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Sony Group was originally Song Chen's lobbying target in the digital music business, for many reasons, in addition to Sony's rich music library, it also has incomparable content and channels in film and television media!

If it weren't for the fear that the negotiations with Sony would be protracted and cause the plan to be disjointed, Song Chen really wanted to talk to Nobuyuki Idei and the director of Sony Pictures Pictures about the further cooperation between the two sides.

Of course, the uneven global broadband exhibition is also the main reason why Song Chen decided to put this plan on hold for the time being, at a time when early online video sharing sites had appeared in Europe and the United States.

Like blogs that have been around for several years, online video has always been a non-mainstream personal website, which is obviously related to the weak telecom infrastructure, the lack of broadband access, and the fact that youtube has not yet appeared is obviously constrained by the telecom infrastructure!

When Tony, the executive officer of Chenxing Technology? Fadell leads the Bruce? Coomers, iTunes and Head of Software Engineering? When Cord flew to Tokyo, Song Chen received them in the hotel conference room.

"How are the product presentations and iTunes ready?" Song Chen asked with concern.

Tony? "It's all right, but I'm afraid iTunes won't be in time for the mid-August conference!" ”

"It's okay!" Song Chen pondered, "It's okay for iTunes to be later, because I think it would be more important to open a separate cloth for this product that is destined to be epoch-making!" Perhaps at the beginning of January this year, or on the eve of Christmas, the most important thing for Chenxing Technology to do at present is to successfully hold the product conference on August 1o, which is very important! ”

"You're not going to preside?" Tony? Faddell asked, with a blazing gaze but a little apprehension.

Song Chen groaned slightly, shook his head and said, "I may attend, but I will not preside over this meeting, this honor is yours!" ”

"But everyone in the company knows that the 'iPod' is from your design!"

"It's just a shell!" Song Chen shook his head and motioned to Tony Fadell to stop persuading. Then. And he was right to Kim? Cord complained, "Cord, did you receive the email I gave you at the end of June?" ”

Gold? Cord chuckled and sneered, "Got it, it was an oversight!" ”

Song Chen snorted coldly and said unceremoniously: "Although I am not in the United States. But Mr. Cord, the iTunes beta interface is quite unfriendly to a first-time contacter! In my opinion, this is very stupid! Or do you open a piece of software for those 'computer veterans'? ”

It should be said that Song Chen is a person who rarely loses his temper on work problems, but if he really has a temper, most of it is in the user experience part. Because he is not only the chairman and sole owner of Chenxing Group. He is also the "Xi Experience Officer"!

It's just that most of this position is only known to early Chinese colleagues, and American colleagues rarely emphasize this, and Song Chen usually doesn't come out, so American colleagues, especially Chenxing Technology, which is brand new, few people understand Song Chen's emphasis on user experience! -- Even if Song Chen repeatedly emphasized it, he always ignored this point, intentionally or unintentionally.

Gold? Cord snapped the bullet and said, "I believe before you finish testing the software." The official version will surely satisfy you! ”

Nodding, Song Chen said to Tony again? Faddell said: "How is Ning Xiang adapting in the United States, has the English assault training been completed?" ”

Tony? Fadell nodded: "You can basically have a more professional communication with us, but I think he still needs to adapt to the post for half a year!" ”

Song Chen waved his hand, and it was rare to make a judgment on personnel: "He understands what the product I want should look like!" Not only the hardware, but also the software, he should also make a difference! So, in addition to the industrial design of the 'iPod' project, his design department should be in close contact with you! ”

Tony? Fadel was slightly stunned. "Is this?" he asked...... Stripping software design out of the software engineering department? ”

"Questions?" Song Chen asked rhetorically.

Leaving Cisco and joining Bruce of Chenxing Technology? Coombs knew that Song Chen had genius opinions on certain things, but he didn't know how to manage the company, so he groaned a little and reminded in a very cautious tone: "Even if there is a disagreement between the software and design departments, as long as the communication is close, it will not affect the work!" However, industrial design sometimes needs to succumb to various constraints and limitations. There must be a priority in power, once Rang Ning's business spans software and hardware......"

