Lei Yu stayed in Qingzhou for two more days, and then Wen Yu bought a plane ticket and sent Chang Cheng to send him back to Beijing, and when he left, he told him not to check the whereabouts of Shangguan Shenxue in private, and to study and go to school with peace of mind. At that time, the two may have a goodbye day, but tonight and night, I am afraid that things will be wrong.

Then the situation calmed down on the surface, but secretly there were still conflicts, but Zhuang Shaoxuan did not catch Shangguan Shenxue, and the blow to Yan Qixiu could only be superficial, and successively pit Huaneng Investment in Mingzhu City and Guangshen and other places. Tired of coping, it is miserable.

Putting aside the chaos at the political level, in the pure water market, it has also begun to enter the three-country melee. Although the gentle Yishan water preemptively took the lead in the market, Baida also officially launched Baida pure water a few days ago, and sure enough, it continued the strategy of the previous life and signed the young idol Wang Leehom, who had just risen up, with the classic sentence "I only have you in my heart", blowing the breath of youth, which caused a huge impact on young consumers. At the same time, Le's also began to exert its strength after Yishan and Baida, focusing on the technological gimmick of 27-layer purification, and conquering the city in its base camp in the south, with a momentum that is unparalleled for a while.

Careful comparison, you can see the difference between the three companies in the direction of marketing, Yishan with the help of the return of Pearl City in 97 years, with Liu Dehua's "Chinese" to inspire the pride of the people, to be Chinese, drink Yishanshui's advertising slogan to play the national card, it is the right time and place to be human, so it can achieve excellent results in the market. And Pictet still adheres to the consistent pro-people style. Capture the support of the younger generation with a fresh and natural youthful campus style, while Le's does not take a different path, emphasizing its own scientific and technological content, and the advertising slogan of 27 layers of purification can also make many consumers feel at ease, thus generating the desire to buy. The three have their own focus, but also have their own gains, Yishan wins in the lead, Baida and Leshi win in the background, it is difficult to distinguish the winner for a while, but for many mineral water plants. It's not that easy.

Yishan is only a rookie in the non-staple food industry, which can be omitted, but Baida and Leshi have long occupied the top two in the industry, and joined the pure water war together, almost instantly completely destroying the mineral water factory that has been beaten by Yishan, in a professional term, called "the autumn wind sweeps the fallen leaves, and there is no mercy at all". At the beginning of the year, it was majestic. Mineral water, which occupies 90% of the drinking water market, has withdrawn from the stage of history in just half a year, which was almost unimaginable in the past, but in today's era. The competition is becoming more and more fierce, and the speed of survival of the fittest far exceeds the sum of the past hundred years.

Actually, if you sum it up seriously. There is an accident and an inevitability in such a fiasco of mineral water, and the accident refers to the birth of mountains and rivers. If it weren't for the fact that Wen Forgive's move was too sharp, mineral water would at least not collapse so quickly, and the so-called inevitability refers to the following aspects: first, mineral water resources are scarce, most of them are far away from cities, and the transportation cost is too great; Second, due to the first reason, it cannot be mass-produced, and the price is too high due to insufficient supply; Third, the unavoidable quality problems, whether it is the government agencies supervision is not in place, or the enterprise itself is paralyzed, blindly chasing the maximization of interests, in the mid-nineties, the quality of mineral water has reached the point where it is unbearable to look at directly, and the sampling pass rate is less than one percent, that is to say, the whole industry has entered the doomsday carnival of counterfeiting; Fourth, continuous quality problems have exposed the illegal behaviors of enterprises such as shoddy, affecting the credibility of the entire industry, and the image has been destroyed by Yan zhòng, coupled with wanton speculation, a box of mineral water has been fried to a maximum of 60 yuan, which is simply shocking; Fifth, the rigidity and old-fashioned marketing system does not leave a reasonable profit margin, resulting in low profits for terminal retailers who are unwilling to sell the product. All this, if there is no new product strong appearance, mineral water may still be in the domestic drinking water market for several years, but once someone grasps this breakthrough, just like Wen Yu, not only put forward new products, new ideas, new drinking water methods, but also have the ability and courage to put this qiē into practice, the result is obvious, that is, the Yangtze River back wave pushes the front wave, a generation of new people for the old!

