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There is no doubt that the promotional aspect of the movie "Reborn Back Ten Years Ago" can be called a model of Internet thinking. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Because, the traditional stars and directors to promote it are already very cliché. Therefore, "Rebirth" does not use traditional directors and stars as publicity gimmicks, but emphasizes that the creativity of this film comes from the Internet, and the chief screenwriter is also the originator of Rebirth, Zhou Xingwen.

In addition, the screenwriting process is also different from traditional screenwriting, more than 100 people participated in the creation of a movie script, and the amount of work paid is also very exaggerated and amazing.

This series has been listed by small partner companies and has become a publicity gimmick.

Many media and audiences are completely attracted by the exaggerated narrative of the 70,000-word script and the labor behind it to create 7 million words!

Pick one word out of a hundred words, doesn't this talk about the creative way of the legendary writers

Of course, this is actually a misunderstanding, for the sake of the quality of the text, the writer does not tire of changing the article thousands of times, constantly striving for excellence, and what stands out is the writer's own style.

However, commercial writing, using a large number of screenwriting teams to revise, aims to erase the personal style through the changes of many people, and replace it with a style that is acceptable to the collective public aesthetics.

For example, the secret of the success of the Wall Street Journal, a well-known newspaper in the United States, in its early years, was that a reporter sent back an article material as a draft, which had to be re-added, deleted, and revised by at least six editors before it was published. The purpose of multiple revisions is actually to polish out some personal emotional biases, and the style of the text is not so strong. In this way, it is possible to ensure that the style of writing is not extreme and annoying, so as to expand the readership of the newspaper.

This is a model in which multiple copy editors revise the article before publishing. In most of the media, it has gradually become mainstream. Basically, the original material sent back by the reporter has to be changed by the senior editor before it can be published.

At the same time, Hollywood script writing. It's usually a collective creation. A group of screenwriters will modify the commercial elements in the script and the rhythm of the script to make the film more suitable for the market. This model, of course, will cause the film style to become more and more homogeneous, stifling the personal style of many screenwriters. So much so that many screenwriters in Hollywood are resisting this collective creation model.

But in China, in many parts of Asia, there is a lack of this collective creative model, and the screenwriters and directors are too narcissistic and too independent. Reluctance to accept collective wisdom.

Even if there are well-known screenwriters who ask someone to write the script on their behalf, the person who writes it is alone, and there is rarely an industrial model of creating a script.

The reason is not because this model is bad, but because the cost is too expensive!

The premise of industrial writing is a stable and well-divided team. A group of excellent screenwriters are willing to take collective creation, rather than individual hard work, so. It is necessary to pay everyone a decent and stable salary.

In order to emulate Hollywood, the partner company engages in this model. The company has signed more than 100 screenwriters. Just to feed these senior screenwriters, you have to pay at least 20 million yuan a year. And now the top ten film and television companies in the industry may not have a net profit of 20 million a year.

Therefore, this expensive model can only be played by small partner companies!

After the deliberate guidance of the small partner company, there are heated discussions all over the country. The topic of the movie "Reborn Back Ten Years Ago". Once the topicality of the movie is detonated, the box office is generally not worse there.

Many films get topics from participating in film festivals and film awards such as the Academy Awards, Golden Horse Awards, Berlin, Venice, Cannes, Tokyo, etc., but these topics are actually superficial and not really popular attention.

The topic of movies that really pays attention to the whole people needs to be down-to-earth and interactive. As well as the real big gimmick, in addition, ordinary people can also be discussed as a topic, and there will be greater exposure.

As for film festivals and film awards, except for the Oscar that Chinese directors have never won, other film award-winning works, no matter how much the media publicizes, the attention of ordinary audiences is limited. After all, there are people who win awards every year, and so many film festival awards are too many ordinary viewers to remember.

The movie "Rebirth Back to Ten Years Ago", in terms of publicity concept, is far more advanced than that of film festivals and film awards, in one sentence - other directors are still using traditional propaganda concepts, and Wang Qinian is already "Internet" thinking for publicity.

Of course, as Wang Qinian's publicity focuses on the script and screenwriter, the chief screenwriter of this movie, Zhou Xingwen, has not yet faced the audience, and has begun to become popular, and countless people in the industry have begun to pay attention to who Zhou Xingwen is and why he is favored by Wang Qinian!

However, the actors of this movie are a little unbalanced, and the article is good to say, after all, he is not yet popular, so he is not so arrogant.