Although he didn't finish speaking, how Song Chen didn't understand Coomers's worries, he said, "Your worries. I understand! But although the essential purpose of my founding Chenxing Technology Company is to make money, I also hope that this company can become a different company! Fashionistas in the tech world! And not just a company that will make money, or make the product stand out from the crowd! This is a great goal, Ning Xiang may not be the best candidate, but at the moment, it is the talent who can help us achieve this goal! ”

After a pause, Song Chen said: "Most of the subsidiaries under the Chenxing Group are biased towards engineer culture, emphasizing the geek spirit of 'freedom' and 'individuality'!" And Chenxing Technology, I hope to give it another gene and culture, that is, based on the geek spirit of the designer culture, in other words, Chenxing Technology will be 'design-driven' attitude to open products! I transferred Ning Xiang to the United States, not because he is Chinese, but because he is a person of taste and unique beliefs! ”

Song Chen's last sentence undoubtedly hit Tony? Fadell and Chenxing Technology executives were a little cautious, and the former bowed his head in shame. Coombs, who had just joined Chenxing Technology, muttered: "Although I don't have much contact with Ning, I admire his professionalism and strict self-restraint. However, the design-driven product development concept will inevitably have a strong conflict with the engineering development, and sometimes this conflict is difficult to solve in the product supply chain in a short time! ”

Song Chen said with a smile: "Although Ning Xiang has a strong personality and treats people harshly, he is not a person who does not listen to opinions, at this time, it is necessary for the relevant departments to maintain smooth communication when opening a certain product, so instead of worrying that Ning Xiang will be stubborn, it is more important to establish a good communication mechanism!" Of course, if you are at a stalemate, I will be the arbiter, and I know this very well! ”

Although Song Chen does not know how to manage the company specifically, and is very irresponsible to throw all the company to Zhai Yan and Eric? Schmidt and other senior managers, but if there is something that is difficult for managers to decide, Song Chen usually makes a choice on the plan they send, and the time to think about it is usually not long! - He is indeed an efficient arbiter!

Tony? Fader, Bruce? Coombs and Kim? All three of them laughed wryly.

Since we talk about digital playback software iTunes, it is impossible not to mention the main purpose of this trip to Tokyo, Tony? Fadell put aside Ning Xiang, who had always been taciturn and unpleasant, and asked, "Boss, with Andy, president of Sony Music?" What are the bottom lines we need to stick to when Lark negotiates? ”

Song Chen raised his finger and said, "One, my negotiation request with Nobuyuki Idei is to sell 99 cents per single, and Sony Music will get 6o cents for the sales share, and we will get 39 cents." Andy? Mr. Luck is full of opinions about this, so he certainly won't give up! Also, Andy? Lark asked to participate in the opening of the iTunes codec, and I have flatly refused, and in return, I promised to make a concession on the sales share! ”

Tony? Fadell muttered: "Boss, although we have opened an 'iPod', but there is no cloth after all, and we don't know what the sales performance will be!" If the sales expectation is good, everyone will be happy, if the sales performance is not satisfactory, the inventory pressure is huge, needless to say, our independent iTunes, iTunes Store and audio encoder will fall into the embarrassing situation of lack of interest! Conversely, if we ask the record company to participate in our development, even if our digital player fails, it may be possible to recover some ...... through the royalty of Guò Digital Audio."

Song Chen waved his hand and said, "iPod can fail, but audio encoders and iTunes can't fail!" What's more, the record company that holds the content and the channel is already very strong, and I don't want to lose the initiative in this matter! Fadell, your concerns really can't be ignored, so I've got Andrew? Mr. Freeman has gone to buy Napster! ”

“napster？” Bruce? Combs gasped and shouted, "Are you sure that once you acquire Napster, it will be equivalent to the bloody storm set off by our Chenxing Group taking over Napster, and those record companies will swallow our Chenxing alive!" ”

"For the big guys, Napster is now infamous and in a hurry to get there! And for millions of users, fame is very useful, who would have thought that we Chenxing Technology would make the decision to acquire? Song Chen sneered, "Once we complete the agreement with Sony Records, the iron curtain that is already full of loopholes will inevitably be lifted, and the record companies that have been scarred by P2P software may transfer their hatred to us, but once we launch 'iTunes', they can only choose to cooperate with us if they can't stop piracy from spreading on the Internet!" ”

Looking at Song Chen's gentle and confident deep gaze, Bruce, who met him for the first time? Combs couldn't help but be in awe! He knows very well that once Chenxing Technology acquires and integrates napster user resources and engineers, and once Chenxing Technology wins the negotiations with record giants, then Chenxing Technology will gain a very strong position in the global entertainment map with iTunesStore!

And Chenxing Technology, may change from a start-up company to a technology company that integrates software (Internet), hardware, content and digital audio solutions, who would have thought that it would be a marketing strategy planned by this man in his early twenties?

In more than two years, he went from poverty to the top ten Chinese billionaires in the world, and there was no luck under the fame!

"Finally, my request to you is to go all out to win the exclusive rights to sell Sony Music!" (To be continued.) If you like this work, you are welcome to come to the starting point to vote for recommendation and monthly passes, and your support is my biggest motivation. For mobile phone users, please go to read. )