At the moment when the war between the Three Kingdoms was urgent, Lingqu Liquor, which had been mired in the quagmire, went through the planning of the Phoenix Bird, first the leader of the Media Department of the Press and Publication Bureau, that is, the deputy director Liu who had attended when Materia Medica Ruolan signed a cooperation agreement with Beijing Medical University, and the reporter of the "Economic Observer" had private contact, and talked openly and honestly, and the two sides reached a consensus, the Observer admitted that the previous report was inappropriate, and the Lingqu side said that it would not be investigated, and would cooperate with the Observer in advertising in the next three years. At least 2 million ads are placed each year. Then, the newly established public relations department of Lingqu Distillery invited major media from all over the country to visit Lingyang, inspected the new factory area and advanced production lines, and invited well-known experts and scholars in the industry to make scientific explanations and explanations on TV in response to the rumors of blending, so as to eliminate the adverse effects.

Then there is an apology letter to consumers, the content of the apology letter has been strictly checked, which can not only make people feel the sincerity of Lingqu Factory, but also weaken the mistakes, and change people's focus from "fake wine" to "blending" The information is not transparent, so as to avoid the important and change the impression of consumers. After doing this, the overwhelming condemnation began to disappear, since Xue Sheng and below, all the management went to various places, visited dealers at the first level, promised to compensate for the losses of dealers from five aspects, and made huge concessions in the future distribution of interests, and got a positive response from dealers, and maintained the sales network from collapse.

After this series of active and effective crisis public relations, Lingqu Liquor was pulled back from the edge of the dilapidated cliff, and Xue Sheng saw the powerful magic of the phoenix bird for the first time, and also showed great interest in the execution of the enterprise under its modern marketing concept and management system. Later, Zuo Jing came forward, and Wen forgave Meng Fan to give a friendship price, and Lingqu Factory formed a strategic partnership with Phoenix Bird with an annual commission of five million, and the two sides will carry out more in-depth cooperation in many aspects such as marketing, management, promotion and organizational structure.

And Xue Sheng was also grateful to Wen Liang, and visited Qingzhou many times, and talked freely with Wen Liang about his ideas for their respective business empires, deeply feeling the incredible vision and profound knowledge of this young man, and admiring the five bodies from the bottom of his heart. When I returned to Lingyang, every time people spoke, I changed my arrogance in the past, and I couldn't stop praising Wen and forgiveness.

"I heard that Xue Sheng wants to be a brother with you?"

In Zuo Jing's study, Wen Liang sat on the sofa next to the desk, concentrating on making tea, which was a must-have program for him every time he came, and it was also customary to put on two more packs when he left. The bottom of the cabinet was originally full of tea bags, but now they are almost empty, and he shamelessly asked Zuo Jing to hurry up and replenish the stock. The skin is thick, and it is difficult for knives and guns to penetrate.

Zuo Jing wrote a picture, looked at it and was not satisfied, crumpled it into a ball and threw it into the paper basket, and suddenly asked such a sentence, Wen Liang did not raise his head, and said angrily: "There is such a thing, Uncle Zuo, you have to say something." Let Lao Xue not lose his temper, how old is he, how old am I? Do you want to be laughed at when you become brothers? ”

Zuo Jing spread out another piece of rice paper, and the tip of Zihao's pen was dipped in ink. God walked casually, wrote a big "Ming" character, and said: "Xue Sheng has received such a great favor from you this time, and he is convinced of you." With his temper, it's not easy for me to speak, so I'd better figure it out myself. ”

"Okay." Wen Xiang reluctantly agreed, brought Zuo Jing a cup of freshly brewed tea, and said, "But there is one thing, don't let it go." ”

"Say it, I know that your kid didn't come to the door today."

"The crude oil terminal has signed a contract with Hengsha Mining, and the infrastructure developer has not yet been decided, right? Why don't I recommend one for you? ”

Zuo Jing stopped writing, looked at Wen Liang with a smile, and said, "You opened a construction company again?" Forgive me, as the saying goes, you can't chew too much if you are greedy, don't want to intervene in everything......"

Wen Liang smiled and said, "It's not my company, my friend's, my friend's." ”

"Friends?" Zuo Jing lowered his head and continued to write, and said, "If it's your company, I can still think of a way to make an exception, but my friend's, let him participate in the bidding according to the procedure." ”

"The bidding materials have been reported to the project department, but they don't know the bottom of their hearts, and they know that I am nosy, so I will ask......"

For such a large project as a crude oil terminal, the bidding of the national brand enterprises does not know how many, even with the heel to think and understand that the relationship between many people has come to Zuo Jing here, if it is not entrusted by friends, can not shirk, where will come to join in this fun?

