment" was full, and it was the first time I saw so many people in the cinema, and "Avatar" was not so exaggerated at the beginning. ”

In this way, a medium-cost film with no 3D and no Imax still attracts a nationwide movie-watching boom.

"Thai Embarrassment" outperformed two Hollywood blockbusters with 33,000 screenings in a single day and 2.78 million moviegoers - 26,162 screenings in a single day, with 2.56 million moviegoers watching "Transformers 3"; "Titanic 3D", which was screened 2o912 times in a single day and had 2.24 million viewers.

In the face of the enthusiasm of the audience, Penguin interviewed Li Donglai, and he modestly said: "The audience is our goal, and the number of moviegoers is a qiē, because the miracle is created by Chinese audiences." Of course, I am just a nominal producer, and it is the credit of Director Xu, Huang Bo, and Baoqiang, who have worked hard. ”

After Xu Zhen watched Li Donglai's modest interview on the Internet, he expressed his loyalty on Weibo, "It is the support of the boss that makes "People in Embarrassment" a smooth sequel." The best schedule, the best investment, the best publicity. With the most handsome boss in China behind the scenes, everyone is very relieved to do anything. ”

is so straightforward Weibo, and fans also jokingly say that he is showing loyalty to the boss and currying favor with the boss.

The unprecedented enthusiasm of fans for "Thai Embarrassment" also confirms that director Xu Zhen's efforts to "not spoof, not copycat, and return to the true face of a comedy that truly belongs to the Chinese people" have been recognized.

As the only comedy in the Chinese New Year file, "Thai Embarrassment" returns to the pure comedy tradition, relying on solid and brilliant performances and sophisticated production to create a "down-to-earth" happy story, which makes the audience laugh at the end of the year, especially in the following Christmas and New Year's Day holidays, "Thai Embarrassment" has become the holiday movie choice for many audiences.

The movie is popular, and various behind-the-scenes footage has also become a hot topic on the Internet.

Fans clicked over and over again, but still can't get enough.

Want to know more about the mysterious content behind the scenes.

A week later, the Chinese comedy "Embarrassed in Thailand" hit the entire mainland cinema market with a storm of wind and clouds.

In just 4 days of release, the total box office earned 310 million yuan, breaking many mainland film box office records in one fell swoop.

Under the strong pull of "Thai embarrassment", the mainland box office was also able to hit a high of 500 million last week. At the same time, the number of moviegoers as high as 150,000 people became the highest this year, an increase of 79% year-on-year.

The market is rising, which is helpful for all movies.

And several other films are also good at the box office, which also contributed to last week's box office peak. And this week, with the release of several Chinese New Year blockbusters such as "Zodiac", "Big Shanghai" and "Blood Drops", mainland theaters will still maintain a high box office level.

When the news reached the United States, it actually caused the Phantom's stock to rise again.

You must know that this is a Chinese movie release, which will actually make the Phantom's stock in the United States rise significantly.

It's also possible to think that Americans pay more attention to the actual number jù. 310 million in four days, which is also nearly 50 million dollars. This kind of achievement, placed in North America, is also a strong contender for the box office weekly chart title.

China's ticket office once again showed strong potential, attracting the attention of countless American businessmen.