Huang Shengyi couldn't help but complain a little and said: "Director, why don't you promote the actors at the press conference of this movie?" I'm the main character! ”

"Yes!" Wang Qinian said, "After watching the movie, the audience will remember you, after all, you are beautiful, and your fans will definitely skyrocket!" ”

Huang Shengyi was crossed by Wang Qinian, and his resentment dissipated, but his heart was pounding.

Wang Qinian continued: "Because, actors are easier to be remembered by the audience, the quality of the movie is good, the box office is high, and the fame will not be bad!" But who would have thought that behind many popular movies, those behind-the-scenes workers? Many gold medal screenwriters in the industry are not understood by the audience, let alone other ordinary screenwriters! It's not fair that people only see the glamorous image on the screen, but they don't pay attention to the hard work of the people behind the scenes! ”

"However, the screenwriter is behind the scenes after all!" Huang Shengyi couldn't help but say, "Workers behind the scenes, can't be famous, isn't this normal?" ”

"The behind-the-scenes workers are not only famous, they are far inferior to the actors. In terms of returns, there are also a few behind-the-scenes workers, can compare their income with celebrities? ! Wang Qinian shrugged, "Such a mechanism of division of labor and return is not fair at all!" ”

All of a sudden, everyone was silent, and they couldn't help but feel a little sympathy for the behind-the-scenes workers.

"So, I'm determined to change that!" Wang Qinian said with a smile, "In the future, not only directors will have box office appeal, stars will have box office appeal, and even first-class screenwriters themselves will also have box office appeal!" Screenwriter - celebrity, stardom! ”

Of course, not only screenwriters, but also the rest of the behind-the-scenes workers such as electronic music, photography, art, action directing, post-production, special effects, etc., the partner company will try to operate as stars.

If this strategy goes well, the partner company will have a crushing advantage over other peers......

Of course, for the dissatisfaction encountered by Huang Shengyi and other actors, Wang Qinian also painted a pie for her. For example, after a movie is a big hit, there are not only dividends, but also equity incentives from the company.

Good entrepreneurs are good at fooling and making people feel that the future of the business is limitless. The growth rate of the small partner company since its establishment has made employees who have received equity incentives in any year full of surprises on the rate of return.

And countless old employees boast that their investments have increased by several times, or even dozens of times, which will undoubtedly make new employees full of expectations for the stocks of small partner companies.

However, the stock of the small partner company is not something that can be bought with money, but a non-sale product, which only employees who have contributed will own it.

The more you can't get something, the more many employees want to get it!

The employees who hold the equity of the small partner company are naturally full of pride, which is not only an economic return, but also a kind of identity. Holding the shares of the small partner company is basically equivalent to the recognition of meritorious service in the past!

……

And before the release of the "Rebirth Back to the Ten Years" movie.

The partner company and BJ TV have teamed up to hold a variety show, and the name of this special variety show is "If You Go Back in Time"!

The planning of the show is as simple as the host of the show, inviting a few guests, interviewing those guests, how to go back in time, back ten years ago, then what will they do.

"If fate gave you a chance to go back ten years, how would you design your life?"

"If people can go back in time, then everyone can be successful!"

"If you go back to the past 10 years, I want to do my filial piety. Grandpa and grandma were still alive at that time, but unfortunately they didn't do their filial piety! ”

Except, of course, for Q&A. In the show, it's more about acting. If, some of the audience and guests who participated in the program activities, performed the stories they told.

For example, someone told that if he went back to ten years ago, he would have to be a popular singer, so the host and the audience were cheered up on the scene, asking him to perform a music talent show, and the judges and the audience scored and evaluated, he went back to the past, relying on his talent, can he really succeed!

There are also some who say they want to be actors, and naturally they also performed on the stage.

In front of the TV, millions of viewers watched this very creative program with great interest. Meanwhile. In the show, the movie "Rebirth Back to Ten Years Ago" is constantly mentioned.

This suddenly aroused the interest of more audiences who had not been to the cinema for a long time, and many people went to the cinema to watch this movie.

Of course, more movie audiences are not because of variety shows, but more because of various factors, who come to watch "Rebirth Back to Ten Years Ago"!

This kind of movie, just a name, is very eye-catching!

Unlike martial arts films, police films and other traditional themes, the titles are becoming more and more homogeneous, and it is already difficult to shine!

And the theme of "Rebirth Back to Ten Years Ago" is completely new in China.

Presently. There are very few domestic movies about time travel and return to the back. Relying on the novelty of the movie, and the strong publicity and distribution strength of the partner company, it has laid a firm foundation for the box office of this movie! (To be continued......) r1292

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