Zuo Jingqi said: "It seems that your friend has a lot of background, otherwise with your ghost elf, he will definitely not make me so embarrassed, which company is it?" ”

"You should have also heard of Guanshan's Jinlong Industry, the boss is called Qu Donghai......"

"It turned out to be Donghai," Zuo Jing smiled slightly, and said, "If I'm not mistaken, you know Qu Donghai, it seems that you are still a thread drawn by Yuxi, right?" ”

This is true, Qu Donghai should have had dealings with Zuo Jing before, so Zuo Yuxi also talked to him, but now it is different from the past, the relationship between Qu and Zuo is obviously not enough to support such a large project as the crude oil terminal, and he has not yet been able to forgive and come out in person.

"Yes, Brother Qu always mentions you, saying that when you were still in Qingzhou, you had eaten together many times......"

"Yes," Zuo Jing said abruptly: "At that time, it was still to invest in Qingzhou Dora, and the bosses of Guanshan Pai often met one by one, but after coming to Lingyang, they were busy with official business, and many old friends became rusty. ”

Wen forgave secretly slandered, Lingyang is really wealthy, and Zuo Jing in Qingzhou still has to look at the face of the businessman, and when he comes to Lingyang, the businessman has to look up to him.

"How much does he want?" Zuo Jing put down the pen and looked at the word "Mingde" on the paper, revealing a satisfied expression.

Wen Liang said in a timely manner: "The two billion project, the Jinlong family can't eat it, and he shouldn't have such a big appetite, there is three or five billion, it's enough!" ”

"Okay, three hundred million, I'll arrange it."

Wen Liang thought about it, and suddenly asked, "Hey, this kickback ......"

Zuo Jing glared at him, and Wen Liang hurriedly raised his hand and said, "When I didn't say it, I didn't say it!" Uncle Zuo, you keep writing, I'll talk to Aunt Huo to ......"

Waiting for Wen Liang to stuff a tea bag into his pocket, humming a song and swaggering away, Zuo Jing shook his head and smiled, but he also rarely felt the complete relaxation of his body and mind, this kid is really a treasure.

At the same time, Teng Jinglin took a huge shooting team, with sufficient financial support, to travel to the poor mountainous areas in the west, shot a large number of video materials reflecting the living conditions of the local people, and then made three 90-minute "caring for girls" documentary after professional editing.

In this era, the audience of documentaries is very low, generally pure public welfare nature, no TV station is willing to introduce, and finally rely on the good media relations of Phoenix Bird, through the high-level of the Guò Radio and Television Bureau, coupled with the vigorous promotion of CCTV's big customer Lingqu Distillery, these three episodes of documentaries landed on the evening time of CCTV Children's Agricultural Science and Technology Channel at the end of July. The main reason why the negotiations were successful in the end is that the theme of this documentary is exactly in line with the direction of the popular "Hope Project", but the details are deepened, the unique factor of "girls" is extracted, and it does not only focus on education and school dropout, but also includes all aspects of daily life.

Unexpectedly, as soon as the first episode was broadcast, the TV station received many calls from enthusiastic people, some asked for the contact information of the girls in the film, who were willing to donate, and some suggested that the documentary be broadcast to increase its influence, but without exception they praised the documentary.

After urgent consultation, CCTV temporarily decided to adjust the file and moved the last two episodes of the documentary to 8 o'clock in the same set, which caused a great impact on the society, especially the picture of an eight-year-old girl who lost her parents and right arm in a car accident, carrying her two-year-old brother on her back to hunt pigweed in the rugged mountains, is comparable to the most famous "big eyes" photographic picture of the Hope Project, which made countless people cry on the screen.

Immediately afterwards, Yishan Pure Water announced that it would launch the "Penny" program, that is, for every bottle of water sold, it will donate a penny to the "Care for Girls" Foundation to help the poor, orphaned, injured and disabled girls in the mountainous areas change their lives, and at the appropriate time, select consumer representatives to visit the mountainous areas to test the implementation of this plan.

As soon as the news came out, Yishanshui's sales immediately skyrocketed, and Baida and Leshi, which had gradually caught up with Yishan's by virtue of the strong strength of the old powerhouses, were thrown away by a large margin.

This is a marathon, and those who run in the back may not lose, but as long as they can run in the front until the finish line, they will definitely win! (To be continued......)